Traditional Marketing Strategies Research Articles

QUANTUM MARKETING

Industrial revolution 4.0 and 5.0 is driven by exponential disruptions in consumers lives, caused by a deluge of emerging technologies. The world is changing with such unprecedented speed and disruption that traditional marketing theories, strategies and practices are failing. Quantum marketing is a term that refers to the application of quantum principles, such as superposition, entanglement, and uncertainty, to marketing strategies and practices. It involves leveraging data analytics, AI, and other technologies to personalize marketing efforts and create more targeted and effective campaigns. The idea is to harness the power of quantum-inspired algorithms to optimize marketing outcomes and enhance customer engagement. This Thematic paper takes into account key ideas and issues related to Quantum marketing. KEYWORDS: Quantum Marketing, Chief Quantum Marketing Officer, Consumer Behaviour and relationship, Traditional Vs Quantum Marketing.

АДАПТАЦІЯ ТА ОПТИМІЗАЦІЯ ТРАДИЦІЙНИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ ДО ВИМОГ ЦИФРОВОЇ ЕКОНОМІКИ: ВИКЛИКИ ТА МОЖЛИВОСТІ

The modern business sphere is undergoing significant transformations in the context of rapidly changing digital economy, presenting both serious challenges and unlimited opportunities for companies. This article is dedicated to analyzing this phenomenon, aiming to identify optimal ways of adaptation and enhancement of traditional marketing strategies in response to new realities. The relevance of adapting and optimizing traditional marketing strategies to meet the demands of the digital economy is crucial in today's business environment. With the advent of digital technologies and changes in consumer habits, companies must revise their strategies to effectively compete in the market. The digital economy requires not only an online presence but also an understanding and utilization of cutting-edge tools and approaches. A range of key challenges arising from the implementation of digital technologies in marketing activities are highlighted, including the instability of the digital environment, high pace of changes, market competition for innovations, and the need for new skills in personnel. Through a thorough analysis of contemporary requirements for marketing strategizing, the researcher in the article provides comprehensive recommendations for optimizing and adapting traditional strategies. Special emphasis is placed on the examination of innovative tools in digital marketing, such as social networks, data analytics, artificial intelligence, and machine learning. Examples of successful utilization of these tools to achieve strategic marketing goals are cited, and opportunities for personalization and audience interaction in a dynamic digital environment are outlined. Additionally, the article discusses ethical and legal aspects of using digital strategies in marketing, and highlights factors contributing to the successful implementation of digital marketing strategies in the modern business environment. The article serves as a valuable source for professionals in the fields of marketing, management, and business who seek not only to understand the challenges of digital transformation but also to implement effective strategies for success in a high-tech business environment.

New marketing strategy model of E-commerce enterprises in the era of digital economy

With the continuous development of technology, traditional marketing methods no longer meet the needs of the main forces of social consumption, and people urgently need more innovative and personalized marketing strategies. E-commerce companies must develop a comprehensive customer-oriented marketing strategy based on big data and multi-channel to achieve their long-term healthy development. This paper first investigated the impact of the digital economy on e-commerce enterprises, focused on the transformation of the digital economy on the marketing model, expounded the development analysis of e-commerce in the digital economy era, and described the development trend of e-commerce marketing in the digital economy era. Then, this paper expounded the current problems faced by e-commerce enterprises, and discussed the lack of integrity, homogeneity, large-scale marketing strategies, and the lack of analysis and application of big data. After that, this paper put forward the marketing strategy of e-commerce enterprises in the digital economy era, and studied it from three aspects, namely, building a reasonable product management structure, marketing strategy based on customized marketing content, and social media marketing strategy based on information sharing. Then this paper proposed to use genetic algorithm to strengthen the marketing strategy of e-commerce enterprises. Finally, based on experiments and surveys, this paper used genetic algorithms to strengthen the construction of e-commerce enterprise marketing strategy in the digital economy, and concluded that the new e-commerce enterprise marketing strategy was 21% more satisfactory than the traditional new e-commerce enterprise marketing strategy. Through comparison, it can see that the integrity of the marketing plan of the new e-commerce enterprise's marketing strategy was 0.33 higher than that of the traditional e-commerce enterprise's marketing strategy, and the integrity of the promotion strategy was 0.34 higher than that of the traditional e-commerce enterprise's marketing strategy. After using the new e-commerce enterprise marketing strategy, the improved management structure was 0.29 higher than that of the traditional monitoring system, and the high quality of products was 0.18 higher than that of the traditional system.

EVOLVING DYNAMICS: A COMPARATIVE ANALYSIS OF DIGITAL MARKETING AND TRADITIONAL MARKETING STRATEGIES IN RESHAPING BRAND CUSTOMER RELATIONSHIPS

The dynamic evolution of marketing strategies from traditional to digital methodologies has fundamentally reshaped the landscape of brand-customer relationships. This paper presents a comprehensive comparative analysis of digital marketing and traditional marketing strategies, focusing on their respective impacts on brand-consumer interactions. Traditional marketing, rooted in tangible mediums like print ads and television commercials, operated on a broadcast model with limited customization. In contrast, digital marketing harnesses the power of online platforms, social media, and data analytics to engage with consumers on a personal level, offering unparalleled opportunities for targeted advertising, real-time interaction, and measurable campaign effectiveness. The significance of integrating digital marketing into overall business strategies is highlighted, emphasizing advantages such as targeted marketing, real-time performance tracking, cost-effectiveness, deeper customer connections, and global reach. Case studies of successful transitions from traditional to digital marketing by companies like Nike and Dove illustrate the transformative impact of embracing digital strategies to cultivate authentic brand-consumer relationships. Moreover, the paper delves into the rise of digital marketing catalysts, including the accessibility of the internet, democratization of information, data analytics, and mobile technology, driving innovation and connectivity in marketing practices. It underscores the importance of integrating traditional and digital marketing strategies to create cohesive, omnichannel campaigns that resonate with diverse audiences. Additionally, the paper discusses the significance of personalized experiences, ethical considerations, and the need for agility in navigating the evolving digital landscape. Future research avenues include exploring emerging technologies like AR, VR, and blockchain in marketing, as well as addressing ethical implications such as data privacy and algorithmic bias.

Leveraging TikTok for Enhanced Digital Marketing and Consumer Engagement

This study explores the increasing utilization of digital platforms for marketing, focusing on the TikTok application due to its burgeoning popularity across diverse demographics. The research employs a mixed-methods approach, analyzing both quantitative usage data and qualitative consumer feedback to assess the effectiveness of online promotions through TikTok. Results demonstrate that TikTok's accessibility and widespread adoption significantly enhance product visibility and consumer engagement, leading to increased sales. Furthermore, the convenience of shopping via this platform saves time and energy for consumers, highlighting a shift in purchasing patterns. The implications of these findings suggest that businesses can leverage TikTok to tap into a broader market, potentially reshaping traditional marketing strategies and consumer interaction in the digital age. Highlights: Online promotions via TikTok are gaining popularity due to widespread usage and accessibility. Shopping online saves time and energy by eliminating the need to visit physical stores. Utilizing platforms like TikTok for marketing offers a dynamic and engaging way to reach potential customers. Keywords: Online Shop, Utility, Dynamic System, Simulation

Ranking Up The Social Media Factors on Purchasing Decision of Malaysian Generation Y Customers

Social media platforms offer marketing, information dissemination, direct customer contact and optimised availability of product and service information, which influences consumer behaviour, especially among Generation Y. Therefore, this study ranking up the social media factors such as electronic word of mouth (e-WOM), customer engagement, trust, brand image and advertising on the purchasing decisions of Generation Y consumers in Malaysia. 193 data were collected using Google Forms and face-to-face questionnaires. The data was then analysed using the Best-Worst method, which ranks the most important factors according to respondents' gender, income, and education level. One response was rejected because the value of consistency ratio (CR) was above the associated threshold value of 0.3062. Across all demographics, trust was found to be the most important factor in the purchase decision. Brand image and advertisement, on the other hand, are the least important, indicating a departure from traditional marketing strategies. A detailed explanation of these findings is presented in the paper. This study provides further insight and deepens knowledge for businesses by enabling them to adapt their marketing approaches and gain an understanding of the changing buying patterns and behaviours of Malaysian Generation Y consumers.

An Integrated Approach to Boosting Sales through Digital Marketing Strategies: An Exploration of Synergies between Traditional and Modern Marketing Techniques

Abstract: Integrating traditional and digital marketing approaches provides several advantages for businesses aiming to create a comprehensive marketing strategy. By using a consistent message and visual identity across all channels, businesses can create a strong and memorable brand. Digital campaigns allow you to reach a wider audience, while traditional tactics such as TV, radio and print expand brand awareness beyond just online channels. Furthermore, integrating your digital and traditional marketing channels can boost conversions by making the most out of touchpoints, which is critical to your lead nurturing process. Combining these approaches opens up opportunities for increased engagement and response rates, which can be particularly advantageous for traditional marketing channels. For example, participating in local events and promoting them online, sponsoring a local event or setting up a table at a local convention can yield positive outcomes for businesses aiming to create a comprehensive and effective marketing campaign. The secret to great marketing is the combination of both digital and traditional marketing and using them in an integrated way to enhance brand awareness and increase sales. Traditional and digital come together in beautiful harmony for the perfect connection between your customers and brand. Businesses that merge traditional and digital marketing strategies can reap the benefits of both approaches, creating a comprehensive marketing campaign that yields positive outcomes and increased sales.

Enhancing bank marketing strategies with ensemble learning: Empirical analysis.

In order to enhance market share and competitiveness, large banks are increasingly focusing on promoting marketing strategies. However, the traditional bank marketing strategy often leads to the homogenization of customer demand, making it challenging to distinguish among various products. To address this issue, this paper presents a customer demand learning model based on financial datasets and optimizes the distribution model of bank big data channels through induction to rectify the imbalance in bank customer transaction data. By comparing the prediction models of random forest model and support vector machine (SVM), this paper analyzes the ability of the prediction model based on ensemble learning to significantly enhance the market segmentation of e-commerce banks. The empirical results reveal that the accuracy of random forest model reaches 92%, while the accuracy of SVM model reaches 87%. This indicates that the ensemble learning model has higher accuracy and forecasting ability than the single model. It enables the bank marketing system to implement targeted marketing, effectively maintain the relationship between customers and banks, and significantly improve the success probability of product marketing. Meanwhile, the marketing model based on ensemble learning has achieved a sales growth rate of 20% and improved customer satisfaction by 30%. This demonstrates that the implementation of the ensemble learning model has also significantly elevated the overall marketing level of bank e-commerce services. Therefore, this paper offers valuable academic guidance for bank marketing decision-making and holds important academic and practical significance in predicting bank customer demand and optimizing product marketing strategy.

Dollar or percentage? The effect of reward presentation on referral likelihood

PurposeAddressing the significant differences between referral programs and traditional promotional marketing, this paper aims to investigate and examine the impact of how reward-related information is presented within referral programs and how it interacts with reward size and reward allocation.Design/methodology/approachThis study adopts framing effect and equity theory to build the relationship between reward presentation, reward size and reward allocation. Then, two scenario-based experimental studies are designed and conducted on Amazon Mechanical Turk.FindingsThe results show that there is no direct impact of reward presentation on referral likelihood, while the effect relies on reward size. As the levels of reward size increase, the referral likelihood gradually shifts from percentage form to dollar form as perceived size mediates the interaction effect on referral likelihood. Further, adding information about reward allocation also indicate the different impacts of equity and inequity on influencing the above findings.Originality/valueThe study contributes to the literature by introducing reward presentation and emphasizes its impact on individual’s behavior decisions in the context of referral programs. This study extends and broadens the scope and effectiveness of the framing effect on traditional promotional marketing strategies, while also bridging the gap in the literature by examining the combined role of information about rewards.

Innovative Strategies in Movie Marketing: A Case Study of the Barbie Movie

With the rise of the digital media age, there has been a significant shift in viewer behavior, prompting television content producers and networks to actively seek out opportunities to better connect with and enable more active engagement with their digital focus groups. High-profile marketing examples from the movie industry include Scream and Glee 3D, which highlight the movie industry's innovative approach to engaging audiences in the digital age. Using the movie Barbie as a case study, this paper examines traditional and new movie marketing strategies and their application in a changing media landscape. The study finds that digital marketing strategies offer the advantages of broad reach, higher audience engagement, real-time feedback, cost-effectiveness, targeting, and long-term impact, but there are also some limitations. This study provides new ideas about digital marketing for the movie industry and discusses its long-term sustainability, diversification strategies and limitations. Finally, the paper emphasizes that movie marketing in the digital era will provide an important reference for future movie marketing strategies.

Tahfiz Preneurship Governance Framework, Products, and Effective Marketing Strategies in Malaysia

Tahfizpreneurship is a term that encompasses both tahfiz and entrepreneurship with the goal of enabling private Tahfiz institutions (PTIs) in Malaysia to generate sustainable income for their survival and existence. The insufficiency of government aid, donations, and fees to fully cover the operational and governance expenses of PTIs contributes to the unfavourable societal impression of these institutions, which are often stigmatised as welfare and charity centres. Furthermore, the COVID-19 pandemic has resulted in the closure of numerous PTIs as a consequence of financial obligations and limits. Hence, the aim of this research is to develop a comprehensive Tahfizpreneurship Governance Framework and ascertain the range of products and successful marketing strategies employed by Private Tahfiz Institutions (PTIs) in Malaysia. The study's findings revealed the existence of seven distinct elements that comprise the Tahfizpreneurship Governance Framework. These elements include (i) PTIs Product, (ii) Financial, (iii) Economy, (iv) Education, (v) Integration, (vi) Strategies, and (vii) Challenges. These elements are further categorised into two main components, namely Tahfiz Education and Entrepreneurship. Furthermore, the range of products offered by tahfizpreneurship encompasses several sectors, such as livestock, aquaculture, agriculture, food, frozen items, and kitchen necessities. Additionally, tahfizpreneurship also provides services related to korban and aqikah, homestays, hajj and umrah, tourism agencies, and takaful insurance. These items are promoted through both traditional and digital marketing strategies, with a special emphasis on prominent social media platforms including WhatsApp, Facebook, Instagram, and YouTube. Additionally, the Yezza and EQ2U applications are used for marketing purposes. The efficacy of tahfizpreneurship has been demonstrated in its ability to offset up to 50% of the operational and governance expenses of PTIs. This achievement has enhanced the confidence of the community in the PTIs' capacity to produce independent revenue and effectively compete on both national and global scales. Nevertheless, the existence of distinct digital marketing platforms utilised by PTIs poses challenges in obtaining tahfizpreneurship products. Consequently, it is recommended that these various digital marketing platforms be consolidated into a unified entity known as a One Stop Centre (OSC), exemplified by platforms like Shopee and Lazada. This endeavour is anticipated to enhance the survival rate of PTIs in Malaysia and effectively contribute to the realisation of the National Tahfiz Education Policy’s (NTEP) objective of producing 125,000 huffaz by 2050.

The Influence of Mass Media on Luxury Fashion Brand Marketing Strategies: A Case Study of Herms

In this era of information and technology, mass media plays a crucial role in various aspects of commerce. The fashion industry is closely related to audience feedback and the social environment. The fashion trend is changing rapidly and constantly. It is imperative for the industry to rapidly disseminate its unique ideas and gather information from customers and competitors. This situation enables fashion brands to adjust their marketing strategies, pursue commercial benefits, and create innovative styles. Therefore, utilization of media tools has become a prerequisite for triumphing in the competitive commerce landscape. This essay adopts a case study research method to analyze the impact of mass media on the marketing strategies of luxury fashion brands. Moreover, it aims to compare traditional marketing strategies with contemporary ones. Then, it delves into the forthcoming issues that luxury fashion brands may encounter due to advancements in media development. Finally, give solutions to luxury fashion brands in the era of mass media. The conclusion is that luxury fashion brands need to fully integrate their classical and digital marketing strategies. While maintaining their stylish and opulent attributes, the brands need to take advantage of mass media platforms. The goal is to capture the customers psychology and enhance the customers buying experience.

THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL

Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in companies as a vital tool, detailing fundamental strategies to achieve proposed goals.The methodology used in the research is Quantitative, data collection was carried out through a survey with semi-open questions.The results indicate that Digital Marketing is extremely important for companies, as well as being a useful tool for them, but the familiarity of the respondents with this system is quite regular.Effective strategies such as television and radio advertising were identified to increase the customer base and improve the profitability of a company. Likewise, effective traditional marketing strategies such as social networks and influence marketing are mentioned, since social networks play a fundamental role in the digital marketing strategy within companies.As a result of the research, useful tips are proposed to implement within companies and promote digital marketing in companies. These include the use of social media and transparent client communication

Evaluating the Efficacy of a Traditional Approach to Marketing in the South African Pharmaceutical Industry during the Covid19 Pandemic

Purpose: The purpose of this study was to evaluate the efficacy of a traditional approach to marketing in the South African Pharmaceutical industry during the Covid-19 pandemic.
 Design/Method/Approach: The study adopted a qualitative and exploratory research design with an interpretivist epistemological paradigm. Interviews were conducted using the Zoom virtual platform to adhere to social distancing restrictions. The interviews were recorded, transcribed, and analysed using QDA Miner Lite software. The purposive sample consisted of eight participants employed within the pharmaceutical and medical device industry.
 Findings: The study found that the Covid-19 pandemic prompted pharmaceutical and medical device companies to modify their traditional marketing strategies. The restricted access of pharmaceutical sales and marketing representatives to healthcare facilities led to a shift towards digital marketing.
 Theoretical Implications: The study contributes to the development of knowledge regarding the effectiveness of traditional marketing strategies in the pharmaceutical industry during times of disruption. It highlights the need for pharmaceutical companies to adapt their strategies and incorporate digital platforms into their marketing efforts.
 Practical Implications: Practitioners in the pharmaceutical and medical device industry can learn from the study's findings by recognizing the importance of diversifying marketing strategies and embracing digital platforms. Adapting quickly to disruptive events such as the Covid-19 pandemic is crucial to maintaining market effectiveness.
 Originality/Value: This study offers new insights into the efficacy of traditional marketing strategies in the South African pharmaceutical industry during a global pandemic. It emphasizes the value of incorporating digital platforms and diversifying marketing approaches to enhance industry resilience.
 Research Limitations/Future Research: The findings of this study are specific to the South African pharmaceutical industry during the Covid-19 pandemic. Future research could explore the effectiveness of traditional marketing strategies in different geographical contexts and examine the long-term impact of incorporating digital platforms into marketing strategies.
 Paper Type: Empirical
 JEL Classification: : I11, M31, L89

Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism

Purpose This study aims to examine small-firm shifts in behavior during major supply chain disruptions that change supply chains permanently. The study focuses on small to mid-sized enterprise (SME) responses to suppliers’ opportunistic behaviors within a larger disruptive environment. The study addresses two broad research questions: how do small businesses adapt to supply chain disruptions, and under what conditions are such adoptions warranted? Design/methodology/approach This study used mixed methods, a qualitative netnography and a quantitative analysis of survey data. It tested a model based on responses from members of an online business-to-business community. The model development was driven by the findings from netnography and two theoretical lenses. Findings The responses suggested a strong relationship between the two theoretical approaches. The conditions described by the resource-based view (RBV) of the firm led to many real options. Supply chain disruptions and deceptive suppliers triggered rapid adaptation through traditional marketing tactics and strategies. Changes in the supply chain, and place, led to responses in price, promotion and product. Respondents hoarded, developed relationships with new, nonopportunistic suppliers and changed prices, products and product mixes. They developed cooperative relationships – coopetition – to deal with shared problems. Originality/value This study interprets supply chain disruptions through the lens of marketing in SMEs; it combines qualitative and quantitative methods to better understand supply chain disruptions in a marketing context; it applies the real options theory and the RBV of the firm to marketing in the context of supply chain disruptions, and it reflects real-time small-firm behavior in a crisis.

Brand Marketing Strategy Analysis of the Tea Beverage Industry Taking Mixue Ice Cream & Tea as an Example

Under the new consumer era, the traditional marketing strategy of product communication is gradually weakening, and the importance of product branding is becoming increasingly prominent, becoming an essential part of the competitiveness of enterprises. The majority of tea beverage brands make brands deeply remembered by consumers to get a place in the fierce competition in the market. This paper takes Mixue Ice Cream & Tea (also named Mixue) as an example and elucidates the brand optimization strategies from perspectives such as brand IP image design, festival marketing, and music marketing combined with new media. The study provides inspiration and references for tea products.

Social Media Marketing as a tool for promoting services and goods on the internet

This article provides an in-depth analysis of the role of social media as a powerful tool for promoting services and goods on the Internet in the conditions of impressions economy. The authors take a closer look at the role of social media in marketing strategies, its impact on consumers, and the effectiveness of campaigns. The main purpose of the article is to explore various strategies, tactics, and success factors of using social media to support a brand, engage the audience and increase sales. Analyzing various social media marketing strategies, the authors of the article emphasize the importance of creating interesting and meaningful content and engaging with the audience. It reveals the importance of creating a brand identity and supporting it through social media channels. The article also examines the impact of social media on customer purchase, conversion, and loyalty. Among the key success factors of social media marketing, the article identifies the choice of the right platforms, measuring performance, establishing effective interaction with the audience, and analyzing the competitive environment. The authors emphasize the need to combine traditional and digital marketing strategies to achieve the best results. This article is a valuable resource for marketers, entrepreneurs, and marketing professionals looking to increase their online presence and use social media to successfully promote their products and services, taking into account impressions of market subjects. The article provides important tips, strategies, and examples of successful campaigns that contribute to achieving greater success in digital marketing through social media.

The transformative impact of the circular economy on marketing theory

The circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories. This article rigorously investigates marketing theory and practice in the CE, identifies the challenges of marketing in the CE, and introduces a new definition of marketing and additional stimulus in the marketing mix. Further, the article provides theoretical and managerial implications.

Integrating Traditional and Digital Marketing Strategy to Improve Customer Acquisition in Medical Device Distribution Company: Case Study of PT. UMI

Integrating Traditional and Digital Marketing Strategy to Improve Customer Acquisition in Medical Device Distribution Company: Case Study of PT. UMI

Implementation of Multiple Linear Regression to Estimate Profit on Sales of Screen Printing Equipment

Traditional marketing strategies are no longer practical to implement because the process requires more costs and time to disseminate information which is much longer. Data Mining is a science that discusses knowledge from previous data to estimate the amount of production in the future. Data mining is a term used to find hidden knowledge in databases. “Data mining is a semi-automatic process using statistical, mathematical, artificial intelligence, and machine learning techniques to extract and identify valuable and helpful information in large databases. It is necessary to solve the problem by using one of the five methods in the field of Data Mining, namely the Multiple Linear Regression method, where this method will analyze the variables that have an influence and can make estimates. Multiple Linear Regression Is a method that can be used to analyze data and obtain meaningful conclusions about a relationship between one variable and another. This relationship is generally expressed by a mathematical equation expressing the relationship between the independent and dependent variables in the form of a simple equation