This paper explores the concept of circular economy models in business, contrasting them with traditional linear models. It introduces three key players in the circular economy: Product Manufacturers, Problem Solvers, and Facilitators, and identifies six general business models, including Circular Supply Chain, Sharing Platforms, Product as a Service, Product Life Extension, Resource Recovery, and Product Incentivized Return. The text also discusses sector-specific adaptations, highlighting permaculture in agriculture as an example of circular economy principles tailored to a specific industry. The content provides a framework for understanding how circular economy models can be implemented and adapted across various sectors, emphasizing the need for detailed analysis and tailored approaches in future research. Keywords: Circular Economy, Business Model, Sustainability
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