Traditional Entertainment Research Articles

Book influencers in the library?

The digital revolution has transformed reading promotion in a world where technology competes with traditional entertainment, posing challenges for libraries, especially in engaging audiences. Adapting actively is crucial to making reading appealing. The rise of book influencers and reading promoters on social media is pivotal for reading education, offering libraries opportunities to diversify programs. Using the "walkthrough" method on four platforms, our research identified 60 Hungarian book influencers and reading promoters. Structured interviews with 23 influencers aimed to unveil their activities, motivations, and the aspirations and reading experiences behind their content. The study contributes to literary and cultural mediation, exploring the intersection between libraries and literacy promoters. It addresses how literacy promoters can enhance reading promotion in the community, emphasizing their role in generating interest in books and literature. Findings suggest that social media and influencers complement libraries' literacy strategies, benefiting both libraries and readers. Collaborating with influencers can foster a reading culture aligned with the digital era's demands. Encouraging influencers to collaborate could also educate their followers, transforming them into library users.

ACCULTURATION OF ISLAMIC CULTURE AND LOCAL CULTURE IN DRUMING TRADITION IN PANJANG REGION VILLAGE, KUCHING, SARAWAK, MALAYSIA

This article focuses on the acculturation of Islamic culture and local culture in the Bergendang tradition. The purpose of writing this article is to preserve the traditions that have been carried out by the Rantau Panjang Malay community in order to introduce them to the public. The approach and theoretical framework used in this research is the cultural anthropology approach and acculturation theory with a functional approach. Meanwhile, the methods used are ethnographic methods and phenomenological methods. From this research, it can be found that the background to the emergence of the Drumming tradition in Kampung Rantau Panjang is related to the absence of entertainment in ancient times, encouraging the people to create offerings to fill their free time and provide entertainment. In this case, previous people started the tradition of drumming by tapping on used boards and it produced different sounds and could arouse people's interest in dancing to the sound of used boards being hit. The developments and changes that have occurred have helped the Bergendang tradition continue to be in demand by every level of society. Even though some structures have changed, this traditional entertainment still maintains the elements and rules of the event. Apart from that, Islamic values ​​have become the spirit of various aspects in the implementation of the Bergendang tradition. Then, the majority of the people of Kampung Rantau Panjang responded to the implementation of the Bergendang tradition with a positive response. This can be seen from the enthusiasm of the residents when carrying out this tradition.

Performance Evaluation of China Literature Limited 'S Acquisition of New Classics Media

In 2016, China put forward the concept of "digital creative industry" for the first time, and took it as one of the five pillars of the development of China's strategic emerging industries, marking that China's cultural and creative industry has officially entered the digital era. At the same time, with the upgrading of the consumption mode, the traditional entertainment consumption mode has been unable to meet the needs of consumers, resulting in the ceiling of the traditional culture and entertainment segments in China. Therefore, under the guidance of policies and the promotion of changes in consumption environment, the concept of "new cultural creation" arises. China's entertainment enterprises have carried out merger and acquisition activities, trying to participate in the strategic layout of "new cultural innovation" by expanding the IP industry chain. This paper uses the method of case study to analyze the motivation and economic consequences of Chinese entertainment companies to lay out the "new cultural and creative" strategy. Specifically, this paper uses the event study method and index analysis method to evaluate the long-term and short-term performance of merger and acquisition activities. In addition, this paper discusses the motivation and risks of the merger, summarizes the lessons learned, and tries to provide reference for the cross-industry merger of China's cultural and entertainment enterprises

“THE EMTRALD SWELL IS SPLASHING SO GENTLY ON YOU...”: EVERYDAY LIFE OF RESORT RESIDENTS IN THE CRIMEA IN THE SECOND HALF OF THE 19TH AND EARLY 20TH CENTURIES

The article examines various aspects of everyday life of holidaymakers in the Crimea in the initial period of the resort development on the peninsula. The sources are newspapers published in Sevastopol and other Crimean towns, guidebooks, memoirs of those who visited the Crimea in the period under study. The analysis shows a rather vivid picture of the life of resort residents and allows us to distinguish several layers of information: on the development of transport infrastructure and everyday travel details, accommodation options, accommodation and food prices, ways of spending leisure time. It is possible to trace a close connection between the evolution of living conditions of vacationers and the resort and recreational sphere as a whole and the economic and social development of the country. The creation of a network of railroads made the way to the Crimea cheaper and more convenient. In the early 20th century, recreation on the peninsula ceased to be elitist, and representatives of different social strata came here. The influx of resort guests caused the development of the entire tourist infrastructure: the number of hotels grew, the local population actively entered the market of relevant services, providing rented furnished rooms and sightseeing services. Guidebooks and memoirs show the role in the life of holidaymakers of such traditional entertainments as bathing in the sea and walks in the mountains, as well as the ways of their organization. Separate bathing of men and women was practiced both in bathing houses and on beaches. Group and individual excursions to historical sites were becoming more popular. The analysis of memoirs demonstrates that the level of service caused complaints from vacationers, who were not happy with the high level of prices at hotels, unkempt servants in restaurants, etc. However, the ever-increasing interest of the Russian society to the Crimea as a vacation destination contributed not only to the improvement of the quality of services, but also to the change of living conditions on the peninsula: villages and towns were transformed into comfortable settlements, which had all the attributes of civilization - electricity, post offices, pharmacies and hospitals.

Audience of traditional art in Kazakh steppe

This article considers the evolution of the stage art audience formation in the traditional society of the Kazakh steppe civilization, linking it to the ancient historical, cultural, and ritual processes of our people, as well as to the very origin of the earliest form of stage art. We regard the future improvement of the artistic culture of today's spectator on the assumption that cultural and spiritual continuity between different generations of spectators of the Kazakh steppe will not be broken. Consequently, it becomes obvious that this position is a trend characteristic of the world history of art. For example, folk art activities in other countries are based on the traditional entertainment of the gathered audience. In general, the origin of art is closely intertwined with folk art. They are inextricably related and cannot develop without each other. This phenomenon is confirmed by numerous facts from the history of world theater. There is every reason to come to a scientific conclusion that this position is applicable to the formation of artistic public. We can say that various kinds of entertaining folk games and festive performances, originating in real scenes of nomadic life of the Kazakh people, developed on the basis of national customs and were the initial stage of formation of spectators and listeners of arts and crafts of the traditional Kazakh civilization. Examining the rich cultural history of the steppe, we believe that the study of the audience of the performing arts in the traditional Kazakh society is of great scientific theoretical and practical importance. This issue is still in the category of topics not considered in the framework of scientific research of the national culture philosophy. It is known from history that centuries-old cultural heritage of the steppe region and Kazakh people has a diverse and rich content, along with its own unique style. It is culture that plays a huge role in the vitality of any nation. If we consider the identification of a nation through the prism of its contribution to the development of mankind, then national art is just that distinctive feature that helps defining the nation. Thus, the spiritual contribution of the Kazakh people to world culture is determined, first of all, by its national art.

The Bhand Tradition in Shakespearean Comedy: Twelfth Night and As You Like It

Bhands or Mirasis are the traditional entertainers of Pakistani and Indian Punjab. Their wit and wisdom; dancing and singing; humor and satire; and skill and craft, resemble those of Shakespearean Clowns. Touchstones and Feste, the two fools of Shakespearean comedies, exhibit several characteristics like those of Bhands or Mirasis. Both Touchstone and Feste speak wisely, make satirical remarks, give ironical statements, involve in a chain of repartee and use several other comic devices to create humor. Bhands practice almost the same comic weapons. Touchstone’s use of scatology and lampoon, Festes’ singing and aphoristic speech bring them very close to the traditional Bhands or Mirasis of Pakistan and India. This study juxtaposes the Bhands and Mirasis with Shakespearean clowns on the basis of the commonalities of the means and skills they use to produce humour. This study also explores the Shakespearean comic aspects in Twelfth Night and As you like it under the theoretical framework of Subjective Readers Response Theory focusing on Touchstones and Feste in As You like it and Twelfth Night respectively. This research paper also tries to reveal how the traditional Bhands outshine Shakespearean clowns in a way as the latter were the mouthpieces of Shakespeare and the former did not follow any scrip and spoke extemporaneously on the stage, especially, in the Punjabi stage dramas in Pakistan.

Today's Cultural Work

Today's cultural work is a dynamic and multifaceted phenomenon that reflects the evolving nature of contemporary societies. This abstract explores the diverse aspects of cultural work in the present context, encompassing art, media, technology, and social dynamics. Cultural work in the 21st century is intricately tied to the intersections of technology and creativity. With the advent of digital platforms and the democratization of content creation, individuals have become active participants in shaping cultural narratives. From viral social media trends to independent digital art projects, the landscape of cultural work is characterized by unprecedented accessibility and inclusivity. Artistic expressions, a vital component of cultural work, have transcended traditional boundaries. Today's artists leverage a spectrum of mediums, including digital art, virtual reality, and interactive installations, challenging conventional artistic norms. The fusion of technology and art not only expands the creative toolkit but also invites audiences to engage with cultural works in immersive and innovative ways. The media landscape plays a pivotal role in shaping contemporary culture. The proliferation of streaming services, podcasts, and online publications has transformed how information and narratives are disseminated. Cultural work within media extends beyond traditional entertainment to include thought-provoking documentaries, investigative journalism, and online platforms fostering dialogue on critical social issues. Moreover, cultural work reflects the ongoing dialogue between tradition and modernity. Communities around the world engage in preserving and revitalizing cultural heritage while adapting to the rapid pace of global change. This negotiation between the old and the new is evident in diverse forms, from heritage conservation projects to the reinterpretation of traditional art forms in a contemporary context. Today's cultural work is a vibrant and dynamic tapestry woven from the threads of technology, art, media, and tradition. It mirrors the ever-changing landscape of society, offering a kaleidoscopic view of the diverse expressions and conversations that define our contemporary cultural experience. As technology continues to advance and societal values evolve, cultural work will likely remain a key driver in shaping the narratives and identity of our rapidly changing world.

Influence of ‘Bergendang’ Culture in the Spaces of Traditional Sarawak Malay House

Bergendang is a uniquely Sarawak Malay traditional entertainment frequently held during social gatherings . This paper investigates the spatial use of bergendang activity in traditional Malay houses along the Sarawak River in Kuching. The research employed a qualitative case study design approach through field study observation and semi-structured interviews. Findings revealed different spatial use of bergendang for the early and later models of Sarawak Malay houses, which is associated with house owners’ social status. Spatial studies on traditional Malay houses in other parts of Sarawak are recommended for constructing northern Borneo's vernacular Malay house framework
 

Using Vhavenda Traditional Entertainment to Curb HIV Spread in the Rural South African District

Purpose. This study explored the use of traditional entertainment as a means of curbing human immunodeficiency virus (HIV) spread in the Vhembe district of South Africa. Engaging in cultural dances like tshikona, tshifasi, tshigombela, malende, davha, and musangwe keeps the youth grounded, making it less likely that they will engage in unprotected sexual intercourse. Methods. This qualitative study utilized an ethnographic design. The study was conducted in rural villages in Vhembe district, Limpopo province in South Africa. Eighteen participants consisted of Vhavenda traditional leaders and chiefs who met the selection criteria were purposively selected to participate in the study. The sample size was determined by data saturation. Semistructured face-to-face interviews were used to collect data, guided by an interview guide. Four observations were done concurrently with the interviews. Interviews were audio-recorded, and field notes were taken. Ethnographic content analysis was used to analyze the data collected. Results. The results indicate that Vhavenda traditional entertainments like tshigombela and tshikona can be used in reducing and managing the spread of HIV, whereas malende, tshifasi, davha, and musangwe have the potential to spread and increase incidences of HIV. Conclusion. The traditional entertainment such as tshigombela and tshikona can be utilized as they instill good morals. Malende, tshifasi, davha, and musangwe can be repatterned and modified. Traditional entertainments, if properly utilized, can add to the strategies of reducing the new incidences of HIV.

An Empirical Research on the Cultural Production of Online Fan Communities Based on Celebrity Micro-blog Super Topic

Due to the reform of the traditional entertainment system and the development of the new decentralized entertainment industry, a great promotion has been achieved to the prosperity of China's fan culture and entertainment industry, and a new generation of fan groups has been established gradually. Taking the network as the medium, the major social media as the platform and micro-blog super topic as the center, they have formed an online fan community with strict discipline, a clear hierarchy and a strong action force. Due to the mutual entanglement between fan culture and platform in the platform society, an algorithmic culture is formed. Data-driven algorithmic governance has become an important tool for fan management. Since some fans represented a tendency to become professionalized on this basis, a new business operation mode under the empowerment of online communities has been established to conduct cultural production and complete the anti-commercial incorporation. In this context, the research question of this paper is: What is the organizational composition of the online fan community for cultural production? How does this structure work in today's network environment?

‘Bergendang’ and Its Spatial Use in Traditional Sarawak Malay House

Bergendang is a uniquely Sarawak Malay traditional entertainment frequently held during social gatherings at home. This paper investigates the spatial use of bergendang activity in traditional Malay houses along the Sarawak River in Kuching. The research employed a qualitative case study design approach through field study observation and semi-structured interviews. Findings revealed different spatial use of bergendang for early and later model of Sarawak Malay houses, which is also associated with social status of house owners. Spatial study on traditional Malay houses in other parts of Sarawak is recommended for constructing northern Borneo region's vernacular Malay house framework.

Learning value of video tutorials in online learning communities

PurposeVlogging constitutes a potential advertising channel for branded products. This paper aims to investigate the role and antecedents of the learning value, i.e. substantive (vs nonsubstantive) information processing, in consumers’ purchase behavior online.Design/methodology/approachThe authors used a mixed-methods approach including qualitative data from 25 interviews, and two quantitative studies (a field study on 4,560 members of a vlogging learning community and a replication survey on 118 participants in a different context).FindingsThe results highlight the predominant role played by perceived learning due to the characteristics of the online environment. The authors further identify the components of vlog tutorials’ learning value. The findings distinguish structured from destructured learning content depending on consumers’ level of expertise.Practical implicationsThe findings recommend developing the learning value for consumers. Managers should provide micro learning unit tutorials for expert consumers and complete structured learning units for novices based on core and additional learning components.Originality/valueIn contrast with traditional entertainment videos, tutorials provide added learning value that affects purchase behaviors to a greater extent. The results present in learning components that are recommended when developing learning tutorials.

Nomadic Bedes are Experiencing Identity Crisis and Shifting of their Traditional Habitats in Bangladesh

Bangladesh is one of the world's most densely populated countries, with various ethnic communities scattered throughout the nation. The nomadic Bede are an ancient ethnic group that has traditionally lived, traveled, and earned their livelihood in Bengal's riverine systems. Snake charming is one of the main ways they make money. However, most of the Bedes are changing their inheriting characteristics of riverine system to a new habitat. The purpose of the study is to identify the actual scenario of the Bede community in selected areas of Bangladesh. The study revealed that Bedes are changing their traditional way of life by moving from boats to temporary land, where they live in a small collection of huts and makeshift homes for a long time. Few of them were still engaged in their traditional occupations, such as snake charming and selling ethno-medicines; however, the majority relied on the begging in the street by bluffing the street people or make the people fool or engage with other jobs to make ends meet. Although contemporary technology has brought new sorts of entertainment, decreasing the incentive for Bede’s to work, less Bedes may have been active in snake charming as a means of continuing their parental profession. Importantly, the young generations are not interested in their nomadic Bede life and few of them are doing snake-charming and other forms of traditional entertainment for a living. The mainstream of society does not accept them cordially due to their cultural, ritual, and occupational differences. As a whole, the Bede people lived below the poverty line, making them very vulnerable in the society and experiencing an identity crisis. The Bede community requires the government and human rights organizations' help to secure their house, make it easier for them to get work, and ensure their health and education so th5at they may survive as a people in the society's mainstream. This is a preliminary study that attempted to identify the reality of the Bede community in a small representative part of Bangladesh. Future study is needed to discover more information about the Bede community that lives around the country.

Streaming Apps - A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal

In today’s world, virtual streaming platforms are the primary source of entertainment. People gradually shift from traditional entertainment channels to online streaming platforms as they offer more improvised services. During the COVID-19 period, the streaming sector saw massive growth in the number of users. As a result, streaming platforms are now widely seen as the entertainment industry’s future. From offering high-quality material to connecting individuals through various streaming platforms, OTT platforms have gained prominence recently, particularly during the pandemic. Purpose : To identify the factors influencing users’ satisfaction with a streaming platform in Kolkata, West Bengal, and to establish how these attributes and different streaming platforms are related. Methodology : Kolkata, West Bengal, was selected for the survey, and it was undertaken with the help of a structured questionnaire and casual interaction with the users. Findings : This study discovered that consumer satisfaction was primarily determined by two critical factors: “Fringe Benefits” and “Refreshment.” The factor “Fringe Benefits” was found to be substantially influential. In addition, users’ satisfaction could also correlate to the quality of services provided to the streaming platforms using correspondence analysis. Various online streaming platforms were discovered to be popular, delivering high-quality material with a wide range of alternatives, limited advertisements, and high-quality and extensive features at a reasonable price. Furthermore, we used cluster analysis to discover three clusters that influenced consumers of various ages when watching online on various streaming sites. These clusters were “Gen Z Socializing,” “Gen Y Entertaining,” and “Gen X Quality Essence.”

Employing Eye Tracking to Study Visual Attention to Live Streaming: A Case Study of Facebook Live

In recent years, the COVID-19 pandemic has led to the development of a new business model, “Live Streaming + Ecommerce”, which is a new method for commercial sales that shares the goal of sustainable economic growth (SDG 8). As information technology finds its way into the digital lives of internet users, the real-time and interactive nature of live streaming has overturned the traditional entertainment experience of audio and video content, moving towards a more nuanced division of labor with multiple applications. This study used a portable eye tracker to collect eye movement information from participants watching Facebook Live, with 31 participants who had experience using the live streaming platform. The four eye movement indicators, namely, latency of first fixation (LFF), duration of first fixation (DFF), total fixation durations (TFD), and the number of fixations (NOF), were used to analyze the distribution of the visual attention in each region of interest (ROI) and explore the study questions based on the ROIs. The findings of this study were as follows: (1) the fixation order of the ROIs in the live ecommerce platform differed between participants of different sexes; (2) the DFF of the ROIs in the live ecommerce platform differed among participants of different sexes; and (3) regarding the ROIs of participants on the live ecommerce platform, participants of different sexes showed the same attention to the live products according to the TFD and NOF eye movement indicators. This study explored the visual search behaviors of existing consumers watching live ecommerce and provides the results as a reference for operators and researchers of live streaming platforms.

Marriage in Morocco: A Practices of The Mudawwanatul Usrah Law in The Land of Guardians

Morocco is a country that has combined the opinions of several schools in achieving the information contained in Islamic law that exists in the country of Morocco from some of the issues that were reformed in the Family Law (2004) in Morocco, as has already existed in other Islamic countries. Regulations related to marriage are almost the same as Indonesia, it could be due to the Compilation of Islamic Law (KHI) in Indonesia reflecting on Mudawwanat al-Usrah in Morocco or it can also be influenced by the Moroccan community with Indonesian society equally winged Ahl al-Sunnah wa al-Jama'ah (ASWAJA), in Morocco the Maliki Perspective which can guide and in Indonesia the Syafi'i Perspective which is a role model Moroccan society upholds the values ​​of tradition and local wisdom. They also like the beauty and love of traditional entertainment as long as it does not conflict with the basic principles in the teachings of Islam that they profess.

How the Entertaining Effects of Movies Help People to Reduce Chronic Stress and Increase Happiness

With the increasing stress from work and study that people face today, easy-to-access entertainment to release chronic stress and increase happiness would arouse more popularity. As a traditional entertainment industry, Movie is easy to access by going to the cinema or watching online, which has become an increasingly globalized business. The present research was on how the entertaining effects of movies are associated with psychological well-being. It provides a study on three film types, comedies, tearjerkers, and thrilling movies. Comic movies are usually welcome, which bring people happiness by funny plots. Moreover, many scientific experiments made before verified that people will unconsciously mimic the facial expressions of characters in comedies, which turns out to affect the experience of the same emotion of happiness through the integration between the body and brain. Tearjerkers may bring people tears. However, an experiment made by Gracˇanin, Vingerhoets, Kardum, Šantek,& Šimic´ (2015), provided evidence that after the initial deterioration of mood following crying, it takes some time for the mood, not just to recover, but also to become even less negative than before the emotional event. Per Sapolsky, R.M, scary and thrilling movies generate moderate glucocorticoid elevation, which turns out to trigger the release of dopamine from pleasure pathways and gain a sense of anticipatory pleasure. Besides the above mentioned, there are also general benefits of movies, such as social connections, a distraction from worries, and increased flow. All of those make movies good activities to reduce chronic stress and increase happiness.

The influence of location-based games on traditional entertainment products

Digital technologies and in particular the prevalence of mobile devices and high-speed mobile data networks enable new entertainment products such as location-based games (LBGs). Due to their requirement for constant user mobility, LBGs have the potential to affect individuals' consumption patterns of entertainment products and can thus change the nature of business in the context of this emerging technology. The objective of this study is to identify and measure whether LBGs' advent has shifted the consumption of other entertainment products and generate insights which can support practitioners with their strategic business decisions. To this end, we analyze the consumption of the most popular entertainment products (i.e., TV, PC-based online games, and cinema) before and after the release of Pokémon Go. Our results extend prior literature and show that the effect of LBGs—as a new type of entertainment product—is not confined to one product category but can affect multiple product categories of the entertainment industry. In particular, our estimation results indicate that LBGs can attenuate TV and PC online games consumption, but enhance cinema attendance.

Automatic Recommendation Algorithm for Video Background Music Based on Deep Learning

As one of the traditional entertainment items, video background music has gradually changed from traditional consumption to network consumption, which naturally also has the problem of information overload. From the perspective of model design and auxiliary information, this paper proposes a tightly coupled fusion model based on deep learning and collaborative filtering to alleviate the problem of poor prediction accuracy due to sparse matrix in the scoring prediction problem. In the use of auxiliary information, this paper uses crawler technology to obtain auxiliary information on the user side and the video background music side and compensates for the model’s sensitivity to the sparsity of the score matrix from a data perspective. In terms of model design, this paper conducts auxiliary information mining based on the diversity and structural differences of auxiliary information, uses an improved stack autoencoder to learn user’s interests, and uses convolutional neural networks to mine hidden features of video background music. Based on the idea of probabilistic matrix decomposition, the tightly coupled fusion of multiple deep learning models and collaborative filtering is realized. By comprehensively considering user’s interest and video background music characteristics, the collaborative filtering process is supervised, and the optimized prediction result is finally obtained. The performance test and function test of the system were carried out, respectively, to verify the effectiveness of the hybrid recommendation algorithm and the effect of the system for recommendation. Through experimental analysis, it is proved that the algorithm designed in this paper can improve the recommendation quality and achieve the expected goal.

ТРАНСФОРМАЦИЯ АРХАИЧЕСКОГО КУЛЬТА НЕБА В КУЛЬТУРЕ ЧЖУРЧЖЭНЕЙ

The worship of Heaven was inherent in the Jurchen culture even before the formation of the Jin state. The belief in Heaven`s signs and help manifests the primitive religious ideas of the Jurchens about spirits. They prayed to the spirits of the Heaven before military campaigns. Worship, or sacrifice to Heaven in the form of offerings food and sacrificial wine, preceded archery, which initially had the meaning of causing rain and later became a traditional entertainment and a demonstration of military skills. Tribal unions are also closely related to the cult of Heaven and archery. Therefore, during the reign of Tai-zu Aguda the worship of Heaven and archery got a deep political meaning. During the empire period, the cult of Heaven was further developed under the influence of Chinese culture. Since the reign of Tai Zong, archery has disappeared from the political and religious culture of the Jurchens, and the role of the Heaven, on the contrary, has increased. The system of Chinese li ceremonies was gradually introduced into the Heaven worship, reaching its heyday by the middle of the 12th century. This is evidenced by the records of “Jin Shi”.