Traditional Communication Channels Research Articles

Exploration of the Dissemination and Development of Guzheng Art in the New Era

With the development of the times and social changes, guzheng art, as an excellent traditional music culture in China, is facing new challenges of dissemination and development. The purpose of this paper is to analyse the communication status of guzheng art in the context of the new era, discuss the challenges and opportunities of its development, and propose strategies for innovation and development. Firstly, through the analysis of traditional and modern communication channels, it reveals the problems that exist in the communication process of guzheng art. Secondly, it discusses the impact of social change, cultural diversification and technological development on guzheng art, as well as the challenges and opportunities it faces. Then, the innovation and development strategies of guzheng art in the new era are proposed in terms of education promotion, work innovation, media communication and activity exchange. Then, through case analysis, it summarises the successful experiences of the dissemination and development of guzheng art at home and abroad, and discusses its inspiration for the development of guzheng art in China. Finally, this paper summarises the current situation and challenges of the dissemination and development of guzheng art in the new era, and looks forward to the future development trend of guzheng art.

“We rely on each other”: A qualitative exploration of rural Eastern Region Native American experiences during the COVID-19 pandemic

BackgroundNative American communities suffered disproportionately negative effects during the COVID-19 pandemic, yet no research has explored the experiences of rural Eastern Region Native Americans. MethodsInformed by the Native Reliance Model and Indigenous Standpoint Theory, we conducted a qualitative descriptive project in the Spring and Summer of 2022; data included semi-structured interviews and focus groups with 24 individuals representing five South Carolina tribal groups. FindingsThematic analysis yielded four emergent themes: 1) “Let's just finish the Indians off”: Pandemic distrust rooted in historical and contemporary Native American experiences; 2) “We have been misled”: Making sense of conflicting public health information; 3) “I'm not giving it to some innocent person”: COVID-19 mitigation behaviors as Native American cultural practice; and 4) “We put the plan in place”: Self-advocacy and action as a source of Native American pride and responsibility. InterpretationThese participants demonstrated resiliency grounded in family and tribal ties, even in the face of personal losses, economic struggles, and healthcare barriers. To strike a balance between cultural traditions and public health recommendations, public health practitioners should 1) build partnerships with community leaders, elders, and tribal health authorities to facilitate the development of culturally respectful interventions that address specific health concerns in the context of historical traumas; and 2) implement alternative methods of communication and engagement to ensure equitable access to healthcare services in rural locations, such as collaborating with community organizations, deploying mobile health units, and utilizing traditional channels of communication within these communities.

WOMEN SAFETY APP

The Women Safety App operates on a multifaceted approach, incorporating real-time assistance, precise location tracking, and immediate access to emergency services. By capitalizing on the ubiquity of smartphones, this project strives to provide a swift and effective response to potential threats that women may encounter in various situations. The core features of the app include a panic button for instant distress signals, live location sharing to facilitate timely assistance, and a streamlined communication channel with emergency services. These elements collectively contribute to fostering a safer environment for women, instilling a sense of confidence and security as they navigate their daily lives. The Women Safety App project addresses the critical issue of women's safety by leveraging technology to provide a reliable and accessible solution. In today's society, incidents of gender-based violence, harassment, and discrimination underscore the urgent need for effective measures to protect women's well-being and security. Existing safety mechanisms often fall short, relying on manual interventions and traditional communication channels that may not provide immediate assistance during emergencies. The Women Safety App aims to bridge this gap by offering real-time assistance, location tracking, and emergency services through a mobile application. Its key advantage lies in delivering instant distress signals, enabling quick alerts to trusted contacts and emergency responders in threatening situations. Additionally, live location tracking allows users to share their whereabouts for added safety.

Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ Expectations

Tourists’ expectations related to urban tourist destinations, which often derive from wider concept of destinations’ images, encompass a wide range of needs, desires and anticipations that tourists develop prior to visiting a particular destination. They are formed under the influence of different factors, one of which is traditional and digital communication channels. The objective of this research is to determine whether different communication channels and multimedia formats, used by tourists in the pre-travelling phase, could shape their expectations related to tangible and intangible characteristics of urban tourist destinations. The data gathering was conducted by applying Computer-Aided Web Interviewing (CAWI) on a representative sample of 312 adult citizens residing in Belgrade, the capital of the Republic of Serbia. The findings indicate that both traditional and digital communication channels, alongside personal recommendations used prior to the trip, significantly contribute to shaping respondents’ expectations concerning tangible characteristics of urban tourist destinations. Digital communication channels and personal recommendations appeared to be more important in shaping expectations related to the intangible characteristics of urban tourist destinations. Also, different formats of online media content exhibited positive associations with expectations concerning the tangible and intangible characteristics of urban tourist destinations. The obtained results provide recommendations for tourist organizations and local government entities, valuable for developing effective communication strategies for targeting potential tourists.

Interplay of virtual and physical channels in propagating green behaviour: A study integrating motivation-opportunity-ability and theory of planned behaviour

Traditional communication channels and new “human-computer interaction” spread channels are intertwined, facilitating the promote of the concept of “green for all”. This paper integrates the influence of virtual channel and physical channel attributes into the Motivation-Opportunity-Ability theory (MOA) and Theory of Planned Behavior (TPB) to explore the spread process of public green behaviors. The results show that: (1) In the composite effect, environmental responsibility (ER) and external objective factors (EOF) have no significant impact on the propagation of green behavior among the public. Both virtual channel attributes (VCA) and physical channel attributes (PCA) can accelerate the spread process of public green behavior, with PCA having the greatest impact on the propagation of public green behavior. (2) ER, VCA, PCA, EOF, and external subjective factors (ESF) can all promote the spread of public green behavior through the intermediary chain of spread motivation and spread intention. Among them, channel attributes more directly influence the spread of green behavior, and the chain mediating effect of ER through the chain was the most significant. At the same time, ESF plays a significant moderating role between the intention to spread and propagation behavior (PB), effectively bridging the gap between behavior and intention. (3) Further heterogeneity analysis shows that, compared with males, PCA has a greater promoting effect on the green behavior propagation of females, while VCA has a more significant positive effect on the green behavior propagation of the more educated public. Finally, this article examines the presence of intermediary and regulatory mechanisms among various income groups. Research has found that promoting the creation of conducive conditions for comprehensive green behavior propagation and developing targeted and mass-oriented green behavior propagation strategies by all societal stakeholders are crucial for enhancing public engagement in green practices.

Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero)

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.

Climate Change News: Assessing the Awareness of Farmers in Nangarhar Province, Afghanistan

This research investigates the current state of climate change news awareness among Afghan farmers in Nangarhar province of Afghanistan, with a focus on identifying factors that contribute to or hinder this awareness. Utilizing in-depth interviews due to the qualitative nature of the study and the prevalent illiteracy among Afghan farmers, the research employs purposive sampling to ensure diverse representation. Findings reveal that radio and personal experiences are primary sources of climate change news awareness, with no specific channel dedicated to this purpose. Age and education emerged as significant factors influencing awareness levels, emphasizing the role of education as fundamental. Language and communication skills were identified as serious and important factor, in climate change news awareness. Socio-economic background was acknowledged by 86.6% of farmers as contributing to better awareness. Limitations in media networks, including misuse, lack of information, and unfamiliarity, were identified as hindrances. Face-to-face awareness was preferred over media-based methods, highlighting the importance of personal interactions in effectively delivering climate change messages. The research contributes to existing literature, emphasizing the need for context-specific, culturally sensitive communication strategies to enhance climate change news awareness among Afghan farmers. The findings provide valuable insights for designing targeted awareness campaigns tailored to the specific needs of this demographic, combining traditional communication channels, demographic nuances, and inclusive strategies to build resilience against climate change challenges.

ВПЛИВ ІНТЕРНЕТ-ТЕХНОЛОГІЙ НА МАРКЕТИНГОВІ КОМУНІКАЦІЇ ПІДПРИЄМСТВ

Modern entrepreneurship cannot be imagined without the use of Internet technologies in marketing communications. This study is devoted to analyzing the impact of these technologies on the strategies, tools and effectiveness of marketing of enterprises. With the rapid development of the Internet and the widespread use of digital devices, the way companies interact with consumers has fundamentally changed. The purpose of this study is to identify and analyze the key effects of Internet technologies on marketing communications in enterprises. The study examines various aspects, including the advantages of Internet technologies in marketing communications. Additionally, the article can analyze potential challenges and limitations of use Internet technologies in marketing, such as privacy issues data, oversaturation of advertising and instability of virtual platforms. This will help readers get more a complete view of a wide spectrum opportunities and challenges associated with the use of Internet technologies in marketing communications. The expected results of this study will substantiate the growing importance of Internet technologies in marketing communications and will provide practical recommendations for enterprises on the effective use of these technologies. Analyzing current trends, it can be expected that Internet technologies allow businesses to attract more target audiences, communicate with them in real time and maintain constant interaction. It may be achieved through use social media, email, websites, blogs and other communication tools. Further use of Internet technologies in marketing communications can lead to increased competitiveness of enterprises, improved interaction with consumers, increased sales and improved overall brand image. In addition, the study highlights the importance of integration and synergy between traditional and Internet marketing communication channels. This highlights the need for connected and consistent messaging across platforms to maintain brand identity and engage customers. The research will contribute to the understanding and identification of the most effective strategies of use Internet technologies in marketing communications and providing recommendations for the practical application of this knowledge in the field of business.

Identifying risk information needs of rural communities impacted by wildfire smoke: A mental models approach

As wildfire activity continues to increase throughout much of the western US, questions remain about how to effectively communicate wildfire smoke risk to harder-to-reach groups, including rural populations. Standard public health strategies rely largely on risk assessment and communication informed by available air quality data. However, rural populations can be difficult to reach through traditional communication channels and air quality monitoring to inform messaging can be absent or scarce. As efforts increase to expand air quality monitoring into rural regions, there is a need to identify and affirm the most effective content and communication channels for motivating protective action. We used a mental models approach to identify wildfire smoke risk information needs and preferred communication channels in three rural counties in northern Nevada. Participants revealed a substantial knowledge base with opportunities for enhancement related to the range of potential physical and mental health impacts, vulnerable groups, and exposure mitigation strategies. Preferred communication channels were varied but almost exclusively local. The mental models approach also uncovered important barriers to exposure mitigation as well as potential areas of future research. Insights gained from this study will be used to inform targeted wildfire smoke risk communication for rural Nevada counties and may serve to motivate similar studies in other rural regions. Identifying similarities and differences in information needs and preferred communication channels can help inform understanding of how and why to tailor wildfire smoke risk communication. Any new messaging developed from such studies should be evaluated to ensure its effectiveness.

Social media adoption in the public sector of Bangladesh: Progress and efficiency

Social media has gained significant influence in shaping communication strategies for the public sector in the modern era. Governments across the globe are embracing these platforms to actively interact with the public, promoting transparency and trust. This article focuses on the adoption of social media in the public sector of Bangladesh. Most government agencies in Bangladesh are found to utilize social media to varying extents, with Facebook being the dominant platform. However, these social media accounts primarily function as traditional one-way communication channels with limited civic engagement. Additionally, numerous government websites contain non-functional or incorrect social media links, thus hindering effective social media communication through these sites.

Специфика построения бренд-коммуникаций и бренд-имиджа горнолыжных курортов России и Австрии

Introduction. The article is devoted to identifying the features of the formation of brand communications and brand image of ski resorts in Russia and Austria.
 Aim. After analyzing current trends in the formation of brand communications and the brand image of ski resorts in Russia and Austria, to identify features and problems in their construction, development drivers. Methodology and methods. Theoretical and methodological basis of the study was chosen marketing, integrative and image-based approaches. The research methods were an analytical review of literature sources and the content of previous studies, participant observation, content analysis, feedback analysis, comparative analysis of geo-branding of Russian and Austrian ski resorts, synthesis, and generalization.
 Results. Based on a comparative analysis of the geo-branding of Russian and Austrian ski resorts, features, tools, problems and drivers for the development of brand communications were identified.
 Scientific novelty is to identify traditional and modern channels of brand communication and brand image, as well as digital and phygital tools for geo-branding of ski resorts in Russia and Austria.
 Practical significance. The results of the study can be useful for improving brand communications and brand image of ski resorts.

Exploring Chronic Pain and Pain Management Perspectives: Qualitative Pilot Analysis of Web-Based Health Community Posts.

Patient perspectives are central to the US Food and Drug Administration's benefit-risk decision-making process in the evaluation of medical products. Traditional channels of communication may not be feasible for all patients and consumers. Social media websites have increasingly been recognized by researchers as a means to gain insights into patients' views about treatment and diagnostic options, the health care system, and their experiences living with their conditions. Consideration of multiple patient perspective data sources offers the Food and Drug Administration the opportunity to capture diverse patient voices and experiences with chronic pain. This pilot study explores posts from a web-based patient platform to gain insights into the key challenges and barriers to treatment faced by patients with chronic pain and their caregivers. This research compiles and analyzes unstructured patient data to draw out the key themes. To extract relevant posts for this study, predefined keywords were identified. Harvested posts were published between January 1, 2017, and October 22, 2019, and had to include #ChronicPain and at least one other relevant disease tag, a relevant chronic pain management tag, or a chronic pain management tag for a treatment or activity specific to chronic pain. The most common topics discussed among persons living with chronic pain were related to disease burden, the need for support, advocacy, and proper diagnosis. Patients' discussions focused on the negative impact chronic pain had on their emotions, playing sports, or exercising, work and school, sleep, social life, and other activities of daily life. The 2 most frequently discussed treatments were opioids or narcotics and devices such as transcutaneous electrical nerve stimulation machines and spinal cord stimulators. Social listening data may provide valuable insights into patients' and caregivers' perspectives, preferences, and unmet needs, especially when conditions may be highly stigmatized.

Leveraging social media for mentorship in surgery

Mentorship is a key component of success in surgery that benefits both mentors and mentees. It is associated with increased academic productivity, funding, leadership roles, job retention, and career advancement. Until recently, mentor-mentee dyads have connected through traditional communication channels; however, in an increasingly virtual world, academic communities are adopting new communication methods, including over social media platforms. In recent years, we have witnessed how social media helps effect positive change by facilitating patient and public health initiatives, social movements and campaigns, and professional pursuits. Given its ability to transcend constraints of geography, hierarchy, and time, social media can benefit mentorship, too. Social media helps strengthen preexisting mentorships, identify new mentorship opportunities locally and remotely, and facilitates modern mentorship models, such as team mentorship.Furthermore, it increases the durability of mentor-mentee relationships and helps expand and diversify mentorship networks, which may especially benefit females and those underrepresented in medicine. Despite the many advantages of social media, it is not a replacement for traditional local mentorship. Herein, we discuss the benefits and risks of using social media for mentorship and propose approaches to optimize the virtual mentorship experience. With best practice guidelines that aim to balance virtual and in-person interactions and provide tailored education to all mentorship levels, we believe mentors and mentees will become more adept in using social media professionally, and these platforms will help foster meaningful connections that ensure mutual fulfillment.

Tax administration in a changed reality: how to involve taxpayers in the digital environment ?

At the present stage, the process of digitalization is making extensive changes in the lives of many people around the world. In this regard, a significant role in the development of digital processes in society is assigned to the state. The author of the article examines in detail such aspects of the topic as the development of tax administration in the context of the digitalization of the economy. The improvement of tax administration is presented in terms of supply from the tax authorities and demand from taxpayers for electronic tax services. The issue of voluntary compliance with tax laws, as well as existing barriers in the framework of digitalization in world and Russian practices, is touched upon. The main results of the study are: 1. Regions were identified where the population mainly uses traditional channels of communication with tax authorities and subjects of the Russian Federation, in which organizations are less involved in digital technologies for electronic document management. 2. Semantic analysis of message texts of one of the tax forums showed the most discussed topics (personal income tax and VAT) of taxpayers in the Internet environment. 3. The impact of digitalization of tax administration on the collection of tax payments to the budget system of the Russian Federation is shown. For large companies, the calculations did not reveal a difference in the two samples, while in the case of medium-sized organizations, there was a statistical effect. Medium-sized companies paid more taxes in 2019 than in 2018.

African communication matrix: The influence of the secular on the church in Nigeria

African communication is an age-long dissemination system. Its continuous existence in the ever-growing Nigerian society is of interest to so many communication scholars. This study was conducted to ascertain what channels of the African communication system still exist and how these influence the religious setting in Africa using Nigeria as a case study. A survey method was adopted to investigate the problem in the two traditional kingdoms of Uzairue and Auchi, both in Edo state. A set of questionnaires were designed to elicit responses from the Christian respondents, and interviews were also conducted with chiefs of two selected traditional communities of Iyamho and Auchi. The secularization theory was used to explain the topic. The findings of this study reveal that African communication channels, particularly the talking drum, pot drum and wooden drum, are commonly used in rural settings and these have crept into the religious (Christian) settings where they are used as instruments of praise, worship and choir presentations. This study is aimed at providing useful information for the teaching of African communication systems in the departments of communication and media studies in Nigerian universities, in particular, and Africa in general. It will also help Africans appreciate the value of African communication instruments in the modern world as well as traditional African communication channels used in churches. This study recommends that further research should be conducted to ascertain why there is a decline in the use of African communication instruments.

Transparency in corporate social responsibility communication on social media

PurposeRetailers recently have started communicating their corporate social responsibility (CSR) commitments to their consumers directly on social media. That is to say, CSR communication has expanded to social media that allow two-way communication, distinct from traditional CSR communication channels. As transparency has been recognised as a crucial factor influencing the effectiveness of traditional CSR communication, this study investigated its role in the social media context.Design/methodology/approachA two-level, single-factor (i.e. transparency of a mock retail company's CSR communication) between-subjects experimental design was employed, and 237 responses from an online survey were used for PROCESS macroanalysis.FindingsTransparent CSR communication was found to increase the consumers' perceived CSR credibility and attitude toward the company, which influenced consumers' subsequent purchase intention (functionalistic outcome) and intention to respond to the CSR communication (constitutive outcome). The results of the study also corroborated that consumers' level of elaboration when processing CSR communication on social media depends upon their level of concern over the social issue.Originality/valueThe study extends the elaboration likelihood model (ELM) to CSR communication in the social media context by validating that consumers' level of information elaboration is determined by their level of concern over the social issue. In addition, it provides the first empirical support for the significance of transparent CSR communication on social media and explains the mechanism of transparency's influence. Transparency indirectly affects consumers' behavioural intentions by forming a favourable attitude toward a retailer. The findings can help retail practitioners communicate CSR commitments persuasively on social media. The study also integrates functionalistic and constitutive perspectives of social media CSR communication, which is notable and discussed in depth.

The Relationship between Information Dissemination Channels, Health Belief, and COVID-19 Vaccination Intention: Evidence from China.

In the context of the ongoing global epidemic of COVID-19 and frequent virus mutations, the implementation of vaccine is the key to the prevention and control of the epidemic at this stage. In order to provide recommendations and evidence to support global epidemic prevention and control and vaccination efforts from the perspectives of health communication and individual psychological perceptions and to improve the vaccination rate of COVID-19 vaccine among appropriate populations, this study conducted a questionnaire survey in eight districts of Beijing and collected a total of 525 valid data points. A health belief model was used to examine the predictors of COVID-19 vaccination behavior, and the relationship between different COVID-19 vaccine information dissemination channels, residents' health beliefs, and propensity to vaccinate was analyzed. This study found the following: (1) among new media, interpersonal communication and traditional media communication channels, the new media channel had the largest number of audiences; (2) the personal health beliefs of audiences in the three information channels differed significantly, with the highest perceived benefits and lowest perceived barriers in the interpersonal communication channel and the highest perceived barriers in the new media communication channel; (3) the health belief model was a significant predictor, with perceived benefits and barriers being the most effective attitudinal variables for predicting vaccination intention. This study is valuable for advancing and improving vaccine communication diffusion research and promoting wider application of the health belief model and communication media in health communication topics.

Perceptions of Agricultural Extension and Communication Professionals Regarding Current, Preferred, and Emerging Communication Channels: A Qualitative Study

This study sought to identify what messages are important to share regarding innovations of new turfgrass cultivars, and to determine the current, preferred, and emerging channels of communication as perceived by Extension/Outreach and Communications professionals in ANR for sending information. This study utilized a focus group consisting of turfgrass extension professionals, an interview with communication professionals, and individual semi-structured interviews. From the twelve questions presented through these methods, seven predominant themes emerged. Effectively communicating about turfgrass involves: (1) conveying long-term benefits of the innovations, (2) considering the sender and receiver of turfgrass information, (3) considering the traditional communication channels used for turfgrass, (4) emerging or sought channels for communicating with clientele about turfgrass, (5) barriers to adopting communication channels for disseminating turfgrass information, (6) factors that influence use of communication channels for turfgrass, and (7) who should be disseminating the identified messages. Respondents indicated that though Twitter was the preferred channel of social media communication for those in the turfgrass industry, interpersonal communication and factsheets were still being requested predominately by their clientele. Respondents recommended working with organizations such as city and county municipalities, as well as residential home builder groups, that are likely to adopt innovations, influence behavior change, and create and institute policies, will be essential for dissemination of information. In light of the COVID-19 pandemic and the restrictions associated with it, researchers are depending on emerging communications channels for dissemination of information more so than traditional methods utilized in the past such as field days.

KNOWLEDGE, PERCEPTION AND RESPONSE TO NEW MEDIA MESSAGES ON COVID-19 AMONG RESIDENTS OF A RURAL COMMUNITY IN NIGERIA

This study assesses the perception of rural folks in relation to COVID-19 media messages in a Nigerian rural community. By utilizing the Health Belief Model (HBM) and the Risk Perception Theory (RPT), in-depth interviews and observation methods were used to determine rural folks’ perception of COVID-19 media messages and their influence on the attitude of the rural people towards the virus. A thematic analysis of respondents’ views revealed that most of the participants were exposed to public media enlightenment messages on COVID-19. The dominant channels of communication utilized by the rural people to receive media messages on COVID-19 were radio and television, mobile phones (text messages), Facebook, and interpersonal communication through family members. However, the new media tools stood out. Findings further show that participants were able to understand media messages designed to educate the rural folks about COVID-19. However, the study found that the rural folks’ perception of COVID-19 new media messages was negative, and this impacted negatively on their attitude to adopt the safety measures set by the government to control the spread of the disease. The study recommends public education and integration of traditional channels of communication in creating awareness of COVID-19 among rural folks in Nigeria.

ПОВЫШЕНИЕ ЭФФЕКТИВНОСТИ ВЫСОКОПРОИЗВОДИТЕЛЬНЫХ БЕСПРОВОДНЫХ ОПТИЧЕСКИХ КАНАЛОВ СВЯЗИ В РАЗЛИЧНЫХ ПОГОДНЫХ УСЛОВИЯХ

A common problem of traditional radio communication channels - the lack of free frequencies,noise, low bandwidth, the need to obtain a license to use the frequency, the relative ease of hacking.Free space optical communication channels overcome these limitations, is one of the types of communicationsystems that use open space to transmit information carried by light - this points to theneed for direct visibility of the transceivers. Due to the influence of various weather conditions, thelight flux is subject to atmospheric attenuation. In this paper, a method to improve the efficiency ofhigh-performance wireless optical communication channels in different weather conditions: clearsky, fog, rain and snow was investigated. The existing wireless optical communication technology, adense multiplexing multiplexing (DWDM) system with one input and one output (SISO), was considered.And it was proposed to improve the existing system by applying multiple input/output (MIMO).An impact and attenuation analysis on the wireless optical network in different weather conditionswas conducted. The study was based on the use of the Optisystem simulation software toolkit, whichis used to emulate different weather conditions of attenuation in two types of systems. Models weredeveloped for each of the optical communication systems studied. A comparison between SISO andMIMO systems is made in terms of quality factor under different weather conditions. The proposedsystem shows promising results in terms of performance and received signal quality. The transmissionpath length of the proposed system in dense fog conditions increases by 33.6%. The transmissionpath length of the proposed system in heavy rain increases by 63.89%. The transmission pathlength of the proposed system in heavy snow increases by 35,21%.