This article explores the complex and evolving nature of place attachment in the rural Lincolnshire town of Boston, a new immigration destination. Drawing on 28 semi-structured interviews with residents, it examines the ways in which migrant and non-migrant communities make Boston their home, how they react to change and disruption, navigate (in)hospitable encounters and narrate their belonging in the town post the EU referendum, which saw residents overwhelmingly voting against EU membership. The findings show that in the face of place alteration and turbulence, both migrant and non-migrant residents demonstrate a nuanced and differentiated form of commitment to place and, despite intractable systemic challenges, actively work to bring communities together and reframe negative place narratives. Community leadership emerges as integral to the collective effort of creating spaces of hospitality. For migrant and non-migrant communities, place attachment is a dynamic and fluid process, shaped and constantly reshaped by socio-economic and political factors, media discourses and experiences of hospitality/hostility. It is an embodied and emotional process that involves individual and collective discursive efforts to reframe dominant narratives, material and social ways of connecting as well as pragmatic ways of distancing.