Tourist Segments Research Articles

Valorization of archeotouristic axes in Transylvania given by the Roman roads and hydrographic axes

In the last few years, history, culture and all the heritage that remained from the Antiquity has become an important factor in developing a type of tourism on the Romanian territory. This segment of tourism can be common in cities and big poles of development. Roman roads were built based on good geographical strategy. Most Transylvanian roads can be seen along main hydrographic axes crossing the rural part of the region. Based on the quantitative-qualitative method, which is common for tourism valorization, this research investigated specific indicators and sub-indicators. Moreover, one of the main purposes of the article was to highlight the fact that Roman road axes could be included in a sustainable development of archeotourism. In that case, the Hilary du Cross model was used with which each single road along the hydrographic axes was analyzed. Roman roads have long been studied in Romania and Transylvania, but no multidisciplinary research has been carried out that can highlight them in such manner, making them valuable for the culture.

Design and Development of a Stainless Steel Fermentation Tank for Palm Wine with Gravity Purification Construction

Tourism and culinary activities are increasingly integrated into wine tourism, a key segment of agricultural tourism. Palma wine, a traditional wine produced from the sap of palm trees (locally known as sagars), is a significant product for the Minahasa farming community in North Sulawesi. This study focuses on optimizing the fermentation process to enhance the quality of Palma wine by utilizing food-grade HDPE containers and a dual-role fermentation tank. The tank is designed to reduce dust content in the palm sap through an efficient mechanism while minimizing disruptions during the transfer of fermentation products. The research involves designing and testing fermentation tanks based on applied science and technology principles to improve purification processes and standardize effectiveness and efficiency measurements. Results demonstrate that the use of high-quality fermentation tanks enhances the purification process and ensures better-quality Palma wine, contributing to the development of local wine tourism and supporting sustainable agricultural practices.

Tourist mobility packages in an island mass tourism destination: Exploring preferences heterogeneity and willingness-to-pay

Ensuring a sustainable and efficient transportation system meeting visitor mobility needs is paramount for mass tourist destinations. Recognising this challenge, some destinations are embracing Mobility as a Service (MaaS) solutions as a strategy to create a more sustainable transportation system for tourists. This study uses a discrete choice experiment to analyse tourists’ preferences and willingness to pay for MaaS packages in two well-known municipalities of the Canary Islands, one of Europe’s premier mass tourism destinations. The empirical evidence of taste heterogeneity revealed by the analysis indicates that a one-size-fits-all solution is inadequate. Therefore, the development of mobility packages must be tailored to the specific needs of distinct tourist segments. This approach caters to individual preferences and maximises the perceived value for each tourist segment, promoting the adoption of sustainable transportation options.

Analysis of the Current State and Prospects for the Development of the Tourism Services Market in China

Aim. The purpose of the study is to analyze the current state of the Chinese tourism services market and the prospects for its development in the context of the public policy of the PRC.Tasks. Research objectives: perform a cluster analysis of entrepreneurial activity in the field of tourism, construct a diagram of the distribution of travel agencies by clusters; comply with the current state of the tourism services market in terms of key metrics; study government support measures for the industry; determine the prospects for the development of the tourism services market of the PRC and Russian-Chinese cooperation in the context of the implementation of the new “double circulation” strategy.Methods. Methodological basis and research methods: systematic approach, logical analysis, synthesis, cluster and regression analysis, content analysis of open sources.Results. The results obtained: the supply-side model of China’s modern tourism landscape includes three clusters; The specificity of China’s domestic tourism market is the holiday tourism segment; a new driver of economic growth is domestic tourism, the preferences of domestic tourists reflect a wide range of interests; the system of state support for tourism includes direct and indirect methods that adapt to changes in the external and internal environment.Conclusions. With a high probability, the prospects for cooperation between the PRC and the Russian Federation are assessed quite highly; favorable factors in the development of Russian-Chinese cooperation are the opening of new “windows of opportunity” after the COVID-19 pandemic, as well as the restriction of outbound tourist flows to unfriendly countries and changes in the vector towards the BRICS countries, SCO, and EAEU.

Cambuci Festival as an Attraction for Cultural Tourism From the Perspective of the Sustainable Supply Chain

Objective: To characterize the use of cambuci, a native Brazilian fruit, during the Festival in the village of Paranapiacaba, Santo André-SP, as a circular chain supply. Theoretical Framework: Supply chains are configured in linear or circular. Linear chain is an open system that ignores the extraction environment, resource yield, waste, assimilative capacity, and recycling. A circular chain is a closed system where the environment is part of the system, as it considers extraction, resource yield, waste, assimilative capacity and recycling. Gastronomic tourism was considered as a segment of cultural tourism. Method: A qualitative study was carried out through testimonies as a methodological approach proposed by Meksenas (2002). For analysis, testimonies from 2023-2013 were selected, from electronic addresses. The categorization of testimonies transcribed from the corpus allowed the thematic analysis according to Jovchelovitch and Bauer, (2002). Results and Discussion: The community works in the extraction of cambuci, in the elaboration of derivatives, in the organization of the event, in the commercialization, but there are no testimonies about the destination of waste. Thus, cambuci is an open-system linear chain supply with no mention of waste. Gastronomic tourism requires proper planning to mitigate impacts on the destination. Research Implications: Interviews coincided with the pandemic period. Originality/Value: Gastronomy fosters cultural tourism. The participation of the community in the collection, elaboration, and organization of the event made it possible to describe the trajectory of cambuci as a supply of an open system production chain due to the disposal of waste. The methodological approach of testimonies optimized the study during the pandemic.

Theoretical Dimensions of Classification and Segmentation in Therapeutic Wellness Tourism

The article explores the rapidly growing field of wellness tourism, emphasizing the segmentation and classification of therapeutic tourism. It identifies four main types: healing tourism, wellness tourism, spa tourism, and spiritual tourism, all of which contribute significantly to this sector. The knowledge gap lies in the need for a more comprehensive framework for classifying wellness tourism segments and understanding the different health, economic, and cultural implications. The study employs a multi-dimensional analysis that includes therapeutic services, socio-demographic factors, and geographical locations. Findings indicate that hydrotherapy, balneotherapy, and spiritual tourism play a central role in promoting health and wellness, with distinct implications across different regions and tourist profiles. The results underscore the importance of utilizing natural resources like thermal springs for both recreational and medical purposes, emphasizing their historical and current relevance in tourism. The implication of this research suggests that categorizing wellness tourism can aid in targeted marketing strategies, enhance tourist satisfaction, and support the sustainable development of wellness tourism hubs globally.

Decision-Making Process for Tourism Potential Segmentation: A Case Study Analysis

The tourism industry is one of the critical sectors driving regional economic development, creatingjobs, and preserving cultural and natural heritage. The Rembang Regency Government is trying todesign a strategy to increase various tourism potentials that support the tourism industry. Stakeholderscannot optimally manage various tourism potentials in Rembang Regency because the support systemfacilities still need to be improved. Potential tourism segmentation based on facility support systems(SSF) can assist the government in carrying out strategies to increase the potential of the tourismindustry. The main objective of this research is to assist stakeholders in the decision-making processand generate policy advice through tourist mapping results, reducing large-scale tourism industryproblems to a scale that can be understood and acted upon in successful tourism industry marketing.Methods in data collection using literature study and observation with accidental sampling todetermine as many as 20 tours. The K-Means method was chosen to classify tourism potential inRembang Regency, Central Java, Indonesia. The results showed three potential tourism clusters inRembang Regency based on Support System and Facilities (SSF) covering telecommunication, powersource, transportation, waste management, location, clean water source, supporting industry, spatial,hospitality, safety, and security. The results of this study can be used in designing decision-makingstrategies by stakeholders to improve the tourism industry. Increasing the potential of each touristcluster by stakeholders has its advantages and disadvantages.

Tren Pariwisata Backpacker di Asia Tenggara

The backpacker tourism trend in Southeast Asia has grown rapidly in the past few decades, with Thailand becoming one of the top destinations for budget travelers. This study aims to identify the factors that make Thailand a favorite destination for backpackers in the region. The research methodology involves literature analysis, interviews with backpackers, and tourism statistics. The results show that the combination of natural beauty, cultural diversity, affordable cost of living, good tourism infrastructure, and easy access to various attractions are the main factors that attract backpackers. In addition, Thailand's image as a friendly, safe, and open country for foreign tourists also contributes to its popularity. The study also compares Thailand with its neighboring countries such as Vietnam, Cambodia, and Indonesia to understand Thailand's competitive advantages. The findings provide insights for the government and tourism industry players in developing sustainable strategies to maintain and enhance the attractiveness of the destination for the backpacker tourist segment

ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ СТРАХУВАННЯ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ

The article discusses the types of insurance in tourism. Based on the analysis of the insurance market of Ukraine, it was established that the number of insurance companies decreased by almost three times during the years 2015-2022, and 25 insurance companies worked in the field of tourism in 2023. It was revealed that the following companies are the leaders in the travel insurance market: European Travel Insurance, ARX, VUSO, PZU Ukraine. The factors that hold back the development of tourism insurance are highlighted: military actions due to Russia's invasion of Ukraine, political instability; decrease in the number of tourists, low solvency of the population; imperfect legal framework; poor awareness of the population in the field of tourism insurance; public distrust of insurance companies; a narrow range of insurance services in the field of tourism insurance; incomplete and untimely fulfillment of obligations to policyholders; limited scope of insurance protection due to reduction of insurance prices by insurers; decrease in the quality of insurance products; insufficient professional level of insurance company specialists; overall low development of the country's insurance market. The main trends in the field of insurance in Ukraine are revealed: individual policies for certain tourist segments, use of artificial intelligence, transformation of products into the format of electronic policies, blockchain technologies. Directions for solving problems in the field of insurance in tourism are indicated: improvement of the regulatory and legal framework; ensuring political stability, increasing economic development in the state; training of highly qualified personnel in the field of insurance; improvement of insurance culture; creation of protective mechanisms for tourists; assistance from the state to the development of the insurance market in Ukraine; improvement of the risk management mechanism; increasing public trust in insurance companies; expanding the list of insurance services and improving their quality.

Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977)

Mass tourism in Spain became one of the most prosperous economic sectors in the mid-twentieth century, collaborating in the process of convergence with Europe, using the seductive power of the media, especially the cinema. A quantitative and (to a lesser extent) qualitative analysis methodology was followed. After reviewing the academic literature, the records of the National Film Library were consulted, selecting 87 films of tourist content and of national production, during the period of operation of the Ministry of Information and Tourism (1951-1977). The results have made it possible to identify the tourist segments, the cinematographic genres, the type of tourists, national or foreign, as well as the heritage elements and the services present in the tourist product of the time, visualizing the scenarios where the plots of the films are developed. The cinematography allows showing the elements that constitute the economic tourism model of Franco’s Spain, focused on towns on the Mediterranean coast, especially on the Costa del Sol. The research translates the antecedents of tourism marketing, using cinema as a means of communication that recognizes the economic transformation of Spanish society and the new image of Spain to be projected abroad.

Post-pandemic pursuits: Activity preferences of rural tourists in Western Transdanubia

This study examines the changing preferences of rural tourists in Western Transdanubia, Hungary, in the wake of the COVID-19 pandemic. We aim to uncover how rural tourism has changed and identify the new winners of the shifting demand. In 2021, we conducted a comprehensive survey with 925 participants and introduced a novel activity-based segmentation of rural tourists, revealing a strong preference for complex service packages. Practically, our findings highlight that village caterers who have strategically segmented the market have emerged as winners, successfully attracting different age groups and genders with customized packages. Cluster analysis revealed a segment of rural tourists who, without exception, were enthusiastic about diverse activities. In particular, our cross-cluster analysis points to a significant amount of potential demand among middle-aged tourists. These findings help practitioners develop a targeted product mix and marketing strategy to meet the changing demands of rural tourism.

DIGITAL INFORMATION’S INFLUENCE ON FORMING TOURISM EVENT IMPRESSIONS: THE INTERPLAY OF GENDER AND TOURISM TYPES

Digital information plays a crucial role in shaping tourists' expectations and impressions of potential destinations and activities. This study explores how perceptions of digital information vary across different tourism experience types (adventure, leisure, cultural) and examines the complex interactions between digital information perception and tourism engagement. A survey was conducted among tourists actively participating in various tourism types to collect data on their digital information consumption habits and their influence on their overall perceptions. The findings reveal that leisure and adventure tourists demonstrate a stronger initial reliance on digital information compared to cultural tourists. However, all tourism types exhibit negative interaction effects, suggesting diminishing returns of digital information as engagement increases. Specifically, leisure and adventure tourism show stronger positive main effects on digital information perception compared to cultural tourism. Interestingly, leisure and adventure tourism also display more pronounced negative interaction effects than cultural tourism. These insights suggest that destination marketers should employ nuanced, personalized strategies catered to specific tourism types, considering the varying levels of digital information reliance and the changing needs of tourists as their engagement progresses. For leisure and adventure tourism, this may involve front-loading comprehensive digital information, while cultural tourism may benefit from a more consistent information flow throughout the experience. These tailored approaches could enhance destination brand affinity and improve the overall tourist experience across different tourism segments.

SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY

Croatia's allure as a cultural, natural, and historical destination in the global tourism landscape has garnered increasing interest from international travelers, including Hungarian tourists. This study addresses the research gap in demographic segmentation and destination preference among Hungarian adults aged 18-34, a crucial yet understudied market segment within Croatian tourism. Our analysis integrates descriptive statistics and ordinal regression to assess how tourism preferences influence satisfaction. A two-step clustering method identifies demographic clusters, further analyzed to determine their visitation patterns to 11 Croatian cities, revealing significant travel behaviour insights. The findings reveal distinctive clusters with varied travel behaviours and preferences, indicating that tailored marketing strategies could significantly enhance the tourism experience. The travel patterns suggest a move towards personalized travel experiences and an inclination towards autonomy and comfort in accommodation choices. The study enriches the discourse in tourism segmentation and destination analysis, suggesting that understanding the intricate preferences of demographic segments can lead to more effective marketing approaches. Practically, it offers actionable insights for tourism operators, marketers, and policymakers to fine-tune their strategies to cater to this demographic, potentially leading to increased visitation and deeper engagement with Croatian tourism offerings.

The Importance of Brand in Medical Tourism

Medical tourism, which is becoming more popular every year, represents a significant segment of global tourism. This trend is driven not only by the growing number of patients seeking better, faster, or more affordable healthcare but also by increasing globalisation and the greater availability of information. In the context of the Czech Republic, where the number of international patients has significantly increased over the last decade, it is essential to understand the role that the brand image of healthcare facilities plays in the decision-making process of these patients. Based on the research conducted, it can be concluded that the key factors influencing the choice of a healthcare facility are the quality of services, safety, and modern equipment. Price and speed of service also play an important role, with patients particularly appreciating a good value-for-money ratio. The importance of communication and customer service is also evident, as effective and high-quality communication can significantly strengthen the brand image and patient trust. The research results suggest that although word-of-mouth and personal recommendations are important, their effect is not statistically significantly greater than that of the marketing communication of a given healthcare facility. This indicates that it is important for healthcare providers to address both forms of communication equally. In conclusion, it can be said that a strong brand image of a healthcare facility, built on quality, safety, and effective communication, plays a key role in attracting foreign patients as part of medical tourism. Healthcare providers should actively develop these factors to be able to compete in the ever-growing medical tourism market.

Unlocking Tourism Diversity in Winter: Clusters of Tourists in Lisbon Based on Motivations, Profiles, and Behaviour

Recent trends in Lisbon's winter tourism indicate a shift towards off-peak travel, attracting diverse visitors with its rich cultural heritage, sustainable initiatives, and extended stay options for digital nomads. The city's culinary scene, arts, wellness activities, and tech-driven tourism options enhance its appeal. Aligned with these recent trends, tourism in Lisbon's region during the winter season presents a unique and dynamic landscape influenced by a wide range of motivations, tourist profiles, and travel behaviours. This study aims to define distinctive clusters of winter tourists in Lisbon by analysing these key variables, providing valuable insights specific to the winter travel context. Based on a compiled dataset from the winter season in Lisbon, this study delves into examining the factors driving tourist visits, encompassing socio-economic backgrounds, travel frequency, and age demographics. We aim to reveal the distinctive subgroups that define Lisbon's winter tourist population, employing data analysis techniques such as cluster analysis. From an academic perspective, this study offers a novel tourist segmentation model based on motivations, profiles, and behaviour. This model enriches the existing body of knowledge in tourism studies, providing a valuable reference for future research. For tourism agents in Lisbon, this study provides actionable insights to enhance strategic decision-making. By segmenting winter tourists, they can tailor marketing strategies and product development to cater to diverse tourist segments. Moreover, this approach can lead to economic benefits, optimising resource allocation, and revenue generation.

Cultural Event Development Model for Quality Improvement of Tourism Event: Case of the 3rd Fishing Boat Festival in Sungsang Village IV, Banyuasin Regency, South Sumatra Province

Tourism related to events is a representation of the selling power of the location where the event is held. Festival events have an important role in increasing the selling value of destinations, but this study found that the 3rd Fishing Boat Festival event has not been packaged properly and there is no target market database targeted as tourists. This study aims to create a model for the development of cultural festivals, based on 5 basic stages, namely research, design, planning, coordination, evaluation and compiling a template for providing a database of targets and target tourists using the definable, sizeable, reachable, relevant segmentation method. This study used a combination method or mixed method with a sequential explanatory design with a sample of 100 respondents with 3 data collection techniques, namely by direct observation, document study and interview. This research resulted in 5 stages consisting of 40 steps of festival event management, as well as the targeted tourist segmentation profile. The research contributes to the achievement of the goal of improving the quality of cultural events in tourism villages.

Revisiting Indonesia halal tourism policy in light of GATS

PurposeAs a growth industry in the international tourism segment market, halal tourism domestic policy should align with General Agreement on Trade in Services (GATS) as an international trade in services regulation. This paper aims to examine Indonesia’s halal tourism policy and its intersection with obligations as a member state of the World Trade Organization (WTO). Particularly in balancing Indonesia’s international obligation and the right to regulate.Design/methodology/approachThe present study uses normative legal research by analysing legal materials, primarily GATS and Indonesia’s halal tourism policy. By using this methodology, this paper seeks the normative ideal domestic approach that aligns with Indonesia’s international obligations within GATS.FindingsRegional regulations primarily govern the halal tourism policy in Indonesia. The critical substance of the regulation is the mandatory halal certification for the implementation of halal tourism. This obligation may be incompatible with Indonesia’s commitment to liberalise the tourism sector under the GATS. The current legal framework gives rise to a lack of consistency in its application despite its adherence to the halal tourism standards established by the MUI. At the same time, the provincial and regent authorities lacked the authority to do so. The authors argue that halal tourism policy shall be promulgated in the national-level policy to settle this issue. This measure is necessary to mitigate conflicts between prevailing norms and Indonesia’s international commitments within GATS. Therefore, Indonesia can uphold both its international obligations and national interests.Originality/valueThis paper presents a novelty contribution by highlighting the absence of prior research examining Indonesia’s adherence to its international commitments under the GATS in formulating domestic legislation on halal tourism. To close this gap, this study suggests that national legislation governing halal tourism should consider international obligations in the tourism sector under the GATS.

Orphanage Tourism as a Niche Tourism Segment: Exploring the Complexities and Ethical Implications

Orphanage Tourism as a Niche Tourism Segment: Exploring the Complexities and Ethical Implications

Expected benefits segmentation of international tourists participating in Zimbabwe safari tourism

The study aims to categorize tourists visiting national parks in Zimbabwe into clusters that are similar to each other according to their expected benefits and to determine different tourist profiles in terms of the expected benefits. For this purpose, data was collected through convenience sampling between 1 February and 30 April 2019 in Hwange National Park, Mana Pools National Park, and Gonarezhou National Park. It was 307 usable questionnaires were obtained. In the research, descriptive statistics and t-tests, ANOVA, factor analysis, cluster analysis, and chi-square analysis were utilized. Three benefit factors were named “Socialization and self-improvement,” “Recognizing nature and wildlife,” and “Relaxing.” In addition, two market segments (clusters) were identified and termed “socialization seekers” and “nature and wildlife seekers.”

Community-based Ecotourism in Protected Areas towards Inclusive Development-An Evidence of Bhitarkanika Wildlife Sanctuary of India

Community-based ecotourism (CBET) is one of the tourism segments used to protect the natural environment by the host communities in many countries; however, empirical studies involving active involvement, understanding, and level of satisfaction of the community and tourists in various ecotourism projects are still scarce in the context of developing countries. Thus, this study empirically examines the potential of community-based ecotourism in and around the Bhitarkanika Wildlife Sanctuary (BKWS) from the perspectives of the community and tourists in Odisha, India. Primary data were collected through a structured questionnaire prepared based on an expert view. In this study, both descriptive and exploratory research designs were considered the most appropriate. A total of 470 respondents participated in this study. Cronbach’s α was used to ensure reliability and validity of the instrument used for the survey. Data analysis was performed using SPSS 23.0. Collected data were tested for outliers using stem and leaf chart analysis, and all data were normally distributed for further analysis. Finally, a clear picture of the study was drawn based on the analysis and interpretation. The ANOVA (F-test) results demonstrated that community-based ecotourism was quite significant for inclusive development and conservation practices, as supported by all five statistically significant explanatory factors. The one-way ANOVA test for Hypothesis 1 found that community-based eco-tourism can be leveraged as a unique selling point (USP) to boost tourism in Odisha. Furthermore, one-way ANOVA was used to test the second hypothesis, which demonstrated that community-based ecotourism raises awareness within the local population about the importance of protecting Odisha's tourism resources. Similarly, the t-test results demonstrated that tourists and communities do not differ significantly in terms of satisfaction with event settings, art and craft, performance, infrastructure, guide services, and information. The findings of the study revealed that CBET was a major tool for promoting Odisha Tourism and creating awareness among the local community for the conservation of protected areas to embrace sustainability. Practical implications have been suggested for policy improvement in Odisha Tourism.