Tourist Satisfaction Research Articles

Influence of service quality, destination facilities, destination image, and satisfaction on tourist loyalty in Pasar Lama Chinatown, Tangerang City

This study investigates the influence of service quality, destination facilities, destination image, and tourist satisfaction on tourist loyalty in the Pasar Lama Chinatown area of Tangerang City. Utilizing data from 400 respondents, the study employed structured questionnaires analyzed through descriptive statistics, reliability analysis, exploratory and confirmatory factor analysis, and structural equation modeling (SEM). The results reveal that service quality (β = 0.47, p < 0.001), destination facilities (β = 0.33, p < 0.001), and destination image (β = 0.4, p < 0.001) all significantly enhance tourist satisfaction, which in turn has a strong positive effect on loyalty (β = 0.58, p < 0.001). Direct paths also show that service quality, destination facilities, and destination image independently contribute to tourist loyalty. Bootstrapping confirms satisfaction’s mediating role between these factors and loyalty. Practical recommendations suggest prioritizing service quality improvements, facility enhancements, and a positive destination image to foster loyalty and promote tourism sustainability in Pasar Lama, China. These insights assist tourism managers in developing strategies to enhance long-term visitor retention and engagement in the area.

Based on the Principle Component Analysis of the Level of Cultural and Tourism Integration in a Place and Obstacles Analysis

China’s culture is one of the oldest and most complex in the world, with a history that spans thousands of years. Rooted in Confucianism, Taoism, and Buddhism, Chinese culture emphasizes harmony, respect for tradition, and the importance of family. These philosophies have profoundly influenced the social values, customs, and daily life of the Chinese people. This study aimed to identify 10 different dimensions and the perception of quality amongst tourists based on the rural tourism experience. Perceived value and tourism satisfaction are seen as two constructs that bridge the gulf between these quality perceptions and the tourists’ future behavior — that is, the intent of tourists to revisit, spread positive word-of-mouth, and their propensity to splurge on unique rural products. Furthermore, we also examined the respondents’ areas where they lived in urban or rural areas which would affect their perceptions and behaviors. The analysis was identified using data from 650 respondents’ four key quality dimensions: tourism environment and transportation, companionship and learning, culture and local items, and rural environment as perceived by the tourists. Indeed, the findings lend considerable empirical support to the relationship of perceived quality with perceived value, satisfaction, and the dimensions of the behavioral intentions of tourists. Interestingly, the study showed residents — the urban and rural residents of tourists — as a very important moderator of these relationships. These are important insights that would be invaluable in explaining the driving factors of tourists’ intentions and the imperative for the sustainable growth of rural tourism in China.

Review of the Seasonal Wastewater Challenges in Baltic Coastal Tourist Areas: Insights from the NURSECOAST-II Project

The NURSECOAST-II project addresses the challenge of managing wastewater in near-coastal tourist destinations around the Baltic Sea, particularly from small treatment plants (<2000 PE) that experience fluctuating flows due to seasonal tourism. These fluctuations make it difficult to meet environmental standards, potentially harming both the environment and tourism. The project has created a GIS-based inventory of small wastewater treatment plants within 100 km of the coast. This inventory includes crucial operational data like flow rates, pollutant levels, and treatment technologies. Initial findings reveal significant discrepancies in data management, regulations, and treatment standards across the Baltic Sea region countries, as EU legislation does not uniformly cover plants under 2000 PE. Key findings highlight that small treatment plants are often undocumented, their environmental impact underestimated, and regulations vary widely. Small plants can significantly contribute to nutrient pollution, affecting the Baltic Sea, particularly in local areas. The data gathered will support local authorities in identifying gaps and improving management strategies. This study stresses the need for harmonized data collection and reporting methods across countries and suggests establishing a unified database accessible to both specialists and the public. The status of the collected data depending on the type of data and country was as follows: 38.11% from Denmark, 46.14% from Estonia, 26.36% from Finland, 15.56% from Germany, 23.47% from Latvia, 34.77% from Lithuania, 14.51% from Poland, and 45.40% from Sweden. Ultimately, this project aims to enhance wastewater management, protect the environment, and improve tourist satisfaction in coastal regions.

Analisis Penggunaan Teknologi Digital dalam Berkomunikasi Driver Tour Guide untuk Meningkatkan Pengalaman Wisatawan

This study aims to analyze the use of digital technology in communication between driver tour guides and tourists in Bali, as well as its impact on the tourist experience. This research employs a mixed-method approach, combining quantitative and qualitative methods. The quantitative approach was conducted through a survey of tourists using driver tour guide services in Bali, while the qualitative approach was conducted through in-depth interviews with driver tour guides. Quantitative data were analyzed using correlation analysis and the F-test, while qualitative data were analyzed using thematic analysis techniques.The results indicate that the use of digital technologies, such as mobile applications and chatbots, significantly improves the quality of communication and tourist satisfaction. Correlation analysis shows a very strong relationship between the use of digital technology by drivers and tourist satisfaction (correlation coefficient R = 0.911). The F-test indicates that the effect of digital technology use on tourist satisfaction is significant (F-value = 61.814; p < 0.05). Qualitative findings also reveal that digital technology facilitates more accurate and faster information, thereby enhancing the overall tourist experience.This research provides significant contributions to the development of theory and practice in the tourism field and offers practical recommendations for enhancing tourism services through digital technology.

Tourist tales uncovered: navigating satisfaction through psychographics and destination impressions – a systematic literature review

ABSTRACT This study comprehensively and systematically reviews and integrates the prior literature on the role of tourists’ psychographic profiles and elucidates the antecedents, consequences, and intervening factors influencing tourist destination selection and satisfaction. The Dimensions Research Database was used to search for relevant studies. A co-word analysis of 465 articles revealed three significant clusters of keywords, highlighting key themes in tourist psychographics and destination selection. Results indicate that tourist psychographic attributes (i.e. Demographics, motivation, values, attitude, and interest) influence destination image formation and tourist satisfaction. The study offers the Tourist Psychographics-Destination Image-Satisfaction Model (TPDIS Model), a comprehensive conceptual model, as further research agenda for exploring destination-specific tourist profiling and destination image perception to achieve tourism satisfaction.

Virtual reality as a sustainable alternative for authentic and satisfying tourism experiences

ABSTRACT Tourism significantly contributes to climate change while simultaneously providing essential leisure and relaxation opportunities. This study examines the potential of virtual reality (VR) as a sustainable alternative to physical tourism by examining its ability to authentically and satisfactorily replicate traditional tourism experiences. Anchored in technological mediation theory, this study explores whether VR’s embodiment features – ownership, location, and agency – can foster tourism authenticity and tourist satisfaction. To do so, this study employs a quasi-experimental design with 937 cases. The findings indicate that VR tourism can deliver authenticity and satisfaction levels comparable to physical visits, particularly among tourists with prior VR exposure. These results advance sustainable tourism practices by positioning VR as a viable alternative to physical travel, thereby contributing to environmental conservation efforts. These results also underscore the critical role of technology embodiment in crafting immersive and meaningful tourism experiences. Therefore, the data-driven insights provided herein can be used to guide the development of innovative, technology-driven tourism models that meet the growing demand for authentic and sustainable travel experiences.

The impact of biomechanical factors on tourist satisfaction and comfort in walking tourism: A study of Beijing’s walking tours

Walking tourism combines physical activity with cultural and environmental exploration, making it a growing sector of the tourism industry. This study investigates the effects of key biomechanical factors—fatigue and energy expenditure—on tourist experiences, specifically focusing on satisfaction and comfort during walking tours in Beijing. Using a structured questionnaire administered to 175 participants across various walking tour sites—including the Great Wall, Hutongs, and the Summer Palace—we collected data on perceived fatigue, energy expenditure, satisfaction, and comfort. Statistical analyses, including regression models and correlation tests conducted using SPSS, revealed that increased fatigue significantly reduces tourist satisfaction, while higher energy expenditure decreases comfort levels. These findings highlight the importance of managing physical demands in walking tours by incorporating rest periods and considering tourists’ fitness levels. The study contributes to the literature by linking biomechanical factors to tourist experiences and offers practical recommendations for tour operators to enhance the appeal and competitiveness of walking tours, ultimately leading to improved tourist satisfaction.

Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru

This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies.

The Influence of Tourist Attraction and Digital Marketing on Return Visit Interest with Tourist Satisfaction as a Mediating Variable in Tinalah Tourism Village, Kulonprogo Regency

The objectives of this study include: (1) To determine the effect of tourist attraction on tourist satisfaction at Tinalah tourist attraction, Kulonprogo Regency. (2) To determine the effect of digital marketing on tourist satisfaction at Tinalah Tourism Village, Kulonprogo Regency. (3) To determine the effect of tourist satisfaction on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) To determine the effect of tourist attraction on return visit interest in Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) To determine the effect of digital marketing on return visit interest in the Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. The research design used in this research was quantitative research design. The population used in this study were tourists visiting Tinalah Tourism Village, Tinalah, Kulonprogo Regency with a large and unknown number. The sampling technique used in this study is non probability sampling by purposive sampling. The respondents who met the criteria were tourists who had visited Tinalah Tourism Village with a maximum limit of the last three months. The research sample amounted to 150 people. The data collection procedure in this study is to use the questionnaire method. The analytical tool used is Patial Least Square (PLS), which is a variance-based SEM, with SmartPLS 2.0 software. Based on the results of the analysis discussed in the previous chapter, the following conclusions can be given: (1) Attractiveness of tourist objects has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (2) Digital marketing has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (3) Tourist satisfaction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) Tourism attraction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) Digital marketing has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction.

Antecedents of tourist loyalty in China’s Kangyang tourism: The influence of destination image, service quality, tourist satisfaction, and affective commitment

Background: Kangyang tourism, a wellness tourism niche in China, integrates health preservation with tourism through natural and cultural resources. Despite a growing interest in Kangyang tourism, the factors driving tourist loyalty in this sector are underexplored. Methods: Using a sample of 413 tourists, this study employed Covariance-Based Structural Equation Modeling (CB-SEM) to examine the influence of destination image, service quality, tourist satisfaction, and affective commitment on tourist loyalty. Results: The findings reveal that destination image and service quality positively affect tourist satisfaction, affective commitment, and loyalty. Tourist satisfaction and affective commitment are identified as critical drivers of tourist loyalty. Notably, affective commitment plays a stronger role in fostering loyalty compared to satisfaction. Conclusion: These results highlight the importance of a positive destination image and high service quality in enhancing tourist loyalty through increased emotional and psychological attachment. The findings inform strategies for stakeholders to improve Kangyang tourism’s growth by focusing on emotionally engaging experiences and service excellence.

Influence of Cultural Identity on Revisit Intention (A Case Study of Inlay Region in Myanmar)

This study aimed to analyze the influence of cultural identity on tourist satisfaction and to examine the influence of tourist satisfaction on revisit intention in the Inlay region. Quantitative analysis was employed with 385 samples in this study and which was gathered by convenience sampling. The findings indicated that all cultural identity dimensions, namely; cognitive, emotional and behavioral, have significant positive effect on tourist satisfaction and the tourist satisfaction also has a significant positive effect on revisit intention of Inlay region. Thus, the authorities should need to conduct more public education and media publicity about cultural evidence history of civilization and beliefs of Inlay region. Moreover, in order to maintain a calm and beautiful natural setting and the sustainable development of cultural heritages, the authorities also need to hang on to the elements of their well-known cultural history.

The Influence of Environmental Factors, Perception, and Participation on Industrial Heritage Tourism Satisfaction—A Study Based on Multiple Heritages in Shanghai

With the increasing public awareness and strength of industrial heritage protection, industrial heritage plays an increasingly important role in tourism after transformation and upgrading. The influence of built environment factors and visitors’ participation on satisfaction has been fully confirmed, but the primary and secondary relationships between the two variables remain unclear. The purpose of this study is to explore the relationships between the built environment, tourist participation, and tourism satisfaction, and compare the actual loads of different routes to find the dominant variable. The data of this study came from three industrial heritage renovation projects in Shanghai with remarkable transformation results. Field investigations and questionnaire surveys were conducted on them, and a total of 362 valid samples were received. Descriptive statistical analysis and structural equation models were used to analyze the data. Two paths of “built environment–tourism satisfaction” and “tourist participation–tourism satisfaction” are compared and demonstrated. The path coefficient of the former is 0.63, while that of the latter is 0.77, and the influence of the latter is more significant than that of the former. The study creatively found the audience orientation of both sexes for different types of experience activities, confirmed the mediating effect of subjective perception, and provided the following suggestions for managers of built industrial cultural heritage. Interactive experiences and guided tours deepen visitors’ understanding of the historical and cultural value of industrial heritage. Virtual reality and augmented reality technologies can be introduced to provide an immersive visit experience and attract a wider audience to participate, effectively enhancing the attractiveness of and satisfaction with industrial heritage tourism.

Mekhong Cruise Servicing along the Mekhong River in Luang Prabang Heritage City, Luang Prabang Province

This research study to providing boat tours along the river. The Luang Prabang Provincial Boat Association has 3 locations: Ban Don Nui Port, Luang Port and Wat Nong Port. The case study of Wat Nong Port which includes to study the satisfaction of tourists to the service of guided tours along the Mekong River. It is a quantitative and qualitative study in collecting data from 180 questionnaires, using descriptive statistics and giving actual meaning from data analysis to be accurate and precise. The results of the study on the satisfaction of tourists to the service of guided boats along the Mekong River from the analysis of the results of the study shows that tourists are satisfied with all 7 aspects: there is satisfaction of tourists to the service of the guided boat, an average of 3.98, the confidence of customers in the service of the guided boat is at a very high level, an average of 3.92, there are physical things offered to tourists who come to use the service at a very high level, an average of 3.77, the service of the staff towards the satisfaction of the tourists is at a high level, an average of 3.66, the satisfaction of the service of the staff inside the boat is at a very high level Average 3.59, satisfaction with other service charges of tourists is at a high level, average 3.67 and things that should be improved in the service of boat tours along the Mekong River at a high level, average 3.47. Also, the customer also offers to make a map to show the location of the boat service for convenience, providing information throughout the travel period and saving time in finding the place.

Sharing the ocean: fostering blue synergies for sustainable whale-watching

Whale-based tourism activities offer unique opportunities for humans to observe cetaceans in their natural habitats. Well-planned experiences can provide educational value and promote respectful enjoyment of marine wildlife. Conversely, poorly managed activities can negatively impact cetaceans by injuring or killing them (through collisions with boats) or altering their behavior, such as resting time, nursing or diving. This study presents an example of designing and implementing a whale-based tourism activity in the Canary Islands (Spain), with the participation of researchers, whale-watching operators and tour guides, public policy-makers, and civil society, with a strong focus on educational values. The coastal communities are crucial in promoting sustainable whale-watching practices through educational initiatives, community engagement, and stakeholder collaboration. The paper employs a process-monitoring approach to evaluate the whole procedure of whale-watching activity implementation. We assume that the success of any tourism activity depends on the process that leads to its creation. The analysis emphasizes the need for careful planning and execution to design and implement marine tourism experiences. Concerns for tourism satisfaction and safety and the need for environmental sustainability challenge the management of whale-watching operations. In this regard, engaging local communities, addressing safety and conservation concerns, and promoting responsible tourism practices are essential for mitigating these challenges and ensuring the long-term viability of whale watching as a sustainable and educational activity.

Attributes of satisfaction and dissatisfaction with online travel experiences in peer-to-peer platforms

While tourists have traditionally used peer-to-peer platforms for accommodation and dining, they can now also access travel experiences through these platforms thanks to a new product: online travel experiences. With the emergence of this product, a fundamental understanding of its key attributes and their impact on user satisfaction is essential. However, such understanding has been rarely explored. This research aims to address the knowledge gap by understanding Airbnb Online Experiences from the perspective of tourists' satisfaction. Utilizing the Kano model, this study identifies six key attributes of Airbnb Online Experiences and analyzes their dynamic effects on tourist satisfaction through aspect extraction and regression analysis of online reviews. This research highlights how the relationship between these attributes and tourist satisfaction evolved during the COVID-19 pandemic. This study serves as a reference for future research on online travel experiences by elucidating the components of this emerging product.

Antecedents and Outcomes of International Tourist Satisfaction in Ecotourism Destinations of North India

Antecedents and Outcomes of International Tourist Satisfaction in Ecotourism Destinations of North India

A Systematic Literature Review: Emotional Intelligence, Positive Affect, and Customer Satisfaction in Tourism

Objective: To perform a rigorous systematic review of the literature, with the aim of identify the most relevant studies on emotional intelligence and positive affect and their relationship with customer satisfaction in the tourism industry, and a bibliometric analysis of scientific production to lay the foundations of such relationships. Theoretical Framework: This paper presents the key concepts and theories that underpin the research. Emotional intelligence, positive affect and customer satisfaction in the tourism industry are highlighted to provide a solid basis for understanding the context of the research. Method: The methodology used in this research is based on the Constructivist Knowledge Development Process (Proknow-C), which facilitates the organisation of a systematic literature review to select and analyse bibliographical references and generate the necessary knowledge. Results and Discussion: The resulting portfolio of 17 relevant articles in line with the object of the study made it possible to identify the main approaches proposed by the authors on this subject. In essence, the review of the literature showed a clear consensus on the relationship between the emotional intelligence and positive affect of service providers and customer satisfaction in the tourism industry. Research Implications: This research is useful for the academic community in conducting significant and relevant research on the study axes, laying the foundations to continue advancing in future lines of research. In addition, the results are profitable from a professional standpoint. Organizations in the tourism sector may reflect on and promote best practices in developing emotional and positive affect skills among their service staff given their influence on customer satisfaction. Originality/Value: This study contributes to the literature as scientific research on this subject remains scarce. Furthermore, the results can have an impact on the performance of tourism businesses and thus on the economic development of the destination.

Promoting and ImprovinPromoting and Improving the Tourism Industry in Malaysia through Tourist Satisfactiong the Tourism Industry in Malaysia through Tourist Satisfaction

Tourism is an important sector that contributes to the countries’ economies. Tourism has a direct relationship with other industries such as hotels, transportation, and retail as tourists who come to the country will spend their money on these categories. During the COVID-19 pandemic, the tourism industry was badly affected and so did the other related industries. Now, people are back visiting attractive places, staying in hotels during their visits, and spending money on food and other items. However, little is known about why people are attracted to visit some places or countries and not others. The study is meant to investigate the factors that lead to tourist satisfaction when they visit a country. A total of 150 respondents answered the survey that was distributed to students, and public and private sector employees in Malaysia through an online platform. The results indicated that accommodation, tourism products and host attitudes were significant in leading to tourist satisfaction. While price was not a significant predictor of tourist satisfaction. The practical and theoretical implications of the study are discussed at length in this paper.

Exploring Gender Differences in Shaping Total Tourism Experience Quality among Eco-Tourists

This research explored the role of gender as a moderating effect on the relationship between factors affecting ecotourism experiential value. Previous studies have investigated tourist satisfaction; however, the role of gender towards the experiential value remains unclear. More importantly, the tourist’s actual behavior at a destination is a critical determinant factor of tourist loyalty compared to the perception. Accordingly, the purpose of this study was to explore the role of gender in the relationship between factors influencing the Ecotourist Experiential Value on Actual Tourist Behaviour. More specifically, this study delved into the consequences of destination experience (i.e. attachment and advocate) and investigated the influence of Ecotourist Experiential Value on Actual Behaviour between genders. A survey was conducted among the Taman Negara patrons in Malaysia. The research model was tested and confirmed with 243 tourists. The data was analyzed using Smart Partial Least Squares which is the variance-based structural equation modelling. The results evoked from the survey indicate that aesthetics is very much important as the influential factors towards positive total experience quality among male compared to female. In contrast, Customer Return on Investment becomes the main concern of female tourists towards Total Experience Quality as compared to male tourists. In light of the major finding, this study accentuates the importance of understanding gender behavior to provide valuable insights for destination marketers to establish positioning plans for the tourism industry.

Pilgrimage Tourism to Wali Tombs and Halal Destination Management Based on Sharia Values

This study explores the relationship between pilgrimage tourism to Wali tombs and halal tourism, focusing on the integration of Sharia values in the management of religious destinations. In the context of East Java, this research examines the application of Sharia principles by site managers to maintain the sanctity and integrity of the sites, as well as its impact on the experience of Muslim tourists. The study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with site managers, tourists, and local communities, along with direct field observations. The findings show that the application of Sharia management in site operations not only enhances tourist satisfaction but also strengthens the local economy and cultural preservation. However, the study also found a lack of understanding of Sharia values among some site managers. This research provides recommendations for site managers to create tourist destinations aligned with Sharia principles, supporting the growth of halal tourism in Indonesia. It is hoped that the results of this study can serve as a reference for developing policies on sustainable and responsible religious tourism.This study has several limitations, including the geographical scope limited to East Java and restricted access to all pilgrimage site managers. Therefore, the findings cannot be generalized to all religious tourism destinations in Indonesia. Further research covering a broader area is recommended to enrich the findings.