Tourism Trends Research Articles

Tourism Trends of Millennial Tourists

Millennials are considered to cover individuals born between 1980-1996. This generation in literature is also described as the Internet Belt, Millennials, Echo Boomers, Generation Next, Nexters. The core values of this generation are innovation, independence, creativity, ambition and development. More egocentric than other generations, millennials are fond of brands, friends, entertainment and digital culture. Y-generation, a self-confident, educated generation, has a different perspective on business life, consumption style and social relations. In the next 10 years, millennials will make up 75% of the global workforce. It is estimated that vacation and travel will be an indispensable item for the Y generation. Therefore, it will reveal a number of opportunities for the travel and hospitality industry. There will also be differentiations in tourism trends for this generation, which prefers travel programs to have different experiences in travel and sightseeing preferences. Finally, examples of research on tourism trends among millennials (wellness tourism, camping, solo traveller, spiritual tourism and yoga vacations) were examined. This paper will contribute to literature in this subject and it can be said that this study has a quality that will lead to academic research and that it is a research that tourism sector can benefit from it.

Integration of Public Libraries and Cultural Tourism in China: An analysis of Library Attractiveness Components based on Tourist Review Mining

The integration of public libraries and tourism represents an emerging trend in China, aiming to foster sustainable development of libraries. However, there still lacks an accurate understanding of the attractiveness and performance of library tourism. Targeting all the national first-tier public libraries in China, this study collected a total of 70,301 online reviews provided by library tourists from popular online travel platforms. Text mining on 41,255 valid reviews, based on topic modeling and sentiment analysis, revealed seven primary components of library tourism attractiveness. Chinese public libraries demonstrated a satisfactory overall performance as tourist attractions (a¯= .732609), though variations were observed across different components: performance was excellent (a¯i> .8) in environment & atmosphere, architectural & interior design, and location & transportation, adequate (.6 < a¯i<.8) in online popularity, library collections, and cultural events, and just acceptable (a¯i> .5) in personnel & services. A thematic analysis on 883 negative opinions extracted from the reviews further identified 22 major challenges negatively impacting the performance of each component. Additionally, an asymmetric impact-performance analysis recognized architectural & interior design as the basic component and location & transportation as the linear component, suggesting that visually aesthetic and conveniently located public libraries hold the highest potential for tourism. This study establishes a mixed-methods analytical framework and provides empirical evidence about the success of library tourism in China. In addition, it offers valuable insights for the global development of this burgeoning tourism trend.

AI-Enhanced Strategies to Ensure New Sustainable Destination Tourism Trends Among the 27 European Union Member States

The United Nations 2030 Agenda defines the priorities and aspirations for global development based on seventeen ambitious sustainable development goals encompassing economic, environmental, and social dimensions. Tourism plays a vital role in the list of actions for the people and the planet. While the tourism industry drives economic growth, its environmental and social impact is equally high. Sustainable tourism aims to reduce the damage caused by the tourism industry, protect communities, and guarantee the industry’s long-term future. These changes require tourists’ collective and concerted effort. The question arises whether tourists are willing to be more demanding about sustainability when looking for a destination. This study uses artificial intelligence to classify a new trend in European citizens’ search for sustainable destinations and to generate intelligent recommendations. Using data from the Flash Eurobarometer 499, we use a tree-based algorithm, random forest, to obtain intelligent citizens classification systems supported by machine learning. The classification system explores the predisposition of citizens to contribute to the three pillars of sustainability when choosing a destination to visit based on gender, age, and the region of living. We found that European citizens place little emphasis on the social sustainability pillar. While they care about preserving the environment, this competes with the cultural offerings and availability of activities at the destination. Additionally, we found that the willingness to contribute to the three pillars of sustainability varies by gender, age, and European region.

The Resilience of Entrepreneurship in the New Era of the Tourism Supply Chain: A Case Study of the Economic Corridor of Thailand, China, and Laos

ABSTRACT With the pace of global growth in tourism, Thailand, China, and Laos have begun to consider the resilience of entrepreneurship in the tourism supply chain (TSC) industry. Therefore, this study aims to explore and analyze the new tourism supply chain among Thailand, China, and Laos and explore entrepreneurs’ resilience to adapt to new tourism trends. This study used the case and consensual qualitative approaches by conducting thorough observations and in-depth interviews with fifteen stakeholders related to tourism with the phenomenon and perception of the TSC and resilience of entrepreneurs by the narrative supplement of an economic corridor. The result indicated that information flow management benefits customer orientation by sharing information. The input provider needs collaboration to create a tourism experience. Tourism activity and products are focused on developing and adding value. The contribution responds to the different levels and groups of the TSC that are also the basis for new TSC management and addresses effective strategies for entrepreneurs’ resilience in the future, which benefits tourism sustainable development.

Evaluating ChatGPT's Role in Assessing Turkey's Medical Tourism Trends

Background and Aims: The primary objective of this study is to evaluate the performance of the ChatGPT as an expert in the field of medical tourism. Another objective of this study is to assess its evaluations regarding the current state and future prospects of medical tourism in Turkey from an artificial intelligence perspective. Methods: Within the scope of the study's objectives, questions were created for ChatGPT regarding the current state and future prospects of medical tourism in Turkey. First, the draft questions were prepared by the authors of this article using the literature. All questions were evaluated by experts through online interviews. Totally 8 experts have been evaluated the questionnaires. These experts consisted of two tourism professors who had research on medical tourism, three major medical tourism hospital managers, one reconstructive aesthetician clinic owner, and the Turkish Healthcare Travel Council Founding Chairman. The second step of the research questionnaire was applied to the ChatGPT Model 4, which was trained as a medical tourism expert. than test the answers of the AI used the tools “Completeness of content, Lack of false information in the content, Evidence supporting the content, Appropriateness of the content, and Relevance,” referred as CLEAR. All answers were evaluated by 41 experts who had articles and research on medical tourism in Turkey. To explain the methodology appropriately, reporting was conducted using the METRICS checklist, which was prepared for artificial intelligence studies. Results: TThe general answers of ChatGPT 4-o were accurate, informative, and helpful, providing a good overview of medical tourism in Turkey. However, the responses lacked detail, did not provide evidence-based information, and did not always address the nuances and cultural/social impacts of medical tourism. ChatGPT 4-o views the future of Turkey’s medical tourism as shiny and will force the lead in general. Conclusions: This study is important for revealing data on the current and future state of medical tourism through artificial intelligence. However, only a few studies have been conducted on artificial intelligence and medical tourism. To the best of our knowledge, there is no existing literature that systematically evaluates the ChatGPT responses of medical tourism experts. In this regard, it is believed that the study will benefit both academics and practitioners.

Machine learning for predicting tourist spots’ preference and analysing future tourism trends in Bangladesh

ABSTRACT This study uses machine learning, including Support Vector Machines, Decision Trees, K-Nearest Neighbors, to examine Bangladesh’s tourism industry to forecast traveller preferences. We use time series analysis, including ARIMA, Moving Average, and Auto-regression models, to predict future tourism trends. Our results show that, with an accuracy of 96.3%, Linear SVM was the best at predicting preferences. For trend forecasting, the ARIMA model fared better than the others, suggesting that Bangladeshi tourism may be headed in an undesirable direction. Our observations and insights can help guide strategic choices and decisions in the creation of policies and the administration of tourism.

A Novel Approach for Forecasting Tourist Arrivals Using Web Search Data and Artificial Intelligence

The development of economic activity has been matched by growth in the tourism industry. According to information, the tourism industry is growing and both the number of domestic and international tourists visiting each year is expanding. Because of this quick expansion, there are now critical complications with the management of tourism, such as predicting the arrivals for travel, particularly when a lot of people are visiting appealing locations for particular periods. The proposed Artificial Fish Swarm Optimized Dynamic Gated Recurrent Unit (AFSO-DGRU) approach transforms the forecasting of demand for tourism by utilizing intelligence from swarms to improve forecasts and strategically adapting to fluctuating visitor structures. It ensures accurate and dynamic responses even during times of uncertainty when demand is high. The study used Google Trends to collect data from searches on the web and examine trends in tourist’s interest and demand for travel. By combining innovative artificial intelligence (AI) algorithms with realtime online search data, this study presents a novel way to improve the accuracy of visitor arrival predictions. The proposed method performs better than the existing methods to utilize the parameters such as mean absolute deviation called MAE (42.01), mean square error denoted by MSE (3059.85), mean absolute percentage error defined MAPE (1.34), and RMSPE or root mean square percentage error (1.43). This research utilizes web search data and AI to improve the accuracy of forecasting tourist arrivals, offering valuable insights for understanding tourism trends.

북한의 관광 담론 형성에 관한 연구 : 2012~2019년 『경제연구』 학술지를 중심으로

The purpose of this study was to explore how the scholarly discourses on tourism studies emerged and evolved within North Korea by analyzing the main research themes that appeared in a North Korean scholarly journal, “Economic Research”, from 2012 to 2019. A total of 40 scholarly articles containing the terms “tourism,” “hotel,” and “travel agency” in their titles were analyzed, covering the period from Kim Jong-un's inaugural era in 2012 to right before the COVID-19 pandemic in 2019. Using thematic analysis, the tourism articles published in Economic Research were divided into two main periods: from 2012 to 2016, which focused on a basic understanding and general overviews of the tourism industry, and from 2017 to 2019, when more detailed topics related to tourism management were explored and an increasing number of articles were published. Additionally, new themes such as ecotourism and international tourism market trends emerged during the second period. The diversity of research themes and the inclusion of international case studies suggest that North Korean scholars are actively collecting and analyzing materials and information on current tourism trends. The findings of this study provide insights into how North Korea perceives and accepts tourism as a socioeconomic phenomenon and are expected to contribute to the sustainable development of inter-Korean tourism exchange and cooperation in the future.

K-콘텐츠를 활용한 지역관광 활성화 방안 : 춘천 사례를 중심으로

By focusing on the case of Chuncheon, this study explores the local governments' strategies to revitalize local tourism by utilizing K-contents. The study examines Chuncheon’s geographical characteristics, natural resources, cultural resources, and industrial assets within the broader context of K-contents which also includes local content. In-depth interviews with experts and focus group interviews with consumers were conducted. The analysis utilized the 'Local Content-Based Tourism Industry Competitiveness Evaluation Model' which focuses on four key elements: cultural tourism content resources, K-content-based tourism market, strategy and business implementation system, and supporting environment (i.e., infrastructure). The results revealed that while Chuncheon possesses diverse natural and cultural resources, there is a need for improvement in linking and utilizing these assets. The study highlights the necessity of developing and promoting contents that align with current tourism trends and the preferences of the MZ generation. Additionally, it calls for an enhancement of infrastructure, such as accommodation and transportation, to better connect major tourist spots within the city. To foster the cultural and tourism content industry, the study also emphasizes the urgent need to establish governance to systematically support development efforts. The research proposes a five-theme strategy to revitalize tourism in Chuncheon: regional characteristics, culture and festivals, filming location spots, leisure sports, and food. This approach provides practical implications by offering a comprehensive perspective on the current situation, challenges, and revitalization measures for Chuncheon tourism.

Investigating the growth trends of LGBTQ Travelers in Thailand's Tourism Industry

This research identifies the growth trends of LGBTQ travelers in Thailand's tourism industry, trying to fill the important gap in the empirical knowledge about the impact this demographic and their preferences have. This study used an interpretive field study approach within a qualitative paradigm with interviews and participant observation in assessing motivations, behavior, and experiences of LGBTQ tourists within Thailand. This research answers some key questions about the scope of LGBTQ travel, growth patterns, how organizations are responding for inclusivity, and strategies to attract this market segment. Useful insights for stakeholders in the tourism sector will be sought from this study by analyzing the travel behavior and preferences, as well as emerging trends in tourism. These findings will contribute to the academic discourse on tourism inclusion but will also have real-life implications for the development of marketing strategies, improvement in destination management, and the development of a more tolerant society. This research, once and for all, is supposed to bring into focus a substantial opportunity lying in LGBTQ tourism in Thailand and is going to accentuate the pressing need for providing tailored inclusive travel experiences that would impress diverse desires and aspirations among LGBTQ people. Given that this exploration is necessary, it will foreground the economic, social, and cultural dimensions of LGBTQ tourism within the entire Thai tourism milieu. Conversely, by investigating the motivation for travel among the LGBTQ market segment, this research study will also highlight the unique experiences and viewpoints of LGBTQ tourists while adding to the increasingly complex understanding of this growing market segment. This study will also examine the barriers and challenges that LGBTQ visitors face while traveling in Thailand, and it will also investigate what can be done to make them feel welcome. Practical recommendations for effective targeting and catering to the vibrant market segment will be made by analyzing recent tourism trends and preferences of the LGBTQ traveler. Therefore, tourism by LGBTQ people can have economic impacts, cultural exchange, and tolerance of society. Additionally, extra insight into special needs and desires of tourists will be needed to complement fulfilling and inclusive experiences with which Thailand is establishing its reputation as an LGBTQ-friendly destination. This study will delve deep into the nuances and complexity of LGBTQ tourism in Thailand through an in-depth interview and participant observation study. A study of this nature would add to the growing body of knowledge in terms of the impact and preferences of this demographic and facilitate a more responsive and responsible tourism industry that would have great benefits for LGBTQ tourists and society in general.

Paradisiacal Travelers' Experiences Shaping Sustainable Tourism Development (SGD) in Sicogon Island

Objective: This study explores the captivating encounters that shape travelers’ perceptions of Sicogon Island's enchanting allure, providing insights for sustainable tourism development (SGD). Theoretical Framework: This research is grounded in phenomenology, aiming to understand the essence of travelers' lived experiences on Sicogon Island. It draws on literature emphasizing the significance of subjective experiences, the interplay of natural and cultural elements in shaping destination appeal, and the growing trend of experiential tourism. Method: A qualitative approach was adopted, employing in-depth interviews and participant observations with 15 travelers who had diverse experiences on the island. Data analysis was conducted using NVivo software, facilitating thematic analysis and identification of patterns. Results and Discussion: Five key themes emerged, revealing captivating encounters related to nature's serenity, cultural immersion, adventure, simplicity, and transformative connections. These encounters were shaped by the island's natural beauty, cultural richness, opportunities for exploration, unhurried pace of life, and genuine human interactions. Research Implications: This study offers valuable insights for sustainable tourism development on Sicogon Island. It underscores the need to preserve the island's natural environment, promote cultural heritage, develop eco-tourism and adventure activities, foster slow travel experiences, and facilitate authentic connections between visitors and the local community. Originality/Value: In exploring the captivating encounters that contribute to Sicogon Island's allure, this study can provide a unique perspective on the island's tourism potential. The findings can inform the development of sustainable tourism strategies that enhance the visitor experience while preserving the island's natural and cultural treasures.

Enhancing Sustainable Tourism in Medan through Heritage-Based Development

This study aims to analyze the strategies for developing heritage tourism in Medan, focusing on the Kesawan area as a key destination. The research utilizes SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), which helps identify the internal and external potential in the development of heritage tourism in the city. The results show that Kesawan’s strengths lie in its historical, cultural, and architectural value, as well as its strategic location, making it an attractive tourist destination. However, the weaknesses identified include inadequate infrastructure, limited human resources, and insufficient funding. Opportunities include the growing trend of cultural tourism and government support for heritage development. Nevertheless, threats such as uncontrolled urbanization, climate change, and economic pressures require particular attention in managing the area. The integration of heritage aspects in the city’s tourism master plan is progressing well, with the Medan City Tourism Development Master Plan (RIPPARKOT) outlining sustainable development strategies and policies. This study recommends improving infrastructure, enhancing human resources, and adopting effective marketing strategies to support sustainable heritage tourism development. Proper management could position Kesawan as a premier heritage tourism destination, contributing to the local economy.

Implementasi dan Perkembangan Halal Tourism pada Destinasi Pariwisata Lombok

Lombok has long been touted as a "new Bali" tourism destination. Along with the changing times, changes in tourist trends also develop and begin to recognize various new types of tourism. Lombok has a uniqueness that is thick with Islamic nuances. Therefore, Lombok applies a type of Muslim-friendly tourism / halal tourism. Muslim-friendly tourism types have been implemented indirectly by tourism actors in Lombok. Visits to various tourism destinations in Lombok were taken as samples representing the city. With qualitative descriptive research methods, the author wants to present observations supported by exposure to documentation and interviews. The author also bases research on a theory tested in reality, especially in Lombok tourism destinations. Based on the study results, several Lombok tourism destinations still need help implementing Muslim-friendly tourism. Problems are known both from destination location factors and market segmentation factors. However, some locations have been found to have long-term development opportunities that make it possible to implement Muslim-friendly tourism as a whole through certain efforts. The fulfillment of the minimum requirements for Muslim-friendly tourism does not have a coercive nature but has the opportunity to influence tourists' interest in visiting. Therefore, the Lombok government, with Muslim-friendly tourism branding together with stakeholders, maintains and improves the quality of tourism services for the sustainability of Lombok's tourism economy.

Tren Pariwisata Backpacker di Asia Tenggara

The backpacker tourism trend in Southeast Asia has grown rapidly in the past few decades, with Thailand becoming one of the top destinations for budget travelers. This study aims to identify the factors that make Thailand a favorite destination for backpackers in the region. The research methodology involves literature analysis, interviews with backpackers, and tourism statistics. The results show that the combination of natural beauty, cultural diversity, affordable cost of living, good tourism infrastructure, and easy access to various attractions are the main factors that attract backpackers. In addition, Thailand's image as a friendly, safe, and open country for foreign tourists also contributes to its popularity. The study also compares Thailand with its neighboring countries such as Vietnam, Cambodia, and Indonesia to understand Thailand's competitive advantages. The findings provide insights for the government and tourism industry players in developing sustainable strategies to maintain and enhance the attractiveness of the destination for the backpacker tourist segment

Tourism-Led Housing Commodification: Transnational Real Estate Networks and State-Permeated Property Investment in Havana, Cuba

ABSTRACT In a context of ever-growing demand for tourism property, this paper scrutinizes emerging forms of tourism-led housing commodification in Havana, Cuba. In 2011, the Cuban property market reopened to investment when the socialist government allowed the sale of private property at prices set in a market environment. We pay attention to the critical role of Cuban migrants, remittance investors and lifestyle elites in commodifying Havana’s historic housing stock and transforming residential property into short-term rentals, hotels, private restaurants and tourist boutiques. We demonstrate how the Cuban government has become an active market facilitator, either by restraining private competition or by encapsulating tourism property investment within broader channels of the state. We conclude that the case of Havana is indicative of broader trends in tourism and hospitality, particularly in the Global South and East. We propose tourism-led housing commodification as a conceptual framework for understanding these broader commonalities.

Hallyu pop culture and the motivation of generation z in visiting South Korea

&lt;p&gt;Popular culture is known to have an influence in building human behavioral intentions. Moreover, now, popular culture from South Korea or often referred to as "Hallyu" has become a phenomenon among Generation Z in Indonesia. Along with the "Hallyu" phenomenon that is occurring, data shows that there is an increase in the tourist trend to South Korea. This then raises the question of whether there is an influence of "Hallyu" on intentions to visit South Korea. Thus, this research aims to build a model and find out the influence of involvement in South Korean popular culture on the formation of intentions to visit South Korea. Data collection was carried out by distributing questionnaires online to 361 respondents from the population who like "Hallyu" popular culture in West Java. The data collected was then analyzed using Structural Equation Modeling (SEM). The findings of this research indicate that visiting intentions can be built by factors involving South Korean popular culture. Situational involvement has a significant influence on the formation of individual visiting intentions, but lasting involvement does not have a significant influence.&lt;/p&gt;

Unlocking Tourism Diversity in Winter: Clusters of Tourists in Lisbon Based on Motivations, Profiles, and Behaviour

Recent trends in Lisbon's winter tourism indicate a shift towards off-peak travel, attracting diverse visitors with its rich cultural heritage, sustainable initiatives, and extended stay options for digital nomads. The city's culinary scene, arts, wellness activities, and tech-driven tourism options enhance its appeal. Aligned with these recent trends, tourism in Lisbon's region during the winter season presents a unique and dynamic landscape influenced by a wide range of motivations, tourist profiles, and travel behaviours. This study aims to define distinctive clusters of winter tourists in Lisbon by analysing these key variables, providing valuable insights specific to the winter travel context. Based on a compiled dataset from the winter season in Lisbon, this study delves into examining the factors driving tourist visits, encompassing socio-economic backgrounds, travel frequency, and age demographics. We aim to reveal the distinctive subgroups that define Lisbon's winter tourist population, employing data analysis techniques such as cluster analysis. From an academic perspective, this study offers a novel tourist segmentation model based on motivations, profiles, and behaviour. This model enriches the existing body of knowledge in tourism studies, providing a valuable reference for future research. For tourism agents in Lisbon, this study provides actionable insights to enhance strategic decision-making. By segmenting winter tourists, they can tailor marketing strategies and product development to cater to diverse tourist segments. Moreover, this approach can lead to economic benefits, optimising resource allocation, and revenue generation.

Tourism as a tool for improving global education and international cooperation

The purpose of this paper is to assess the importance of tourism as a tool for improving global education and international cooperation. As a global economic phenomenon, tourism is one of the industries that contribute the most economic growth and the development of the world economy, where it also enables international cooperation by developing tourism and various activities at the global level. Tourism constitutes an important and influential sector of the economy, creating multiple uses and benefits. This sector, among other things, creates income, creates new jobs, influences the creation of international relations. The method. The empirical research was carried out on the basis of literature reviews by observing and analyzing the existing literature on the theory of sustainable tourism in the context of tourism and its importance. The conclusion. Tourism is considered as an economic activity and quite complex, becoming a powerful means of economic development of a country, therefore attention should be paid to global education, making the community aware of long-term sustainability and committing to international cooperation. Tourism today has grown into a special phenomenon. Based on its massiveness, it is accepted global industry. The global nature of tourism trends is expressed as the international transfer of ideas, information, capital and people of different cultures.

Destination image and personality in workation tourism

ABSTRACT Workation represents an emerging and intriguing alternative type of tourism that integrates work and leisure. While it has gained substantial popularity, scholarly research in this field has been relatively constrained, particularly regarding the role of destinations. This study addresses this research gap by investigating the most salient attributes characterising an ‘ideal workation destination’. We present a theoretical model integrating components from the destination image and personality frameworks and employ fuzzy-set qualitative comparative analysis on a sample of 213 individuals. Compared to past work exploring the workation concept, experiences, and workationer characteristics, our research focuses on the attributes of destinations that make them attractive for this emerging tourism trend. The findings categorise workationers based on the destination attributes they prioritise, identifying three main groups: outdoor enthusiasts, extroverts, and hipsters. Understanding workationers’ diverse preferences regarding destination attributes enables tourism providers and destination management organisations in remote and undiscovered destinations to tailor their offerings and attract tourism flows seeking unique work-leisure experiences. This approach can support the revitalisation of these areas, enhancing their appeal and sustainability.

Trends in Sustainable Tourism Paradigm: Resilience and Adaptation

In recent decades, sustainable tourism has emerged as a central paradigm, attracting growing scholarly interest. External factors, such as the SDGs, climate change agendas, smart and digitalized tourism, cyber and astronaut travel, pandemics, and shifting trends in economic competitiveness, mass tourism, and overtourism, are shaping the 21st-century paradigmatic landscape, challenging both the theoretical “what” and practical “how” of the sustainable tourism paradigm. Using Kuhn’s paradigmatic framework and the Web of Science bibliometric database from 1991 to 2022, this analysis traces trends in sustainable tourism research, advances in academic communication through influential co-citation networks and interdisciplinarity, and the emergence of alternative and quasi-paradigms. The findings suggest, first, a positive trend in tourism scholarly research production; second, weak and diverse communication and interdisciplinarity, as scholars do not sufficiently collaborate in co-citations; and third, the coexistence of the sustainable tourism paradigm with numerous alternative, rival, and quasi-paradigms. The lack of influential knowledge communication highlights the need for the academic tourism community to reconsider its knowledge generation practices. Enhanced collaboration through co-citation and interdisciplinary cooperation is crucial for fostering a deeper and shared understanding of multiple tourism-related concepts. Further thematic and interactive research is needed on the resilience and adaptability of the sustainable tourism paradigm. This article contributes to advancing sustainable tourism scholarship by advocating for a more influential and adaptable paradigm to ensure its relevance amidst emerging challenges.