Tourism Promotion Research Articles

Tourism Contribution in Increasing Local Original Income

This study aims to determine the contribution of tourism in increasing Regional Original Income in North Aceh Regency and Lhokseumawe City. The method used is sociological juridical with a qualitative approach and using primary and secondary data. The subjects in this study were the head of the BPKD office, the Youth, Sports and Tourism Office, CO waterboom Blang Mangat - Lhokseumawe, and cottages in marine tourism areas (beachside). Law Number 10 of 2009 concerning Tourism, that tourism is a variety of tourism activities and is supported by various facilities and services provided by the community, entrepreneurs, government and local government. And Tourism plays an important role in supporting economic growth, increasing Gross Domestic Product, and making a significant contribution to the country's foreign exchange earnings. However, in reality, it has not run optimally. The results of the study found that first, there is no qanun that regulates the collection from tourist attractions. Second, there are no playgrounds for children. Third, inhibiting factors in its implementation. Regional income from tourist attractions so far has only come from parking levies. Therefore, it is necessary to develop tourism using appropriate strategies, such as tourism promotion, accessibility, tourism areas, marine tourism, tourism products, human resources, transportation and the National Tourism Awareness Campaign.

Design and Development of Souvenir Jewelry using Hexi Pictograph

Background and Aim: Hexi rock paintings show what life was like for our ancestors in the early days. This paper looks at how Hexi rock paintings can inspire jewelry souvenirs, how rock paintings are used in jewelry, and where further research could be done. Materials and Methods: The researchers used a mixed methods approach to the study, examining the location, significance, and design applications of the petroglyphs, designing souvenirs using the art of jewelry and the content of the petroglyphs, conducting in-depth consultation on the content of the petroglyphs through a survey of the staff involved, and interviews with the experts, critiquing the products of the designs and incorporating the experts' views into the research process. Results: The result showed that the protective nature of petroglyphs makes fieldwork and the extraction of petroglyph content more challenging. However, during the design and development of products, we identified a market gap for Hexi petroglyphs. In light of market demand and consumer psychology, the study employs Hexi petroglyphs to produce jewelry souvenirs through the collation and extraction of their content, thereby promoting the protection of local culture, the development of the tourism industry, and the creative industry. This study examines the potential of Hexi rock paintings to be used as a source of inspiration for the creation of jewelry souvenirs. This study is closely related to the future development of Hexi rock paintings and contributes to the promotion of tourism around them and the development of local cultural tourism. Conclusion: This study examines the potential of Hexi rock paintings to be used as a source of inspiration for the creation of jewelry souvenirs. This study is closely related to the future development of Hexi rock paintings and contributes to the promotion of tourism around them and the development of local cultural tourism.

Exploring the Creation of Zibos Viral City Image

Abstract: Recently, the city of Zibo, known as an internet-famous city, has gained massive popularity on social media platforms, attracting a surge of tourists to visit and enjoy its food. Discussions about Zibo have dominated major social platforms, with data consistently ranking high as users spontaneously follow the trending topic, bringing undeniable economic benefits to the city. The development of Zibo-style traffic has exceeded expectations, with high levels of interest across platforms and an unusually long-lasting buzzsomething rare in previous tourism promotions. Zibo has crafted a model for building a viral city image that aligns with its own growth. This model reflects the characteristics of current online communication trends and offers insights into the future direction of internet dissemination. It serves as an example for other regions to learn from when using internet communication to promote tourism and stimulate economic growth.

The Key Success Factor for Sustainable Rural Tourism Development in Madura Using Integration of the IPA-Kano Model

The momentum for the rise of global tourism after the COVID-19 pandemic has become an opportunity for developing local tourism and Indonesia's creative economy. One of the promising tourism regions in Indonesia is Madura. The tourism potentials on the island of Madura are historical, religious, natural, and cultural. Unfortunately, Madura's tourism potential has not been fully utilized, and as a result, the benefits have not emerged to strengthen the Madurese community's economy. In addition, tourism development directions are also partial without looking at environmental sustainability, community welfare, and other social aspects. Therefore, this research was conducted to determine the key success factors of sustainable tourism by integrating the Important-Performance Analysis method with the Kano model. This study was conducted in Sampang, Madura, specifically in a tourist village called Bira Tengah. The result of the study is that the tourist village should adopt key success factors such as leading to maintaining the destination environment, improving the contribution of tourists and local communities in area conservation, increasing the competitiveness of tourist destinations, conducting more intensive tourism promotions, creating fun tourism activities, increasing participation of the community and stakeholders of tourist villages, using local and environmentally friendly materials, improving the cleanliness of destinations, disseminating local cultural information and increasing employment opportunities. The cultural factors are a highlight in improving sustainable tourism performance. In addition, to enhance tourism performance, it needs to benchmark with developed and autonomous tourist villages that have demonstrated success in sustainable tourism.

Communication in the Era of Media Convergence and Tourism Enhancement in Samut Songkhram Province Based on the Digital Economy

This qualitative research aims to explore the problems and obstacles of communication in the era of media convergence for tourism promotion and the ability to enhance tourism in Samut Songkhram Province based on the digital economy. An in-depth interview was used to collect data from 27 people: Samut Songkhram representatives or community leaders, tourists, and communication and tourism scholars. The data was analyzed by content analysis and interpretation to present a descriptive narrative. The findings revealed that problems and obstacles to communication in the era of media convergence include the need for a more concise communication process in tourism. Many steps in coordinating cause inconvenience and slowness, which is considered a high cost and expenditure for communication in tourism. As for communication, the era of media convergence and the ability to enhance the provincial tourism of Samut Songkhram based on the digital economy, the respondents thought that they should use integrated communication that combines all platform media to foster innovation in development and support the economy from the grass root which creates and distributes income to residents in Samut Songkhram community. They should develop technological skills and creativity to achieve excellence so the community can adapt to the current and future changes. In this regard, the discussion revealed interesting information that communication in the era of media convergence, where content is delivered across multiple platforms simultaneously, can be used as a guideline to elevate Samut Songkhram tourism with the concept of "Digital Economy Creative Tourism," which Samut Songkhram communities must adjust to keep up with changes that occur all the time.

Exploring tourist perceptions of calligraphic landscapes: Insights from social media text analysis

Calligraphic landscapes, as distinctive cultural symbols and landscapes with Chinese characteristics, are widely used in urban design, placemaking, and tourism promotion. In cultural heritage tourism, tourists’ perceptions of the symbolic meanings of landscapes significantly influence their travel experiences. This study primarily utilizes social media text analysis to explore the perceptual characteristics and symbolic meanings of calligraphic landscapes in different touristic contexts. Using Python tools, user-generated content was extracted from the Xiaohongshu app and analyzed with ROST CM6, VOSviewer, and NVivo 20 to conduct systematic quantitative and qualitative analyses, including content analysis, semantic network analysis, and co-occurrence clustering. The findings indicate that cultural exchanges on social media significantly enhance public perception of the symbolic meanings of touristic spaces. As online check-in behavior becomes increasingly popular, calligraphic landscapes have gained new esthetic-symbolic meanings among young tourists, becoming part of fashion culture and reflecting the digitalization of a sense of place. In addition, user-generated content reveals that tourists’ perceptions of calligraphic landscapes are intricately linked to place recognition, cultural symbolism, calligraphic appreciation, heritage value, and esthetic experiences. As a significant cultural symbol, calligraphic landscapes are frequently encountered during travel, with their symbolic meanings varying according to the surrounding environment, thereby influencing tourists’ preferences in diverse settings. Furthermore, this study proposes several innovative strategies for designing calligraphic landscapes. This research not only validates the feasibility of web text analysis for exploring the symbolic meanings of cultural landscapes but also enhances theoretical perspectives on how symbolic landscapes shape tourists’ psychological and behavioral responses.

Conserving World Heritage Buffer Zone of North-East Sinharaja for Tourism Promotion in the Present Sri Lanka

Conserving World Heritage Buffer Zone of North-East Sinharaja for Tourism Promotion in the Present Sri Lanka

Overseas Smart City Short Course of Airlangga and International Community Service: The Role of Science and Technology Towards Smart City

The smart city concept emerged as an alternative solution to overcome the negative impacts of urbanization in big cities, based on the concept of sustainable development. A smart city is a city that can utilize human resources, social capital, and modern telecommunications infrastructure to achieve sustainable economic growth and high quality of life through wise management of resources by the government based on community participation. Jombang has not been managed optimally due to a lack of digital exposure and promotion. Based on these problems, the Faculty of Science and Technology, Airlangga University will organize an international community service program in Jombang to introduce culture and tourism in Jombang to the world through international students and transfer knowledge regarding the application of smart tourism to increase tourism promotion in Jombang. This community service program was carried out together with international students who will first be given an introduction and knowledge of the smart city concept and its application at Universitas Airlangga and the City of Surabaya through a short course. Then the students will be invited to visit the tourist and cultural village in Jombang to transfer knowledge to the local community regarding the application of the smart tourism concept to promote tourism potential in Jombang.

Research on Jiangxi Cultural Wisdom Tourism Industry Strategy Based on OHDSI General Data Model and Digital Art Empowerment

With the rapid development and wide application of a new round of information technologies, such as the global Internet of Things, the new generation of mobile Internet, cloud computing, etc., informatization has opened a new stage of smart tourism (ST), and ST has become the main trend of tourism development in China at present and for a long time to come. Tourism industry has become one of the important pillar industries in Jiangxi, and it plays an increasingly prominent role in stimulating and supporting economic and social development. Wisdom tourism is an important means to improve tourism service, tourism management and tourism marketing, and an important starting point to promote the upgrading of tourism industry in Jiangxi Province, and to achieve carry-over and leapfrog development and overtaking at corners. This paper is constantly improving and updating on the basis of data warehouse integration mechanism. Under the data warehouse mechanism, through the effective integration of spatial data, virtual reality data and dynamic data, a comprehensive data warehouse oriented to tourism promotion, scenic spot management and department management is formed. It aims to promote the rapid implementation of ST, bring tourists a comfortable tourism experience, save costs and improve efficiency for tourism service providers.

Membangun Kapasitas Pokdarwis: Pelatihan Pengelolaan Wisata Interaktif Dam Kembar yang Berkelanjutan di Desa Ajung

Tourism is a potential sector that can drive local economic growth, especially in rural areas that are rich in natural and cultural beauty. Ajung Village, with ecotourism potential in the Twin Dam Tourism area, has formed a Pokdarwis (Tourism Awareness Group) to manage and develop the tourist destination. To support effective tourism management and promotion, training and capacity building for Pokdarwis was conducted, which included tourism management and the application of digital technology. The training activities included an introduction to the Widamar ecotourism concept, promotion strategies, and the use of technology such as websites and augmented reality. The results showed a significant increase in Pokdarwis' understanding, with the average post-test score increasing compared to the pre-test, indicating that the training was successful in improving Pokdarwis' knowledge and skills in tourism management and promotion. The implementation of digital technology in tourism promotion also provides added value in efforts to attract tourists to Ajung Village.

Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination: The Role of Destination Image, Self-Congruence, and Destination Personality

This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of tourists visit this place throughout the year, especially on dates that have great significance in the Islamic and Javanese calendars. Data were collected from a convenience sample comprising of 220 tourists in Yogyakarta. Results show that destination image is an antecedent to destination personality, while self-congruence and destination personality each positively relate to the visit intentions of tourists. Conversely, one’s destination image does not predict self-congruence. In contributing to the literature at the intersection of royal and dark tourism, this underpins sustainability in tourist tourism, destination marketing, and consumer behaviour. The implications of such a study are found to fall in line with the United Nations SDGs, specifically Goal 8: Decent Work and Economic Growth, regarding the promotion of sustainable tourism, which brings in income and provides employment; and Goal 11: Sustainable Cities and Communities, due to the fostering of conservation and promotion at the cultural heritage sites.

MARKETING FACTORS OF COMPETITIVENESS MEDITERRANEAN MARKET OF TOURIST SERVICES

The article analyzes the system of marketing factors of the competitiveness of the Mediterranean leisure industry since the promotion of tourist services today becomes impossible without the use of modern technologies. It is noted that the digitalization of marketing communications allows for the formation of unique competitive advantages of the Mediterranean tourism industry through the use of an integrated approach to the most effective combination of classical marketing provisions and the potential of modern technologies in the competitive environment of the tourism industry. Classical marketing techniques and digital technologies offer enormous potential for maximizing tourism revenues, increasing tourism demand, improving the quality of supply and facilitating communication. The influence of marketing elements on the competitiveness of the tourism industry of the Mediterranean countries is evaluated. It has been proven that this influence is uneven and differs according to the destination and the stage of creation and provision and implementation of the tour service. This influence is observed most in the sphere of pricing in Spain and least - in the sphere of tourism product promotion in such European countries as Albania and African countries - Morocco, Algeria and Tunisia. Directions for the analysis of the competitiveness of destinations in the Mediterranean region are proposed, which can be carried out according to different criteria and through different perspectives, such as: customer expectations, tourist satisfaction and service value, tourist and destination motivations, branding, destination attractiveness, destination sustainability and destination value. It is emphasized that, in contrast to classical marketing, modified tourism marketing was formed as a mix that includes seven elements: tourism product, tourism product pricing, distribution of tourism services, tourism promotion, human potential, service provision process and customer service, and which to varying degrees provide competitive advantages of the countries of the Mediterranean basin. It is shown that the competitiveness of the Mediterranean tourism industry has a double structure. Its first element is the process of positioning tourist products on the market of leisure services, the second is the efficiency of the operational activities of tour operators. It has been confirmed that the drivers of the main changes in the market of tourist services of the Mediterranean that have occurred recently are the intensive introduction of information technologies in marketing activities, where the main trends in the development of the leisure industry have become the globalization of the tourist business and the dominance of Internet technologies in the system of promoting tourist services.

Examining the AISAS Model and Tourist Citizenship Behaviour in context of Mining Heritage Tourism

Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 220 tourists through a convenience sampling technique. The gathered data was treated with exploratory factor analysis and structural equation modelling techniques. Confirmatory results found on the acceptance of the first hypothesis, which is Attention Influences Interest, attention becomes very important in ensuring riveting tactics are put in place when promoting mining heritage tourism. The second hypothesis, Curiosity influences Search, is also supported and confirms that only in the condition of a deep level of curiosity, tourists search for information. The third hypothesis is stating that interest influences TCB. The fourth hypothesis postulates that interest influences Share. It supported the sixth hypothesis stating that Search influences TCB. The rejection was of the sixth hypothesis that stated Search influences Share. The seventh theory stated that TCB influences Share, thereby is accepted. These findings bear some significant implications for attaining the sustainable development goals. Precisely, it means that the promotion of mining heritage tourism advances SDG 11—Sustainable Cities and Communities—since this ensures cultural heritage is preserved and contributes to inclusive and sustainable urban development. Likewise, with increased engagement of tourists during citizenship behaviours, this particular act contributes to SDG 12 through the aspect of sustainable tourism and raising awareness. Similarly, the positive experiences that are increasingly wide follow up essentially give rise to SDG 8 through the promotion of tourism as one of the prime movers for improving the economy.

The The Influence Of Media On Teenagers In Choosing Panjang Beach For Tourism In The Digital Era

Abstract: Social media has become essential for tourism promotion in this digital era. This research analyses the influence of social media platforms on tourism promotion in Bengkulu, using James S. Coleman's rational choice theory. This research uses a closed questionnaire given to 90 students who use social media to find a tourism destination. The analysis technique used is multiple linear regression analysis and percentage descriptive statistics. The results showed that the review of social media posts significantly influenced teenagers' interest in visiting a destination. 52.22% of respondents prefer Instagram as their travel reference, supported by reviews of tourist destinations in promotional posts. Tourism destinations that are active and creative in utilizing social media and have good reviews tend to have a higher level of interaction with potential tourists. The results of this study guide tourist destinations and tourism marketers to maximize the potential of social media in their promotion.

Development of Entrepreneurial Activity Using the Integration of Human Capital and Green Technologies to Optimize the Sustainable Development of the Tourism Sector (A Case Study of the Republic of Kazakhstan)

The development of the tourism sector faces serious challenges, which are related to its environmental transformation, digitalization, and integration of new technologies, as well as competitiveness. Tourists’ behavior is also changing. The future demand for tourism is likely to be driven by growing environmental awareness, increased use of digital services and new technologies, a shift towards a more personalized travel experience, and ensuring well-being and better engagement with local communities and culture. Meeting the requirements of the modern tourism industry is a problem not only for the Republic of Kazakhstan but also for other countries that strive for sustainable development of the tourism sector. The purpose of the study is to identify ways to develop entrepreneurial activity by integrating human capital and green technologies to optimize the sustainable development of the tourism sector. The paper examines the basic theoretical concepts of the essence and forms of sustainable tourism and presents the concept of the integration of human capital and green technologies to achieve the principles of sustainable development. Based on an expert survey, strengths, weaknesses, opportunities, and threats analysis, and statistical methods, the main ways of promotion and development of sustainable tourism, as well as measures to integrate human capital and green technologies into entrepreneurial activities in the tourism sector in the East Kazakhstan Region, have been identified. The authors have concluded that the introduction of green technologies and the integration of human capital with them provide new standards for the quality of tourist services while preserving the natural resources of the region.

Sun and Sand Ecotourism Management for Sustainable Development in Sisal, Yucatán, Mexico

The promotion of tourism without planning or management can lead the degradation of ecosystems and conflictive social dynamics. This study was conducted in a coastal location where tourism has recently intensified and aimed to reconstruct the preliminary history of tourism and analyze which social groups were involved in tourism and conservation for conducting an ecotourism management. A qualitative content analysis was conducted based on the perceptions of developers, authorities, and tourists in the locality. The results identify social groups involved in the use of ecosystems within the context of local tourism, their interactions, interests, and actions. An analysis of actions contrary to the conservation of these ecosystems that cause land use conflicts and hinder the development of endogenous local tourism was conducted. Social movements and collective actions reveal common interests and values among the inhabitants of Sisal that reveal the potential for transformation into a sustainable tourism project for endogenous local development.

Tourism Village Marketing Branding Towards Sustainable Tourism Based on Local Wisdom

Research aims: This study aims to test and analyze the influence of tourism village branding marketing towards sustainable tourism based on local wisdom.Design/Methodology/Approach: This study employs a quantitative methodology with an associative approach. The study population comprises travelers who visit the Hutatinggi tourist village in the Lake Toba superpriority area which totals 980 tourists. The sample in this study amounted to 140 tourists obtained from 7 x the number of indicators, where the number of Indians was 20x7 = 140 tourists.Research findings: The study's findings indicate, it was found that the variables brand experience, perceived value, brand loyalty, and brand love exert a beneficial and substantial impact on the promotion and maintenance of sustainable tourism. The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Theoretical Contribution/Originality: The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Practitioners/Policy Implications: The limitations of this research are only for tourist villages in the Lake Toba area, and in the future, it can be developed to tourist villages throughout Indonesia. Research Limitations/Implications: The contribution of local wisdom to be able to increase sustainable tourism for marketing and branding of tourist villages in Hutatinggi, Toba Samosir.

Strategi Perencanaan Destinasi Tukad Bindu sebagai Daya Tarik Wisata di Kota Denpasar

Tukad Bindu, a river tourism site in Denpasar, Bali, attracts a significant number of domestic tourists. However, it currently lacks a well-defined strategic plan for sustainable development, which is crucial for establishing it as a competitive tourist destination in Denpasar City. This study aims to identify the development potential along Tukad Bindu, Denpasar, Bali, using qualitative methods and SWOT analysis. The research primarily focuses on river revitalization as a catalyst for tourism, enhancing agricultural productivity, tourist attractions, and fostering active community involvement. The findings suggest that the SO (Strengths-Opportunities) strategy can be employed by maintaining river revitalization as a key driver for tourism while also boosting agricultural productivity and tourist attractions. The ST (Strengths-Threats) strategy involves empowering the community through active participation to mitigate potential threats. The WO (Weaknesses-Opportunities) strategy is facilitated by providing educational programs through the Denpasar City Environmental Service to the surrounding community. Meanwhile, the WT (Weaknesses-Threats) strategy underscores the importance of collaboration with the government and private sector to improve tourism promotion, develop cultural and agricultural tourism attractions, and ensure the sustainability of future programs. This study recommends the adoption of these strategies as concrete steps to fully leverage the development potential around Tukad Bindu, Denpasar, Bali. The successful implementation of these strategies is anticipated to positively impact tourism, agriculture, and the welfare of the local community.

Strategi Pengembangan Desa Wisata dalam Lomba Spot Selfie Kelurahan Jatirejo Kecamatan Gunungpati

The development of tourist villages has become a global trend driven by cultural and environmental preservation, as well as its potential to increase local community income. The purpose of this research is to analyze the development strategy of Jatirejo Village, Gunungpati District, through the Spot Selfie Competition, which leverages the village's potential to attract tourists, especially the younger generation. This competition is not merely a selfie spot contest but also an effective tourism promotion tool that can spark community creativity in creating attractive selfie spots. The results of the study show a positive impact on increasing tourist numbers, local income, and the preservation of culture and the environment. Moreover, this spot selfie competition introduces innovation in the sustainable management of tourist villages. This research is expected to contribute to effective and sustainable tourist village development policies in Indonesia

Tourism Village Promotion Strategy in Developing Tourism Villages Based on Local Wisdom in Sumedang District

A tourist village is a form of industry which is a tourist trip that encourages tourists to use the various products offered by the tourist village, consisting of culinary tourism, educational tourism, natural tourism, and so on. Data on tourist visits to Sumedang Regency during 2022 was 1,293,953 people and in 2023 there were 1,738,502 people. Based on this data, it is known that the number of tourist visits has increased but the number of visits is not spread across all tourist attractions or tourist villages in Sumedang Regency. Therefore, the Sumedang Regency Tourism, Culture, Youth and Sports Department is targeting an increase in the number of tourist visits by 17% from 2023. So it is necessary to develop a promotional strategy for tourist villages in Sumedang Regency. Thus, the aim of this research is to develop a tourism village promotion strategy in developing local wisdom-based tourism in Sumedang Regency. In determining a tourism promotion strategy, it is necessary to pay attention to several dimensions of tourism promotion which consist of: image marketing, atraction marketing, infrastructure marketing, and people marketing. The research method used was qualitative research methods. Data collection was carried out through literature and field studies. Meanwhile, data processing is carried out by referring to data processing procedures which consist of data reduction, data presentation and data verification.