Tourism In Lithuania Research Articles

The impact of war in Ukraine on the inbound tourismin Lithuania: replication of studies

The objective of this paper is to examine the planning international arrivals toLithuania in 2023 and to determine the impact of the war on Lithuanian incoming tourisma year on from the Russian invasion of Ukraine. The hypotheses that war in Ukraine hasa long-lasting effect decreasing the number of tourist arrivals in the region were tested usinga quantitative research method. To do so, the data was collected through an online survey,targeting Lithuanian inbound tour operators providing ground services for internationaltourists in Lithuania. The timing of the survey (2023, April) provided opportunity to examinethe effect of war in Ukraine on inbound tourism. The findings indicate that tourists feel fearabout the war and cancel their travel orders. Comparing two surveys, in 2023 tour operatorsreceive fewer cancellations and more bookings than 2022. Tourists from Germany, the UnitedStates of America, France, Italy and the United Kingdom have cancelled the most bookings inboth years. The main reasons for the decrease in tourist flows are the unsafe situation and thefear of traveling due to the war.

Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania

Abstract In order to attract more medical tourists to Lithuania and to provide them with more value, it is necessary to update the current medical tourism value proposition presented in 2012. Thus, the aim of the study is to identify potential elements of the value of inbound medical tourism and to provide guidelines for the development of the value proposition for medical tourism in Lithuania. The research presents the results of secondary data analysis, the results of content analysis of thes medical tourist’s feedback, and the results of semi-structured interviews with medical tourism experts. Based on the results, the article provides insights what changes could be meaningful in renewing the value proposition of inbound medical tourism in Lithuania, highlighting the importance of renewing the priority of target audience.

The impact of war in Ukraine on the inbound tourism in Lithuania

The objective of this paper is to examine the impact of the war in Ukraine on the inbound tour operators. The hypothesis that war in Ukraine has a significant impact on Lithuanian inbound tour operators was tested using a quantitative research method. To do so, the data was collected through an online survey, targeting Lithuanian inbound tour operators providing ground services for international tourists in Lithuania. The moment of the survey (2022, April) provided opportunity to examine the effect of war in Ukraine on inbound tourism. The results show that the war has a serious negative impact on tourism arrivals to Lithuania. The study found that the number of bookings has decreased heavily, what also means decrease in tourism revenues. The main cancellation reasons that were mentioned are military conflict in Ukraine and unsafe situation. Biggest number of cancellations arrived from Germany, United States and France. Tourism products with the greatest impact are cultural, business tourism and weekend trips. Our study is, to the best our knowledge, the first to examine the impact of the war in Ukraine on the inbound tour operators. Results from the study hold potential for better understanding how war and political instability influence business performance.

Peculiarities of Sustainable Cultural Development: A Case of Dark Tourism in Lithuania

The aim of this article is to reveal the connection and significance of the concepts of dark tourism and sustainable tourism for the sustainable development of tourism, especially for regional tourism growth. The article discusses the theoretical aspects of dark tourism and details the aspects of this tourism industry as part of cultural tourism. The article also analyses principles and models of sustainable tourism development, with a stronger focus on the integrated development paradigm. As a relatively significant part of the research and analysis of sustainable tourism is more focused on the challenges posed by global mass tourism, this article focuses on the issues of sustainable development of niche tourism in relation to regional tourism. The article presents the analysis of Lithuanian dark tourism resources, presents the most common dark (dissonant) heritage objects, as well as the evaluation of resources according to the spectrum of dark tourism and the comparative analysis of the country’s most popular dark tourism objects from the point of view of sustainable tourism. A qualitative study revealed that regional tourism in Lithuania (especially niche, such as dark tourism) lacks integrity among different stakeholders, especially in involving the local community in the processes of cultural heritage protection and cultural tourism development and in developing more intensive links with the private sector. On the other hand, the analysis also revealed that there is an ambiguous public opinion regarding the dark heritage, which does not contribute to the sustainable development of tourism and the actualization of such heritage. The article also discusses the models of sustainable development of dark tourism and invites to discuss how to encourage greater public involvement in the development of dark tourism as part of cultural tourism, so that the principle of sustainable tourism does not remain an empty declaration.

ERRATUM to: Analysis of Opportunities for Tourism Development Policy in Lithuania

In today's world, growing cultural integration has a direct impact on the development of tourism, which is important from the economic as well as the social, political or ecological perspective. Given the rapid expansion of tourism on the global market and the ever-increasing competitiveness of the tourism sector, it is important to assess the state of the tourism sector in Lithuania and determine the potential for its development. The results of the qualitative research have demonstrated that the policy options that could allow for the smooth development of Lithuanian tourism have eluded clear identification owing to the less than appropriate regulation of this area and the absence of effective tourism management. It has been discovered that the legal framework so far remains underdeveloped. In addition, when it comes to tourism policy management, the relevant functions tend to not be performed properly. Moreover, there is a lack of cooperation among the institutions responsible for tourism coordination or otherwise indirectly connected to the area, whereas cooperation between the local and the national level is minimal. This shows that a number of areas may require improvement in order for the country’s tourism development policy to become more effective. However, if the country manages to perform a targeted elimination of the problematic areas and makes proper use of its strengths and existing potential in the tourism sector, such as the favorable geographical location, a well-developed sector of tourism-related services, rich recreational resources, or an attractive ratio between the quality and price of tourism products, the effective development of tourism in Lithuania will become possible in the long term.

Общие тенденции развития медицинского туризма в Литве

Общие тенденции развития медицинского туризма в Литве

Кластер медицинского туризма Литвы: условия и предпосылки для функционирования

as the global economy develops, more and more attention is paid to the creation of tourist clusters, which are extremely important for the economy and national competitiveness. This article analyzes the cluster of medical tourism in Lithuania, and explores the conditions for its successful functioning. The creation of the medical tourism cluster is highly influenced by a number of factors: the regulation of tourist and medical services, the level of entrepreneurial activity, human resources, the experience of partnership. In addition, the article analyzes the structure of the medical tourism cluster, determines the prerequisites for the functioning of the Lithuanian medical tourism cluster, including a wide range of services, European standards for the provision of medical services, high qualification of specialists, etc. When writing the article, the methods of systematic and logical analysis of scientific literature were used.

ERRATUM to: Analysis of Opportunities for Tourism Development Policy in Lithuania

In today's world, growing cultural integration has a direct impact on the development of tourism, which is important from the economic as well as the social, political or ecological perspective. Given the rapid expansion of tourism on the global market and the ever-increasing competitiveness of the tourism sector, it is important to assess the state of the tourism sector in Lithuania and determine the potential for its development. The results of the qualitative research have demonstrated that the policy options that could allow for the smooth development of Lithuanian tourism have eluded clear identification owing to the less than appropriate regulation of this area and the absence of effective tourism management. It has been discovered that the legal framework so far remains underdeveloped. In addition, when it comes to tourism policy management, the relevant functions tend to not be performed properly. Moreover, there is a lack of cooperation among the institutions responsible for tourism coordination or otherwise indirectly connected to the area, whereas cooperation between the local and the national level is minimal. This shows that a number of areas may require improvement in order for the country’s tourism development policy to become more effective. However, if the country manages to perform a targeted elimination of the problematic areas and makes proper use of its strengths and existing potential in the tourism sector, such as the favorable geographical location, a well-developed sector of tourism-related services, rich recreational resources, or an attractive ratio between the quality and price of tourism products, the effective development of tourism in Lithuania will become possible in the long term.

Analysis of Opportunities for Tourism Development Policy in Lithuania

In today's world, growing cultural integration has a direct impact on the development of tourism, which is important from the economic as well as the social, political or ecological perspective. Given the rapid expansion of tourism on the global market and the ever-increasing competitiveness of the tourism sector, it is important to assess the state of the tourism sector in Lithuania and determine the potential for its development. The results of the qualitative research have demonstrated that the policy options that could allow for the smooth development of Lithuanian tourism have eluded clear identification owing to the less than appropriate regulation of this area and the absence of effective tourism management. It has been discovered that the legal framework so far remains underdeveloped. In addition, when it comes to tourism policy management, the relevant functions tend to not be performed properly. Moreover, there is a lack of cooperation among the institutions responsible for tourism coordination or otherwise indirectly connected to the area, whereas cooperation between the local and the national level is minimal. This shows that a number of areas may require improvement in order for the country’s tourism development policy to become more effective. However, if the country manages to perform a targeted elimination of the problematic areas and makes proper use of its strengths and existing potential in the tourism sector, such as the favorable geographical location, a well-developed sector of tourism-related services, rich recreational resources, or an attractive ratio between the quality and price of tourism products, the effective development of tourism in Lithuania will become possible in the long term.
 DOI: http://dx.doi.org/10.5755/j01.ppaa.16.3.19341
 An erratum to this article is available at:
 DOI: http://dx.doi.org/10.5755/j01.ppaa.16.3.24730

INOVATYVI KAIMO TURIZMO SVEIKATINGUMO PLĖTRA KLAIPĖDOS REGIONE

Stebint ir nagrinėjant pastarojo dešimtmečio ES ir Lietuvos kaimiškoje erdvėje vykstančius netradicine žemės ūkio veikla užsiimančių subjektų ekonominius procesus, žymiausi pokyčiai pas-tebimi kaimo turizmo versle. Todėl pastaruoju metu vis daugiau dėmesio kreipiama moksliniams tyrimams, skirtiems atskleisti kaimo turizmo plėtros kryptis ir valdymo priemones. Straipsnio tiks-las – išanalizuoti Lietuvos inovatyvaus kaimo turizmo plėtros regioninę politiką, sveikatingumo plėtros galimybes ir numatyti plėtros įdiegimo valdymo priemones. Straipsnyje pateikta mokslinės, statistinės literatūros kaimo turizmo plėtros klausimais analizė. Tyrimo metu buvo taikomas pusiau standartizuotas interviu su Klaipėdos raj. turizmo tarybos vadovais ir specialistais. Pokalbiai nebuvo griežtai formalizuojami, todėl pokalbio atmosfera buvo laisva ir produktyvi. Išanalizuoti pasiūlymai Klaipėdos regiono turizmo plėtrai ir valdymui, išnagrinėtos sveikatingumo plėtros galimybių prie-monės ir trukdžiai bei numatyta inovacinė kaimo turizmo plėtros koncepcija regioninio turizmo tva-riai gerovei užtikrinti.

Analysis of Macro Environmental Factors Influencing the Development of Rural Tourism: Lithuanian Case

The purpose of the paper is to look deeper into macro environmental factors and to analyse their impact of those factors on the development of rural tourism in Lithuania. The analysis is based on scientific literature (the analysis involves such scientific methods as systematic-logical, comparative and structural analysis of economic literature; holistic approach to the research problem; synthesis), statistical data (Department of Statistics, the World Bank) and mathematical statistical analysis (correlation analysis).Five groups of macro environmental factors were identified after analysis of various scientific literatures: economic, socio-cultural natural-ecological, political-legal and technological factors. These groups of factors were analysed in the example of Lithuanian rural tourism sector much further.

Developing Cultural Tourism Strategies in Lithuania

This paper determines that cultural tourism in Lithuania is significantly influenced by various different agencies which activities are not sufficiently integrated. The paper also analyses the theoretical models for strategic decision-making and possibilities of alternative strategic decisions in the area of tourism. A classification of strategic plans based on the current Lithuanian strategic planning system and the integration of the activities of separate agencies in the area of tourism is proposed. A new model for strategic decision-making based on the classical definition of strategic hierarchies and the specificities of cultural tourism as a business is then proposed.

Interaction between satisfaction and loyalty of lithuanian rural tourists: a moderating effect of perceived value

The moderating effect of perceived value on the effect of Lithuanian rural tourist satisfaction to loyalty (behavioural and attitudinal) is being analyzed in the article. The positive effect of tourist satisfaction to loyalty is widely analyzed and discussed in scientific literature. Nevertheless, this effect is considered as complex due to the possibility of other variables’ moderating effect. Tourist’s perceived value may be regarded as such variable. Scientific researches about the moderating effect of perceived value in a framework of rural tourism in Lithuania is weak; therefore, the analysis of the interaction effect between tourist satisfaction and loyalty is relevant. Furthermore, as tourist loyalty is composited from behavioral and attitudinal loyalty, the moderating effect of perceived value may differ regarding these approaches. The aim of this article is to determine the interaction effect between Lithuanian rural tourist satisfaction and loyalty (behavioural and attitudinal) regarding perceived value as a moderator variable. While achieving the aim of the article, quantitative questionnaire research and the analysis of the research results using structural equation modelling are applied. As a research result, the interaction effect of Lithuanian rural tourist satisfaction to loyalty is determined and the moderating effect of perceived value is assessed.

Changing Patterns in the Health Tourism Services Sector in Lithuania

This paper presents the changing patterns in the health tourism sector comparing to the changes of general tourism, including the tourism for the personal, business, health and leisure purposes. The comparative analysis of the secondary data, including the statistics of the health tourism services enterprises, number of the employees, occupation rate, the customer's profile, the duration of accommodation, and the health tourism services evaluation is done. The results show the specifics of changing health tourism in Lithuania that could be used by the actors of the tourism market, by Government of Lithuania for the positioning the country as the health tourism supplier.

Sustainable development and rural tourism in Lithuania

The article deals with the importance of sustainable development and rural tourism in Lithuania. The issues concerning the establishing and maintaining of a homestead in a rural environment are reviewed. Communication skills, business planning and language skills are of utmost importance in the flourishing of rural tourism in Lithuania. The future world of business has to change if we are to overcome the crises in society and in the personality. The social responsibility of educational institutions is high on the agenda. Business companies have to be socially responsible and eco-friendly particularly what concerns rural tourism.

The Development of International Tourism in Lithuania: a Comparative Analysis of Regional Aspects

82 The processes related to the development of international tourism in Lithuania are of importance for the growth of economic, social, and cultural welfare. The increasing tourist and recreational attractiveness of such cities as Druskininkai, Trakai, Palanga, Vilnius, and Klaipeda to international tourists, as well as an advantageous quality-price ratio of the services offered contribute to the growth of competitiveness on the international tourism market. Service standards applied in Lithuania at the international tourism market uphold and improve the image of Lithuania in the Baltic Sea region. The interregional cooperation between Lithuania, Latvia, and Estonia in the field of international tourism development is based on the principle of public private partnership. It has been recently acknowledged that the three Baltic States form an integrating region in the field of international tourism and thus affect the Kaliningrad region, North-east Poland, Southern Finland, and partially Belarus. Therefore, Lithuania plays an important role in the integration of the tourist infrastructure of the Kaliningrad region into the tourist system of the Baltics. This study aims to conduct a comparative analysis of the processes relating to the development of international tourism in Lithuania in the context of the Baltic States. We also carry out the comparison of regional competitive factors and trace the patterns for further development of international tourism in Lithuania in the framework of cross-border and transborder cooperation.

Развитие международного туризма в Литве: сравнительный анализ региональных аспектов

The processes related to the development of international tourism in Lithuania are of importance for the growth of economic, social, and cultural welfare. The increasing tourist and recreational attractiveness of such cities as Druskininkai, Trakai, Palanga, Vilnius, and Kaipeda to international tourists, as well as an advantageous quality-price ratio of the services offered contribute to the growth of competitiveness on the international tourism market. Service standards applied in Lithuania at the international tourism market uphold and improve the image of Lithuania in the Baltic Sea region. The interregional cooperation between Lithuania, Latvia, and Estonia in the field of international tourism development is based on the principle of public private partnership. It has been recently acknowledged that the three Baltic States form an integrating region in the field of international tourism and thus affect the Kaliningrad region, North-east Poland, Southern Finland, and partially Belarus. Therefore, Lithuania plays an important role in the integration of the tourist infrastructure of the Kaliningrad region into the tourist system of the Baltics. This study aims to conduct a comparative analysis of the processes relating to the development of international tourism in Lithuania in the context of the Baltic States. We also carry out the comparison of regional competitive factors and trace the patterns for further development of international tourism in Lithuania in the framework of cross-border and transborder cooperation.

ATVYKSTAMOJO TURIZMO POVEIKIS ŠALIES EKONOMIKAI

In economic terms, tourism is a business which includes tourism product development and tourism services and provides certain revenue to a given country. The source of income of tourism consists of tourists’ expenditures on tourism products and services. Distinguished kinds are local, inbound and outbound tourism. Inbound tourism in Lithuania has developed over the past few decades, so its contribution to the country's economy is even though significant, but insufficient. The goal of the article is to evaluate the significance of the inbound tourism impact on Lithuanian economy based on scientific literature research and statistical data analysis. The tasks for accomplishing this goal determined the structure of this article. First, the article presents the review of scientific literature on inbound tourism and its impact on the economy benefits, techniques and forms; later it analyzes the inbound tourism situation in Lithuania on the basis of statistical data analysis, as well as economic, socio-cultural and environmental effects’ forms. According to the research material, article provides the evaluation of inbound tourism impact on the country’s economy and reveals the positive and possible negative effects of the inbound tourism development. The shape and extent of inbound tourism’s impact to national economies depend on the availability of resources, and national tourism infrastructure, which describes the structure of the tourism sector and shows the strength of the relation between different types of activities (hotels, camping, transportation, communications, construction, etc). All of this determines the inbound tourism activities‘ social and economic impact and possibilities to create added value. DOI: http://dx.doi.org/10.5755/j01.em.17.3.2110

MODELLING AND FORECASTING OF COUNTRY TOURISM DEVELOPMENT IN LITHUANIA

Development trends of the European Union society show that tourism has the highest increase rate. Tourism is an important branch of every country's economy, because tourism consumption spreads over a large number of goods and services. In the last years development of country tourism in Lithuania has had a strong support from the government as well as the EU funds. The effect of economic variables on forecasting accuracy of guest numbers in Auk?taitija National Park is examined using ARMA models. The empirical results show that country tourism has a positive linear trend and the consumer price index can be used as an explanatory variable forecasting country guest number.

Transitional economy tourism: German travel consumers' perceptions of Lithuania

AbstractThis paper examines the current status of tourism in Lithuania as well as potential German tourists' perceptions of Lithuania as a tourist destination. As tourism is an important source of foreign exchange and provides jobs for a large number of people, the Lithuanian Government is quite interested in increasing the number of tourists visiting the country. Data gathered at the International Tourism Exchange in Berlin was analysed and recommendations made concerning marketing techniques that could be used to increase tourism from the European Union and other western countries. Copyright © 2003 John Wiley &Sons, Ltd.