Tourism Business Managers Research Articles

Influencer Credibility as A Source of Travel Information for Generation Z to Bali

The development of technology is increasingly rapid, so tourism business managers must keep up with existing technological developments. Social media, especially Instagram, is one of the most widely used platforms in the world, especially for Generation Z. However, some respondents use Instagram for information and entertainment and there is a problem that the information obtained is sometimes not in accordance with reality, especially tourist information. This shows that there is still a lack of credible influencer filtering used in disseminating information about a product or place. This study aims to examine the differences in the interests of Generation Z in assessing the credibility of influencers as a source of tourism information to Bali. In the study, the researcher used a quantitative approach with data analysis used, namely the Multivariate of Variance Test (MANOVA). The number of samples used was 110 respondents per type of tourist. The sampling technique is non-probability sampling with a purposive sampling approach. The results of the study revealed that both domestic and foreign tourist groups judged influencers by their attractiveness to create a feeling of trust in the content disseminated. Meanwhile, for the gender group, they have the same perspective in assessing the credibility of an influencer.

Human Resource Management Based on Local Wisdom in Tourism Businesses in Panelokan, Bangli Regency

This research aims to explore how local wisdom can be integrated into human resource management (HRM) practices in tourism businesses in Panelokan Village, Bangli Regency. Specifically, this research seeks to understand the views and experiences of business actors, employees and local communities in implementing local wisdom-based HRM, as well as identifying challenges and strategies that can be adopted to overcome obstacles in its implementation. This research uses a descriptive qualitative approach with a case study method to understand the application of human resource management (HRM) based on local wisdom in tourism businesses in Panelokan Village. Data was collected through in-depth interviews with tourism business owners or managers, employees and local community leaders, as well as analysis of related documents, such as work guidelines and HR policies. Thematic analysis techniques were used to identify the main themes that emerged from the data. The validity of the data is guaranteed by triangulation of sources and methods, as well as member checking to confirm findings. The results of the research show that the application of local wisdom such as "ngayah," "menyama braya," and "Tri Hita Karana" in HRM is able to increase job satisfaction, loyalty, and employee productivity in tourism businesses in Panelokan. Integration of local cultural values in recruitment, training, performance appraisal and reward systems helps create a more inclusive and culturally appropriate work environment. However, this research also found several challenges in implementing local wisdom-based HRM, especially related to a lack of understanding and managerial skills in combining traditional principles with modern management practices, as well as pressure to meet international management standards.

The causal factors of transformational leadership and sufficiency economy philosophy practice influencing the performance of coast tourism business in Thailand

Purpose Transactional leadership and old-school management practices may not answer the changes in today’s world. Therefore, the study aimed to examine the influences of transformational leadership and the practice of sufficiency economy philosophy (SEP) on the performance of the coast tourism business in Thailand.Design/methodology/approach The population of this study comprised all Thai coast tourism businesses. Using simple random sampling, the quantitative data were collected from 407 coast tourism businesses in Thailand as the samples. Transformational leadership, SEP practice and business performance were adapted from the literature. Path analysis and factor confirmation including a correlation matrix were used to test the causal factors influencing the Thai coast tourism business’s performance.Findings Transformational leadership, SEP practice and performance of coast tourism business in Thailand were on a high level. Moreover, there were positive influences of transformational leadership (direct and indirect) and SEP practice on the coast tourism business’s performance.Practical implications Tourism business managers should pay attention to transformational leadership and SEP practice to lead to better performance for their businesses. Policymakers should educate businesses about new management practices to prepare for the changes in the future.Originality/value The findings of this study demonstrate that stakeholder theory can be used to explain the positive influences of transformational leadership and SEP practice on the coast tourism business’s performance in Thailand.

Antecedents of Co-Creation Experience and Its Impact in the Context of Tourism Business Management: Literature Review

Antecedents of Co-Creation Experience and Its Impact in the Context of Tourism Business Management: Literature Review

Perceptions of tourism business managers towards the impacts of climate change in selected tourist sites in Zimbabwe

Perceptions of tourism business managers towards the impacts of climate change in selected tourist sites in Zimbabwe

ОСОБЛИВОСТІ МЕНЕДЖМЕНТУ ТУРИСТИЧНОГО БІЗНЕСУ В УМОВАХ ГЛОБАЛЬНОЇ НЕСТАБІЛЬНОСТІ

The article examines the peculiarities of managing the tourism business in the context of global instability. The authors investigate the impact of global trends, economic crises, natural disasters, and political conflicts on the tourism industry. The paper discusses strategies of strategic planning, marketing, and customer service in changing conditions, as well as practices of sustainable development and responsible tourism. The authors emphasize the importance of adaptability and innovation in addressing the challenges facing the tourism business in today's unpredictable world. Furthermore, the article analyzes the impact of crisis situations on the tourism sector and provides recommendations for survival and recovery strategies post-crisis. It highlights the significance of collaboration among various stakeholders to ensure the sustainable functioning of the tourism industry amidst unpredictability and global challenges. The conclusions of the article underscore the necessity of implementing innovative approaches and utilizing modern technologies in tourism business management to ensure its resilience and competitiveness in the contemporary world. The article also delves into the importance of integrating ethical standards into tourism activities, particularly considering the socio-cultural aspects of destination sites. Strategies for mitigating negative environmental impacts and benefiting local communities are discussed, alongside the preservation of cultural heritage. It underscores that in a constantly changing world, adaptability and innovation are key success factors. The paper's conclusions highlight the necessity for collaboration among all stakeholders, joint efforts to address challenges, and leveraging opportunities in the tourism industry to stimulate sustainable economic growth and cultural exchange. Additionally, the article emphasizes the need for proactive crisis management strategies in the

Pelatihan Aspek Ilmu Kebumian bagi Mahasiswa Manajemen Bisnis Pariwisata Poltesa sebagai Pemandu Wisata dalam Mengembangkan Geowisata Temajuk Sambas

A conservation-based tourism paradigm is needed to face the new normality of the tourism sector in Temajuk village, Sambas Regency, after the COVID-19 pandemic. This conservation is carried out by harmonizing the needs of local communities and tourists. Knowledge related to conservation, including biotic, abiotic, and cultural factors, must be disseminated to tour guides, especially local ones. This Community Service (PKM) activity aims to assist local tour guides regarding conservation steps for geotourism objects. Assistance activities include socialization, tour guide training (in class and the field), collaborative networks between local tour guides, marketing strategies, and promoting the Temajuk Sambas tourist destination area. Training and assistance are provided to students of the Poltesa Tourism Business Management study program (Sambas State Polytechnic) as local guides from one of the geo-tourism destinations in the Temajuk Sambas area, such as J Lo Beach. As a result of this activity, tour guides now understand that conservation is part of geotourism objectives that must be implemented to ensure the sustainability of meeting the needs of local communities, tourists, and the environment.

Risk Management Strategies: An Empirical Analysis of Strategies Employed by Tourism Business Managers in Plateau State, Nigeria during the COVID-19 Pandemic

81 Vol. 19, Issue 1, 2024: 81–98 DOI: 10.15170/MG.2024.19.01.05 Iirmdu, Tina Odinakachi1 – Donaldson, Ronnie2 Risk Management Strategies: An Empirical Analysis of Strategies Employed by Tourism Business Managers in Plateau State, Nigeria during the COVID-19 Pandemic 3 ABSTRACT The ‘new normal’ era of the COVID-19 pandemic had debilitating effects from a number of restrictions on businesses that have had a significant impact on the travel and hospitality sectors. Chaos theory is applied to investigate the risk management strategies employed by tourism business managers in Plateau State Nigeria, during the pandemic. Interview responses were subjected to qualitative analysis and the findings of this study are consistent with chaos theory. As risk management strategies for the survival of tourism businesses, order and new stability reemerged from a chaotic tourism crisis era. Due to their experiences with the epidemic, managers and owners of tourism-related enterprises decided to base their decisions on planned behaviour. The viewpoints and experiences of managers of tourism-related businesses are valuable sources for practical risk management strategies that can be used in the event of a pandemic. These are priceless resources that will help other tourism sector players comprehend and weigh their alternatives for handling such extraordinary situations in the future.

Breaking barriers: Unveiling challenges in virtual reality adoption for tourism business managers

Purpose – This study investigates the barriers to the adoption of Virtual Reality (VR) in the tourism industry. Although VR has great potential to enhance the tourist experience, the adoption of this technology is still limited in the tourism sector. Building on the fundamental principles of the Technology-Organization-Environment (TOE) theory and its contribution to perceptions of technology adoption, this study aims to fill the knowledge gap regarding the specific barriers to VR adoption by tourism enterprises. Methodology – To achieve this objective, interviews were conducted with managers of tourism companies, and the data was analysed using qualitative methodology through MAXQDA 20 software. Conclusions – The results reveal that the main barriers identified by managers mainly include lack of knowledge about VR, particularly in the tourism sector. The perceived lack of usefulness, limited experience with the technology, and reluctance to invest in technological equipment also emerge as barriers to VR adoption. Originality of research – This study can help companies in the tourism sector to develop more effective strategies to overcome these barriers, thereby improving the tourist experience and increasing their competitiveness in the market using VR equipment.

Towards sustainable development: antecedents of green entrepreneurship intention among tourism and hospitality students in Egypt

PurposeThis paper aims to examine the antecedents of green entrepreneurship intention (GEI) amongst tourism and hospitality higher education students and further explores the effect of green entrepreneurship intention on sustainable development (SD). It also investigates the mediating role of GEI in the relationship between the antecedents of GEI and SD in students' future tasks in tourism and hospitality.Design/methodology/approachPartial least squares structural equation modeling was used to analyze data collected via an online questionnaire from 970 tourism and hospitality universities' students in Egypt, either undergraduate or postgraduate.FindingsThe results show that green entrepreneurship intention is positively affected by attitude, subjective norms, environmental education, risk aversion, self-efficacy and environmental values. The results also revealed that green entrepreneurship intention is a significant driver for sustainable development. Moreover, the findings revealed that GEI mediates the link between the antecedents of GEI and SD.Practical implicationsThe results offer highly persuasive insights that may be used to promote GEI and SD among tourism and hospitality students. The effectiveness of GEI in achieving SD will motivate government and educational institutions to develop GEI for university students. This study will assist policymakers in developing a novel strategy, providing a contribution to the green behavior literature in an emerging context.Originality/valueThe field of the green entrepreneur is uncharted and still in its infancy. As a result, further research is needed in the literature to better understand green entrepreneurship intention. Enhancing tourism and hospitality students' green entrepreneurial intentions will help the economy expand sustainably in the future because they are the entrepreneurs of tomorrow. The findings hold important implications for both the research community and tourism education and business management.

How can tourism managers' happiness be generated through personal and innovative tourism services?

PurposeThere has recently been much interest in analysing the creation of personalised tourism services and studying their effect on organisations. However, there still needs to be more work in analysing their effect on happiness and the role that emotions play in these processes. This paper aims to analyse, in the context of personalised and innovative tourism services, which factors can encourage and improve managers' happiness.Design/methodology/approachA model of analysis is presented with five variables: tourism managers' happiness (TMH), innovative personalised tourism services, internal factors: emotions (IFE), organisational factors (OF) and personal factors (PF). Eight hypotheses are proposed and tested with a structural equation model.FindingsThe results allow the authors to affirm that personalised technological advances applied to tourism services not only contribute to improving the happiness of hotel managers but also in generating emotions that contribute to improving their attitude towards the company.Research limitations/implicationsThis scientific work has some limitations. Firstly, this study was carried out exclusively in Spain due to the relevance of this country in the international tourism sector, according to the World Tourism Organisation. The results achieved in this research should be contrasted with other studies in other territories. Secondly, the interviews and surveys were carried out at specific time intervals. It has not led to problems of significant bias in the variance of the standard method. Therefore, it is desirable to undertake longitudinal or cross-sectional studies for future research. Thirdly, it is interesting to develop theoretical models that include other psycho-directive or leadership style constructs to determine whether they holistically enhance the subjective well-being of hospitality managers. Moreover, other types of factors of a social or strategic nature can be considered, which can positively or negatively impact the analysed variables. Finally, future research can deepen the empirical analysis of the relationship between managerial competencies and digital innovation from the perspective of happiness management. These findings would contribute to a greater cognitive understanding of the implications of personalised and innovative tourism services on hotel establishments' happiness and economic benefits.Practical implicationsThis paper shows the fundamental role of a happy leadership style in creating responsible, green and innovative environments in today's digital society. Furthermore, the happiness of tourism managers can contribute to the generation of high quality and excellent services that are in line with the principles of sustainable development.Social implicationsPersonalised technological advances applied to tourism services not only contribute to improving the happiness of hotel managers but also to generating emotions that contribute to improving their attitude towards the company. On the other hand, it has been observed that personalised and innovative tourism services generate positive effects at organisational, internal and personal levels. The following reflections are advanced: The development of internal factors such as the emotions of awe and gratitude or the generation of trust can enhance the happiness of tourism managers. The happiness of tourism business managers can be enhanced by developing OF such as smart-personalised tourism services and data protection. The happiness of tourism managers can be enhanced by the development of PF such as travellers' desires, expectations and needs, or other factors such as disposable income, health status or family situation.Originality/valueThis is the first empirical study that focuses on investigating how personalised and innovative tourism services affect managing happiness.

Analysis of tourism business management in the COVID-19 pandemic era

ABSTRACT Travel agencies play a pivotal role in supporting tourists and fostering employment. This study examined the policies and strategies of travel agency managers in the context of the COVID-19 pandemic and their attitudes towards government policies as external business facilitators. Data were collected from 191 travel agency managers and analysed using SPSS software. The results indicate that, instead of implementing innovative approaches, managers primarily resorted to straightforward solutions such as downsizing employees, closing businesses, and cutting wages. Furthermore, the findings concerning government support, policies, and performance, as assessed by travel agency managers, demonstrate government inadequacies in financial, socio-cultural, and IT domains. Our findings have implications for tourism managers, decision-makers, and governments concerned with the future prosperity of tourism businesses.

Determinants of readiness for strategic value co-creation in hospitality and tourism organisations

This paper examines how servant leadership influences an organisation's readiness for strategic value co-creation through service climate, innovation climate, locus of control and self-efficacy. A model that draws on servant leadership and social cognitive theories is tested by surveying 222 hospitality and tourism business managers operating in France and the UK, and the data is analysed with structural equation modelling and ordinary least squares. The study contributes to personality research showing that servant leadership practices influence a manager’s internal locus of control and self-efficacy. We demonstrate that service climate and innovation climate mediate between servant leadership and readiness for strategic value co-creation, and moderate between a manager’s beliefs and the firm’s readiness for strategic value co-creation. The findings show that servant leadership has a stronger effect on innovation climate than on service climate, and that innovation climate has more influence on readiness for strategic value co-creation than on service climate.

Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

PurposeThis study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a fundamental attribute of effective marketing strategy that consequently improves tourism service quality, as represented by service attractiveness.Design/methodology/approachIn the current study, data was collected from 313 tourism and hospitality firms. To test the model, this study applied structural equation modeling (SEM) to investigate the relationships among environmental strategy, SMC, supplier trust and service attractiveness in a mediation-moderation setting.FindingsThe results indicate that the multiple mediation effects of environmental strategy may indirectly influence tourist attractiveness through SMC and tourism services. The two-way moderating effects reveal that supplier trust and socialization strengthen the service attractiveness development process, while three-way interaction discovered that socialization and supplier trust positively moderate the relationships between tourism services and service attractiveness.Originality/valueSustainable strategy is a future trend for tourism business management; however, unknown to most is the role of marketing and environmental strategy in tourism business due to lack of integration with concepts in marketing strategy, with the multidimensionality of tourism services, and with the function of trust and socialization, critically undermining analyses of service attractiveness. This paper combines corporate sustainability and sustainability marketing methods to explore how an environmental strategy can improve tourism services and enhance a destination's attractiveness based on a mediation-moderation mechanism.

The Impact of Affective Gastronomy Experience on Satisfaction and Revisit Intention: Evidence from Turkey

The number of people traveling for food continues to increase day by day. This situation supports the development of gastronomy tourism. In this respect, it has become more important to understand the gastronomy experiences of food lovers. In this study, affective gastronomy experience, which is a new topic in the literature, is addressed. The aim of the study is to understand the impact of tourists' affective gastronomy experiences on satisfaction and revisit intention. The research was conducted in a southern region of Turkey. Data were collected online via Google form between 06.06.2023-05.07.2023. In total, 667 acceptable questionnaires were obtained. The data were analyzed using SPSS software. The results of the analysis showed that the affective gastronomy experience had significant and strong effects on satisfaction and revisit intention. Satisfaction and revisit intention are explained by affective gastronomy intention at a rate of 64% and 36%, respectively. In other words, positive perceptions of the affective gastronomy experience increase both satisfaction and revisit intention. These results emphasize the importance of affective gastronomy experience in the literature. This study offers a new perspective for both decision makers and managers of tourism businesses.

Pengembangan Model Web Interaktif Dalam Mendukung Aktivitas Pariwisata Di Kota Batam

Along with the decline in the covid pandemic in the city of Batam, the government has reopened the tourism faucet to the Batam area. The growth of tourist visits from month to month has increased. However, when compared to the level of tourist arrivals to Batam in the year before the Covid pandemic, it was very much different. Even though the government has improved tourism supporting infrastructure, service levels, better security conditions, the growth of visits has not met expectations. There is one aspect that needs to be developed, namely the aspect of information technology as a communication mouthpiece, travel guide and as an assistant in tourism travel. Information technology is able to solve existing problems in tourism activities in Batam City. For this reason, it is necessary to develop an integrated tourism portal between visitors, tour service providers consisting of the government, the private sector as tourism business managers in the city of Batam and other interested parties. The development of tourism portals is still individual in nature which is still not effective for visitors, because every visitor who needs information and tourism services must open various websites. For this reason, it is necessary to have an interactive web portal that is integrated from various aspects of needs and is expected to become a communicator from stakeholders in the Batam city tourism sector, and is also able to provide precise information on various types of activities in Batam City.

Employees’ metacognitive knowledge and skills assessment in tourism and hospitality

This research explores academic knowledge, cognitive, emotional, and soft skills, according to the employees’ perceptions, that lead to better service provision and career development enhancement in the tourism and hospitality industry. Moreover, the research explores the possible differences and correlations in reference to five individual traits: the educational background, the tourism and hospitality sectors, the seasonal or full-time character of the organization, the location of the organization, and the working experience derived. In order to investigate the perceptions of employees, 102 online questionnaires were fully completed. Cronbach’s Alpha index, descriptive statistical analysis, correlations between first-ordinal factors, and several MANOVA tests provide information regarding the metacognitive assessment of the above-mentioned domains. According to their responses, the most important academic knowledge that entails the international nature of the Tourism and Hospitality Industry, is ‘International Hospitality Management’. English is the most important foreign language, and Tourism Business Management is the most essential academic knowledge. The most important skills for the Tourism and Hospitality Industry that arise from the research are those of ‘problem solving’, ‘dealing with clients’, ‘customer service’, ‘crisis management’, ‘self-control, and ‘empathy’. The research concluded that, according to employees’ responses, skills and knowledge in the tourism and hospitality industry are generic and universal in their nature and applicability, and they do not differ regarding their individual characteristics. The analysis of the research data provides fruitful information regarding the most important and essential skills and knowledge for the tourism and hospitality industry.

THE EFFECT OF E-SERVICE QUALITY ON THE COMPETITIVE ADVANTAGES OF TOURISM AND HOTEL BUSINESSES IN THAILAND

In recent yeats, technological advancement has become a crucial factor for businesses’ survival. Traditional business models and processes have been modified and integrated with technology to enable competitive business operations. Consequently, the internet has taken on an important role in business as it allows access to a large number of users at the same time, resulting in an ability to compete without limits. This research aimed to study the effect of electronic service (e-service) quality on the competitive advantages of tourism and hotel businesses in Thailand. Data were collected from 113 marketing managers of tourism and hotel businesses in Thailand using a questionnaire as the research instrument. Statistical methods used to analyze the data were Correlation Analysis and Multiple Regression Analysis. The results showed that the reliability and efficiency of e-services correlate with and have an impact on competitive advantages – in the aspects of customer relationships, business networks, organizational learning, productivity, technology sourcing, knowledge management, and entrepreneurship orientation – at a statistically significant level of 0.05. That means business should place importance on the reliability of online service websites. This is to help service users have more confidence in the accuracy of information and security of private information. There should also be a reliable security system in place and a focus on providing support to customers through the website.

Kampung Susu Lawu on the slopes of Mount Lawu as a tourist destination

This study aims to analyze the potential attractiveness of tourist destinations and the obstacles faced in developing the tourism potential of Kampung Susu Lawu on the slopes of Mount Lawu, Magetan Regency, East Java, Indonesia. It uses a qualitative descriptive research method. Data collection techniques were carried out by triangulation, with inductive data analysis using more than one data acquisition method. The results of the study show that the tourist destination of Kampung Susu Lawu (KSL or Lawu Milk Village), actually has a potential attraction that can be enjoyed by tourists which includes nature, culture, and man-made. Land management permits are expected to increase the welfare of tourism workers, open up job opportunities, provide a source of income for families, increase the variety of jobs, and increase knowledge in tourism business management.

Daya Tarik Nama Prodi Dan Gelar Pada Minat Siswa Kelas Xii Kuliah Di Perguruan Tinggi

The increasing number of educational institutions in Indonesia makes its managers have to think hard in developing it. These managers need to make strategies so that their educational institutions can win the competition in the market. In addition, education managers also need to understand the interests and desires of prospective students. To find out how high the interest of students to go to college, research was conducted using the comparative causal method. The results showed that out of 1,120 respondents, as many as 84.6% or 948 students wanted to go to college, while 15.4% or 172 students did not want to go to college. Of the students who want to study, as many as 63.8% or 715 students are interested in studying in applied tourism graduates. The remaining 36.2% or 405 students did not want to study in tourism science. In the category of applied tourism undergraduates, as many as 16.3% or 182 students want to study tourism science, while 43.6% or 448 students want to study tourism business management. In addition, as many as 16.2% or 181 students want to study hospitality management, 13.8% or 155 students want to study in travel business management, and the rest, 10.2% or 114 students want to study in gastronomy. From the results of this study, it can be concluded that applied tourism graduates are the most popular choice for prospective students