My tenure at Emergency Medicine Australasia over 25 years has encompassed a number of editorial roles, beginning as the founding Editor in 1989 when the journal Emergency Doctor was a mere newsletter, before becoming Emergency Medicine, which was produced at Fremantle Hospital. I was then Scientific Editor when I stood down as Editor and Gerry FitzGerald was appointed Editor-in-Chief under a new organisational structure in 1994, by which time the journal Emergency Medicine was produced at the Australasian College for Emergency Medicine in Melbourne. This was followed by a return to the Editor-in-Chief position at the end of 1999 when the journal Emergency Medicine was now produced by Blackwell. Finally, my role became that of Emeritus Editor when Tony Brown’s tenure as Editor-in-Chief began at the end of 2003 and the Journal finally acquired its current title of Emergency Medicine Australasia. My goals and aspirations for the Journal over that time have understandably reflected where the Journal was in its development during each of those periods, and my role. In the beginning, I was more than happy with a regular newsletter that could enhance clinical communication between geographically dispersed emergency physicians and other clinicians involved in emergency medicine, who were members of the Australasian Society for Emergency Medicine. Fairly quickly though, it became clear that this vehicle could well mature into a bona fide medical journal. My greatest pleasures during this first 5 years of the Journal’s development reflected the same pioneering spirit we all had in developing the nascent specialty. It was exciting, the wealth of possibilities far outweighed any perceived risks, and there was a great sense of camaraderie among those Fellows and supporting staff who were volunteering their time and skills in this great adventure. AnneMaree Kelly, Bryan Walpole, John Vinen and Gordian Fulde were all keen and helpful, and the Annual Conference chat with Paul Gaudry and Ken Abraham kept things in perspective. By the end of that first 5 years, it was clear that Emergency Medicine was here to stay as a journal, albeit with many hurdles still to navigate; we had published 242 articles in that time, 17% original research, 17% case reports and 14% review articles. Gerry FitzGerald convinced me to stay on as Scientific Editor of the Journal when he was appointed Editor-in-Chief in 1994, and over the next 5 years, my goals were able to be much more focused on getting the journal processes right, without the distraction of having to produce the actual copy. As part of that, the Journal sponsors funded my attendance at the World Association of Medical Editors Conference in Prague in 1997. Here I met luminaries of journalology such as Drummond Rennie and Richard Smith, and discovered the evidence base (or lack thereof) around biomedical publishing itself. My interest was particularly sparked by presentations on peer review, conflict of interest, scientific misconduct and the ethics of biomedical publishing; I was amazed and alarmed to find out about the whole issue of guest and ghost authorship, listening to presentations by people who had written papers in major journals but who did not appear in the list of authors or even receive any acknowledgement. It was here that I began to be concerned about the influence of the pharmaceutical industry on medical publishing, and more importantly, on research and clinical practice in medicine. My views on the potential harms caused by secrecy in science became clearer after that conference, and after discussion with the Editorial Board, Emergency Medicine opened its process of peer review so that authors and reviewers knew each other’s identities. We continue with open peer review at Emergency Medicine Australasia to this day, and I believe it is one of the most important improvements we have introduced at the