Total Impressions Research Articles

Efficacy and Safety of Lurasidone vs. Quetiapine XR in Acutely Psychotic Patients With Schizophrenia in Korea: A Randomized, Double-Blind, Active-Controlled Trial.

This study was performed to evaluate the efficacy and safety of lurasidone (160 mg/day) compared to quetiapine XR (QXR; 600 mg/day) in the treatment of acutely psychotic patients with schizophrenia. Patients were randomly assigned to 6 weeks of double-blind treatment with lurasidone 160 mg/day (n=105) or QXR 600 mg/day (n=105). Primary efficacy measure was the change from baseline to week 6 in Positive and Negative Syndrome Scale (PANSS) total score and Clinical Global Impressions severity (CGI-S) score. Adverse events, body measurements, and laboratory parameters were assessed. Lurasidone demonstrated non-inferiority to QXR on the PANSS total score. Adjusted mean±standard error change at week 6 on the PANSS total score was -26.42±2.02 and -27.33±2.01 in the lurasidone and QXR group, respectively. The mean difference score was -0.91 (95% confidence interval -6.35-4.53). The lurasidone group showed a greater reduction in PANSS total and negative subscale on week 1 and a greater reduction in end-point CGI-S score compared to the QXR group. Body weight, body mass index, and waist circumference in the lurasidone group were reduced, with significantly lower mean change compared to QXR. Endpoint changes in glucose, cholesterol, triglycerides, and low-density lipoprotein levels were also significantly lower. The most common adverse drug reactions with lurasidone were akathisia and nausea. Lurasidone 160 mg/day was found to be non-inferior to QXR 600 mg/day in the treatment of schizophrenia with comparable efficacy and tolerability. Adverse effects of lurasidone were generally tolerable, and beneficial effects on metabolic parameters can be expected.

The Impact of Passive Social Media Viewers in Influence Maximization

A frequently studied problem in the context of digital marketing for online social networks is the influence maximization problem that seeks for an initial seed set of influencers to trigger an information propagation cascade (in terms of active message forwarders) of expected maximum impact. Previously studied problems typically neglect that the probability that individuals passively view content without forwarding it is much higher than the probability that they forward content. Considering passive viewing enables us to maximize more natural (social media) marketing metrics, including (a) the expected organic reach, (b) the expected number of total impressions, or (c) the expected patronage, all of which are investigated in this paper for the first time in the context of influence maximization. We propose mathematical models to maximize these objectives, whereby the model for variant (c) includes individual’s resistances and uses a multinomial logit model to model customer behavior. We also show that these models can be easily adapted to a competitive setting in which the seed set of a competitor is known. In a computational study based on network graphs from Twitter (now X) and from the literature, we show that one can increase the expected patronage, organic reach, and number of total impressions by 36% on average (and up to 13 times in particular cases) compared with seed sets obtained from the classical maximization of message-forwarding users. History: Accepted by Andrea Lodi, Area Editor for Design & Analysis of Algorithms—Discrete. Funding: This work was supported by the Federal Ministry of Education, Science and Research of Austria and by the Austrian Agency for International Mobility and Cooperation in Education, Science and Research [Reference ICM-2019-13384]. Supplemental Material: The software that supports the findings of this study is available within the paper and its Supplemental Information ( https://pubsonline.informs.org/doi/suppl/10.1287/ijoc.2023.0047 ) as well as from the IJOC GitHub software repository ( https://github.com/INFORMSJoC/2023.0047 ). The complete IJOC Software and Data Repository is available at https://informsjoc.github.io/ .

Utilization of marketing automation tools for delivery of a faculty development curriculum

Background Physician clinical educators play important roles in teaching, providing feedback, and evaluating trainees, but they often have variable preparation and competing demands on their time that make universal participation in workshops, seminars, or short courses designed to foster these skillsets inefficient or impossible. Methods We designed and implemented a 52-week synchronous curriculum designed to address faculty opportunities to improve teaching skills, feedback for residents and medical students, and evaluation skills, which were delivered using marketing automation tools, including text messaging and email. We evaluated the programmatic impact and feasibility of using the implementation science framework. Results Over a 104-week evaluation period, there were at least 10,499 total content impressions and 4558 unique recipients, indicating the significant reach of this program to approximately 120 faculty members. Faculty engagement with continuing education materials remained stable or increased over the 2-year evaluation period, indicating that programs like ours can have sustainable impacts. Resident evaluations of faculty across the six key domains also improved after the implementation of the program. Conclusions Our experience with digital marketing tools reflects that they can be used to deliver impactful curricular content to faculty for continuing educational purposes and that faculty can use these resources in a sustainable way. However, because of the incomplete reach with any single communication, this type of content delivery is not appropriate for isolation as a material of critical importance. More research is needed to identify the best practices and additional education-related uses of this technology.

An exploration of the reach of the #MakeSpace4Research hashtag.

Use of social media to communicate with and engage health professionals is increasing. A communications campaign at Newcastle upon Tyne Hospitals NHS Foundation Trust used a Twitter hashtag to improve the visibility of nursing, midwifery and allied health professionals research. This study aimed to explore the reach of the #MakeSpace4Research campaign during its first 12 months. Between November 2018 and 2019, data on all tweets containing #MakeSpace4Research were examined using an online analytical tool. The studied variables were: total reach; total impressions; unique authors; total retweets; total mentions; and top tweeters. All these were collated using two separate variables: matching tweets and impact. #MakeSpace4Research appeared in 6884 tweets, involving 1085 individual Twitter accounts, resulting in more than 16 million impressions. Mentions and impressions both increased threefold, and unique authors more than doubled over the 12-month period. A spike in activity was noted after the campaign was launched at a nursing, midwifery and allied health professionals research conference in May 2019. The #MakeSpace4Research campaign has the potential to connect online communities of research-interested nurses, midwives and allied health professionals.

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

Neurosurgery Awareness Month (August) was initiated by the American Association of Neurological Surgeons with the aim of bringing neurological conditions to the forefront and educating the public about these conditions. Digital media is an important tool for disseminating information and connecting with influencers, general public, and other stakeholders. Hence, it is crucial to understand the impact of awareness campaigns such as Neurosurgery Awareness Month to optimize resource allocation, quantify the efficiency and reach of these initiatives, and identify areas for improvement. The purpose of our study was to examine the digital impact of Neurosurgery Awareness Month globally and identify areas for further improvement. We used 4 social media (Twitter) assessment tools (Sprout Social, SocioViz, Sentiment Viz, and Symplur) and Google Trends to extract data using various search queries. Using regression analysis, trends were studied in the total number of tweets posted in August between 2014 and 2022. Two search queries were used in this analysis: one specifically targeting tweets related to Neurosurgery Awareness Month and the other isolating all neurosurgery-related posts. Total impressions and top influencers for #neurosurgery were calculated using Symplur's machine learning algorithm. To study the context of the tweets, we used SocioViz to isolate the top 100 popular hashtags, keywords, and collaborations between influencers. Network analysis was performed to illustrate the interactions and connections within the digital media environment using ForceAtlas2 model. Sentiment analysis was done to study the underlying emotion of the tweets. Google Trends was used to study the global search interest by studying relative search volume data. A total of 10,007 users were identified as tweeting about neurosurgery during Neurosurgery Awareness Month using the "#neurosurgery" hashtag. These tweets generated over 29.14 million impressions globally. Of the top 10 most influential users, 5 were faculty neurosurgeons at US university hospitals. Other influential users included notable organizations and journals in the field of neurosurgery. The network analysis of the top 100 influencers showed a collaboration rate of 81%. However, only 1.6% of the total neurosurgery tweets were advocating about neurosurgery awareness during Neurosurgery Awareness Month, and only 13 tweets were posted by verified users using the #neurosurgeryawarenessmonth hashtag. The sentiment analysis revealed that the majority of the tweets about Neurosurgery Awareness Month were pleasant with subdued emotion. The global digital impact of Neurosurgery Awareness Month is nascent, and support from other international organizations and neurosurgical influencers is needed to yield a significant digital reach. Increasing collaboration and involvement from underrepresented communities may help to increase the global reach. By better understanding the digital impact of Neurosurgery Awareness Month, future health care awareness campaigns can be optimized to increase global awareness of neurosurgery and the challenges facing the field.

From Twitter to Aso-Rock: A sentiment analysis framework for understanding Nigeria 2023 presidential election

IntroductionSocial media platforms such as Facebook, LinkedIn, Twitter, among others have been used as tools for staging protests, opinion polls, campaign strategy, medium of agitation and a place of interest expression especially during elections. AimIn this work, a Natural Language Processing framework is designed to understand Nigeria 2023 presidential election based on public opinion using Twitter dataset. MethodsTwo million tweets with 18 features were collected from Twitter containing public and personal tweets of the three top contestants – Atiku Abubakar, Peter Obi and Bola Tinubu – in the forthcoming 2023 Presidential election. Sentiment analysis was performed on the preprocessed dataset using three machine learning models namely: Long Short-Term Memory (LSTM) Recurrent Neural Network, Bidirectional Encoder Representations from Transformers (BERT) and Linear Support Vector Classifier (LSVC) models. This study spanned ten weeks starting from the candidates’ declaration of intent to run for Presidency. ResultsThe sentiment models gave an accuracy, precision, recall, AUC and f-measure of 88%, 82.7%, 87.2%, 87.6% and 82.9% respectively for LSTM; 94%, 88.5%, 92.5%, 94.7% and 91.7% respectively for BERT and 73%, 81.4%, 76.4%, 81.2% and 79.2% respectively for LSVC. Result also showed that Peter Obi has the highest total impressions the highest positive sentiments, Tinubu has the highest network of active friends while Atiku has the highest number of followers. ConclusionSentiment analysis and other Natural Language Understanding tasks can aid in the understanding of the social media space in terms of public opinion mining. We conclude that opinion mining from Twitter can form a general basis for generating insights for election as well as modeling election outcomes.

Identifying the challenges and opportunities of PCOS awareness month by analysing its global digital impact.

Although significant resources are invested each September for PCOS Awareness Month campaign, there are no studies measuring its impact. We evaluated the digital impact of PCOS Awareness Month, common themes and associated topics, top influencers, and global equity of influence during the PCOS Awareness month. In this serial cross-sectional analysis, we studied the outputs from Symplur® to study the total impressions of #PCOS on Twitter®. We tracked the hashtags-#PCOS, #PCOSawarenessmonth, #PCOSawareness-and a search query- "#PCOS OR #PCOSawarenessmonth OR #PCOSawareness"-using Sproutsocial® to study the total number of tweets related to PCOS Awareness Month. Network analysis was done using SocioViz® to identify common themes and associated topics. Using SymplurRank® machine learning algorithm, the top 10 #PCOS influencers were identified based on the number of mentions received. Google® Trends was used to study the web and news search popularity over the last 10 years beyond social media platforms. An overall upward trend in the digital impact of PCOS awareness was noted since 2017. While the top themes associated with PCOS (insulin resistance, depression, anxiety, menopause, hormones, infertility) remained the same in 2021 and 2022, newer themes emerged in the latter year suggesting the need for ongoing review. News outlets were the most influential organisations during PCOS Awareness Month in both years of study. Seven of the top 10 users were the same in both years. Limited engagement from African, Asian, South American, and non-English speaking European countries was seen on Google Trends analysis. Active involvement from various stakeholders of PCOS Awareness Month has shaped it into an effective strategy to raise awareness with social media playing a crucial role in amplifying the message. Our findings also provide an opportunity to understand the current perceptions and expectations amongst the public, which can influence future healthcare investment and research.

An analysis of a video education campaign on COVID-19 for healthcare workers in Africa delivered through Facebook.

The COVID-19 pandemic required rapid dissemination of accurate information across the world to both healthcare workers and the general public. Social media represents an opportunity to undertake this. The aim of this study was to analyse a healthcare worker education campaign in Africa delivered through the social media platform Facebook and discuss the feasibility of this approach for future healthcare workers and public health campaigns. The campaign ran from June 2020 to January 2021. The Facebook Ad Manager suite was used to extract data in July 2021. Videos were analysed for total and individual video reach, impressions, 3-second video plays, 50% plays and 100% plays. The geographic use of the videos and age and gender breakdown was also analysed. Total reach of the Facebook campaign was 6,356,846 and total impressions was 12,767,118. The video with the highest reach was 'Hand washing steps for health workers' with a reach of 1,479,603. The total campaign 3-second plays were 2,189,460 decreasing to 77,120 for 100% play duration. Facebook advertising campaigns may have the ability to reach large populations and achieve a range of engagement outcomes that would be more cost effective and have greater reach when compared with traditional media. The outcome of this campaign has shown the potential of social media's use in public health information, medical education and professional development.

A Gamified Social Media-Based Head and Neck Radiology Education Initiative of the American Society of Head and Neck Radiology: Viewership and Engagement Trends at 3 Years.

Social media has made inroads in medical education. We report the creation and 3-year (2018-2021) longitudinal assessment of the American Society of Head and Neck Radiology Case of the Week (#ASHNRCOTW), assessing viewership, engagement, and impact of the coronavirus disease 2019 (COVID-19) pandemic on this Twitter-based education initiative. Unknown cases were tweeted from the American Society of Head and Neck Radiology account weekly. Tweet impressions (number of times seen), engagements (number of interactions), and new followers were tabulated. A social media marketing platform identified worldwide distribution of Twitter followers. Summary and t test statistics were performed. #ASHNRCOTW was highly visible with 2,082,280 impressions and 203,137 engagements. There were significantly greater mean case impressions (9917 versus 6346), mean case engagements (1305 versus 474), case engagement rates (13.06% versus 7.76%), mean answer impressions (8760 versus 5556), mean answer engagements (908 versus 436), answer engagement rates (10.38% versus 7.87%), mean total (case + answer) impressions (18,677 versus 11,912), mean total engagements (2214 versus 910), and total engagement rates (11.79% versus 7.69%) for cases published after the pandemic started (all P values < .001). There was a significant increase in monthly new followers after starting #ASHNRCOTW (mean, 134 versus 6; P < .001) and significantly increased monthly new followers after the pandemic started compared with prepandemic (mean, 178 versus 101; P = .003). The American Society of Head and Neck Radiology has 7564 Twitter followers throughout 130 countries (66% outside the United States). Social media affords substantial visibility, engagement, and global outreach for radiology education. #ASHNRCOTW viewership and engagement increased significantly during the COVID-19 pandemic.

The broad reach and inaccuracy of men's health information on social media: analysis of TikTok and Instagram.

Social media (SoMe) offers great potential to expand access to health information, but a significant proportion of users consume its content instead of consulting a physician. We sought to quantify the volume and characterize the accuracy of men's health-related content on TikTok and Instagram. We searched TikTok and Instagram for the terms: testosterone, erectile dysfunction, male infertility, semen retention, Peyronie's disease, and vasectomy. The top 10 hashtags for each term were used to estimate the total impressions for each term on each platform, and posts were then characterized by creator type, content type, and accuracy (1 to 5 scale). TikTok had 2,312,407,100 impressions and Instagram had 3,107,300 posts across all topics. Semen retention had the most impressions on TikTok (1,216,074,000) and posts on Instagram (1,077,000). Physicians created only a small portion of total TikTok and Instagram posts (10.3% and 12.9%, respectively). Across all topics, the accuracy of content was poor (2.6 ± 1.7), however, physician posts were more accurate than non-physician posts (mean 4.2 ± 1.2 vs 2.3 ± 1.6, p < 0.001, respectively). Men's health content is popular on TikTok and Instagram but is not accurate. We recommend that physicians actively engage in SoMe to address misinformation.

1000 Hometown Heroes: Mobilising community social influencers for COVID-19 prevention, care and coping.

Coronavirus disease 2019 (COVID‐19) created life‐disrupting stressors that disproportionately burden disadvantaged communities with devastating impacts that extend far beyond the burden of the disease itself, including joblessness, housing and food insecurity, educational system upheavals, isolation due to disrupted relationships, worsened mental health and substance use and violence. Socially interconnected community members are resources whose efforts can be mobilised to improve COVID‐19 coping within their social networks. This research examined the feasibility, acceptability, and reach of a social media‐based peer influencer intervention for COVID‐19 coping. Over a 9‐month period in 2020, the project enrolled 1253 social influencers in Milwaukee—primarily ethnic and racial minorities—who regularly received and passed along messages to members of their social networks that provided advice about COVID‐19 pandemic coping, economic survival, health protection, mental health, family needs, social justice and other impacts. Messages were shared by influencers with others over social media and also text messages, phone calls and conversations. Facebook social media tracking metrics objectively measured the community reach of social influencers' messages. Quantitative surveys and qualitative follow‐up interviews with a subset of influencers also measured the feasibility and acceptability of the intervention. Social media monitoring metrics showed that, by the end of the project, influencers' messages reached an average of 7978 unique individuals per week and had an average of 13,894 total views per week, with more than 140,000 total cumulative organic impressions. More than half of social influencers indicated that—beyond Facebook message sharing—they shared COVID‐19 prevention, care, and coping messages with social network members in conversations, phone calls and text messages. Social influencers reported that they valued having the opportunity to help community members to cope with pandemic stressors by conveying practical COVID‐19 coping advice.

Understanding the digital impact of World Hypertension Day: key takeaways.

To understand the global digital impact of World Hypertension Day and identify areas for further improvement to steer future policy development. We used three social media assessment tools (Sprout Social, SocioViz, and Symplur) and Google Trends to obtain data about the total tweets and global impressions from countries worldwide about World Hypertension Day. Social network analysis of top influencers, associated hashtags, and keywords was performed to understand the context of the posts. With over 60 000 tweets reaching more than 250 million impressions, World Hypertension Day was a highly impactful event. A large spike of over 800% yearly increase was seen in 2021 that has greatly facilitated wider dissemination. However, there was limited collaboration among the top influencers and negligible participation from several African and non-English-speaking European countries. With support from several governmental bodies, organizations and media outlets, World Hypertension Day is a highly impactful healthcare awareness day and presents a global case study of effectively utilizing digital resources for creating awareness among the global audience. Prioritizing equitable involvement from underrepresented and underprivileged communities must be focused. Future policy development of other awareness events shall extract the constructive feedback from these findings to promote global and public health.

It's Beginning to Look a Lot like #25DaysofFishmas: Communicating Freshwater Biodiversity Using Social Media

As audiences increasingly turn to social media platforms for information about the environment, scientists can use a variety of techniques to engage with the public in meaningful and productive dialogues about “wicked” ecological problems such as the loss of global freshwater biodiversity. Using #25DaysofFishmas, an annual Twitter campaign that I created to highlight fish diversity in the Laurentian Great Lakes, I examined the relationship between tweet attributes and the number of audience impressions (i.e., views) and engagements (i.e., interactions such as retweets and likes). I hypothesized that audiences would be more likely to engage with tweets about familiar species such as those considered “sportfish.” However, the species that received the highest total impressions and engagements included nongame species like Silver Lamprey Ichthyomyzon unicuspis and Bowfin Amia calva. Using generalized linear mixed effects models, I found that the use of images consistently explained the number of impressions and engagements a tweet received, with other explanatory variables including the use of hashtags and timing of posts. This analysis illustrates how scientists can use social media not only as a megaphone to broadcast research, but as an interactive platform to directly engage broader audiences and foster appreciation for regional and global fish biodiversity.

MP35-03 THE BROAD REACH OF SOCIAL MEDIA AS A HEALTH RESOURCE FOR TESTOSTERONE INFORMATION

You have accessJournal of UrologyCME1 May 2022MP35-03 THE BROAD REACH OF SOCIAL MEDIA AS A HEALTH RESOURCE FOR TESTOSTERONE INFORMATION Justin Dubin, Daniel Greenberg, Richard Fantus, Minh Pham, Matthew Hudnall, Nelson Bennett, Robert Brannigan, and Joshua Halpern Justin DubinJustin Dubin More articles by this author , Daniel GreenbergDaniel Greenberg More articles by this author , Richard FantusRichard Fantus More articles by this author , Minh PhamMinh Pham More articles by this author , Matthew HudnallMatthew Hudnall More articles by this author , Nelson BennettNelson Bennett More articles by this author , Robert BranniganRobert Brannigan More articles by this author , and Joshua HalpernJoshua Halpern More articles by this author View All Author Informationhttps://doi.org/10.1097/JU.0000000000002589.03AboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareFacebookLinked InTwitterEmail Abstract INTRODUCTION AND OBJECTIVE: TikTok (TT) and Instagram (IG) are popular social media (SoMe) platforms with over 1 billion users each, 50% of whom are between the ages of 16–45. These platforms have become a major resource for health information. We sought to determine if testosterone is a topic of interest among SoMe users and to review the quality of information on these platforms. METHODS: We searched the following hashtag terms on both TT and IG: “testosterone,” “testosteronebooster”, “lowtestosterone”, “boosttestosterone”, “testosteronereplacement”, “increasetestosterone”, “testosteronereplacementtherapy”, “testosteroneinjection”, and “testosteronetherapy”. We recorded total TT impressions (views) and IG impressions (posts) for each term. For the two most popular terms, we reviewed the top 20 impressions and characterized the type of post, accuracy of information, and the content creator. RESULTS: Over 700 million TT and 900,000 IG impressions were associated with testosterone-related hashtag terms. The top 3 most viewed terms for TT were testosterone (676 million views), testosteronebooster (18.9 million views) and lowtestosterone (3.6 million). The top 3 most posted hashtag terms for IG were testosterone (833,000 posts), testosteronebooster (53,000 posts), and lowtestosterone (27,000 posts). Among the top 40 impressions on TT, only 1 post (2.5%) was created by a physician and none had a verified account. Among the top 40 impressions on IG, only 2 posts (5.0%) were created by a doctor and 1 post (2.5%) had a verified account. A large proportion of TT and IG posts were educational (55.0% and 47.5%, respectively). On TT, a significant proportion of non-educational posts were personal and focused on gender affirming hormone therapy (40.0%). On IG, a significant proportion of non-educational posts were promotional (30.0%). Among educational posts, 29.2% of TT compared to 52.6% of IG posts provided accurate information (p=0.12). Among the 3 physician posts, 1 provided inaccurate information, 1 provided accurate information, and 1 posted promotional content. CONCLUSIONS: Information regarding testosterone is popular content on both TT and IG. Unfortunately, the majority of the educational content is inaccurate and created by non-physicians, providing an opportunity for improved dissemination of accurate information on these platforms. Source of Funding: N/A © 2022 by American Urological Association Education and Research, Inc.FiguresReferencesRelatedDetails Volume 207Issue Supplement 5May 2022Page: e588 Advertisement Copyright & Permissions© 2022 by American Urological Association Education and Research, Inc.MetricsAuthor Information Justin Dubin More articles by this author Daniel Greenberg More articles by this author Richard Fantus More articles by this author Minh Pham More articles by this author Matthew Hudnall More articles by this author Nelson Bennett More articles by this author Robert Brannigan More articles by this author Joshua Halpern More articles by this author Expand All Advertisement PDF DownloadLoading ...

The Impact of Social Media Engagement from a Pathology Department During COVID

Abstract Introduction/Objective The events of the past year brought into stark relief the importance and impact of social media and digital communications for pathology departments as managed by an intra-departmental team of communications professionals. The University of Alabama at Birmingham Department of Pathology is home to nearly 100 faculty, more than 200 staff members and close to 40 trainees. The department’s internal communications team consists of a director of communications and content coordinator, both full time employees. Prior to the COVID pandemic, the team hosted departmental Twitter and Facebook accounts. During the course of the year, we added Instagram and LinkedIn accounts, as well as a YouTube channel. These vehicles provided multiple platforms for communicating our messages, relating to COVID and promoting regular news and updates broadly, to both internal and external audiences. Methods/Case Report We created LinkedIn and Instagram accounts in July 2020, to round out our social media platforms. We use Sprout Social to manage our various accounts. Results (if a Case Study enter NA) For the timeframe of March 2020–2021 our @UABPathology Twitter account had a total of 933 published posts, and 1,022,785 total impressions, for 3,889 followers. Total engagements with the posts were 48,420, with 2,301 post link clicks. For the same timeframe, our nascent @UABPathology Instagram account earned 56,662 impressions, and 3,329 total engagements, for a 5.9% engagement rate. Most experts agree that a good engagement rate is between 1 and 5%. Conclusion Our departmental social media accounts generated high impact engagements with an audience primarily in the demographic of our target for trainee and young faculty recruits, ages 25-34, in addition to broadly disseminating our department’s ongoing news and updates during the COVID pandemic. The impact of effectively communicating through social media channels is measurable, and will continue to grow the reputation of the department as a top-tier clinical, research and educational program in the field.

319Congenital cytomegalovirus education, translation and prevention

Abstract Focus of Presentation Congenital cytomegalovirus (CMV) is a known cause of sensorineural hearing loss, cerebral palsy and other disabilities. International consensus guidelines (2017) and the Australasian Society of Infectious Diseases (2014) recommend all pregnant women be provided with information on CMV and strategies to reduce their risk of infection. Here we describe the multifaceted strategies implemented to date to promote uptake of these guidelines. Findings At policy level, we influenced national clinical practice standards through input into new CMV prevention recommendations by the Royal Australian and New Zealand College of Obstetricians and Gynaecologists and Department of Health, which sparked state public health campaigns. At the intervention level, we presented hospital in-services, podcasts and webinars and developed an e-learning course for midwives. In collaboration with the Department of Health &amp;gt;11,000 pamphlets were disseminated to NSW GPs. At the community level, we developed patient information and media resources. During a recent month-long campaign, our cCMV video had &amp;gt;62,000 views, CMV content on social media had &amp;gt;1.4M total impressions, &amp;gt;77,000 total engagements and &amp;gt;200,000 viewed CMV awareness pieces via television/radio/print. Conclusions/Implications Implementation of congenital CMV practice guidelines provide an important opportunity to prevent neurodevelopmental disability. Collaborations between families, clinicians, researchers, professional bodies and health departments are essential to drive translation. Key messages A multifaceted approach in implementing congenital CMV practice guidelines gives the opportunity to reach numerous stakeholders including policymakers, health professionals and expectant mothers.

Correcting HPV Vaccination Misinformation Online: Evaluating the HPV Vaccination NOW Social Media Campaign.

The human papillomavirus (HPV) vaccine provides protection from six HPV-related cancers. Approximately half of South Carolina adolescents have not completed the vaccination series, representing a missed opportunity to prevent cancer. The HPV Vaccination NOW: This is Our Moment social media campaign is an initiative of the South Carolina Cancer Alliance (SCCA) and Hollings Cancer Center at the Medical University of South Carolina (MUSC). This statewide social media campaign aimed to increase parental awareness of and build vaccine confidence around HPV vaccination in S.C. The ten-week campaign was strategically implemented between June and August 2019 to encourage HPV vaccination at back-to-school medical appointments. A process evaluation showed that the campaign resulted in over 370,000 total impressions, reached over 33,000 individuals, and culminated with over 1122 followers. There were over 2700 engagements on Facebook and Twitter. A qualitative content analysis indicated that pro-vaccine and anti-vaccine comments were dominated by personal stories. Comments promoting misinformation about the HPV vaccine were often countered through peer-to-peer dialogue. Findings suggest that creating opportunities for the target audience to engage with campaign messages effectively corrected misinformation.

Planting Seeds of Victory: Creating Shared Meaning while Gardening amidst a Pandemic

The Victory2020 Garden Community Program was established by faculty members within the University of Florida (UF), Institute of Food and Agricultural Sciences (IFAS) in Marion and Columbia County Extension offices. In response to COVID-19, the purpose of the program was to provide online-mediated programs that could be completed at the desired pace of the participants, while promoting a self-reliant, science-based approach to learning about home food production through gardening. Due to food insecurity rates in both Marion (14.4%) and Columbia (15.2%) counties ranking above the statewide average in Florida, an immediate need to provide educational resources on becoming self-sufficient in growing one’s own food became increasingly important due to nationwide supply-chain shortages (Feeding America, 2020). 2,548 participants representing 43 states and six countries were provided access to eight learning modules hosted by Canvas, an online tool through UF. Participants were provided a package of free seeds, including corn, squash, cucumber, and cowpea to plant their Victory2020 Garden. A purposeful online community was established by extension agents in Marion and Columbia counties to facilitate quality discussion and growth, culminating in over 225,000 total impressions. The findings of the program revealed that 88% of gardening households began eating more fruits and vegetables while 73% are embracing new food safety techniques in both the garden and kitchen. Primary investigators and co-pi's recommend an implementation of a program timeline to benefit the participants through diverse, online learning options. Continued programming addressing mental health, nutrition, and gardening is recommended across extension programs nationally.

Using Social Media as a Survey Recruitment Strategy for Post-Secondary Students During the COVID-19 Pandemic.

The COVID-19 pandemic rapidly forced Canadian post-secondary students into remote learning methods, with potential implications on their academic success and health. In recent years, the use of social media to promote research participation and as a strategy for communicating health messages has become increasingly popular. To better understand how the pandemic has impacted this population, we used social media platforms to recruit students to participate in a national bilingual COVID-19 Health Literacy Survey. The purpose of the survey was to assess the health literacy levels and online information-seeking behaviors of post-secondary students in relation to the coronavirus. This paper outlines the social media recruitment strategies used for promoting participation in the survey among Canadian post-secondary students during the pandemic. Facebook, Twitter, and Instagram accounts were created to promote the online survey. The objective of this paper is to examine the use of Instagram, Facebook, and Twitter as survey recruitment strategies tailored to students. Data analytics from these platforms were analyzed using descriptive statistics. We found that the most commonly used platform for survey dissemination was Twitter, with 64800 total impressions recorded over 3 months. The use of social media as a survey recruitment strategy showed promise in the current context of COVID-19 where many students are participating in online learning and for a study population that actively uses these platforms to seek out information.

Use of a Social Marketing Campaign to Promote Healthy Eating Behaviors Among Low-Income Caregivers

Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling healthy fruit and vegetable intake behaviors for caregivers of young children through television, radio, digital media, billboards, gas pump toppers, posters, and promotional materials. A survey was conducted to measure campaign awareness. Online data tracked digital reach, frequency, and total impressions. The main study findings were campaign awareness and correctly understanding the campaign’s tagline. We used descriptive analyses to evaluate the social marketing campaign. Data were collected by calling 7,802 phone numbers, 192 respondents agreed to participate in the baseline survey. Among those, 101 remembered seeing/hearing the campaign, and 70 agreed to complete the survey. Sixty-six out of 70 respondents correctly understood the campaign’s message. The campaign was effective in creating awareness of campaign messages. More than 50% of respondents recognized the campaign. Future studies should consider having pre-and post-test surveys, longer-term campaigns, and placing marketing ads at locations that “prompt” behavior change.