Novel hydrosoluble coordination compounds based on arylhydrazones of β-diketones and bearing first row transition metals, namely [Mn(μ-1κO1,2κO2-HL1)2(H2O)2]n (1) and [Cu(κO1O2N-L2)(DEA)] (2; DEA = diethanolamine), were synthesised and characterized. Their structural features were investigated using single crystal X-ray diffraction. The catalytic performance of the complexes was explored for liquid phase oxidation of toluene in homogeneous medium using aqueous tert‑butyl hydroperoxide (TBHP) and hydrogen peroxide (H2O2) as oxidants. Both catalysts demonstrated activity, producing a mixture of benzaldehyde, benzyl alcohol and benzoic acid. Under optimized conditions, in the presence of catalysts 1 and using an aqueous TBHP solution as oxidant, the oxidation of toluene yielded an overall 42.6 % of oxygenated products. Contrary to what has been regularly reported regarding selectivity for benzaldehyde, benzoic acid was the predominant product in this study (71 %).