Toiletry Products Research Articles

The Influence Of Ambassador Brand, Price And Product Quality On Decisions To Purchase Ms Glow Products In Borobudur

This research aims to analyze the influence of brand ambassadorship, price, product quality on purchasing decisions for Ms Glow products. The sample in this study were 37 respondents who had purchased MS Glow products. The data collection technique used was a survey method with the research instrument used was a questionnaire. The results of the instrument test stated that the data in this study was proven to be valid and reliable. In the Classic Assumption Test, it is stated that the data in this study is normally distributed and produces a regression model that is free from multicollinearity, heteroscedasticity, autocorrelation. The results of this research prove that: 1) The R Square value is 0.759. This means that 75.9% of the variations in APBD preparation variables can be explained by the Brand Ambassador, Product Price and Product Quality variables which jointly influence Product Purchasing Decisions. Meanwhile, the remaining 24.1% is explained by other factors outside the model. researched. 2) Partially, the ambassador brand has a significant influence on the decision to purchase Ms Glow products. 3) Partially, product quality has a significant influence on the decision to purchase Ms Glow products. 4) Simultaneously, the ambassador brand and product quality have a significant influence on the decision to purchase Ms Glow products. These results have implications for future researchers to study consumer behavior towards various environmentally friendly toiletry products. The findings of this research have implications for Ms Glow producers to formulate pricing strategies to be able to influence consumer purchasing decisions.

Research assessment: How the hotel industry uses sensory and consumer science to analyze hotel toiletries

AbstractHotel toiletries are complementary items found in hotels around the globe. Though this is true, toiletries are not an area of emphasis in hotel research. The hotel toiletry category encompasses an assorted set of products such as shampoo, lotions, soap, makeup wipes, and considerably more. While some interesting research is available, much of the hotel industry research is conducted using more informal methods with little regard for consumer expectations and perceptions. The hotel industry could benefit from a consumer‐targeted approach to hotel toiletry research. The field of sensory and consumer science has a multitude of avenues for evaluating consumer opinions and perceptions, and even describing and optimizing hotel toiletry products. This review outlines current sensory and consumer methods used by the hotel industry to analyze hotel toiletries and other aspects of the industry, as well as highlights future research opportunities.Practical ApplicationThis review summarizes the available published research on the hotel industry that uses sensory and consumer science to analyze hotel toiletries. This review aims to cover and present how the hotel industry can utilize sensory evaluation methods to evaluate hotel toiletries and identify gaps as well as future research using these approaches.

Analysis of Factors Affecting Brand Trust Toddler Care Products in Jabodetabek Brand Study: Zwitsal Baby

Parents, especially mother whose role as decision maker in purchasing baby toiletries, certainly want to provide the best products for their baby. Baby toiletries that known as high functional risk products, make mothers really have to be aware and very careful when making decisions. In that highrisk situation, moth-ers can minimize the risk by choosing a brand that they trust. Through this quantitative research by distrib-uting questionnaires to mother who use Zwitsal Baby products in Jabodetabek, obtained the results of measurements of the factors forming the brand trust. This study aims to measure how strong rhe influence of the factors forming the brand trust, the influence of the mediator variables, and moderator variabels de-rived from mothers’ personality traits. The results of this study indicate that the forming aspects of brand trust, which are brand predictability, brand innovativeness, and brand intimacy have a positive and signifi-cant impact on cognitive and affective brand trust. Cognitive brand trust which is a mediator variable in this study, also have a positive and significant influence in the formation of affective brand trust. As for the moderator vaiable, the study shows that openness does not influence the formation of brand trust, but con-scientiousness and agreeableness have a significant relationship, but has a fairly weak influence. The result of this research can be used to develop or form brand trust in baby toiletries products, especially for Zwitsal Baby brand.

Integrative analysis of microRNAs and mRNAs reveals the regulatory networks of triterpenoid saponin metabolism in Soapberry (Sapindus mukorossi Gaertn.).

Triterpenoid saponin are important secondary metabolites and bioactive constituents of soapberry (Sapindus mukorossi Gaertn.) and are widely used in medicine and toiletry products. However, little is known about the roles of miRNAs in the regulation of triterpenoid saponin biosynthesis in soapberry. In this study, a total of 3036 miRNAs were identified, of which 1372 miRNAs were differentially expressed at different stages of pericarp development. Important KEGG pathways, such as terpenoid backbone biosynthesis, sesquiterpenoid and triterpenoid biosynthesis, and basal transcription factors were highlighted, as well the roles of some key miRNAs, such as ath-miR5021, han-miR3630-3p, and ppe-miR858, which may play important roles in regulating triterpenoid saponin biosynthesis. In addition, 58 miRNAs might participate in saponin biosynthesis pathways by predicting the targets of those miRNAs to 53 saponin biosynthesis structural genes. And 75 miRNAs were identified to potentially play vital role in saponin accumulation by targeting transcript factor genes, bHLH, bZIP, ERF, MYB, and WRKY, respectively, which are candidate regulatory genes in the pathway of saponin biosynthesis. The results of weighted gene coexpression network analysis (WGCNA) suggested that two saponin-specific miRNA modules and 10 hub miRNAs may participate in saponin biosynthesis. Furthermore, multiple miRNA-mRNA regulatory networks potentially involved in saponin biosynthesis were generated, e.g., ath-miR5021-SmIDI2/SmGPS5/SmbAS1/SmCYP71D-3/SmUGT74G-2, han-miR3630-3p-SmCYP71A-14/SmbHLH54/SmMYB135/SmWRKY32, and ppe-miR858-SmMYB5/SmMYB32. qRT-PCR analysis validated the expression patterns of nine miRNAs and 12 corresponding target genes. This study represents the first comprehensive analysis of miRNAs in soapberry and lays the foundation for further understanding of miRNA-based regulation in triterpenoid saponin biosynthesis.

Physically Acting Treatments for Head Lice-Can We Still Claim They Are 'Resistance Proof'?

Head lice worldwide have developed resistance to insecticides, prompting the introduction of a range of alternative treatments including plant extracts and natural and synthetic oils. Clinical studies of physically acting treatments showed them to be highly effective when first introduced, and a widely held, but unsubstantiated, belief is that lice are unlikely to develop resistance to them. However, this ignores possibilities for natural selection of traits enabling lice to survive exposure. More recent investigations of some physically acting products have shown reduced efficacy, suggesting either changes of behavior, physical structure, or physiology of some louse populations. In addition, the activity of surfactants and similar compounds, acting as solubilizing agents of insect cuticular lipids, can be compromised by the widespread use of toiletry products containing similar substances. Hitherto, most clinical investigations have provided "best case" data resulting from investigator application of treatments. In the few studies involving participant application, the effectiveness was reduced, suggesting that consumer use allows some insects to survive, which could then be selected for tolerance. Unlike neurotoxic insecticides, there is no straightforward method to test for the activity of physically acting chemicals other than by clinical investigations, which need to be rigorous to eliminate poorly effective products as a way of ensuring the continued effectiveness of those treatments that are successful in eliminating infestation.

HYPERBOLE IN TOILETRIES PRODUCTS ADVERTISEMENTS ON YOUTUBE

Abstract
 Hyperbole is one of the types of figurative language which is used to exaggerate something or to make the object bigger than the real object, and it has a different meaning from the standard meaning. The purpose of this research was to identify the forms of hyperbole found in toiletries product advertisements on YouTube. The data were taken from toiletries product advertisements on YouTube. The author applied Claridge's theory to classify the forms of hyperbole. There are seven forms of hyperbole according to Claridge (2011). They are single word hyperbole, phrasal hyperbole, clausal hyperbole, numerical hyperbole, the role of superlative, comparison, and repetition. The author used the qualitative research method to dothe research. This study reveals that only six forms of hyperbole according to Claridge (2011) were found in toiletries products advertisements on YouTube. The forms are single word hyperbole, phrasal hyperbole, clausal hyperbole,numerical hyperbole, the role of superlative, and repetition. From the occurrence of all six forms of hyperbole, toiletries products advertisementst end to use phrasalhy perbole, single word hyperbole, and numerical hyperbole. Inconclusion, it can be said that almost all toiletries product advertisements on YouTube use hyperbole to attractor persuade people to buy their products.

Analysis of the tendency of transition between segments of green consumer behavior with a Markov chain approach

PurposeThis study aims to determine the number of segments of green consumer behavior on toiletries products, and the tendency of transition between clusters is estimated. This study also provides recommendations based on the results.Design/methodology/approachThis study used primary data collected through an online and offline questionnaire. The questionnaire was intended to identify the socio-demographic characteristics, green consumer behavior state according to the environment as well as the willingness of the respondents to purchase various toiletries products (current, less green, and greener). Prior to segmenting green consumer behavior, scale purification using confirmatory factor analysis was performed to ensure the indicators used were valid. The k-means clustering algorithm was used for the segmentation, while discriminant analysis was used to validate the segmentation result. The Markov chain approach was performed to estimate the tendency of the transition between constructed segments, where the logistic regression model was applied to predict the individual transition probability.FindingsThe clustering algorithm resulted in three segments: light green, green and dark green. The light green segment has the lowest attitude toward the environmental criteria while the members of the dark green segment have the highest attitude among the other segments. The logistic regression indicated that the tendency of individuals to stay in the current segment or move to the adjacent segment was influenced by socio-demographic factors. The one-step transition probability matrix revealed that the tendency of a particular segment to move to the greener segment was greater than to stay or even move to the less green segment. The Markov chain approach then showed that the steady-state condition will emerge after 18 steps.Research limitations/implicationsThis study was limited geographically and by the criteria used for segmenting the green consumer behavior; therefore, it is recommended that this study be replicated on a greater scale with more criteria. A wider geographic area could be considered, including a national study, and more criteria, such as social influences, could be considered. This study does not focus on specific toiletries products. Selecting more specific toiletries products could be considered to provide a more reliable response from the respondents. Moreover, factors around the willingness to pay for green products were not investigated in greater detail although these factors might become indicators that can distinguish between two or more segments.Practical implicationsThis study empirically supports the theory that consumer environmentally friendly behavior can be used to appropriately categorize consumers into several segments, and thereby guide the development of a more differentiated policy approach for business and government.Social implicationsGreen consumer behavior may help save the environment and it will be beneficial in reducing environmental damage.Originality/valueThe study extends the existing literature related to green consumer behavior by segmenting the green consumer behavior based on the environmental criteria and applying the Markov chain approach to estimate the tendency of transition between segments.

FACTORS INFLUENCING CUSTOMER BUYING BEHAVIOR TOWARD ONLINE PERSONAL CARE AND TOILETRIES ENVIRONMENTALLY FRIENDLY PRODUCTS

Environmental issues have risen to the level of a serious problem in today's society. As a result, over the last decade, public awareness about the importance of environmental sustainability has steadily increased as a result of increased media exposure, increased awareness of environmental issues, the impact of major industrial disasters, and the efforts of environmental activist groups. On the other hand, there is little information available about environmentally friendly online purchasing behavior, particularly when it comes to personal care and toiletry products. The purpose of this study is to determine the factors that influence customer online purchasing behavior toward Indonesian personal care and toiletries that are environmentally friendly, as well as to make recommendations for environmentally friendly shops based on the purchasing behavior of its customers. This study employs a quantitative approach, with data collected through an online survey method, and PLS-SEM used to assess the correlations among the variables in the study. It appears that environmental concern, environmental knowledge, and environmental awareness have a favorable impact on online purchasing intentions, as demonstrated by the findings. Environmental knowledge, on the other hand, has a favorable impact on people's online purchase behavior. The findings of this research are expected to benefit the Environmentally Friendly community as well as Environmentally Friendly marketers by increasing their understanding of how to maximize the Environmentally Friendly shop.

Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries

Domestic distribution in Vietnam is characteristic of an emerging market in the beginning stages of modernization, with frequent changes in retail format, a fragmented distribution structure, and ambiguous regulations. This study uses field surveys and comparative analyses of individual enterprises in Vietnam’s toiletry products industry to identify suitable channel strategies for emerging markets in the early stages of distribution modernization. The results indicate that partnership channels are more suitable than hierarchy and market governance channels. Moreover, among the various types of intermediaries, distributors provide a key role in emerging markets where transportation functions are undeveloped. Finally, the study investigates the various methods of partner selection, finding that effectiveness-oriented networks are superior to large-scale efficiency-oriented networks because they have greater channel coverage in modernizing emerging markets. The findings demonstrate the optimal channel structures and partner selection criteria for distributors in emerging markets.

A Research on Brand Switching Factors of Millennial Customers on Toiletries

Nowadays toiletries products became essential needs for individuals and there are almost 55 products come under toiletries with variety of categories like skin care, hair care, child care and body care. This study is to investigate the socioeconomic factors of the respondents, buying behavior of customer about toiletries and to investigate the factors that influence the customers when buying toiletries products and also to study the factors that make the millennial customers to switch from one brand to another brand in toiletries products. This study is conducted by survey method, over 100 millennial respondents were surveyed and various tests like percentage analysis, kruskal-wallis test and Friedman test were done. It is also found that the respondents will be loyal to the brand when the brand meets the satisfaction level of the respondents. And when it happens the respondents were ready to suggest the brand to others and influence them to try the brand.

Infrared thermal imaging combined with paper microzone plates and natural reagent extracts for simple, fast, and green enthalpimetric analysis

Paper microzone plates and thermal infrared enthalpimetry (TIE) were combined with potato juice as natural reagent extract to perform the determination of hydrogen peroxide in pharmaceutical, bleaching, and toiletry products. A multichannel pipette was used for reagent addition simultaneously in multiple zones of paper devices, and the temperature rise was determined using an infrared camera. In order to provide suitable measurements, some parameters were optimized such as pH, volume of reagents, and stability of the extract. Results for the hydrogen peroxide were compared with those obtained using methods from official compendia (United States Pharmacopeia and ASTM D2180–17), with agreements ranging from 96 to 103%. The green analytical procedure index was used to compare the greenness of the proposed method with official ones, with clear advantages for TIE. Only microliters of samples and natural reagent extracts were required for analysis, and it was found that waste generation could be greatly reduced. After analysis, the paper device could be directly disposed since the final products of the reaction were O2 and water. According to these features, the proposed method could be considered a promising alternative to routine analysis in agreement with green analytical chemistry principles.

Components of essential oil of the Japanese mint ‘Hokuto’ and its deodorization effects against human malodors

ABSTRACTJapanese mint (Mentha arvensis var. piperascens Malinv. ex Holmes), ‘hokuto,’ is the highest-yield cultivar and contains a large amount of l-menthol in its essential oil. We focused on the dementholized oil of hokuto (hokuto DM oil), analysis of their aroma-active components and the potential deodorization effects against human malodors were demonstrated. The major components of hokuto DM oil were menthol, menthone, isomenthone and menthyl acetate. Among these, menthone, linalool, neoisomenthol, menthol and an unidentified compound were identified as the aroma-active components by AEDA. The deodorization activities of hokuto DM oil against four human malodors were measured by sensory evaluation and SPME-GC/MS analysis. Hokuto DM oil significantly deodorized isovaleric acid by a masking effect, with compounds containing a p-menthane skeleton, namely pulegone and menthone, found to contribute largely to the deodorant effects. These results demonstrate the possibility of using dementholized oil of Japanese mint as a freshening agent of toiletry products.

Peer review prank

The headline got me. “Amazon Peer Review: Coming to a Preprint Near You.” This was published on April 1 on the Scholarly Kitchen, an independent blog established by the Society for Scholarly Publishing that is designed to keep members and interested parties abreast of developments in scholarly publishing and communication. I knew it was published on April Fools’ Day and still, for a brief period of time, completely fell for it. The post begins like this: “Starting today, anyone shopping on Amazon will soon be able to review manuscripts, just like pens, sneakers, and toiletry products. “Supporters of Amazon Peer Review™ believe that their simple 5-star rating system and unstructured comment boxes will greatly expand the community that participates in the review of scientific research.” It then goes on to explain that Amazon will link to the preprint server bioRxiv, where ratings will be tagged to manuscripts. It became clear

Cyclodextrins: structure, physicochemical properties and pharmaceutical applications

Since their discovery over 100 years ago cyclodextrins (CDs) have been the subject of numerous scientific publications. In 2016 alone CDs were the subject of over 2200 research articles published in peer-reviewed journals and mentioned in over 2300 patents and patent applications, many of which were on pharmaceutical applications. Natural CDs and their derivatives are used as enabling pharmaceutical excipients that enhance aqueous solubility of poorly soluble drugs, increase drug permeability through biological membranes and improve drug bioavailability. Unlike conventional penetration enhancers, their hydrophilic structure and high molecular weight prevents them from penetrate into lipophilic membranes leaving biological membranes intact. The natural CDs and some of their derivatives have monographs in pharmacopeias and are also commonly used as food additives and in toiletry products. CDs form inclusion complexes with lipophilic moieties of hydrophobic drugs. Furthermore, CDs are able to form non-inclusion complexes and self-assembled aggregates; small and large complex aggregates with micellar-like structures that can enhance drug solubility. Excipients commonly used in pharmaceutical formulations may have additive or inhibiting effect on the CD solubilization. Here various methods used to investigate CD aggregate formation are reviewed as well as techniques that are used to increase the solubilizing effects of CDs; methods that enhance the apparent intrinsic solubility of drugs and/or the complexation efficacy and decrease the amount of CD needed to develop CD-containing pharmaceutical formulations. It will be explained how too much or too little CD can hamper drug bioavailability, and the role of CDs in solid dosage forms and parenteral formulations, and examples given on how CDs can enhance drug delivery after ocular, nasal and pulmonary administration.

Miklos M. Breuer

Miklos M. Breuer, 90, died on May 14 in Brookline, Mass. “Miki was born in Hungary in 1927. In 1949, he escaped from Stalinist Hungary by swimming a river and immigrated to Israel. In 1974, Miki was invited by Gillette to join its corporate research in the U.S. Working both in Rockville, Md., and in Boston, he directed long-term research projects associated with toiletry products. When Gillette bought Oral-B, he started and then managed the oral care department of the company’s corporate research division. Among other developments, he was responsible for the research and development of the blue stripe on the toothbrush that indicates excessive wear. He retired from Gillette at age 65 but continued to consult for several years, both for Gillette and for other companies.”—family of Miklos Breuer Most recent title: chemist, Gillette Education: Bs.C., chemical engineering, Technical University of Budapest, 1949; Ph.D., polymer chemistry, Weizmann Institute of

Developing a Financial Statement-Based Effectiveness Measure of Interorganizational Systems' Contribution

Measuring the contribution of interorganizational systems (IOS) is challenging, and mainly based on subjective surveys. The purpose of this study is to objectively examine the effectiveness of IOS, through data from corporate financial statements. We developed a novel performance measure: an effectiveness ratio that reflects changes in average inventory level in comparison with change in annual sales. This measure reflects a certain aspect of improvement in supply chain management achieved by the evident developments of IOS, while considering external events that affected the companies. Two samples of American and Israeli companies were used for developing and empirically examining the suggested effectiveness ratio over 20 years (1993-2012). The results show considerable improvement as measured by the average effectiveness ratio of randomly selected American international companies in the cosmetics and toiletry products sector. However, the Israeli sample of food suppliers and importers, showed average marginal improvement, and major variance among the companies.

Antecedents and moderators of brand trust in the context of baby care toiletries

Purpose– This paper aims to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of baby care toiletry brands. Further, the moderating role of the mother’s personality traits on the relationship between brand trust and its antecedents is investigated.Design/methodology/approach– The study methodology involves two phases: exploratory and descriptive. The exploratory phase, with the support of a focused literature review, results in a theoretical framework that is later validated through the survey-based empirical phase.Findings– The study finds that brand predictability and brand innovativeness are antecedents of cognitive brand trust, whereas brand intimacy is a driver of affective brand trust. The study confirms that agreeableness positively moderates the relationship between brand intimacy and affective brand trust, whereas conscientiousness positively moderates the relationship between brand predictability and cognitive brand trust.Practical implications– The study recommends marketing strategy approaches for baby care product companies, including the essential factors they must keep in mind for promoting their brand and winning the trust of mothers.Originality/value– The study is among the few empirical investigations that examine the role of the moderating effect of personality traits on the relationship between brand trust and its antecedents, in the little-researched context of the high perceived risk category of baby care toiletry products in an emerging-market context.

Factors Affecting Consumers’ Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City

This study is an attempt to identify the factors which affect consumers in purchasing toiletries products in Khulna City, Bangladesh. Data were collected from Consumers of the city using structured questionnaire. More or less a random sampling method was applied to collect response from 250 consumers from which 197 found free from errors; those respondents were used for the ultimate study. Factor analysis and ANOVA with SPSS were applied for data analysis. This study has found that the factors consumers consider for their purchasing decisions are brand image, cost and commitments, distinctiveness, prestige, customer relationship. Except distinctiveness, individuals with various education levels do not show different perceptions on these identified factors. DOI: http://dx.doi.org/10.3329/jbt.v9i1.22779 Journal of Business and Technology (Dhaka) Vol.9(1) 2014; 71-81

Malaysian Cosmetic Market: Current and Future Prospects

The cosmetic industry has been expanding rapidly in both developed and developing countries. The cosmetics market in Asia seems to be one of the fastest growing markets. The market value of the Asia Pacific has increased to more than US$70 billion, which is the second highest market after the Western European market. As reported in 2013, Malaysian spent about US$407 million on cosmetics and toiletries products and this demand was mainly met by imports. The skin care products are the main driver of the cosmetics markets, which represent value of US$229 million followed by eye color cosmetics with value of US$20.6 million. In 2013, Malaysia imported about US$295 million worth of cosmetics and toiletries and the top three importing countries are the United States, Japan and Thailand. It is found that Malaysian consumers’ interest was influenced by heavy advertising, marketing and growing prosperity that increased their interest in premium brands, and they prefer to use imported cosmetics products. The more recent in the Malaysian market trade is the emerging of halal cosmetics which will be attraction for the country’s Muslim customers.

Differential evaporation of aromatherapy mint oils

Essential oils have found many “air improvement” applications including their use in air fresheners and a variety of toiletry products, in addition to their use in aromatherapy where these oils play a central role. The efficacy of aromatherapy remains controversial. It is thus surprising that the extent to which differential evaporation might affect the results seems to have been largely ignored. In order to investigate the possible extent of this phenomenon, mint oils have been subjected to forced evaporation at room temperature using a nitrogen stream. The compositions of the oils were determined by gas chromatography–mass spectrometry prior to evaporation and again when only 50 and 10 % of the oil remained. The changes in relative amounts of the various components clearly showed the extensive effects of differential evaporation. The components were removed depending on the functional groups and molecular weights of the individual compounds involved. Thus for compounds with approximately the same molecular weights, removal occurs in the order hydrocarbons, ketones and aldehydes, and alcohols. Sesquiterpenes and minor amounts of esters were retained as minor components even after 90 % of the material had evaporated. The possible implication of these changes for the use of the oils in aromatherapy is considered.