Produced water (PW) treatment and reuse provide a promising alternative to address freshwater scarcity and reduce the environmental impacts associated with PW disposal. Efficient treatment of PW is challenging due to its complex matrix and hypersalinity. This study developed innovative gold-doped titania (Au-TiO2) nanoparticles to enable effective treatment of PW collected from the Permian Basin with salinity of ∼118 g/L. The mechanisms of removing organics and ammonia in PW in slurry and vacuum membrane distillation (VMD) systems were investigated via thermocatalysis, photocatalysis, and photo-thermocatalysis. Photocatalysis and photo-thermocatalysis were found more effective for organic removal than thermocatalysis. A baseline study using glucose as a representative of easily degradable organic carbon showed that thermocatalysis and photocatalysis mineralized 23.2 % and 93.1 % glucose, respectively. However, photo-thermocatalysis and thermocatalysis degraded only 17.4 % and 7.5 % dissolved organic carbon (DOC), and 56.2 % and 49.2 % NH3-N in PW, respectively. Au-TiO2 coating on ceramic membranes improved the distillate flux of photo-thermocatalytic membrane distillation (PMD) compared to no catalysts coating in VMD (7.14 versus 6.75 kg per hour per m2). Both PMD and VMD rejected >99.9 % of salts and >96 % DOC, and PMD had slightly higher DOC and salt removal rates. In contrast, normalized permeate flux using pristine membranes (hydrophobically modified without catalysts coating) decreased to zero after 29 h of operation while normalized flux with TiO2-coated membranes under UV on and UV off were 57.5 % and 53.7 % on average, which is much lower than that with Au-TiO2 coated membranes in both UV on (91.3 %) and UV off (88.1 %) cases, indicating Au-TiO2 coating significantly improved membrane anti-fouling propensity and durability during treatment of complex PW. Targeted analysis of three groups of petroleum hydrocarbons and 70 volatile organic compounds showed that only 2-butanone and acetone were detected in the distillates with removal efficiencies of 80 % for 2-butanone in both PMD and VMD, and acetone was removed by 75.4 % in PMD and 69.2 % in VMD. Au-TiO2 nanoparticles demonstrated excellent catalytic performance for PW treatment in slurry and immobilized PMD systems.