Considered to be an emerging topic in tourism research, traveling to familiar places benefits both the travelers and destinations. However, the current development of familiar tourism is severely affected by the epidemic. Recognizing the potential of virtual reality (VR), this research aims to explore VR’s relevance in the application of visiting familiar places and the empirical features of VR beyond on-site familiar tourism. We first reviewed the literature and developed an experience framework. Secondly, we conducted an exploratory activity in which participants (N = 16) used Google Earth VR to travel to their familiar places with two conditions (free exploration and task-oriented travel). In the activity, we employed think-aloud protocols, a scale, and semi-structured interviews. With our framework, we categorized findings into five dimensions and indicated the similarities and differences between familiar tourism in VR and that in actual places. Particularly, three empirical features (the sense of distance, multi-view space, and montage time) were recognized and formed VR’s opportunity to outperform on-site travel. We conclude by discussing the impacts of VR on familiar tourism and providing implications, including designing the timeline, sounds, tasks, and virtual guides. These suggestions inspire designers to acknowledge VR limitations and identify directions for future tourism applications. As a beginning of empirical investigation on VR familiar tourism, this study opens up a new field of discussion around VR tourism experience. We invite the Human-Computer Interaction (HCI) community to collectively probe into the VR experience and design of visiting familiar places. Efforts in this area will stretch beyond the current understandings of various forms of tourism and contribute to crafting rich travel experience by immersive technologies.
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