Based on the dissection of the geological characteristics of typical shale gas wells, the relationship between reservoir-forming factors and shale gas enrichment is deeply analyzed, and the controlling factors of shale gas enrichment are summarized. An analysis of data from drilling, logging, testing, and shale sample has revealed that the factors contributing to the formation of shale gas reservoirs in marine–continental transitional facies of Shanxi Formation in the southeast of Ordos Basin are highly heterogeneous. This is mainly reflected in the rapid spatial change of shale organic matter, physical properties, and other parameters of the shale in this area. The shale found in the Shanxi Formation has a high content of organic carbon (TOC), with an average of 2.24%. The kerogen type is mainly type Ⅲ, and the average value of RO is 2.48%, indicating that it is in the high mature-overmature stage and is a high-quality source rock. The rock composition is rich in clay (40.5%–88.5%), mainly composed of illite-mongolian mixed layer and kaolinite, and its relatively high specific surface area is beneficial for improving the gas adsorption capacity of the shale. Thin sandstone interbeds, measuring less than 3 m are widely distributed in the Shanxi Formation and have good physical conditions. With an average porosity 3.37% and an average permeability of 0.1 mD. The natural gas generated by the shale can be transported to these sandstone interlayers (laminae) in a short distance, which is beneficial for improving the gas-bearing property of the shale. The gas-bearing property of the Shanxi Formation in the study area is affected by different lithologic assemblages. The gas-bearing property of the thick mudstone-coal assemblage of the second member of the Shanxi Formation is the best, with more than 80% of the samples having a gas content of over 1 m3/t. This study suggests that the high thermal evolution degree of shale, special marine–continental transitional facies reservoir conditions, and good preservation conditions are the main factors affecting the enrichment of shale gas in the study area. This makes the shale gas of the Shanxi Formation in the southeast of the Ordos Basin have certain potential for exploration and development, and delineates the enrichment targets of shale gas in the Zichang-Yan'an-Fuxian and Yichuan areas.