In this analysis, the collective impact of temperature-dependent thermal conductivity and viscosity variations on the convective instability of a Jeffrey fluid in a rotating layer of cellular porous material is examined using an improved Jeffrey–Darcy model. This study has significant implications for cellular foams made from plastics, ceramics and metals, in which radiative heat transmission can be taken as a diffusion practice. Utilizing the linear stability concept and Galerkin method, approximate analytical and numerical solutions accurate to one decimal place are offered. The analysis reveals that the effect of the thermal conductivity variation factor and the rotation factor is to postpone the convective wave, whereas the viscosity variation factor and the Jeffrey factor have a dual effect in the form of rotation. The range of the convective cell is reduced with cumulating thermal conductivity variation factor, viscosity variation factor, Jeffrey factor and rotation factor. In the absence of rotation, the range of the convective cell is not dependent on the Jeffrey factor or the viscosity variation factor. Furthermore, the outcomes are matched with the existing literature for the specific case of this investigation.