AbstractThe Empty Quarter Desert, one of Earth's major dust sources, frequently experiences dust storms due to wind erosion. Despite its significance as a primary dust source on a global scale, in‐situ observations from this region had not been reported until very recently. In summer 2022, the WInd‐blown Sand Experiment (WISE) Phase‐1 was initiated in the Empty Quarter Desert of the United Arab Emirates, and continued until 7 February 2023. Utilizing a diverse array of instruments, we measured winds, temperature, humidity, radiation fluxes, saltation, and the physical and optical properties of dust aerosols, atmospheric electric fields, and soil characteristics. A total of 38 distinct sand‐saltation events were recorded from September 2022 to February 2023, with activity peaking between 13:00 and 14:00 local time. Key findings include the identification of dominant wind patterns, and the measurement of the average aerodynamic roughness length (z0) at 0.8 ± 0.6 mm, and the thermal roughness length (zh) at 0.3 ± 0.5 mm—the first estimation of zh for this area. In‐situ observations revealed that dust particle concentrations near the surface increased 1.7‐fold on days with saltation compared to days without it. Moreover, we determined a wind‐speed threshold for initiating saltation at 7.70 m s−1. This comprehensive data set significantly advances our understanding of atmospheric‐soil interactions and sand movement dynamics, providing invaluable insights for ongoing research into desert environments and the global dust cycle.