Semiology Theory Research Articles

GENERAL CHARACTERIZATION OF IDEOLOGICAL SEMIOLOGY BASED ON ROLAND BARTHES’ SEMIOLOGICAL THEORY

This article presents a semiological analysis of ideology on the basis of R. Barthes’ semiological theory. The subject of the study is ideology as a semiological system. R. Barthes begins to consider his semiological theory by distinguishing between primary or “natural” semiology and secondary or mythological semiology. Primary semiology represents “natural” language as a simple jumble of senses, concepts and signs. In its turn, mythology is a secondary semiology, which is superstructured over “natural” language. R. Barthes introduces the concept of ideology through the exposure of mythology. In this context, special attention is paid to the semiological system of mythology, on the basis of the analysis of which ideological semiology is derived. The peculiarity of R. Barthes’ consideration of semiology lies in the definition of the signified, the signifier and the sign in relation to the “natural” and mythological semiological systems. The methodology of this study is based on R. Barthes’ semiological theory. C.G. Jung’s psychoanalytical theory and A.F. Losev’s phenomenological theory are applied to the analysis of social mythology. In turn, the social theories of K. Marx, F. Engels, V.I. Lenin and L. Althusser are used to analyze ideology. The scientific novelty of the study lies in the construction of ideological semiology. The hypothesis of the study is that ideology is a semiological system of the third order, which is based on the decomposition of mythological semiology. For “natural” semiology, the signified is a sense, the signifier is a concept, and the sign includes the signified and the signifier in their unity. In mythological semiology, the signified is a form, the signifier is a concept, and the sign is a meaning. Ideological semiology is superimposed over mythological semiology just as mythological semiology is superimposed over “natural” semiology. The main conclusion of this study is that ideology overcomes and unmasks mythology and returns concrete-historical reality in contrast to mythology, which passes off the real for the eternal and metaphysical. As a consequence of the destruction of mythological semiology, a new ideological semiology is formed. The authors’ special contribution is the substantiation and derivation of the semiological system of ideology, in which the signifier is a symbol, the signified is an interest of a social group, and the sign is reality.

Narrative Semiology of Personal Brokerage in Jababr Jamal Gharib's Novel "The Time of Balqis's Crying"

Narrative semiology has evolved with the trends and directions of semiology. Philip Hammon's theoretical view of narrative personality is one of the foundations of narrative expansion and the elements of narrative have a role and influence in guiding critical and narrative research. This paper is entitled "Narrative Semiology of Personal Brokerage in Jababr Jamal Gharib's Novel The Time of Balqis's Crying". It is an attempt to practice a new theory of semiology within the foundation of narrative personality, how are that foundation and the system of personality signs embodied in the narrative text? In coordination with the reader, he presents the personal meaning through signifier and is mindful of its semantic dimension.

The naming of halal food and beverages: A multimodal semiology study

The culinary business has been flourishing in every city in Indonesia, including Surakarta, Malang, and Tangerang. Consequently, determining the names of products becomes crucial to pique the interest of the public in these offerings. This research is aimed to review the naming of food and beverages using a semiology approach. The research uses a descriptive explanative method. The data in this research are the names of food and beverages. The sources of the data are documents related to names of culinary businesses (food and beverages) in restaurants in Surakarta, Malang, and Tangerang. The data collection was conducted through documentation, observation, and data recording in data format. The data analysis uses referential equivalent, strengthened with semiology theory from Roland Barthes, namely searching for signs, denotative meaning, connotative meaning, and myth. The research indicates that, in general, the names of food and beverages sold in restaurants often contain unconventional elements, including references to ghosts, animals, and other negative connotations prohibited in the Decree of The Head of Badan Penyelenggara Jaminan Produk Halal (BPJPH or the Halal Product Assurance Agency) Number 57 Year 2021. This suggests that the naming of food and beverages in Surakarta, Malang, and Tangerang does not align with the provisions outlined in Decree Number 57 Year 2021, preventing the business owners from obtaining halal certification. The research recommends that the naming of halal food and beverage products adhere to the guidelines set by this decree.

Pemaknaan Toleransi Perspektif Fakhr Ar-Rāzī

Religious tolerance from the past until now is still a central issue. It's easy to say but difficult to do. From year to year there are those who try to disrupt tolerance between religious communities. Uniquely, religious issues are quite sensitive so they are prone to sparking conflict, especially in a pluralistic environment. Religious issues can even easily trigger endless wars. To overcome this problem, there is a need for a tolerant attitude between adherents of one religion and another. Research on religious tolerance has been carried out by many previous researchers. But no one has discussed specifically Fakhr ar-Razi's interpretation of verses in the Koran that relate to tolerance. Such as Qs al-Baqarah [2]: 62, 139-141, 256, al-Maidah [5]: 5, and al-Kafirun [109]: 1-6. The common thread between previous research and that of the author is that they emphasize the importance of inter-religious tolerance to be realized. The main source in this research is at-Tafsīr al-Kabīr by Fakhr ar-Rāzī. Meanwhile, the research method that the author uses is a qualitative method. Language analysis approach. The theory used in this research is the semiological theory formulated by Roland Barthes. As a result, in general Fakhr ar-Razi interpreted the verses of the Koran tolerantly. From this research it can be concluded that Fakhr ar-Razi interpreted Qs al-Baqarah [2]: 62, 139-141, 256, al-Maidah [5]: 5 tolerantly. But when interpreting al-Kafirun [109]: 1-6 Fakhr ar-Razi seems less tolerant.

Symbolic Meanings of Cooking in Enid Blyton’s The Famous Five Series

Food and food preparation are the elements that usually reveals in works of literature. Its recurrent motif raises the assumption that they must contain some meanings in social and cultural realm. This paper analyses the symbolic meanings of cooking, as part of food preparation, in the British children work of literature, The Famous Five, written by Enid Blyton. The analysis uses theory of semiology proposed by Roland Barthes on denotative and connotative meanings and it is conducted through close-reading. The analysis results in how cooking becomes: first, a routine obligation, where the women cook mostly spend their time doing their work in the kitchen and work orderly to please; second, cooking as a marker of maturity for coming-of-age girls, in which teenage becomes the time marker that a girl must be able to cook; third, cooking as a marker of gender-based job division, where women should involve in domestic works, while men dedicate in public sphere. The children’s literature becomes one of the effective tools to embed the values and beliefs in children’s mind as childhood is the golden age to receive any information through the children’s senses.

ANALISIS SEMIOLOGI ROLAND BARTHES PADA TERM ZAHRAH DALAM AL-QUR'AN

This article contains an explanation regarding the meaning of the za?rah through interpretation from classical to contemporary times. Recently, a quite ambiguous understanding has appeared regarding women who are identified with flowers because they have a beautiful face, with a match in the pronunciation in the Al-Qur'an that mentions this. By using Roland Barthes' semiological theory in reading myths, one identifies a sign that is interpreted to give birth to various meanings. Therefore, the purpose of this study is to analyze the pronunciation of za?rah in the Qur'an by looking at its diachronic meaning through various interpretations of mufassir from classical to contemporary times based on Barthes' semilogy theory. This research is a literature study (library research) with a qualitative research type. The result of this research is that Barthes develops de Saussure's theory at the level/system II stage (second order signifying system), which is called connotation, with the ERC (expression, relation, content) pattern. Diachronically, the muafassir (Al-Thabarî, Al-Farrâ, Al-Zamakhsyarî, Al-Qurthubî, Al-Zuhaylî, and Qurasih Shihab) interpret za?rah with almost the same understanding in terms of the interpretations of the term za?rah over time, agreeing to understand the meaning of za?rah as jewelry plus other meanings. Meanwhile, Ibn Katsîr understands this meaning textually as a flower. Understanding the Qur'an both textually and contextually has something in common, namely za?rah as beauty

Meaning of the Symbol of Gate of the Solo Palace Teaches Virtue

The City of Solo (Surakarta) establishes itself as the City of Culture. The City of Solo as a City of Culture cannot be separated from the existence of the Solo Palace. The Solo Palace was built in 1755 by King Sunan Pakubuwono II with the palace area which eventually developed into the City of Solo. The Solo Palace area can be seen through the signs of the existence of the gate in several places. The gate is not only a sign of the boundaries of the palace territory, but the gate has cultural messages, behavior, strata levels and in the form of the gate itself it is loaded with messages of meaning as a communication of the king's policies with his people. This research is an interpretation research with a semiological approach using Barthes' theory. Interpretation is done by cultural contextual correlation. This semiological approach with contextual correlation of community culture is termed by the author as an ethnosemiological study. The results of the interpretation of the forms at the gate of the Solo Palace show that these forms contain very wise meanings and messages and are teachings of virtue, messages of governance and leadership of power. Messages through the symbols of shapes at the gates of the Solo Palace have existed since the mid-17th century, while the development of semiology theory only occurred in the 19th century. This proves that the Solo Palace Founders had implemented semiology theory before the theory was born. The results of the interpretation of the forms at the gate of the Solo Palace show that these forms contain very wise meanings and messages and are teachings of virtue, messages of governance and leadership of power. Messages through the symbols of shapes at the gates of the Solo Palace have existed since the mid-17th century, while the development of semiology theory only occurred in the 19th century. This proves that the Solo Palace Founders had implemented semiology theory before the theory was born. The results of the interpretation of the forms at the gate of the Solo Palace show that these forms contain very wise meanings and messages and are teachings of virtue, messages of governance and leadership of power. Messages through the symbols of shapes at the gates of the Solo Palace have existed since the mid-17th century, while the development of semiology theory only occurred in the 19th century. This proves that the Solo Palace Founders had implemented semiology theory before the theory was born.

El vestuario en El tiempo entre costuras de María Dueñas: aproximación semiológica

The Wardrobe in The Time in Between Seams by María Dueñas: Semiological Approach 
 El tiempo entre costuras (2009) by the Spanish novelist María Dueñas quickly became one of the best-selling novels in Spain in recent years, even more so after its television adaptation. With the adaptation-transposition of the novel, we witness a kind of "transformation-translation", or what we call an inter-semiotic translation. In this case, the literary text and the audiovisual text are formed by different semiotic systems, with a verbal basis for the first and a visual basis for the second. The analysis will address the divergences and / or coincidences between the literary text and its television transposition as two autonomous works of art with their respective semiological systems of expression. The novel represents an opportunity to explore how clothing accompanies the changes that the protagonist undergoes in her growth and maturity, thus constituting the most extensive, most conventional means of defining the human individual and his environment. The dress thus suffers a loss of its primary function of covering and protecting the human body. The objective of semiology is to observe the significance and the process of communication that is behind all those elements with which we live daily, that is, all the systems of signs, whatever the substance and limits of these systems. In this aspect, semiology has given a new perspective to the study of dress as a communicative element, since it allows us to read in depth the signs that are hidden in the outfits. Barthes studies, specifically, the written dress or rather what is described, transformed into language, i.e. the written dress expressed by language that is nothing more than the translation of clothing into language whose materials are the words governed by a syntactic relationship of verbal structure, unlike the dress-image, whose materials are shapes, lines, surface, colors, and the relationship is spatial. The union of the signs of the dress ends up generating a language and the dress works as well as a sentence or text-discourse on the body that must be read and interpreted. By taking the costume as a communicative entity and the semiological theory of Barthes as a tool of analysis, this study aims to analyze and demonstrate how the dress, despite not being a verbal form of communication, is loaded with meaning, allows the configuration of the personal identity of the protagonist, whose vital growth and social ascent are manifested through clothing. One can look for a meaning in the clothing a certain character wears and how the character wears it; because this is how you can create a signifier of what the character is, his philosophy, his environment and above all his identity. This is on one hand, on the other hand, it will show how clothing becomes a cultural reference to contextualize the era in which the events of the novel take place. Indeed, clothing is the faithful reflection of an era, from which one can analyze even the political or economic system established in society and reflect the changes that occur in it. We conclude by saying that the semiological analysis of the literary text, if it adds value to the understanding and interpretation of the meaning, is more than necessary in translation, both in its interlinguistic and inter-semiotic aspects. It is more than an assimilation and transference of everything that has a meaning from one system of signs to another system of signs, whether the latter is verbal or non-verbal.

Bias Gender dalam Teks Al-Qiraah Al-Rashidah

Learning Arabic in Islamic boarding schools is always inseparable from the study of a text in Arabic to read, study, and understand the Arabic rules in it. Not just because it contains many lessons, this text study also contains many interesting new structures for language learning. Al-Qiraah al-Rashidah is a book taught in Islamic boarding schools that adopt the Gontor curriculum. This book is taught from grade two (2 Tsanawiyah) to grade five (2 Aliyah). As a book full of wisdom and new signs, this book should be free of values that contain gender bias. However, this imbalance between men and women occurs in one of the titles contained in this book, namely Kadzab al-Munajjimun wa Law Sadaqu. By drawing on the semiological theory, this paper concludes two things (1) the marker in this text is the full text of a story with the title Kadzab al-Munajjimun wa Law Sadaqu (2) the marker is interpreted as a woman who has no future to become a leader, famous, and respected. people. The women in the text are not entitled to get their rights in work and careers.

Gestus and Taboo: A Study of Bertolt Brecht

The paper addresses Brecht’s concept of Gestus and proposes an original reading of it, parallel to Roland Barthes’s semiological theory. It proposes the view that a gesture becomes a Gestus when it is interpellated into myth. It follows that the Gestus also interpellates into relations, which is, at the same time, its connecting and disconnecting power. The author presents some insights from the theory of ritual and unpacks them to identify some of the ritual’s key characteristics that simultaneously correspond to Brecht’s epic theatre. He does this with an awareness of the ontological differences between ritual and theatre and without the intention of locating Brechtian theatre at any specific locus in the ritual-theatre relation. He intends to think about this relation so that it reveals further insights into the conceptual and practical nature of Brecht’s estrangement effect. Finally, the author recognises its experimental and pedagogical power in its persistent, repetitive intervention in social myths and taboos, which is not only a matter of method but also a matter of initiating in and practising a specific ontology.

Research on the Design of Graphic Public Welfare Posters based on Semiology

The theory of semiology as basis, first, the denotative meaning of the signifier and the signified generation in the vision of the graphic public welfare posters of natural resource protection were demonstrated and analyzed, as well as the connotative meaning of the ideological level in the dual characteristics, then the symbolic analysis, induction, deconstruction and construction were carried out in accordance with the division of binary composition, dual characteristics and different representation modes of symbolic graphics, and applied them to the actual creative process. In the design process, the extraction and transformation of different types of symbolic elements, such as color, graphics, and materials, isomorphism, symbolism and other creative expression were combined to carry out graphic poster design around the theme of "water resources conservation".

Ideologi Di Balik Mitos Dalam Cerpen Akagaeru Karya Shimaki Kensaku: Kajian Semiologi Roland Barthes

This article examines the ideology of Shimaki Kensaku in the short story Akagaeru. This study is qualitative research by applying the hermeneutic method. This study uses the semiology theory of Roland Barthes with a two-level sign interpretation model. The results of the study show that at the language level, the signifier of akagaeru refers to the signified of reddish-brown type of frog endemic to Japan. The signified at the language level become the signifier of connotation at the myth level which refers to the signified of connotation namely 1) return to the original Japanese ideology; 2) the failure of communist ideology to develop in Japan; 3) acceptance of the destruction of communist ideology in Japan; and 4) persistence of admiration for communist ideology. These signified of connotations form a myth that is connected with Shimaki Kensaku's ideology, namely suichoku tenk? 'vertical tenk?'

Semiological Interpretation of the Electroacoustic Music Phenomenon

As evolving technologies become more massive and more easily accessible to virtually every user, as the speed of the global Internet grows faster and more, the composer’s relationship with these capabilities takes on new meanings. It was not so much the issues of accessibility and quantity that became relevant, but rather the issues of quality, artistic value, and the uniqueness of creation. This article attempts to review the principles of composing electroacoustic music based on semiological theory. Music, as a message, passes through the various stages of creation, transforming the consciousness of both its sender and receiver. It is important to capture, highlight and define these processes. The identification of oneself as a creator and a clear, unambiguous perception of one’s work provides a clear ideological and esthetic basis for new means of composition. Electroacoustic music opens the way to hear any possible sounds, infinity of sounds — from realistic to surreal. The listener’s traditional connection to physical sound is often severed: electroacoustic sound forms and qualities usually do not reveal the original sound source and cause. Composers face the dilemma of how to ground a new esthetic field in the wide-open world of sounds, how to develop more clearly defined methods of sound creation, how to understand and explain electroacoustic music.

MARKSIZACIJA POST-MODERNIZMA: RANI RADOVI ŽANA BODRIJARA

This paper starts from the assumption that Jean Baudrillard represents one of the most significant post-poststructuralist/post-postmodernist thinkers. It deals with his early works: the characteristics of the system of objects structured into a “consumer society” and with the reformulation of Marxism on the basis of semiological theories of sign. The paper concludes that capitalism establishes social domination by imposing a system of sign values where the individual is assimilated by the consumer society and subordinated to its domination through acts of consumption. Ergo, consumption is an algorithm for the commodification of social homogenization and hegemony.

Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes

In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.

The Research of Public Place in the Context of Semiology: The Square of Eyüp Sultan in İstanbul

Meydanlar farklı sınıflara ve kültürlere mensup kişileri bir araya getiren, toplumların/bireylerin kimliğini/kültürünü sergilediği, buluşma ve ticaret alanı olarak işlev görebilen toplayıcı mekânlardır. Bu bağlamda kamusal bir mekân olarak meydanlar ve meydanları çevreleyen yapı stokları fiziksel bir gerçeklik olmaktan uzakta gözlemcisine soyut içerikler de sunmakta, törensel ifade biçimleri, çeşitli görüntü ve işaret ögeleri ile çok yönlü unsurlar içermekte ve bu hususlar anlamlandırma sürecinde birer değer oluşturduğundan göstergebilim açısından önem arz etmektedir. Göstergebilim çalışmaları dil bilimi alanında incelenen bir araştırma sahası oluşturmasına karşın bu makalede göstergebilim kamusal mekân ile ilişkilendirilmiş, kamusal mekânı çevreleyen mimari biçimler bir dil olarak kabul edilmiş ve bu husustan hareketle kentlerin odak noktasını oluşturan meydanlar çeşitli simgelerin/imgelerin üretildiği alanlar olarak değerlendirilmiştir. Bu kabulle İstanbul’da yer alan Eyüp Sultan Meydanı göstergebilim kapsamında değerlendirilmiş ve özgün bir araştırma gerçekleştirilmiştir. Meydanın araştırma sahası olarak belirlenme sebebi; meydanın tarihsel arka planının olması ve simge/imge üreten bir saha olarak varlık göstermesidir. Meydan; anlam yüklü sembollerle kaplanan, ticaretin dinamik bir biçimde sürdüğü, dini ziyaretgâh işlevi gören, dini/sivil mimari varlığıyla simge/imge üreten bir mekândır. Çalışma kapsamında göstergebilim kuramcıları Ferdinand de Saussure, Charles Sanders Peirce ve Roland Barthes’ın kuramları incelenmiş, kamusal mekânın göstergebilim bağlamında nasıl incelenmesi gerektiğine dair Roland Barthes’ın yaklaşımı mevcut araştırmanın yöntemi olarak belirlenmiştir. Roland Barthes’ın göstergebilim kuramını oluşturan düz anlam (detonation) ve yan anlam (connotation) ilkeleri referans alınmış, mekân katılımcı gözlem yoluyla incelenmiş, elde edilen veriler meydanın/ semtin tarihsel arka planı ve kamusal mekân literatürü ile ilişkilendirilmiş, meydan ve gösterge ilişkisi değerlendirilmiştir.

Beyond the Lens: Kemi Adetiba’s King of Boys as A Metaphor for Power and Order in Democratic Nigeria

This study examines the symbolic representations of Nigerian social reality in the movie “King of Boys”. Social reality in this instance is examined from the perspective of official and unofficial political and economic power, influence, and coercion. Based on the framework of Ferdinand de Saussure and Charles Sanders Peirce’s semiotics and semiology theory, the study aims to examines the symbolic relationship between characters, scenes, and institutions in the Kemi Adetiba’s “King of Boys” and the realities in the Nigerian political and security sectors. Using the methodological approach of Critical Discourse Analysis, the study found that the movie is a bold attempt at representing the intricate power relations that exists within Nigerian political circles as well as that which exists between the Nigerian political class and organized crime

The application of computer graphics processing in visual communication design

The purpose of this paper is to improve the existing computer graphics image processing technology, so that designers can produce more inspiration, improve the author’s ability to innovate. Based on the information in the field of graphics visual communication as the research object, through the elaboration of graphical information characteristics, development course, and the visual communication of computer graphical related, such as cognitive psychology, semiology theory research, analyzes the computer graphics into a kind of economic and effective way of conveying information, the significance of interface design for mobile media. Experiments demonstrate the unique advantages of graphics in the process of information transmission. In 2022, the market size of computer graphics and vision will expand to 755.5 million RMB. It can be known that the communication mode integrating information and graphics, as the future development trend, will also be applied to more fields and play a greater role.

THEORETICAL CONSIDARATION: READING MARK AS MYTHOLOGY - PART 1

Capitalising on the analytic semiology of Roland Barthes, a semiological theory is developed which may account for the peculiarities of a gospel narrative as a system of second order signification is enriched with the Bakhtinian conception that signification may in fact be closer specified with the notion of dialogism. The function of dialogism in the myth’s presentation of the time and space, is indicative of the information which is revealed to the implied to the reader. This article is devoted to the development of a theory which would make a semiological reading of the gospel narrative of Mark possible. Roland Barthes ‘essay’, Myth Today (1957]1973:117ff), provides the contours within which the semiological theory is developed and use. The article is divided into five parts. In the first four parts, I provide an overview of the semiological theory of Barthes and show how it may be developed to account for the peculiarities of a gospel narrative. In the fifth part I describe the nature and function of divine time and space in Mark. Divine time and space constitute the dominant matrix in the narrative discourse within which the intentional consciousness of both implied author and reader functions. In the final section, I supply a brief conclusion which provides basic theoretical guidelines for the reading of myth in terms of narrative theory.

KONSEP POLIGAMI DALAM AL-QUR'AN

The semiology theory constructed by Roland Barthes has two stages. The first stage is called the linguistic system, while the second stage is called a mythological system. In this paper, the author tries to apply the theory to understand the concept of polygamy in the Qur'an. The result of the application of the theory in Q.S An-Nisa verse 3 is the linguistic system in the word matsna, wa tsulasa, wa ruba 'means not only the number but also means a limit of polygamy permissible. While the mythological system is allowed polygamy but it is more recommended for monogamy. The ideology contained in the verse is the ideology of feminism.