Theory Of Planned Behavior Research Articles

Affirmative sexual consent and the Theory of Planned Behavior (TPB): A multiple-group analysis regarding the impact of biological sex, sexual self-esteem, sexual assertiveness, and sexual history on TPB relationships

ABSTRACT The current investigation uses the Theory of Planned Behavior (TPB) to explore the behavior of affirmative sexual consent. Specifically, multiple-group analyses (N = 225) explored the effects of biological sex, sexual self-esteem, sexual assertiveness, and sexual relationship history on the strength of TPB relationships between affirmative sexual consent attitudes, norms, perceived behavioral control, behavioral intention, and observed affirmative consent behavior. Findings revealed significant effects across the three forms of affirmative sexual consent (i.e. nonverbal, initiating, and verbal), which are discussed in conjunction with TPB, practical implications, limitations, and future directions.

Factors influencing pregnant women's intention toward bed-sharing with infant in China: a cross-sectional study.

Bed-sharing can have a negative impact on infant sleep safety. In order to reduce the occurrence of bed-sharing with infants, it's necessary to shift the research lens from newborn parents to the antenatal stage before infant birth. Our study aimed to assess the attitudes, subjective norms, perceived behavioral control, and intentions of pregnant women about bed-sharing based on the theory of planned behavior (TPB). This cross-sectional study was conducted with 512 pregnant women in the obstetrics clinic of a tertiary hospital in China using convenience sampling. Data were collected through self-reported questionnaires, consisting of demographic characteristics and a questionnaire for pregnant women on infant sleep safety based on TPB (12 items). Data were analyzed with SPSS 22.0 and AMOS 24.0. Structural equation modeling was carried out to verify the hypothetical model based on TPB. The results showed the average behavior intention score was 9.90 ± 5.14, indicating low intent for bed-sharing among pregnant women post-delivery. The Theory of Planned Behavior model explained 38.7% of the variance in bed-sharing intention, with attitude as the strongest predictor (β = 0.343, p < 0.001), followed by subjective norm (β = 0.232, p < 0.001) and perceived behavioral control (β = -0.210, p < 0.001). This study highlights the importance of antenatal health education and behavioral intervention early in pregnancy based on TPB theory to enhance infant sleep safety and encourage changes in bed-sharing behavior.

An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach

Purpose The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students’ Online Learning Readiness and Behaviour. Design/methodology/approach A structured questionnaire was used to collect data from 406 students through a survey. The data were analysed using two-stage structural equation modelling and artificial neural network (ANN). Findings The study’s results revealed that perceived ubiquity (PUB) positively influences perceived ease of use, usefulness and attitude. Similarly, perceived mobility significantly influences perceived ease of use and attitude. Furthermore, attitude, subjective norms, perceived behavioural control and perceived usefulness significantly influence readiness to learn online, which further influences students’ online learning behaviour. The root-mean-square error (RMSE) values obtained from the ANN analysis indicate the models’ predictive solid accuracy. Originality/value The study contributes to the existing literature by proposing an Online Learning Behaviour Model by integrating the TAM and the TPB frameworks in association with two additional constructs, PUB and Perceived Mobility. Secondly, this study proposes a unique triangulation framework of recommendations for learners, educators and policymakers.

PAYLATER USAGE BEHAVIOR AMONG UNIVERSITY STUDENTS: A MODIFICATION OF THE THEORY OF PLANNED BEHAVIOR

This study aims to empirically test the interrelationship of Paylater use which is suspected to be influenced by hedonic conformity and family financial education, as moderated by financial risk tolerance and self-control among students. This study applies the Theory of Planned Behavior (TPB) by modifying the determinant variables as determinants of Paylater usage behavior. By applying the purposive sampling method, 117 undergraduate and postgraduate students were selected as respondents. The findings revealed that hedonic conformity has a positive effect on the use of Paylater, while family financial education has a negative effect on the use of Paylater. Furthermore, financial risk tolerance has been shown to moderate the hedonic conformity pathway on the use of Paylater, but self-control has not been demonstrated to moderate the effect of family financial education on the usage of Paylater.

Determinant Factors of Entrepreneurial Culture in University Students: An Analysis from the Theory of Planned Behavior at a Peruvian University

This study analyzed the influence of attitude toward innovation and creativity, entrepreneurial self-efficacy, and institutional support in the consolidation of an entrepreneurial culture among Peruvian university students, using the Theory of Planned Behavior (TPB) as the theoretical framework. Data were collected from 948 students through a validated 29-item questionnaire, and the data analysis was conducted using the PLS-SEM method. The results showed that both attitude toward innovation and entrepreneurial self-efficacy have a significant positive impact on entrepreneurial culture, and entrepreneurial self-efficacy acted as a partial mediator in this relationship. However, external resources and institutional support were not significant mediators between entrepreneurial intention and entrepreneurial culture. This study expands the understanding of TPB in the Peruvian context, highlighting the importance of fostering self-efficacy and an innovative attitude in students to strengthen entrepreneurial culture in universities. Educational institutions should consider these key factors when designing programs that promote entrepreneurship.

Analisis Penerimaan Aplikasi SIDERING dari Perspektif Theory of Planned Behavior (TPB) Pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Magelang

The low adoption rate and lack of public knowledge regarding the SIDERING application in Magelang Regency are caused by various factors, such as public perception of the usefulness and ease of use of the application, as well as other factors that influence user intentions and behavior in adopting the SIDERING application. The study aims to analyze the level of acceptance of the SIDERING application using the Theory of Planned Behavior (TPB) model, and using five variables. The method used is quantitative by distributing questionnaires to respondents who use the SIDERING application. The data is in accordance with the instruments in the TPB. Data processing of the study used SPSS Statistics Version 29 to process, measure, and analyze the relationship between constructs. The results of the study showed that the research hypothesis was entirely accepted. The Theory of Planned Behavior (TPB) approach predicts relevantly where behavioral intentions to use the SIDERING application are clearly influenced by attitudes, subjective norms, perceived behavioral control, and interests. The level of acceptance of the use of the SIDERING application at the DPMPTSP Magelang Regency is quite acceptable and has been used well by SIDERING application users

Cultured Meat Consumer Acceptance: Addressing Issues of Eco-Emotions

Meat substitutes, in particular cultured meat, appear to be an effective way of combating climate change, ensuring human and animal welfare, and meeting the challenges of food security. In the face of the climate emergency, we need to speed up the decarbonization of local and national economies and curb populations’ negative emotional responses. Eco-emotions (such as fear) can indeed go so far as to cause disengagement from the environmental transition and hamper action. The aim of this article is to understand and predict, from the perspective of the extended theory of planned behaviour (TPB), (i) consumer intentions and (ii) the determinants of the adoption of cultured meat by introducing two important variables drawn from the literature on eco-emotions, i.e. eco-anger and eco-depression. The results show that, in addition to the traditional TPB variables (attitudes, subjective norms, perceived behavioural control), eco-depression has a significant effect on consumer intentions and the acceptability of cultured meat. This research can help to improve decision-making processes and to effectively predict intentions, acceptability, and purchasing behaviour with regard to cultured meat. Organizations will be able to use this model to propose differentiated marketing techniques, optimize marketing campaigns, and improve citizen engagement.

Will Muslims integrate an Islamic accounting principle (zakat) into the financial paradigm reshaped by cryptocurrencies? Insights into cryptocurrencies holder perspectives

Purpose Muslim engagement with cryptocurrencies (CC) raises fundamental questions rooted in religious faith: How should Muslims integrate Islamic Accounting principles like zakat into this new and rapidly evolving financial paradigm? Thus, it is essential to understand CC holders’ perceptions thoroughly and whether they are willing to pay zakat using crypto assets. This research aims to explore factors influencing Muslim CC holders’ intention to pay zakat on CC, emphasizing financial risk, theory of planned behavior (TPB) constructs and Shariah compliance’s moderating role. Design/methodology/approach This attempt uses a quantitative approach through a cross-sectional research design, using purposive sampling to gather data from Muslim CC holders. An extended theory of planned behavior (ETPB) model is applied to comprehensively analyze the key factors influencing intentions to pay zakat on CC. SmartPLS software is used to generate meaningful findings. Findings The study finds that financial risk associated with CC exerted a negative influence on TPB constructs, attitude (ATT), social norms (SN) and perceived behavioral control regarding zakat on CC (PBC). However, ATT and PBC positively shaped holders’ intention to pay zakat on CC. Interestingly, Shariah compliance-moderated interactions of TPB constructs on payment intentions were statistically significant. Originality/value With the rise of CC, a profound transformation is underway in the financial landscape. As this evolution unfolds, it becomes increasingly essential for stakeholders to understand how zakat could fit into such a new and rapidly evolving paradigm. A pioneering effort was made in this study by exploring Muslim CC holders’ intentions to fulfill zakat obligations, bridging a significant gap in the literature.

A study of motorcycle riders related to speeding behavior in Thailand’s Industrial zones

Despite the considerable efforts to address traffic crashes, overspeeding in industrial zones remains a primary cause in Thailand. In order to effectively against this challenge (overspeeding), the deep-rooted factors influencing speeding behaviors, particularly drivers’ risky behaviors, must be understood. Thus, this study employs the theory of planned behavior (TPB) and the framework comprising three basic Es (Education, Engineering, and Enforcement) and additional Es (Emergency response), i.e., the 3Es + Es framework, to examine these deep-rooted factors while considering the riders’ sociodemographic data. Additionally, we performed structural equation modeling to investigate the factors influencing speeding behaviors, with key findings revealing that Engineering factors significantly account for overspeeding. Conversely, we revealed that attitude, subjective norm, and perceived behavioral control (which are essential TPB components) significantly influence riders’ intentions to exhibit safe behavior, resulting in reduced speeding. Additionally, our examination of latent factors based on riders’ sociodemographic data revealed that age, marital status, income, riding experience, crash history, and traffic tickets are significant factors that determine speeding habits. Specifically, we observed that single riders and those with less than five years of riding experience were less likely to exhibit safe riding behaviors. Overall, our findings would benefit Thailand’s road-safety authorities, as we specifically proposed appropriate policies and empirical guidelines for Thailand’s industrial zones, which are prone to high crash rates. This could effectively reduce speeding among motorcycle riders and mitigate traffic crashes.

The Effect of Individuals’ Attitudes Towards Food Waste on Their Intention Not to Waste: The Mediating Role of Moral Norm

This study examined the effect of individuals' attitudes towards food waste on intention not to waste and the mediating role of moral norms in this relationship. The study, which was created within the framework of the Theory of Planned Behavior (TPB), addressed the main factors shaping individuals' intentions not to waste food. In the data collection process, an online survey form was used to reach participants and the survey was delivered to the participants via digital means. A total of 423 valid surveys were used in the analyses. According to the results obtained, attitudes towards food waste do not affect intention not to waste food, while subjective norms and perceived behavioral control affect intention not to waste food. In addition, attitude, subjective norms and perceived behavioral control affect moral norm, and moral norm affects intention not to waste food. However, according to the indirect effect analysis results, moral norm has a mediating effect on the effect of attitude, subjective norms and perceived behavioral control on intention not to waste food. In this context, awards can be given to individuals or businesses that demonstrate good practices in order to strengthen moral norms (for example, certificates for restaurants that reduce waste). Awareness programs can be created for different segments of society (students, housewives, restaurant workers, etc.) that emphasize the moral dimensions of food waste.

Electrical and electronic equipment repair in a circular economy: Investigating consumer behaviour in Hong Kong

The circular practice of repair extends the lifetime of electrical and electronic equipment (EEE) and thus decreases their environmental impact. This investigation centres on Hong Kong, which features a high per-capita consumption of electronics, and explores what factors drive consumer behaviour intention to repair EEE. In terms of materials, a Likert-scaled questionnaire survey was conducted among Hong Kong consumers (n = 609). This data was treated via an extended model of the Theory of Planned Behaviour (TPB) incorporating the factors ‘awareness of consequences’, ‘environmental concern ‘and ‘policy concern’. The extended TPB model features a strong predictive power (54 %) for behavioural intention to repair, on which environmental concern (β = 0.473***) and perceived behavioural control (β = 0.224***) had the strongest influence. Policy concern (β = 0.068ns), however, turned out to be statistically insignificant. This provides critical insights on the factors that policy and research need to further explore for strengthening circular economic consumer behaviour in Hong Kong.

The Influence of Advertisements of Insurance Policies on Consumer Behavior of Pakistani Citizens

In this global economy, the effectiveness of advertisements especially in influencing consumer behavior plays a central role towards the success of marketing strategies. This thesis aims at examining the impact of insurance policy advertisements on individuals regarding their behavior in the social context of Pakistani society and adopts the Theory of Planned behavior (TPB) as the theoretical foundation. The research is a quantitative one using a cross-sectional survey method; participants are 200, aged between 18 and 60 years, located in Pakistan. In order to analyze the effects of these feelings and attitudes on the beliefs of the consumers and their decision-making process about advertisements toward insurance policies, the research makes use of statistical packages such as SPSS. The results suggest that perceived persuasive tones of insurance advertisements have direct impact on attitude and behavioral intentions which translate to behaviors. More so, the evaluations are more favorable when the advertisements are a good fit for the prevailing norms and beliefs of the consumers towards insurance policies. Therefore, these findings offer support for the application of TPB to examine consumers’ responses to insurance advertisements and supply valuable guidelines for advertising practitioners in the insurance industry. The study points out on the revelation of how an advertisement should be related to the users’ attitudes which in return assist in the formulation of better advertisement techniques. The findings of the study are crucial for the improvement of consumer knowledge specifically in the insurance sector of Pakistan and pave the way for further research to explore other dominating factors and differences in different demographics.

"You First Have to Check Out the Doctors": Transition Expectations and Experiences of Survivors After Pediatric Cancer.

The shift from child-centered to adult-focused healthcare presents social and psychological challenges for adolescents and young adults with chronic conditions, which can affect their participation in follow-up care. This study aims to investigate the factors that influence patient-driven motivations for adhering to follow-up recommendations, while also exploring the barriers and supports that impact the transition process for pediatric cancer survivors. We developed interview guidelines grounded in the Theory of Planned Behavior (TPB) and the stereotype priming model (SPM). We conducted 10 episodic narrative interviews with pediatric cancer survivors during their transition phase. The interview transcripts were analyzed through qualitative thematic content analysis, followed by quantitative analysis using multiple regression models. This research is a part of the broader VersKiK study, which aims to propose enhancements to the organization of (long-term) follow-up care after cancer in childhood and adolescence in Germany. In this study, pediatric cancer survivors transitioning to adult healthcare showed varied motivations for follow-up care. Positive attitudes, driven by understanding the benefits, improved engagement, while anxiety and fear of losing familiar care created barriers. Family and peer support played a key role in encouraging adherence. Perceived control over healthcare management, supported by organizational help, was crucial, but logistical and financial challenges often undermined this control. Several motives underlying pediatric cancer survivors' behavior significantly influence their transition experiences. Enhancing positive attitudes, strengthening social support, and improving perceived control through targeted interventions may support smoother transitions to adult healthcare facilities. Registered at German Clinical Trial Register (IDs: DRKS00025960 and DRKS00026092).

Investigating behavior, attitude and intention towards waste segregation in tier II cities of India using theory of planned behavior

India's rapid urbanisation and waste rise make sustainable waste management challenging. Present study utilizes theory of planned behavior (TPB) to identify issues related to behavioral adaptations in waste segregation among the households’ procedures in Jaipur and Indore cities of India. 448 respondents from each city were selected using convenience sampling. A self-designed questionnaire containing 30 items corresponding to attitude (AT), Perceived Behaviour Control (PBC), Subjective norms (SN) and Intention (IN) was used. The demographic profile of the respondents was also collected, and its analysis revealed nearly uniform distribution of the sample population. No significant effect of any of the demographic parameter was noted on either of the attributes. Respondent’s city showed significant influence on all the 4 attributes due to drastic variations recorded in the responses for each determinant. SN had the biggest impact on IN, although all three hypotheses were validated and showed significantly beneficial impacts. The proposed model was a very good fit. Further, comparison of model for both cities revealed that only 2 attributes i.e. AT & SN in case of Jaipur and AT & PBC in case of Indore had significant positive effect on waste sorting intentions. The findings of this study provide a comprehensive comparison between two distinct cities, emphasizing how various behavioral factors contribute to changes in intention within diverse contexts. The key concerns that are highlighted based on the responses of residents from different cities could be used to prepare a roadmap for improving sensitivity towards waste segregation among Indian population.

COMPARATIVE STUDY: P2P SHARIAH CONTRIBUTION INTENTIONS BETWEEN GENERATION Z AND MILLENNIALS

Introduction: Shariah-compliant P2P lending in Indonesia has significant potential but still faces major challenges, such as low financial literacy and high risk perception among Generation Z and Millennials. This study investigates factors influencing individuals' intentions and contributions to Islamic P2P Lending using the Theory ofPlanned Behavior(TPB). Methods: A sample of 202 individuals was analyzed using Partial Least Squares(PLS) to handle the complex model with latent variables and non-linear relationships. Results: This study found that attitude(AT), subjective norms(SN), and perceived behavioral control(BC) have a significant positive influence on the intention to contribute(IC) to Islamic P2P Lending, consistent with the Theory of Planned Behavior(TPB). Additionally, religiosity(RE) and intention to contribute(IC) significantly impact actual contributions(CP) to Islamic P2P Lending. The indirect effects show that attitude, subjective norms, and perceived behavioral control influence contributions through intention, with intention serving as the main mediator. The multigroup analysis reveals no significant differences between Generation Z and Millennials, suggesting that strategies to increase participation can be similarly applied to both generational groups. Conclusion and suggestion: To enhance participation in Islamic P2P Lending, it is essential to foster positive attitudes, encourage supportive social norms, and strengthen users' sense of control. The same strategies can be applied to increase participation from both Generation Z and Millennials

Assessing Commercial Sugarcane Irrigators’ Intentions to Adapt Water-Use Behaviour in Response to Climate Variability in South Africa

The scarcity of water resources in South Africa remains a considerable challenge for water users. This study evaluated the impact of climate variability on the adaptive water-use behaviour of sugarcane producers by identifying the factors influencing their adaptation decisions. A survey, the Theory of Planned Behaviour (TPB), and structural equation modelling (SEM) were used to achieve this objective. The study involved 54 sugarcane producers from the Impala Irrigation Scheme, selected through random sampling. Socio-economic profiles revealed a largely male, older demographic with varied education levels and farm characteristics. Results indicated that attitude (β = 0.349, p &lt; 0.1) and subjective norms (β = 0.281, p &lt; 0.05) significantly influenced farmers’ intentions to adapt, while perceived behavioural control had no significant effect (β = 0.051, p &gt; 0.1). These findings suggest that improving farmers’ attitudes and strengthening social support systems can enhance their intentions to adopt adaptive strategies. However, the model’s explanatory power (R² = 0.276) suggests that other unexamined factors may also influence farmers’ adaptive intentions, highlighting the need for further research. Overall, our findings suggest that interventions targeting attitudes, social support, and resource access can improve adaptive behaviours.

Pathways to Resilient and Sustainable Online Education in the New Normal: Interpreting University Teachers’ Willingness to Use Online Teaching Platforms Consistently

In the new normal, online education has become a norm and is considered equally important as traditional face-to-face education. Although online teaching has improved accessibility, reduced management costs, and expanded educational opportunities, there are also some issues, such as whether technology and internet access are widespread and whether the quality of online education is better or worse compared to previous modes. With the rapid development of online education, it is crucial to investigate the key factors influencing university teachers’ continuous usage of online teaching platforms and their working mechanisms, which is of great significance for improving the level of educational informatization and promoting educational modernization. This study mainly explores the continuous usage intention of online teaching platforms by Chinese university teachers under the new normal and its influencing factors, aiming to provide theoretical support and practical insights for improving educational informatization, promoting educational modernization, and designing and optimizing online teaching platforms. This study builds a new theoretical framework based on the technology acceptance model (TAM), UTAUT model, and the theory of planned behavior (TPB). From April to November 2024, 343 questionnaires were collected from Chinese university teachers. Combining structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA), the key factors influencing teachers’ continuous usage of online platforms and their configuration relationships are systematically discussed. Not only are the key factors verified, but the configuration relationships are also revealed, providing deeper insights for universities to design, promote, and optimize online teaching platforms and offering theoretical support and practical guidance for promoting sustainable educational development.

Hybrid Entrepreneurial Intentions: The Influence of Team-Member Exchange

Full-time entrepreneurs are an integral part of economic growth, the rise of a distinct category of entrepreneurs known as hybrid entrepreneurs is no exception. Hybrid entrepreneurship has re-ceived notable attention in recent years. Therefore, this study seeks to examine the influence of team-member exchange (TMX) on hybrid entrepreneurial intentions (HEIs) within organizational settings, elucidating the mediating role of perceived desirability of entrepreneurship (PDE), per-ceived normativeness towards entrepreneurship (PNE) and perceived feasibility towards entrepre-neurship (PFE). Through the lens of the theory of planned behavior (TPB), a research model is pro-posed to explore these relationships. More so, by employing a quantitative research design, data will be collected using a questionnaire in an online survey utilizing a convenience sampling technique. Regression analysis will be adopted to assess the direct and indirect effects of TMX on HEIs through the proposed mediators. The aim of this study is to advance theoretical understanding of HEI, extending TPB and contributing to the existing board of literature on hybrid entrepreneurship. Moreover, the study also has practical implications to policy makers, managers and employees.

Paylater as The Millennial Payment: Theory Planned Behavior

This study aims to identify the motivations of Millennials who use Paylater services as a payment method in transactions and then investigates their perceptions and financial control regarding the risk of Paylater through the theory of planned behavior. This research involves individuals from the Millennial generation who have used Paylater services, using a qualitative approach through interviews. Primary data in the form of interviews in this study uses thematic analysis, by collecting and analyzing data, coding data, developing analytical ideas and concepts, and connecting analysis with the theory used. The results revealed that the ease of access, flexibility, and promo incentives of Paylater motivate Millennials to use it. Social pressure from relatives, the environment, and social media influences this motivation, along with their belief in their control over Paylater. However, Millennials also perceive risks such as spontaneous purchases, financial difficulties, and default, which raises doubts about using this service. These findings highlight the importance of considering psychological aspects, financial literacy, and financial behavior in using Paylater responsibly.

Medical mistrust and receptivity to lung cancer screening among African American and white American smokers

ABSTRACT Although medical mistrust is associated with lower cancer screening uptake among racial minorities, such as African Americans, potential impacts on cancer screening among White Americans are generally understudied. In this study, we examined links from medical mistrust to lung cancer screening among African American (N = 203) and White American (N = 201) smokers. Participants completed the Group-Based Medical Mistrust Scale and viewed a brief online educational module about lung cancer risks, etiology, and screening. Thereafter, participants reported their receptivity to lung cancer screening using a Theory of Planned Behavior (TPB) measurement framework (attitudes, normative beliefs, perceived control, and intentions). Medical mistrust predicted lower screening receptivity across all TPB measures for both racial groups. Although medical mistrust was higher among African Americans, there were no race differences in screening receptivity. However, there was some evidence that race moderates the relationship between medical mistrust and screening attitudes. While greater mistrust predicted more negative attitudes among both races, this effect was stronger among White Americans than African Americans. Findings suggest that group-based medical mistrust is a barrier to lung cancer screening for both African Americans and White Americans and illustrates the need to address medical mistrust as a barrier to screening for both racial minority and nonminority populations.