Theory Of Planned Behavior Theory Research Articles

Investigating the compliance behavior of GST taxpayers: An extension to theory of planned behavior

The government around the globe are striving to improve their public finance to meet their public expenditures and for sustainable development of their economies. However, the capability of the governments to generate adequate revenue is limited and refrained by numerous factors. The non‐compliance behavior of GST taxpayers is one of the major factors attributed to this phenomenon. Therefore, this paper endeavors to frame and validate a comprehensive instrumental scale with the application of the extended Theory of Planned Behavior (TPB) for analyzing the determinants of compliance behavior of GST taxpayers in India. The current study has adopted the quantitative design through exploratory and confirmatory studies by incorporating qualitative semi‐structured interviews with 100 GST consultants to validate the instrumental scale. The study has collected a random sample of 339 GST taxpayers using snowball random sampling. Meanwhile, the study has employed the Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) for analyzing the collected data. The result affirms six major factors in determining the compliance behavior of GST taxpayers explaining 65.166% of the total variance. The findings have instituted perceived complexity, trust and moral obligation in addition to three major constructs of TPB theory namely attitude behavior, subjective norms and perceived behavioral control of the GST taxpayers. The results explicate that the compliance behavior of GST taxpayers is a dynamic and multifaceted phenomenon and it is critical for GST authorities to comprehend the compliance behavior of GST taxpayers. The result explicates that there is a need to simplify and rationalize the GST system in India to increase voluntary compliance of taxpayers. The results also endorse for building trust between GST taxpayers, GST authorities and the state. This study may act as a baseline for formulating policies and strategies on GST in India. There is hardly any national and international study that has applied the extended theory of planned behavior for studying the antecedents of compliance behavior of GST taxpayers.

Predicting graduate students’ entrepreneurial intentions through innovative teaching in entrepreneurship education: SEM-ANN approach

PurposeEntrepreneurship education (EE) through innovative teaching techniques (ITEE) and entrepreneurial intention (EI) are two essential components of entrepreneurship development. Using the assumptions of the Theory of Planned Behavior (TPB), we took three constructs: attitude (ATT), subjective norms (SUBNs), and perceived behavioral control (PBC), and from the assumption of Human Capital (HC) theory, we constructed another variable, ITEE. Thus, the fundamental objective of this study is to find out the essential predictor of EI between entrepreneurial antecedents (ATT, SUBNs, PBC) and ITEE through an artificial neural network (ANN).Design/methodology/approachUsing the snowball sampling technique, a highly structured questionnaire was sent to respondents. Finally, a sample size of 397 business graduate students was chosen.FindingsThe findings revealed that two dimensions of entrepreneurial antecedents (attitude and subjective norm) positively impacted EI. Furthermore, ITEE partially mediated the relationship between two dimensions of entrepreneurial antecedents (attitude and subjective norm) and EI. Moreover, through ANN, we found that attitude (ATT) was a crucial predictor of EI among business graduate students in Bangladesh.Research limitations/implicationsIn this study, only business graduate students were included as respondents; thus, further research should include students from other departments or disciplines to generalize the findings.Practical implicationsThis study covers numerous actors in terms of practical contributions, including students, academics, the government, and the state. This article should draw the attention of Bangladesh government policymakers regarding the significance of ITEE for developing entrepreneurship. The research framework of this study proposed that ITEE should implement antecedents of entrepreneurship into business education, boosting the ability of students to make judgments, which will also enhance EI in the future.Originality/valueIntegrating the TPB theory with human capital theory represents a significant scholarly advancement in business education for graduate students in Southeast Asia, namely Bangladesh. Furthermore, we developed a novel ITEE scale by synthesizing information from many literary sources, providing valuable insights for future researchers.

The Effect of Mothers Education on Reduction the Aggression Behavior Among Computer Game User Students

Background: Nowadays, children and teenagers easily access computer games while parents are unaware of the dangers posed by excessive use of these games. The present study investigated the effect of educational intervention based on the theory of planned behavior (TPB) on primary school boys’ aggression levels. Methods: This research was a randomized controlled trial. The sample size was determined to be 180 considering a confidence interval of 95% and test power of 90% (group 1=90, group 2=90). The sampling environment was a multi-stage cluster with four primary schools from two education districts in Shiraz City, Iran in 2013. The participants were evaluated once before the intervention and then one week and one month after the educational intervention. We used the aggression checklist (12 items) and a researcher-made questionnaire according to TPB theory, which has suitable validity and reliability. The data were analyzed using SPSS software, version 19. Results: There was no difference between the two groups before the intervention. After the education program, the 4 constructs of TPB, including attitude, perceived behavioral control, behavioral intentions, and behavior, increased in the intervention group compared to the control group (P<0.001). Conclusion: According to the findings, it seems that the educational intervention on mothers based on TPB leads to the reduction of aggressive behavior of elementary school students.

Explaining sustainable purchase behavior in online flight booking—combining value-belief-norm model and theory of planned behavior

This article of the journal Gruppe. Interaktion. Organisation. focuses on the factors that influence CO2 offsetting behavior when booking flights. By combining the Value Belief Norm model (VBN) and the Theory of Planned Behavior (TPB), the study investigates which factors generally influence people’s willingness and behavior to make CO2 offsets for air travel. In addition, a concrete booking process is used to experimentally test how high the actual willingness to pay is in this situation and how much it depends on the representation. An online survey with a partially experimental design yielded 514 usable data sets. The results of the structural equation model essentially confirmed the assumptions of the VBN and TPB theories regarding the influence on compensation behavior, with the personal norm being the most important influencing factor. However, the specific fictitious booking process revealed the special role of price: the cheapest compensation packages always had the highest choice probabilities, and absolute price did not play a role. This was confirmed in qualitative analyses. The results expand previous knowledge on factors influencing CO2 compensation behavior and provide flight providers with important information for designing their CO2 compensation offers.

Research on Consumer Willingness to Purchase Time-honored Brand Products Based on TPB Theory in the New Media Environment

In the context of the digital economy, utilizing new media for marketing and brand promotion has become the direction of digital transformation for China’s time-honored brand enterprises. This paper takes consumer research data as a sample and based on the theory of planned behavior (TPB), establishes a mechanism model for the impact of consumer willingness to purchase China’s time-honored brand products in the new media environment. The conclusion of this paper is as follows: First, subjective norms become the most important factor influencing consumer attitudes. Secondly, the level of new media marketing for time-honored brands can significantly influence consumer attitudes and promote the conversion of consumer purchase intention. Finally, perceived behavioral control can significantly influence the attitude of consumers, but it cannot significantly affect their behavior. This paper provides policy recommendations for improving the competitiveness and marketing level of China’s time-honored brands in the new media environment from the aspects of social media construction, new media operation, promoting product innovation and model innovation.

Pro-environmental behavior and the theory of planned behavior: a state of the art science mapping

PurposeThis science mapping analysis aims to discern current, emerging and future trends of pro-environmental behavior and the theory of planned behavior (TPB).Design/methodology/approachBibliometric analysis through bibliographic coupling and co-word analysis were used to reveal the progress of this phenomenon. Of the 1,120 documents search in Web of Science (WoS) database, 1,031 were used in this analysis after restricting to journal publications and studies after the year 2000.FindingsThe results show that four themes emerged, namely the fundamentals of TPB for pro-environmental behavior, antecedents of pro-environmental behavior, integration of TPB with the norm activation model and value belief theory and studies of pro-environmental behavior in developing countries. Environmental concern, environmental awareness, environmental knowledge and environmental education were the most commonly integrated variables.Research limitations/implicationsThis research is unique in the sense that the integration between TPB and other prominent theories of pro-environmental behavior is vital to predict individual pro-environmental behavior and understand the fundamental scientific importance of the domain. The norm activation model has been integrated with TPB in many pro-environmental behaviors. Mainstream media stakeholders should design and implement a plan for strategic communication and awareness campaigns in the community to encourage consumers to engage in many behaviors that lead to environmental sustainability.Originality/valueThis study presents a science mapping approach to uncover crucial knowledge structure related to pro-environmental behavior and the theory of planned behavior.

Influencing factors of health screening among retirees: an extended TPB approach.

Health screenings are promoted worldwide as they help detect and prevent overall health issues. Despite expanding coverage, the participation rate among the retired population has not significantly increased. Given the special role of health screenings in promoting health and healthy aging, understanding the behavioral intentions, and influencing factors of retirees' voluntary participation in health screenings is crucial. This study aims to explore the participation intentions in health screenings among the Chinese retired population by integrating the Theory of Planned Behavior (TPB) and Self-Efficacy (SE). This study used a cross-sectional design to conduct an online questionnaire among 311 retirees in 2023. The questionnaire, tailored for the Chinese retired population, combines the TPB theory and Self-Efficacy theory, including demographic structure, the basic structure of TPB, and SE. A Structural Equation Modeling (SEM) approach was used to identify factors related to health screening behaviors. Of the respondents, 311 completed the survey (88.9% response rate). The most crucial determinant of health examination behavior was behavioral intention, with a correlation score of (1.524, p < 0.001). Significant correlates of behavioral intention included Subjective Norms (SN) and Self-Efficacy (SE), followed by Perceived Behavioral Control (PBC) and Attitude (AT), with correlation scores of (0.401, p < 0.001), (0.339, p < 0.001), (0.082, p < 0.001), and (0.060, p < 0.05), respectively. This study provides insights for enhancing the willingness and behavior of retirees to participate in health screenings.

The Impact of Personalized New Media Advertising on Consumer Purchase Intentions: An Empirical Study Based on the Theory of Planned Behavior

This study explores the impact of personalized new media advertising on consumer purchase intentions within the framework of the Theory of Planned Behavior (TPB). Employing a survey questionnaire and comprehensive data analysis, the research quantitatively assesses the influence of personalized advertising on the TPB constructs: attitudes, subjective norms, and perceived behavioral control. These constructs are measured in terms of their effect on consumers' intentions to make a purchase. Various items can be integrated with the TPB Theory so that the personalized characteristics displayed in advertisements can be accurately grasped. After obtaining data from a random sample of 203 samples, the data from the returned questionnaires were analyzed in this study using SPSS, and the role of statistical techniques played in the analysis of the relationship between different variables. This paper is based on the results of previous studies related to personalized advertising and user purchase intention in new media. The paper also analyzes the relationship between consumer willingness to buy products and TPB in different contexts, focusing on how personalized advertising can play a role between them, whether such constructs can affect consumer willingness to buy in specific contexts, and whether they can play an effective regulatory role. This paper can make more people understand the value of personalized advertising, and the conclusions drawn can provide advice for the development of marketing work, make digital advertising strategies more effective, and play an effective role in stimulating consumers in the digital market.

Investigating waste recycling intentions of top management in Bangladesh's leather industry: A hybrid analytical framework

The leather industry in Bangladesh grapples with significant environmental challenges related to harmful waste discharge, intensifying the urgency for industry leaders to address pollution concerns through effective waste management. In light of this, waste recycling becomes a viable avenue to mitigate environmental degradation. However, limited research exists that specifically focuses on the behavioral inclination of top management toward waste recycling, especially within the context of the leather industry. To address this literature gap, this research seeks to investigate the intention of top management to recycle waste in Bangladesh's leather industry. The foundational theoretical framework for constructing the research structure is the Theory of Planned Behavior (TPB). A hybrid multi-method technique was employed, combining Structural Equation Modeling (SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA) approaches to uncover symmetric and asymmetric effects of various antecedents on waste recycling intention. The PLS-SEM findings reveal a significant impact of attitude, perceived behavioral control, and perceived environmental concern on the intention to recycle waste. While fsQCA results suggest the continued importance of subjective norms in the model by revealing its moderate causal impact, a finding that diverges from the initial PLS-SEM results, which found it to be non-significant. The study extends and contextualizes the TPB theory in waste recycling intention and applies a hybrid method, making significant contributions to the existing literature. Furthermore, these findings offer valuable insights for practitioners and policymakers in the leather industry, aiding in crafting impactful interventions to foster pro-environmental actions.

Electronic Effects Of Word Of Mouth And Perceived Value On Blood Donor Intention: Theory Of Planned Behavior

The research aims to find out whether electronic word of mouth (E-WoM) and perceived value can be a starting factor in an effort to increase blood donor intention using the expansion of the Theory of Planned Behaviour (TPB) to attract potential onors, especially in the West Java region. The data was collected using a questionnaire shared online with social media users who knew that the Indonesian Red Cross (PMI) was an altruistic agency dealing with blood donors. Data was processed using the structural equation modelling (SEM) approach with the partial least squares method (PLS). Using the help of SmartPLS software, the research found that electronic word of mouth, emotional value, altruistic value, and functional value significantly influenced attitude and succeeded in becoming a starting factor in efforts to enhance blood donor intention. The research also revealed that social value does not support the formation of attitudes that mean people donate blood not for social recognition. The findings provide managerial implications to altruistic institutions in developing appropriate promotion strategies for recruiting potential donors based on the findings, theoretically contribute to the development of TPB theory, and are expected to be a reference for future research related to blood donor intention.

The Role of Social Media in Improving Tax Compliance in the Theory of Planned Behavior

The government always strives to improve tax compliance to achieve the target of state revenues. In practice, the government has initiated the use of social media as a communication medium to disseminate information, education, and interaction to the broader citizens. This study aims to determine the role of social media in improving individual tax compliance using the Theory of Planned Behavior (TPB) approach. The data collection technique was carried out using an online survey method with a questionnaire instrument. The data analysis was conducted using the Structural Equation Modeling (SEM) Model to test the relationship between variables in a model. The study results show that the attitude variable on taxpayers intention has a p-value = 0.064 0.05 with a coefficient of -15.7%. In line with the attitude variable, the subjective norms variable has a p-value = 0.6700.05 with a coefficient of 3.1%. On the other hand, the perceived behavioral control has a coefficient of 20.1% (with p-value 0.05), the tax moral obligation variable has a p-value = 0.000 0.05 with beta = 28.7%, and the use of social media also has p-value 0.05, with a coefficient of 39.4%. The use of social media positively and significantly influences the individual taxpayers’ intention to behave in tax compliance. Adding social media variables to the study also broadens the implementation of TPB theory from a communication studies perspective, and gives recommendations to the government to improve the quality of information content appropriately through social media.

Global vs Local: A Choice Influenced by Consumer Ethnocentrism Level

Purpose: The purpose of the research is to investigate the determinants of consumer ethnocentrism (CE) and its influence on the actual purchase behaviour (APB) of domestic versus foreign products among Indians post COVID-19 pandemic using the theory of planned behaviour (TPB). Design/methodology/approach: To obtain the results, statistical techniques such as EFA, CFA, t-test, ANOVA and regression were applied to 861 responses, conducted via a structured questionnaire in the different metropolitan cities of India in two phases. Findings: Two major determinants of CE, i.e., patriotism and nationalism, are found. Indians have moderate to high ethnocentrism levels, and their tendency to be ethnocentric significantly differs across demographic traits; there is a significant influence of CE on attitude formation that subsequently leads to favourable intention and finally to APB. Practical implications: The findings indicate that marketers can feel confident in targeting both genders in their promotional campaigns as there were no pertinent variations in both genders’ ethnocentric tendencies. The increasing level of ethnocentrism will surely be an opportunity for Indian manufacturers and sellers. Their promotional tools must carry a visible message that the product is domestically manufactured and its consumption will lead to value addition in the country. Originality/value: The research provides insights to understand ethnocentrism through the lenses of TPB and social identity theory. The study will augment our understanding of the plausible reasons behind the increasing ethnocentrism among Indians, especially after the COVID-19 pandemic.

Pro-Environmental Behavior Decisions in Face Mask Usage: A Pilot Study

Human behavior and interaction with their surroundings vary from one another. Different people may engage and behave pro-environmental based on their beliefs and understanding of the consequences of environmental problems for themselves. The theory of planned behavior (TPB) and value belief norm theory (VBN) suggest that an individual perceives environmental pollution effects could influence their decision-making in daily activities. This study aimed to examine people's behavior in using face masks and their perception of environmental consequences by integrating the TPB and VBN into a single conceptual framework. This study confirms that sub-factors, including biosphere, altruism, egoistic, awareness of consequences, and personal norms, are among the predictors that explain pro-environmental behavior in Malaysia. Additionally, the cultural factor significantly mediates the behavior. A questionnaire pilot survey was conducted among 50 visitors in a coastal area in Peninsular Malaysia. The Cronbach alpha test and descriptive analysis confirm the direct and mediatory effect of the causal of the variables in the TPB and VBN theory of pro-environmental behavior when making decisions in face mask usage. The research results validate the proposed TPB and VBN theory model linkages to clarify pro-environmental behavior.

A Study of Consumer Health Food Purchase Intentions Based on fsQCA Methodology in TPB Framework

In order to reveal the correlation path of consumer health food purchase intentions and to guide the benign development of healthy diet concepts, 310 samples were selected and research was carried out on consumer health food purchase with TPB theory as the core framework. The article replaces behavioral attitude (traditional variable in the TPB model) with perceived value, introduces a new variable: food information, and conducts a configuration analysis on four variables. The study found that: (1) Subjective norm constitutes a necessary condition for health food purchase intentions. (2) When subjective norm is high, other three antecedent conditions: perceived value, food information, and perceived behavioral control have a relationship of mutual substitution, i.e., they are equivalent in terms of results on health food purchase intentions. (3) There are three sufficient configurations that can stimulate the emergence of health food purchasing behavior, including autonomous perceived type, externally restricted type, and information-influenced type. This program not only improves and enriches the variables in the Theory of Planned Behavior (TPB), but also makes up the fact that health food purchase intention is the result of the joint influence of many factors——which is neglected by traditional quantitative method. Since the subjects tested are concentrated in first-tier cities, further support from other research samples is needed for the generalizability of the above conclusions.

Anti-stigma narratives and emotional comfort against health crisis: a context analysis of UGC short videos from patients with COVID-19 infections

Patients narratives are being recorded increasingly frequently and spontaneously in short user produced content (UGC) films, which may have an impact on the vlogger’s health as well as the public’s comprehension of the relevant health concerns. This paper addressed three research questions regarding the population characteristics of UGC video publishers, the narrative theme of the videos, and the emotional orientation of the commenters. This study aimed to deepen our understanding of COVID-19 patients’ narrative intentions and emotional needs through the theoretical frameworks of theory of planned behavior (TPB) and negative dominance theory (NDT). We collected 335 videos from 28 COVID-19 patients and 572,052 comments as samples on Douyin platform, the largest short-video website in China. Using Latent Semantic Analysis, we analyzed the descriptive information of the video blogs, the narrative textual information of the videos, and the emotional orientation of the comments. Our findings revealled seven categories of narrative themes, with 52.1% of video comments exhibiting a positive emotional orientation. Within a framework integrating TPB and NDT theories, we analyzed the behavioral intentions of vloggers and viewers during COVID-19 epidemic, and interpreted the persistent posting of videos and the active posting of comments as positive actions that counteracted the multiple effects of negative messages. This study contributes to the understanding of individual narratives in macro-risk communication, both theoretically and empirically, and offers policy recommendations in relevant fields.

Predicting elderly users' intention of digital payments during COVID-19: an extension of the theory of planned behavior model

PurposePromoting the adoption of digital payments by the elderly plays an important role in the development of the digital economy. The purpose of this study is to build an extended theory of planned behavior (TPB) model to predict the elderly's intention to pay for digital services under COVID-19 epidemic constraints.Design/methodology/approachBased on the extended TPB model, 320 qualified participants were recruited on the network. The structural equation model was tested using the SmartPLS3.3 tool, and the moderation effects were tested through SPSS26 and the Process macro.FindingsThe results showed that the three dimensions of TPB theory, the basic elements (perceived value and perceived risk), and the external environment (COVID-19 pandemic) were important factors that influence the elderly users' intention to adopt digital payments. Further research found that motivation factors (personal innovativeness, intergenerational support, and social support) can positively moderate these effects.Research limitations/implicationsThe results of the study provide a further explanation for understanding the willingness of elderly people to adopt digital payments during the COVID-19 pandemic and bring inspiration to system developers and social managers to reduce the risk of COVID-19 pandemic and increase the share of digital payments for this category.Originality/valueThis paper used the extended TPB theory to construct a fundamental environmental motivation (FEM) framework for understanding the main influencing factors of elderly users' intention to adopt digital payments during the COVID-19 pandemic.

Explaining the intention and behaviours of interinstitutional collaboration in chronic disease management among health care personnel: a cross-sectional study from Fujian Province, China

BackgroundThe increasing number of chronic diseases consumes a large amount of health resources and puts a huge burden on health service system. The integrated management of chronic diseases in Sanming City aims to improve the efficiency and quality of chronic disease management through the collaboration between different levels of medical institutions.AimThe aim of the present study was to use the theory of planned behaviour (TPB) to examine the intention and behaviours of interinstitutional collaboration in chronic disease management (ICCDM) among healthcare personnel.MethodsA cross-sectional study of 274 health care personnel was conducted in medical institutions in Fujian Province, China, from March 2022 to April 2022. A self-administered questionnaire based on TPB theory was applied to measure the participants’ ICCDM behaviours.ResultsThe proposed TPB model revealed that attitude was significantly and positively associated with behaviour intention, and behaviour intention and perceived behavioural control were significant predictors of ICCDM behaviour.ConclusionTPB provides insights into ICCDM behaviour. Due to the fact that attitude, perceived behavioural control, and behavioural intention towards ICCDM behaviour were demonstrated to be significant predictors of ICCDM behaviour, these factors may be a promising focus of ICCDM interventions in the integrated management of chronic diseases in China.

A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior(TPB): Mediating Effect of Brand Image

The purpose of this study is to examine the TPB(Theory of Planned Behavior) factors that affect the purchasing behavior of bio cosmetics consumers and to examine the mediating effect of brand image in the relationship between them. In this survey, cosmetics consumers aged 20 or older residing nationwide were selected as the population. Bio-cosmetics consumers in their 20s or older living in the Seoul metropolitan area were selected as a sample group, and an online survey was conducted for about 4 weeks in October 2022. For statistical processing of the collected data, multi-regression analysis and bootstrapping were performed using SPSS 28.0 and SPSS Macro 3.4 to verify the hypothesis. As a result of the study, Attitude, Subjective Norm, and Perceived Behavioral Control had a significant effect on purchase behavior, and the mediating effect of brand image was confirmed. Therefore, in order to increase consumers' purchasing behavior, it seems to be very important in terms of marketing to build an image such as awareness and trust in the brand as well as the functional efficacy of bio-cosmetics. These research results will have great implications for the bio-cosmetics industry preparing for the post-corona era.

Factors Affecting Individuals’ Behavioral Intention to Use Online Capital Market Investment Platforms in Indonesia

Aim/Purpose: This study aims to examine the ten factors from the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT) theories in order to analyze behavioral intentions to use the Indonesian online capital market investment platforms and the effect of behavioral intentions on actual usage. Background: The potential growth of capital market investors in Indonesia is large, and the low use of the Internet for investment purposes makes it necessary for stakeholders to understand the factors that affect people’s intentions to invest, especially through online platforms. Several previous studies have explained the intention to use online investment platforms using the TAM and TPB theories. This study tries to combine TAM, TPB, and UTAUT theories in analyzing behavioral intentions to use an online capital market investment platform in Indonesia. Methodology: The research approach employed is a mixed method, particularly explanatory research, which employs quantitative methods first, followed by qualitative methods. Data were collected by conducting interviews and sending online surveys. This study was successful in collecting information on the users of online capital market investment platforms in Indonesia from 1074 respondents, which was then processed and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with the IBM AMOS 26.0 application. Contribution: This study complements earlier theories like TAM, TPB, and UTAUT by looking at the intention to use online capital market investment platforms from technological, human, and environmental viewpoints. This study looks at the intention to use the online capital market investing platform as a whole rather than separately depending on investment instruments. This study also assists practitioners including regulators, the government, developers, and investors by offering knowledge of the phenomena and factors that can increase the capital market’s investment intention in Indonesia. Findings: Attitudes, perceived ease of use, perceived behavioral control, subjective norm, and national pride were found to be significant predictors of the intention to use online investment platforms in Indonesia, whereas perceived usefulness, perceived risk, perceived trust, perceived privacy, and price value were not. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. The government can enact legislation that emphasizes the simplicity and convenience of investment, as well as launch campaigns that encourage people to participate in economic recovery by investing in the capital market. Meanwhile, the developers are concentrating on facilitating the flow of investment transactions through the platform, increasing education and awareness of the benefits of investing in the capital market, and providing content that raises awareness that investing in the capital market can help to restore the national economy. Recommendation for Researchers: Further research is intended to include other variables such as perceived benefits and perceived security, as well as other frameworks such as TRA, to better explain individuals’ behavioral intentions to use online capital investment platforms. Impact on Society: This study can help all stakeholders understand what factors can increase Indonesians’ interest in investing in the capital market, particularly through online investment platforms. This understanding is expected to increase the number of capital market participants and, as a result, have an impact on economic recovery following the COVID-19 pandemic. Future Research: Future research is expected to investigate additional factors that can influence individuals’ behavioral intention to use an online capital market investment platform, such as perceived benefits and perceived security, as well as the addition of control variables such as age, gender, education, and income. International research across nations is also required to build a larger sample size in order to examine the behavior of investors in developing and developed countries and acquire a more thorough understanding of the online capital market investment platform.

Understanding barriers to mental healthcare access by integrating stigma theory and the theory of planned behavior

ABSTRACT The inability to access needed mental healthcare can be a challenge for individuals situated in various social environments and can be understood and predicted via multiple theoretical perspectives. This paper explores access to mental healthcare through the lenses of stigma theory and the Theory of Planned Behavior (TPB) by presenting central tenants of the theories and a brief review of empirical evidence in support of the individual theories. The combined TPB and stigma theory model merges self-stigma with the TPB construct of attitude and public stigma within the construct of subjective norms. A case example illustrates the application of the combined model in understanding barriers to mental health treatment. Discussion of the case study within the combined theoretical framework also acknowledges how culture within the social environment could have impacted mental health outcomes. Thus, it is necessary to intervene in areas of attitude, subjective norms, perceived behavioral control and stigma to shape the social environment through policy, practice and research and to improve mental health.