Theories Of Computer-mediated Communication Research Articles

The Social Media Marketing Mix Trends in Indonesia for 2024: Communication Perspective

Background: 86% of marketers believe social media marketing mix trends have influenced their profits. This condition significantly changes the business world and offers integrated marketing communications strategy options.This is a qualitative research in the interpretive paradigm. Using netnography or virtual ethnography or digital ethnography methods, this research attempts to explore and analyze the complex meaning of Indonesia's latest social media statistical data, compiled from We Are Social and The Global Statistics. We support data from Pew Research Center, Statista, Deloitte, Forbes, Insider Intelligence, Forrester, LinkedIn, GlobalWebIndex, CMO Survey, and the FGD (Focus Group Discussion) method. The analytical tools used are Computer-Mediated Communication Theory, Everett Rogers' Theory of Diffusion of Innovation, etc. In 2024, the social media marketing mix (SMMM) will be dominated by Artificial Intelligence (A.I.) including Generative A.I. and ChatGPT technology, as well as creative content that is entertaining and capable of attracting various kinds of people, and creates social polemics too. The principle, "Give what they want, take what you need," is used to get support from Gen Z and Millennials. This principle is needed to build trust and loyalty. Many companies will carry out promotions focusing only on social media platforms that provide benefits, and social media trends in Indonesia include Instagram, Facebook, TikTok, and Twitter. The promotional message will consist of product quality, price, and comfort. These three aspects will also be communicated extensively using A.I. technology and ChatGPT.

Pembuatan Website untuk Jendela Informasi dan Publikasi Pemerintahan Desa Cijengkol – Serangpanjang

The public service information system is a variety of storage operations and management of communication information mechanisms from organizers to public addresses and vice versa as well as in direct word-of-mouth communication. The study in this research uses the theory of CMC (Computer Mediated Communication), as a format that is applied in the form of reading-based communication similar to document messages. The application method in community service is contained in the creation of the Cijengkol Village Website by utilizing the Wix platform as the basis for building the Cijengkol Village government Website with various stages associated with the Waterfall method. In addition, the initial phase of making this Website is by conducting discussions, creating details of the content, collecting databases, and designing the Website concept. The result of this research is that the Website has been handed over to the Cijengkol Village Government. This update can be seen from the profile photos of all village officials, surveys and documentation of some locations in Cijengkol Village, to ensure the completeness of administrative data. This handover is accompanied by knowledge transfer, especially to operators that will managing the Website.

The Effect of Characteristics of Patient Communication on Physician Feedback in Online Health Communities: An Observational Cross-Sectional Study

ABSTRACT With the rapid development of e-health and telemedicine, previous studies have explored the relationship between physician-patient communication and patient satisfaction; however, there is a paucity of research on the influence of the characteristics of patient communication on the characteristics of physician feedback. Based on the communication accommodation theory, as well as the computer-mediated communication theory and media richness theory, this study aimed to explore how characteristics of patient communication influence characteristics of physician feedback in online health communities. We employed a crawler software to download the communication data between 1652 physicians and 105,325 patients from the Good Doctor platform, the biggest online health community in China. We built an empirical model using this data and employed a multilevel model to test our hypotheses using Stata and Python software. The results indicate that the amount of patients’ rendered information positively influences the physicians’ text (α = 0.123, t = 33.147, P < .001) and voice feedback (β = 0.201, t = 40.011, P < .001). Patients’ hope for help signals and the provision of their electronic health records weaken the effect of the amount of patients’ rendered information on physicians’ text feedback (α = –0.040, t = –24.857, P < .001; α = –0.048, t = –15.784, P < .001), whereas, it strengthened the effect of the amount of patients’ rendered information on physicians’ voice feedback (β = 0.033, t = 14.789, P < .001; β = 0.017, t = 4.208, P < .001). Moreover, the occurrence of high-privacy diseases strengthened the effect of the amount of patients’ presented information on physicians’ text and voice feedback (α = 0.023, t = 4.870, P < .001; β = 0.028, t = 4.282, P < .001). This research contributes to the development of computer-mediated communication theories and sheds light on service delivery in the online health community.

MODEL KOMUNIKASI REMAJA PEMAIN GAME ONLINE FREE FIRE (STUDI KASUS PADA REMAJA DI RT02 KELURAHAN MANULAI 2 KOTA KUPANG)

The process of adolescent communication in the free fire online game is a two-way communication process carried out by adolescents with their friends and also random in the game, the purpose of this research is to understand the communication process carried out by adolescent free fire online game players to form communication models which describes the relationship between the communication components of the communication process carried out by adolescents when playing the free fire online game. The theory used in this study is the theory of Computer Mediated Communication (CMC). This research is a qualitative research with a qualitative descriptive method. The object of this research is teenagers playing free fire online games at RT 02 Manulai 2 Village, Kupang City. There are three data collection techniques used in this study, namely through direct interview observation and documentation of young online free fire game players. The result of this study is to find a communication model formed from the communication process of free fire online game players, namely the linear communication model and the Schramm interactional communication model. In the Liear Communication Model the communication process only takes place in one direction where there is no feedback in the Linear Communication Model while the Schramm interactional model is a two-way communication process where there is both direct feedback and delayed feedback in the communication process carried out by teenage game players online free fire.

An Integrated Model of Customers’ Intention to Reuse Information Service: What’s New for Conversational Agents?

The application of conversational agents empowered by artificial intelligence (AI) is becoming more common among tourism and hospitality businesses. Past research on AI has mostly investigated embodied robots rather than disembodied conversational agents. This study investigates the determinants of customers’ intention to reuse chatbots through integrating three different perspectives: technology acceptance model, computer-mediated communication theories, and interpersonal communication theories. Using online self-reported data analyzed by hierarchical regression and multigroup structural equation modeling, the efficacy of different theoretical models in predicting chatbot adoption were compared. A separate data set was collected from instant messaging (IM) users to provide implications that further explain the distinction between disembodied conversational agents and human conversational partners. Results suggest that variables associated with TAM and interpersonal attraction exert greatest influence on customers’ trust and reuse intention toward conversational agents. Managerial implications are suggested for practitioners to improve chatbot and IM design.

THE IMPACT OF NEW MEDIA ON CHILDREN 6-12 YEARS IN INDONESIA

This study aims to analyze how the impact of the media on children aged 6-12 years. The research method used by the researcher uses a qualitative-descriptive method which focuses on understanding the process and also understanding phenomena as well as describing the situation in the current era. As well as using Literature Studies which conduct studies related to theory. The analysis uses Computer Mediated Communication Theory where the use of computers is a technological development that facilitates communication between people without having to meet face to face in different places. The results of the research, researchers show that the influence of technology, especially gadgets for early childhood is very influential &amp; has an impact on the development of children's mindsets, where the role of parents is needed to avoid the negative effects of using technology at an early age. From the research that has been made, it can be concluded that there are negative and positive impacts on children. The positive impact is in the form of being able to train creativity for children's brain intelligence, a means of sharing together, as well as a means of socialization media among others. There are negative impacts in the form of health problems in the child's body, apathy and indifference to the surrounding environment, easily emotional, and so on.

KOMUNIKASI PERSUASIF PEDAGANG ONLINE TERHADAP PERUBAHAN KEBIASAAN BERBELANJA PADA MASYARAKAT SUMBAWA

The research aims to understand the persuasive communication used by online traders as the cause of changing online shopping habits. This research uses a qualitative descriptive research approach. Data collection techniques using interviews, observations and documentation. Information is determined based on purposive sampling techniques. Case studies in the study include online shop DS Kuline, Yumna Official, and HUG Florist &amp; Furniture Store. The results of the research showed that online salespeople's communication process using the persuasive communication strategy they implemented can influence prospective buyers to conduct online transactions, according to the Computer Mediated Communication (CMC) Theory, which contains six dimensions: accessibility (range), speed (information speed), amount (information quantity), cognitive effectiveness (effectiveness), relevance (information suitability), and motivating dimensions. The theory of Computer Mediated Communication (CMC) is quite effective in influencing consumers in online transactions.

Resource-seeking and media choice process: A case of irrational decision making

Resource seeking is crucial for individual and organizational success only if it is effective in convincing the resource provider to offer the needed resource. Computer-mediated communication theories provide insight into an ideal match between media and communication tasks, but typically treat task as attainment of mutual understanding between communicating partners. Instead, we developed theoretical models for media perceptions and the subsequent media choice as a behavioral decision process considering the characteristics of the resource-seeking context. In an experiment with 119 participants, we found that face-to-face resource seeking is vastly more effective than an email request regardless of the level of closeness between communication partners, but requesters underestimate the difference between the two channels. A consecutive study with 121 participants revealed that this underestimation combined with the fear of embarrassment and awkwardness lead requesters to select the less effective channel (email). Our findings have practical implications, and contribute to media selection theories by calling for focus on the characteristics of the communication goal and the source of irrationality in media selection decisions.

Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive

Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and efficiency in each Primago digital marketing communication program. The aims of this research are (1) to find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. (2) To find priority choices in building netizen cognition. It is based on the multiple assessment criteria of experts. This study uses the theory of Computer-Mediated Communication, Information Integration Theory, and then the concept of Integrated Marketing Communications. For methodology, this study uses a post-positivism paradigm. The results of the interviews and dissemination of disclosures were then analyzed without the in-depth involvement of the researcher. Qualitative and quantitative methods are used simultaneously in this study. Based on the analysis of this study resulted in conclusions. (1) factors must be considered in designing Primago's digital marketing communication strategy. Among others are Accessible, Affordable, Connectivity, Costumize, and Real-Time Measurement. (2) The priority for choosing the right digital integrated marketing communication strategy for Primago in building netizen cognition sequentially is managing the website. Then simultaneously managing Facebook and Instagram, the third is YouTube and TikTok.

Analisis Perilaku Komunikasi Gamer Dengan Lingkungan Sekitar (Studi Kasus Pada Mahasiswa FISIP Gamer PUBG Mobile)

This is a ‘Mix Method’ research that aims to determine the effect of the online game, PUBG Mobile, on the communicative behaviour of students at the Faculty of Social and Political Sciences, Pattimura University. This research was conducted at the Faculty of Social and Political Sciences, Pattimura University, Ambon. The data collection of the mixing method was performed guantitatively and qualitatively. Quantitative data were collected through questionnaires and qualitative data was collected through interviews. The theories used for this research are Symbolic Interaction Theory, Computer-Mediated Communication Theory and McClellan’s Theory of Motivational Needs.&#x0D; The results showed that there was no effect of the X variable (PUBG Mobile Online Game) on the Y variable (Behaviour of communication), this can be seen in the results of quantitative data, namely the value of Sig.= 0,075 &gt; 0,05 and count 1,810 &lt; table 2,001 so that HO rejected Dan Ha accepted. The percentage of the R square value is only 5.3%. Quantitative data is also supported by qualitative data which confirms that there is no influence of online games on behaviour of communication.

How Mental Healthcare Professionals Navigate Telehealth: Extensions of Communication Privacy Management and Electronic Propinquity Theories

Remote mental healthcare has become a new normal, yet there is limited research on how mental healthcare professionals create safe, secure virtual environments for patients while in separate physical locations. Computer-mediated communication theories are well-suited for exploring, and even improving, this critical endeavor. We do this by elaborating communication privacy management (CPM) theory to recognize the boundary coordination involved in contemporary videoconferencing, as exemplified in telehealth interactions. Furthermore, we expand the theory of electronic propinquity (TEP) to appreciate the role of medium-related digital skills in shaping online propinquity. Interviews with 20 mental healthcare professionals reveal that boundary coordination in telemental healthcare takes place in both the shared virtual space and separate physical spaces. Moreover, boundaries are more fluid, or elastic, than CPM allows. We also find that participants generally felt very close to their clients over telehealth, although the digital skills of clients sometimes disrupted care. In addition to these theoretical findings, this research yields practical insights into privacy boundary coordination strategies for telehealth for mental healthcare providers.

Netnographic Study of Online Gender-Based Violence (KBGO) on Twitter

This study aims to determine online gender-based violence in the form of online sexual harassment (Cyber Sexual Harassment) that occurs on Twitter. This research uses CMC (Computer-Mediated Communication) theory, and the type of research used is qualitative research using ethnographic methods. The results of this study show that there are six categories of cyber sexual harassment, the first is a direct threat of sexual or physical violence which is any effort, either physical or verbal that leads to a person's sexuality or sexual organs without obtaining consent and has elements or threats. Second, online harassment is an act of sexual harassment through unwanted messages, attention, and contact or intended to embarrass the victim. Third, abusive comments are negative words and without censorship can even be read or may be shared by others.

Digital Marketing in Promotion of Tourism Objects in Selayar Islands Regency

Purpose: Digital marketing promotion is a modern step taken by the Selayar Regency Tourism Office to introduce tourism potential in its area. Theoretical framework: The results of the study, using Computer Mediated Communication analysis, promotion mix Design/methodology/approach: this type of research is qualitative descriptive using computer mediated communication theory. Informants in the study used purposive sampling technique. Data collection techniques used interviews, documentation. Findings: found that the Selayar Islands Regency Tourism and Culture Office uses promotional media through web-sites with clickable features including homepage, news, advertorials, events and activities, profiles, best destinations, destinations, art. and culture, public facilities, search, video besides using social media including Instagram, Facebook, YouTube. Finally, by using digital media, it is possible to display promotional activities for tourism objects widely which can be seen by local and foreign people Research, Practical &amp; Social implications: We suggest a future research agenda and highlight the contribution made in the development of tourism destinations in the Selayar Islands Regency Originality/value: The results show that the intensity of digital promotion in the development of tourism potential provides a tangible manifestation of the visit of foreign tourists and local tourists

Social media usage as health communication platform by adolescents with acne in Indonesia

Social media has become a platform often used for health communication in Indonesia. The age group that uses it the most is adolescents who at that age are having acne problems. It has led to the emergence of the phenomenon of increasing health communication about acne on social media, from the need for curing information to psychological support. However, not all social media can be used by adolescents with acne to get the right health communication. Therefore, this research will examine the use of social media in conducting effective health communication by adolescents with acne using the theory of Computer-Mediated Communication along with health communication scope. This study aimed to determine the choice of social media use and the forms of health communication activities conducted by adolescents with acne on social media. The method used is descriptive qualitative, by conducting interviews with adolescents with acne in Indonesia. The results of this study are that there are six social media used by adolescents with acne. Instagram is mainly used as well as considered the most effective. The scope of health communication is around information related to healing, support and motivation, and health promotion by interacting interpersonally and uploading content to a broad audience. These findings can be a consideration for adolescents with acne and the general public using social media based on the intended use and characteristics. Several aspects that are considered will affect the information obtained.

ANALISIS JARINGAN KOMUNIKASI PADA AKUN @KEMENKESRI DI MEDIA SOSIAL TWITTER

The purpose of this study was to examine what the communication network structure is like at the stakeholder level when reporting on COVID-19 vaccination via the social media Twitter. This research method uses descriptive and quantitative data analysis techniques for social network analysis by running data collection techniques via netlytic.org and analyzing using gephi 0.9.2 software. The theory used in this study is computer-mediated communication theory. As a result, it turns out that the six attackers I contacted the most were @assumco, @ismailfahmi, @kimberley20101, @polisi_jatim, @kompascom, and @kemenkesRI. This means that the @assumco account is the most mentioned attacker in his Covid-19 vaccination news from @kemenkesRI Twitter account. Closenness Centrality has 568 perfectly positioned actors with a score of 1.0. In other words, a perfect score indicates that attackers find it easy to spread information over the network. For Eigenvector Centrality, the @kemenkesRI account has a score of 1.0. According to the Ministry of Health account, it can be concluded that this he is the opinion leader who provides the most accurate and reliable information on Covid-19 vaccination and is the most powerful and most popular player.

Application of Educational Communication in Online Learning During the Covid-19 Pandemic on High School Student Achievement

This study aims to determine the effect of implementing educational communication in online learning during the COVID-19 pandemic on student achievement at SMA Modal Bangsa Lhokseumawe. This study uses the theory of CMC (Computer Mediated Communication), with the limitation of research being limited to the online learning process which is only carried out during the COVID-19 pandemic. This type of research is quantitative research using statistical analysis. The variables in this study include the application of educational communication in online learning and the application of educational communication in online learning. The total population in this study was 341 students, the determination of the sample used total sampling. Data collection techniques using questionnaires indirectly (Online). The data analysis technique used is multiple coefficient analysis using the Product Moment correlation coefficient formula, and hypothesis testing using SPSS 25. The results show that the application of educational communication in online learning during the pandemic using CMC theory has an effect and significance on student achievement at SMA Modal Bangsa. This is evidenced by t arithmetic &gt; t table (7.710 &gt; 1.97).

Social Media Strategy and Its Influence on Interest Digital Financial Transaction In The Tourism Business

Business digitalization is growing rapidly and has been widely used by business people to increase customer interest in the products they offer. The impact of these conditions is sales promotions on social media and public interest in buying products/services has increased. This study aims to find out how digital marketing people's interest in using digital transactions in tourism business , and the impact of using social media marketing strategies on individual interest in online financial transactions. The approach used in this research is descriptive quantitative with survey methods and simple linear regression analysis techniques using the theory of Computer Mediated Communication (CMC) which supports of social media variables on visiting interest. The population in this study found 851,000 people who were followers of the Instagram account @explorebandung social media. By using non-probability sampling purposive sampling, the research sample obtained is 100 people. The results showed the influence of social media Instagram accounts on interest in tourist visits in Bandung. This study has successfully proven that social media strategy has an effect on people's interest transactions in tourism business.

Challenges in virtual team communication in the context of virtual exchange experience

Abstract As technology has enabled people across the world to collaborate and create virtual communities, the ability to interact in computer-mediated, cross-cultural environments in a meaningful way has become a necessity. This is particularly true for younger adults who operate in virtual teams during their studies, for instance in virtual exchange projects, and later in their professional life. In this qualitative study, we examined the features and functionality of cross-cultural communication in virtual exchange teams. By analysing three datasets produced by Finnish university and American community college students (n=38) who participated in a virtual exchange, we examined what kinds of challenges emerge in the communication of virtual teams and how students use theories of computer-mediated communication when trying to make sense of those challenges. The results of the reflexive thematic analysis indicated that the challenges in communication of virtual teams stem from cultural and motivational differences. These challenges could be alleviated by increasing the shared work time allocated for social information sharing and for constructing appropriate, team-specific ways to express online social presence and propinquity. The findings highlight the meaningfulness and relationality of virtual team communication and provide insight into motivational factors and the sense of belonging when communication challenges arise.

PENGARUH PERSONAL BRANDING JOVI ADHIGUNA DI INSTAGRAM TERHADAP MINAT FASHION ANDROGINI (Survey Pada Followers Akun Instagram @ joviadhiguna)

Abstract - Androgynous fashion in Indonesia is becoming known to the public through several androgynous influencers or content creators. They managed to express themselves as androgynous figures on social media, one of which was Instagram. Every influencer has the influence to encourage people, especially their followers to try to follow their lifestyle, or imitate their dress style. The theory used in this study is the theory of Computer Mediated Communication or CMC where the theory is a communication process using computer technology media. This research uses a positivistic paradigm, a quantitative approach, survey methods, and the nature of explanatory research. The total population is 809,000 followers from the @joviadhiguna instagram account and taking samples using the slovin formula with a large 10% error rate, so as to get 100 samples. Data analysis used correlation test, simple linear regression, determination test, and t test. The result of the research is the correlation value is 0.626 (6.26%) then the t_count value is 7.948 above the t_table value of 1.985 with a significance value of 0.00.

PERILAKU KOMUNIKASI ORANG TUA DALAM MENANGGAPI PENYEBARAN HOAX PADA GRUP CHAT WHATSAPP

The purpose of this study is to describe how the communication behavior of parents when dealing with the spread of hoaxes in WhatsApp chat groups. The concept used in this study is the theory of Computer Mediated Communication (CMC), parental communication behavior, the spread of hoaxes, and WhatsApp Messenger. The method used in this research is qualitative and the approach used in this research is descriptive qualitative. The data collection technique was sourced from online observations carried out on Whatsapp group chat account activities, researchers will conduct interviews with 3 informants and documentation. The results of this study indicate that the lack of understanding of parents, which affects behavior in communicating in WhatsApp groups and expands the spread of hoaxes.