Representations Of Masculinity Research Articles

Examining the Prevalence of Hegemonic Masculine Traits (HTMs) in Alcohol Video Advertisements: A Content Analysis of Ghanaian Manufactured Beer and Bitters

Drawing on the Hegemonic Masculinity Theory, a culturally idealized form of masculinity that legitimizes men’s dominant position over women and other marginalized men, this quantitative content analysis investigates the prevalence of hegemonic masculine traits (HMTs) in 182 Ghanaian-manufactured beer and bitters video ads sourced from YouTube and Facebook. It also investigates the association between the HMTs and the type of alcohol. Findings reveal that bonding, dominance, sexuality, successfulness, and aggressiveness are common HMTs in alcohol advertisements. Significant associations exist between bonding and aggressiveness with beer and sexuality with bitters. The study sheds light on how these ads reinforce gender norms and male dominance, especially over women. Implications include ethical concerns for advertisers, regulatory considerations, and insights for businesses entering the Ghanaian alcohol market. Limitations involve the study’s focus on video ads and call for future research on consumer perceptions and behaviors.

Ken's best friend: masculinities in Barbie

Greta Gerwig's Barbie (2023) has predominantly been labelled either as anti-man propaganda or as a paragon for women's empowerment. I suggest that such positions miss a crucial point: Barbie is not anti-man; it is pro-man and is not necessarily a revolutionary film for women, at least not as much as it is for men. This is because Barbie espouses non-hegemonic masculinity through cultural critiques that are rare to see in popular media, especially with the immense commercial success that the film has had . I postulate that Barbie can be utilised as a blueprint for men through its representation of queered masculinity and intimate heterosexual male homosocial relationships. The film portrays heterosexual deviance that can be used as an alternative thinking of how masculinity can be performed sans patriarchy and hegemony. This subversive representation is paramount, and the ramifications of such an analysis can hopefully result in future media representations of non-hegemonic masculinity and can also lend to the effort in normalising the existence of men's emotions and mental health struggles, and in underlining discussions of what it means to be man enough; or better yet, what it means to be Kenough.

Praktik Blok Maskulin di Kalangan Laki-Laki Vegetarian dan Vegan di Kota Bandung

This study explores the experiences of vegetarian men in the context of a meat-based food culture strongly associated with hegemonic masculinity. The aim is to uncover how vegetarian men navigate the dominant configurations of masculinity in food choices and how they resist these practices. Using a qualitative method with a phenomenological approach, the study provides an in-depth explanation of the experiences of vegetarian men in Bandung, chosen due to the presence of a vegetarian lifestyle community in the city. The study is grounded in the theories of hegemonic masculinity and masculine bloc. The findings reveal that vegetarian men challenge hegemonic masculinity through the practice of masculinity hybridization, an innovative form of power that still supports male authority. The study also finds that this hybridization practice reproduces patriarchal masculine culture, highlighting the perpetuation of this culture even amidst resistance to hegemonic masculinity.Keywords : hegemonic masculinity, vegetarian men, masculinity hybridization, food consumption, patriarchal culture

DELINEATING TOXIC MASCULINITY IN TANA FRENCH’S THE WITCH ELM

This article explores the concept of toxic masculinity in The Witch Elm (2018), a novel by Tana French, using R.W. Connell's theory of hegemonic masculinity and Amy Wharton's sociology of gender frameworks. The research focuses on the protagonist, Toby, who shows toxic masculine traits such as emotional suppression, independence, aggression, and vulnerability avoidance. The study uses qualitative descriptive analysis, examining key scenes in the novel in which these behaviors manifest, especially in relation to family and romantic partners. Through this analysis, the findings reveal how toxic masculinity not only contributes to Toby's deteriorating mental health but also isolates him emotionally, resulting in damaged relationships and increased psychological distress. Ultimately, the article concludes that toxic masculinity extends emotional isolation, reinforcing harmful gender norms that prevent men from seeking support or expressing vulnerability. The research contributes to a broader discourse on how societal expectations of masculinity negatively impact individual males while continuing gender inequality. The study highlights the importance of challenging these norms to foster healthier emotional expression, stronger relationships, and more fair gender dynamics in society.

The Indonesian Film Industry: Representation Of Toxic Masculinity In The Film Ngeri-Ngeri Sedap

This study explores the representation of toxic masculinity in the film ”Ngeri-Ngeri Sedap”, as exemplified by the character Mr. Domu, the patriarch of a Batak family. His behavior mirrors the patriarchal structure embedded within his family dynamics. The research employs a qualitative approach, utilizing John Fiske’s semiotic analysis, which is structured into three levels: the Level of Reality (focusing on behavior and expression), the Level of Representation (analyzing camera shots and lighting), and the Level of Ideology (uncovering underlying ideological messages). Data was gathered through observation, interviews, and documentation. Through semiotic analysis, the study reveals both verbal and non-verbal signs, such as the characters' behaviors, expressions, and dialogues within the film. Toxic masculinity in Mr. Domu manifests in various ways, including his stubbornness, insistence on appearing strong, authoritarian attitude, refusal to be contradicted, and obsession with achieving high social status to earn respect. He also enforces emotional suppression, such as prohibiting expressions of sadness or crying, especially in front of his family. These behaviors are indicative of the harmful aspects of masculinity that are often misinterpreted, misused, and imposed upon others. Moreover, the film highlights an ideology of individualism, which tends to disregard the needs and desires of others.

Males are Toxic: A Masculine Critique of Ayad Akhtar’s Play The Who & The What

Hegemonic and toxic traits of masculinity are complex ideas that have affected personal relationships and social hierarchies for centuries. The play The Who & The What by Ayad Akhtar presents these traits through the male character Afzal, a Pakistani American citizen whose traditional culture and modern American lifestyle lead him to adopt these forms of masculinity. Therefore, the present study basically aims to focus on the impact of Afzal’s masculinity in Akhtar’s play The Who & The What over his daughters, Zarina and Mahwish, as well as Zarina’s husband, Eli. The Who & The What centers around Zarina, the female protagonist, who challenges her society by writing a novel entitled The Who & The What, exploring the personal life of the prophet Mohammed (BPUH). As the play moves, her father, Afzal, opposes her and anyone who crosses the limits set by their traditional Arab-Muslim culture. However, employing the notion of Hegemonic Masculinity by R. W. Connell and the Toxic Theory of Masculinity as proposed by Terry A. Kupers provides new lenses to analyze the text of the play. Thus, the present study found that Afzal’s actions reflect certain hegemonic and toxic assets such as authority, domination, control, superiority, and making decisions for others.

Archiving sartorial narratives from India: An interview with Anwesh Sahoo

This article is an interview conducted by the author with Anwesh Sahoo who is a visual designer, technical and non-fungible token (NFT) artist, the first Indian recipient of the Troy Perry Medal of Pride for compassionate activism, the youngest winner of Mr Gay World India and the creator of The Effeminare. Through their conversation, the article touches upon a range of aspects of queer fashion, including cyber fashion, digital drag, representation of masculinity and femininity, and its varied significances within the cultural context of India.

Complicit masculinity of judges

The paper focuses on how unjust provocation reduction, regulated in Article 29 of the Turkish Penal Code, is applied in cases of violence against women, LGBTI, and transgender individuals in Turkey, also known as "masculinity sentence reduction" by feminist lawyers. In particular, I will look into case files in which the "masculinity defence" made by almost all perpetrators in femicide cases is accepted by the court as a justification for reducing the sentence of the perpetrator. I will examine how masculinity is portrayed in judicial decisions, specifically looking at provocation defences to demonstrate how jurisdiction plays a part in perpetuating masculine domination within society. Using theories of masculinity and masculine domination, I will try to reveal the contribution of judges to the "masculine legal culture" as a form of "complicit masculinity".

A Grounded Theory of Healthy Masculinity and Identity Reconceptualization

ABSTRACT Research related to masculine studies focuses largely on negative aspects of masculinity rather than highlighting possibilities of healthy masculine development. The aim of this study was to provide evidence that emerging social and cultural narratives are helping assist some men to become more emotionally healthy. This study used constructivist grounded theory tools to explore broader, non-dichotomous descriptions of male emotional development and vulnerability as shared by men reflecting on their own experience of navigating cultural expectations of masculinity. Data gathered from online discussions illustrate how many men are rejecting aspects of hegemonic masculinity in favor of more positive traits, including attempts to be both strong and vulnerable. Results of this study can inform approaches to individual therapy, couples therapy, other intervention programs, and public health work for men who are seeking to develop or improve their emotional vulnerability. Specific benefits may include applications in domestic violence reduction and gender equality.

The Dichotomy within Masculinity in Fadia Faqir's The Cry of the Dove: A Self-Orientalist Approach

The representation of masculinity is a prevalent theme in literary studies that critique Orientalist discourse within Western literature. This exploration often highlights the dichotomy inherent in the portrayal of masculinity, contrasting the representations of Western and Eastern men in Orientalist texts. In her article "Re-Orientalism: The Perpetration and Development of Orientalism by Orientals," Lisa Lau (2009) introduces the concepts of 're-Orientalism' and 'self-Orientalism,' arguing that Orientalist depictions are not only perpetuated in Western narratives but are also internalized within Eastern literary productions. Lau posits that writers from Eastern backgrounds frequently do not wholly reject these Orientalist narratives; instead, they engage with and occasionally affirm them, thereby reinforcing a binary opposition between the East and West in their works. Despite the relevance of this theory, the contributions of Anglophone Arab authors, such as Fadia Faqir, have not been thoroughly analyzed through the lens of Self-Orientalism. Consequently, this study seeks to investigate the representation of masculinity in Faqir's The Cry of the Dove (2007) within the framework of Self-Orientalism, with a focus on determining whether Faqir challenges or internalizes Orientalist stereotypes. This theoretical perspective suggests that Anglophone authors tend to internalize Orientalist stereotypes, constructing a dichotomy that attributes negative characteristics to Eastern individuals while ascribing positive traits to their Western counterparts. Through a detailed examination of male characters in the novel, this study reveals that Faqir internalizes these Orientalist representations, thereby establishing a contrasting portrayal of masculinity: Arab and Muslim men are depicted as lustful, cruel, and hypocritical, in stark contrast to their Western counterparts, who are characterized as respectful, tender, and virtuous.

Managers’ Toxic Masculinity Erodes Employees’ Work Ethics in Private Institutions of DRC’s City of Bukavu

Purpose: This research has explored views of employees in Bukavu (DRC) private institutions regarding ways managers’ toxic masculinity damages employers’ work ethics at workplace. Methodology: Researchers conducted this qualitative study in the city of Bukavu between April and June 2024 with randomly selected 25 respondents from five private institutions. Respondents were Congolese females and males whose ages varied between 19 and 63. Data was collected via face-to-face focus group discussions, with in-depth interviews. The theories of masculinity and control guided the research. Masculinity posits that managers must exert power and control over their employees at workplace. Managers resorting to toxic masculinity damage the ethics of their workers, which can affect productivity. Findings: Results reveal how a manager may use toxic masculinity to deride the workers, which kills their appreciation and motivation for work. Managers applying domination, homophobia, giving poor and unfair salaries, abusing employees and discriminating against them are perpetuating toxic masculinity in their institutions. These factors are demotivating and destructive agents for employees’ ethics at work because they convey toxic masculinity through power and control, all causing work unproductivity. Unique Contribution to Theory, Practice and Policy: The research suggests that employers should develop progressive masculinity at work by valuing and respecting the workers. The perspective can boost collaboration; sustain commitment and harmony at work. Socializing constructive manliness can create a conducive work environment in private institutions of Bukavu, increase workers’ commitment to work, as well as the production.

SIMBOL MASKULINITAS DALAM ORNAMEN BUDAYA BUGIS DI FILM TARUNG SARUNG: ANTARA TRADISI DAN MODERNITAS

The film Tarung Sarung is a cinematic work that highlights the richness of Bugis culture in Makassar, Indonesia. This film depicts the masculinity of Bugis men through characters and settings that highlight the attributes of courage, strength and honor. The main character in this film is depicted as an ordinary young man from the city who develops over the course of the story into a warrior skilled in martial arts. This research aims to analyze the symbols of masculinity in Bugis cultural ornaments in the film Tarung Sarung and find out the meaning of the symbols of masculinity represented. This research uses a descriptive qualitative approach with Charles Sanders Peirce's semiotic analysis method. This research identifies and analyzes the meaning of symbols of masculinity represented in Bugis cultural ornaments in the film Tarung Sarung. The research results show that the symbols of masculinity in the film Tarung Sarung are closely related to the cultural and social values that are highly upheld by the Bugis community. These symbols emphasize the role of men in various aspects of life, from the family to the wider community. Strength, resilience, leadership, authority, wisdom, and discipline are central themes in this representation, showing that masculinity in Bugis culture is closely related to the ability to protect, defend, lead, and maintain cultural values. This research provides several suggestions for developing further studies by exploring the representation of symbols of masculinity in other cultures, combining various analytical methods for a more comprehensive understanding, and examining audience acceptance of representations of masculinity in films.

Stochastic Gender-Based Violence: How Incels Justify and Encourage Sexualized Violence Against Women.

This study examines how involuntarily celibate ("incels") men justify gender-based and sexualized violence against women. Based on an analysis of 22,060 discussion board comments, we argue that: (1) incel justifications of sexualized violence are tied to their perception of gender relations, (2) incels justify sexual assault as a form of revenge for their incel status, and (3) incels misuse science to argue that women enjoy sexual assault. Adapting the concept of "stochastic terrorism," we argue that incels and similar communities produce stochastic gender-based violence, wherein communities justify and encourage acts of violence. Findings are discussed in relation to gender-based violence, rape culture, masculinities theory, and policy.

Édouard Louis´s novel The End of Eddy: A representation of hegemonic masculinity?

Background In this paper we analyse the novel The End of Eddy by Édouard Louis. The motivation for this paper is Bourdeau’s (2020) observation that Louis’s book explores working class politics, sexuality, and masculinity. Methods We analysed the amendment through narrative content analysis, the application of which allows us to answer the following question: Édouard Louis’s novel The End of Eddy: A representation of hegemonic masculinity? Results We conclude that this narrative is built on contradictions that can be summarized as a conflict between a socio-cultural norm anchored in a French village and a person who does not fulfil this concept, who is outside of it. We believe that hegemonic masculinity, that is, one part of the cultural norm of a given village, causes Eddy’s inclination or consciousness of homonationalism. Thus, on the one hand, hegemonic masculinity is undoubtedly present in this novel; on the other hand, it forms a kind of background or socio-cultural environment which, although it defines itself against the given, unconsciously causes the “birth of the conscious homosexual”. Conclusions Thus, we dare to claim that the narrative under analysis is not only a representation of hegemonic masculinity, but also an accentuation of its external and internal influence on one’s own perception of (sexual) difference.

Unveiling Violence and Masculinity through a Psychoanalytic Study of Sam Shepard's Curse of the Starving Class (1977), Sarah Kane' Blasted (1995) and The Body of a Woman as a Battlefield in Bosnian War (1996) by Matei Visniec

The examination of violence and its association with masculinity is depicted in three distinct plays: Blasted, written by Sarah Kane in 1995; Curse of the Starving Class, authored by Sam Shepard in 1977 (it was made into a Hollywood film in 1994); and Matei Vişniec’ The Body of a Woman as a Battlefield in the Bosnian War (1996). Utilizing a qualitative approach, this study employs close textual analysis and an extensive review of relevant literature to examine the representation of violence and masculinity in theatrical framework while also exploring the wider societal implications of such portrayals. The chosen plays present a wide range of viewpoints regarding violence, encompassing both highly intense manifestations of violence and the repercussions of warfare on the individuals. This analysis utilizes Judith Butler's theory of gender construction and Antonio Artaud's Theatre of Cruelty in order to examine the ways in which these plays either challenge or uphold conventional gender. Furthermore, it investigates the intricate correlation between trauma and aggressive conduct as depicted in the plays. By going deeply into the text and exploring its underlying concepts, it reveals the crucial function of theater in tackling and evaluating complex social problems. The plays act as a mirror for society viewpoints, forcing readers and the audiences to face uncomfortable truths about aggression, masculinity, and emotional anguish. The impacts of trauma on individuals and communities are brought to light. These plays demonstrate how war trauma can induce rage and promote violent behavior. It also highlights the power of theater to challenge harmful social conventions and catalyze positive social change by challenging traditional gender roles and power dynamics. Improving the audiences understanding of cultural attitudes and potential paths for societal change, this study contributes significantly to the assessment of violence and masculinity as depicted in theatrical performances.

Representation and Negotiation of Masculinities in South Asian English Fiction: Feminist Critical Discourse Analysis

This study traces the representation and negotiation of masculinities in Shamsie’s Home Fire. The analysis and discussion are based, on the one hand, on the deconstruction of Connell’s (1995) models of hegemonic masculinities in the novel and, on the other hand, on the exploration of alternative reshaping and more dialogical models of masculinities as stated in the theory of performativity by Judith Butler (1990, 1999) and represented in the selected fiction. For the data analysis, theoretical insights were taken from the feminist critical discourse analysis. The findings of the study reveal that individuals acknowledge themselves either as masculine or feminine referring to their gender identity. Sociologists intend to refer to gender as an essential status because it is widely recognized as a significant factor in determining identity, involvement in institutions, socialization, and opportunities in life. The negotiation of masculinities is suggested to make society more humane and balanced where individuals express their potential and personality according to their own choices.

Shift in Traditional Masculine Role Amid COVID-19: A Comprehensive Overview From Bangladesh

Gender has been an essential category of analysis that has been culturally and historically embedded in society since the 90s century (Scott, 1986). Gender is not a set of defined traits of masculine and feminine roles;instead, it is connected to social, economic, and psychological aspects. This research intends to examine the changing pattern of conventional conservative masculinity amid the COVID-19 epidemic,which instigates male dominance and supremacy and prescribes an fundamental and objective manner of men's roles. Covid-19, a worldwide pandemic, brought immense health as well as socioeconomic crisis for both men and women.As men and women experience the catastrophes differently,a gendered dimension of assessing their condition due to such a pandemic is necessary. Consequently, this paper aims to explore men's miscellaneous experiences, including their socioeconomic crisis, struggle, and coping mechanisms in that outbreak period. Connell's theory of hegemonic masculinity, Talcott Parsons' functionalist theory, and Judith Lorber'sgender role theory were used to assess findings and to comprehend traditional masculinity. According to findings, men face a massive change in their way of living due to the pandemic, which brought both positive changes in their behavior as well as creating an extra burden to bear socioeconomic turmoil. However, men's involvement in family care work, participation in parenting, contribution to creating flexible conjugal relations, and agreement in the deterioration of precarious masculinity indicate a shifting prototype of traditional masculinity. Similarly, masculinity is not just a linear, homogenous, or rigid construction; it has multiple overlapping variables that evaluate the pandemic from a gendered dimension.

Negotiating Masculinity and Cultural Identity in Americanah: An Analysis of Hegemonic Norms in Nigerian Diaspora Literature

This article delves into the presentation of masculinity and cultural identity in diaspora literature, honing in on Chimamanda Ngozi Adichie's Americanah. The study seeks to understand how cultural expectations and power dynamics contribute to the construction of masculinity within Nigerian diasporic communities, utilizing Connell's theory of hegemonic masculinity. Furthermore, it seeks to examine the impact of cultural fusion on the development of masculinity and cultural identity in male main characters in the chosen novel and to investigate how the intersections of race, gender, and immigrant background converge to influence the formation of masculinity in Americanah. Through a thorough examination of the male characters, the research delves into their engagements with dominant norms while striving to establish their sense of self and connection. The primary discoveries underscore the complex interplay among race, gender, and the immigrant background in moulding not only personal but also communal identities. The investigation pinpoints occurrences of defiance and rebellion against the prevailing masculine norms, while also exploring the potential for cultural amalgamation to redefine conventional ideas of masculinity. This scholarly inquiry enriches the comprehension of the intricate dynamics surrounding masculinity and cultural identification, providing valuable perspectives on the nuances of diasporic encounters and their influence on identity formation within diasporic literary works. In addition, this learned analysis creates opportunities for more inquiries into the relationships among sex, ethnicity, and individuality in contemporary literature, ultimately propelling the awareness of different plots within migrant communities.

Comedy and Masculine Hegemony: Adapting Masculinities in Humorous Children’s Fiction

AbstractSince the early 2000s, there has been increasing scholarly focus on the representations of masculinities in children’s literature. In part, this is due to the growing field of critical studies in men and masculinities coupled with wider public concern about boys’ development and education. This paper contributes to this work by analysing constructions of masculinity in four popular humorous series for children: Diary of a Wimpy Kid (2007–2022), The Treehouse books (2011–2023), The Bad Guys (2015–2023), and Planet Omar (2019–2023). Understanding genre as a reciprocal dynamic, the analysis demonstrates how these texts both intercede and shape the social and national milieu in which they are produced. As our understanding of acceptable masculine behaviours has adapted, so too has there been a shift in both the represented masculine dynamics and role of comedy in humorous junior fiction for boys. While some early series attempt to invert the hierarchical ordering of boys to validate alternative masculinities, the farcical genre conventions rest on limited models of masculinity, and frequently reaffirm the very tropes and behaviours that they seek to redress. In contrast, later series attempt to expand the repertoire of qualities that are acceptable for boys and men, challenging patterns of masculine hegemony, thereby revisioning what it means to be male. While humorous texts for young people may engage young male readers, the operation of humour and its relationship to masculinities is political, and can operate in either reductive or expansive ways.

Masculinity and Homosociality in Western Cinema: Taking Close (2022) as a Case Study

Masculinity and homosociality in Western cinema undergo continuous evolution, transitioning from the construction of traditional ideals to contemporary, more diverse expressions, thereby presenting challenges and deconstructions. To contribute to the theorization of masculinity and homosociality in Western films, this study examines Lukas Dhont's Close to analyze how masculinity and homosociality are represented and negotiated to reproduce gender structures and heteronormative ideologies, and offer implications for future film presentations. Employing textual and formal analyses, along with relevant theories of masculinity and homosociality, this paper identifies different forms of masculinities embodied in hierarchical and horizontal homosociality. In doing so, this paper finds that homosociality provides space for some masculinities to assert and solidify their dominance while relegating others to subordinated or marginalized positions. The dynamic shifts in masculinity also correspondingly affect homosocial dynamics. Further exploration is warranted in presenting and constructing positive narratives surrounding non-hegemonic masculinity and horizontal homosociality, so that a diverse, anti-homophobic, and gender equality-supporting masculinity on screen may have the potential to achieve hegemony.