Experience In Thailand Research Articles

Implementing AI-driven Customer Relationship Management (CRM) systems: Enhancing customer experience in the retail industry of Thailand

This research explores the impact of AI-driven Customer Relationship Management (CRM) systems on enhancing customer experience in Thailand's retail industry. However, quantitative data analysis was conducted to focus on the 'how' of AI technologies, such as chatbots, predictive analytics, and personalized marketing, to improve customer satisfaction, retention, and sales conversion rates. It also denotes from the analysis of customer transaction data, CRM interaction logs, and sales performance metrics that there has been a very significant improvement in operational efficiency and customer loyalty. The findings have shown that chatbots reduce response time and increase first-contact resolution rates; predictive analytics improve customer retention with accurate identification of at-risk customers; and a 30% increase in sales conversion through personalized marketing. These findings present a significant positive relationship between AI-CRM implementation and improved business performance, showing just how important AI can be in driving customer engagement and operational success for retailers. This empirical research supports the idea that AI-powered CRM systems have become imperative for maintaining competitive advantage by retailers within an increasingly digital marketplace.

A photo-based analysis of the meaning of road cycling experiences in Thailand

ABSTRACT In Thailand, a region dominated by automobiles, there has been a growing movement to promote cycling tourism for regional development. For the future development of cycling tourism in Thailand, which is still in its early stages, it is crucial to clarify the current situation of road cyclists to assist with strategic marketing and infrastructure planning. Clarifying the cultural meanings of cycling, such as who cycles with what social meanings, is essential for policy development. This study investigates the meaning of cycling by exploring the experiences of road cyclists in Thailand through the eyes of the road cyclist. The study participants (n = 16) were selected from the road cycling group comprising serious leisure cyclists in Thailand who engage in cycling for fitness and recreational purposes. A volunteer employed photography data collection method, and an inductive thematic analysis were used. Through inductive analysis, eight themes emerged: identity, well-being, community, landscape, health, exploration, achievement and lifestyle. While these elements of the cycling experience are consistent with findings from research in other countries, this study highlights the culturally unique, socially constructed nature of cycling in Thailand. It underscored a unique series of management challenges.

Air pollutants and primary liver cancer mortality: a cohort study in crop-burning activities and forest fires area.

Northern Thailand experiences high levels of air pollution in the dry season due to agricultural waste burning and forest fires. Some air pollutants can enter the bloodstream, and the liver has the role of detoxifying these along with other harmful substances. In this study, we assessed the effects of long-term exposure to air pollutants on liver cancer mortality in this area. A cohort of 10,859 primary liver cancer patients diagnosed between 2003 and 2018 and followed up to the end of 2020 were included in the study. Extended time-varying covariates of the annually averaged pollutant concentrations updated each year were utilized. The associations between air pollutants and mortality risk were examined by using a Cox proportional hazard model. Metastatic cancer stage had the highest adjusted hazard ratio (aHR) of 3.57 (95% confidence interval (CI):3.23-3.95). Being male (aHR = 1.10; 95% CI: 1.04-1.15), over 60 years old (aHR = 1.16; 95% CI: 1.11-1.21), having a history of smoking (aHR = 1.16; 95%CI: 1.11-1.22), and being exposed to a time-updated local concentration of PM2.5 of 40 μg/m3 (aHR = 1.10; 95% CI: 1.05-1.15) increased the mortality risk. We found that air pollution is one of several detrimental factors on the mortality risk of liver cancer.

Impact of Time-interval and Frequency of Hospitalization Due to Fluid Overload on Survival in Peritoneal Dialysis: Thailand Experience.

Fluid overload (FO) is common and linked to high mortality in patients undergoing peritoneal dialysis (PD). This study evaluates the impact of the time interval and frequency of FO-related hospitalizations on mortality and patient survival rates in PD patients. Data from PD patients voluntarily registered in the Database of Peritoneal Dialysis in EXcel (DPEX) was reviewed. We included patients who started PD between January 2008 and December 2018, had a history of FO-related hospitalizations after starting PD, and were followed until December 2020 or death. We analyzed the time interval to the first FO-related hospitalization after starting PD, the number of such hospitalizations, and the cumulative FO-free time. Mortality and patient survival rates were calculated, and multiple Cox regression identified factors associated with mortality. Among 1,858 patients hospitalized due to FO, those hospitalized within 12 months of starting PD or with less than 12 months of cumulative FO-free time had high mortality rates of 38.8 and 40.3 per 100 patient-years, respectively. One-year survival rates were 70.1% for those with a time to first FO-related hospitalization within 12 months of starting PD and 68.7% for those with less than 12 months of cumulative FO-free time. Adjusted hazard ratios were 2.92 (2.31-3.69) for a cumulative FO-free time of less than 12 months, 1.53 (1.18-1.99) for a time to first FO-related hospitalization within 12 months, and 1.05 (1.03-1.07) per FO-related hospitalization. The time interval to the development of FO significantly impacts mortality in patients undergoing peritoneal dialysis.

Donor-derived infections-Insights from Singapore, Japan, and Thailand.

Solid organ transplantation (SOT) has expanded significantly in Asia over past few decades. Donor-derived infections (DDIs) remain a significant concern as they may adversely impact transplant outcomes. We aim to review the existing regulatory frameworks, screening protocols, and management practices for DDIs in Asia. We reached out to transplant infectious diseases experts in Asia to provide standardized data on annual SOT numbers, incidence of DDIs, regulatory frameworks, donor and recipient screening protocols, and DDI surveillance measures. We present the data from Singapore, Japan, and Thailand. Donor screening for HIV, hepatitis B, hepatitis C, and syphilis is mandatory in all countries. Additionally, Japan screens for HTLV-1 antibody due to its endemicity. We also reviewed the protocols for screening and prevention of endemic infections in Asia. Singapore is the only country implementing universal screening for all donors for dengue, Zika, and chikungunya via blood and urine RT-PCR. Strongyloidiasis screening is not routinely done, although some transplant centers empirically give ivermectin prophylaxis to organ recipients. Tuberculosis screening with a donor questionnaire and chest radiograph is common for deceased donors, and some centers do Interferon Gamma Release Assay test for living donors. We also found a significant gap in the surveillance and reporting of potential DDIs in Asia and the overall incidence of DDIs in Asia is unknown and likely underreported. The experiences of Singapore, Japan, and Thailand offer valuable insights into current practices and the unmet needs regarding a DDI registry and call for coordinated efforts to address this critical issue in the region.

Evaluation of WRF-Chem PM2.5 simulations in Thailand with different anthropogenic and biomass-burning emissions

Thailand experiences severe air quality issues, predominantly due to PM2.5 pollution that surpasses WHO guidelines. The main sources are attributed to energy production, industrial activities, vehicular emissions, agricultural burning, and transboundary transport of pollutants. Understanding the transport and transformation of these pollutants is necessary for addressing air quality issues. The Weather Research and Forecasting Model coupled with Chemistry (WRF-Chem) provides information about meteorology, chemical reactions, and transport of trace gases and aerosols. The accuracy of WRF-Chem simulations greatly depends on the choice of anthropogenic and biomass burning emissions inventories. This study provides a detailed evaluation of these inventories to model PM2.5 concentrations in Thailand during both haze and off-haze seasons in 2019. We evaluated WRF-Chem using four anthropogenic emission inventories—CAMS-GLOB-ANT, ECLIPSE, HTAP, and REAS—and four biomass burning emissions inventories—FINN1.5, FINN2.5 MOD, FINN2.5 MODVAR, and QFED—using data from ground-based air quality stations, MODIS AOD, and MOPITT CO satellite data. Our findings suggest CAMS-GLOB-ANT performs optimally for North Thailand, while HTAP and REAS are more effective in Eastern Thailand. For biomass burning, FINN1.5 shows superior performance. The study also highlights the challenge in capturing PM2.5 diurnal variability, particularly due to inaccuracies in simulating the planetary boundary layer height during nighttime in complex terrains. Moreover, our analysis exhibits moderate model performances during the off-haze season while using global and regional anthropogenic emissions in Thailand, emphasizing the need for improving anthropogenic inventories for reliable air quality prediction. For biomass burning emissions, updating emission factors to reflect Thailand's specific vegetation types is recommended to improve WRF-Chem's representation of PM2.5 levels.

Long-term survival outcome of childhood acute myeloid leukemia: a 43-year experience in Thailand, a resource-limited country

Although there have been advances in treating pediatric patients with acute myeloid leukemia (AML) in developed countries, outcomes in low- to middle-income countries remain poor. The goal of this study was to investigate the outcomes in children with AML who were treated at a tertiary care center in Thailand. We divided the study into 4 research periods based on the chemotherapy protocols employed. The 5-year probabilities of event-free survival (pEFS) rates for periods 1–4 were 19.0%, 20.6%, 17.4%, and 37.3% (p value = 0.32), while the 5-year probabilities of overall survival (pOS) rates were 19.0%, 24.7%, 18.7%, and 42.5% (p value = 0.18), respectively. The multivariable model indicated an improvement in 5-year pOS between periods 1 and 4 (p value = 0.04). Age, white blood cell count, and study period were significant predictors of survival outcomes. The pOS of AML patients improved over time, increasing from 19.0% to 42.5%.

The enhancive effect of the 2014-2016 El Niño-induced drought on the control of soil-transmitted helminthiases without anthelmintics: A longitudinal study.

Soil-transmitted helminthiases (STHs) are common in tropical and subtropical regions. Southern Thailand experiences an extended rainy season, leading to persistently moist soil. This condition supports the life cycle of STHs, hindering effective control due to reinfection and low drug efficacy. We implemented a novel STH control strategy during the dry season aimed at decreasing reinfection rates without enhancing sanitation or hygiene practices. However, there were unexpected, prolonged droughts linked to El Niño events from 2014 to 2016. Additionally, we assessed the effects of these drought conditions on further control measures without the use of anthelmintics. A longitudinal study was conducted from 2012 to 2016. Stool samples collected from 299 participants were analyzed using the Kato-Katz and agar plate culture methods. Participants who tested positive for STHs received a single 400 mg dose of albendazole. The efficacy of the treatment was evaluated three weeks later. To confirm the control measures were implemented during the dry season, we monitored the number of rainy days following albendazole treatment for 52 days, of which 38 were without rain. Follow-up stool examinations were carried out in 2013 and 2016, with no additional doses of albendazole administered. Rainfall and rainy day data, which served as indicators of unexpected droughts due to El Niño, were collected from the nearest local meteorological stations. Before the drought, there was a decrease in STH prevalence in 2013-except for trichuriasis-attributable to the dry season control efforts. Despite these efforts, STH prevalence remained high. Remarkably, in 2016, following the drought period, the prevalence of trichuriasis, which had not changed previously, spontaneously declined without further albendazole treatment compared to 2013. Furthermore, the prevalence of strongyloidiasis remained unchanged likely due to its low susceptibility to drought conditions, as it can reproduce within hosts. Conversely, the prevalence of other STHs consistently declined. The drought and possible improvements in sanitation and hygiene practices contributed to this decrease by reducing rates of reinfection and new infection and by increasing the natural cure rate. Additionally, some participants infected with hookworms or Trichuris who were not cured by albendazole experienced natural remission. Control measures implemented during the dry season, combined with a 14-month-long drought induced by the El Niño event of 2014-2016, and some improvements in sanitation and hygiene practices, contributed to a decrease in both the prevalence and intensity of STHs, except for S. stercoralis. Over time, S. stercoralis is likely to become the predominant species among the STHs.

Wellness tourism experience and destination brand love

ABSTRACT This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally, it confirmed that barriers and destination familiarity play a vital role in shaping tourists’ responses and strengthening their affinity towards the destination brand. The results highlight tourists’ focus on comprehensive experiences rather than external dynamics like weather. This study suggests collaboration among stakeholders to enrich the overall travel experience and prioritize the emotional wellbeing of tourists.

Unveiling Development Gaps

The research from 1991 to 2021 compares human development progress in Indonesia and Thailand while analyzing factors influencing their Human Development Index (HDI). The study uncovers significant disparities by employing independent difference tests and Autoregressive Distributed Lag. Indonesia exhibits rapid economic growth yet faces health and educational inequalities. Thailand boasts a higher average HDI (0.70) than Indonesia's (0.63), signaling pronounced developmental gaps. ARDL analysis identifies distinct factors shaping HDI in each nation. Long-term impacts in Indonesia stem from increased life expectancy and education, while Thailand benefits from GDP and investment. Short-term effects reveal Indonesia's positive response to previous GDP changes, while Thailand experiences initial negativity but long-term positivity. Policy recommendations stress Indonesia's need to enhance investment, economic growth, health access, and education quality to narrow the HDI gap. Equitable wealth distribution and heightened investments in health and education are pivotal for achieving inclusive and sustainable human development.

Interactive Response Systems (IRS) in online English classes: Voices of foreign university teachers in Thailand

Technological advances have introduced English instructors to various ways of delivering successful online classes. Using an Interactive Response System (IRS) as a supporting tool is one of them. This qualitative study investigates the perceptions of foreign English language teachers in Thai universities regarding the use of IRS in online classes. The study involved 10 non-native English university teachers, 7 females and 3 males, aged 27 to 35, with 3 to 6 years of teaching experience in Thailand. They are affiliated with three different Thai universities. Data were gathered through multiple online interviews and observations via Zoom or Google Meet, tailored to each participant’s convenience. The data analysis was conducted using a robust content analysis approach. The findings of this study showed that educators integrated IRS tools to boost engagement, benefiting both students and instructors. Additionally, peer influence encouraged IRS adoption and enhanced teaching methods. IRS tools served various roles, ranging from assessment to promoting motivation and enhancing comprehension. The advantages of IRS tools included increased interactivity, competition, and engagement. They aided in monitoring student attentiveness and comprehension while fostering independent learning. Challenges such as unequal internet access, device limitations, technology literacy, fees, workload, and language barriers existed, along with concerns about potential cheating during IRS activities.

Building integrated primary health care: the role of the government in China and Thailand

ABSTRACT While the importance of primary health care (PHC) as a foundation for a strong healthcare system is widely accepted, the policies needed to achieve it remain deeply controversial. Some proponents call for a greater role for market and user choice in expanding and strengthening PHC, whereas others recommend a greater role for the government in directing its development. The objective of this paper is to assess these arguments by comparing the experience of China and Thailand in strengthening PHC. We find that tight government steering of the healthcare system in Thailand has produced better integration and eventually outcomes than the more decentralized and competitive system in China. The Chinese government’s massive administrative and fiscal efforts to strengthen PHC have been undermined by systemic barriers in the wider health system, notably fee-for-service and out-of-pocket financing that distort the incentives of healthcare providers. A key conclusion to emerge from the analysis is that central stewardship and steering accompanied by appropriate incentives to promote integration are critical to building effective primary health care.

The Moderating Role of Reader Characteristics on E-Book Reading Intention in Thailand: A Multigroup Analysis

Purpose: This investigation explores the moderating role of reader characteristics in shaping individuals' intentions to engage in e-book reading in Thailand. Theoretical Framework: Drawing upon a diverse sample of readers in Thailand, this analysis employs advanced statistical techniques to assess the moderating effects of reader characteristics, including sex, age, education level, income, and devices used to read e-books. Design/methodology/approach: Utilizing a quantitative approach, the study analyzes responses from 701 Thai people who have engaged with a minimum of five e-books to understand the moderating role of reader characteristics on e-book reading intention in Thailand. Findings: The results from the structural equation model analysis showed that several factors in the proposed model had a significant influence on intention to read e-books. These factors include trust, diversity of e-book options, social norms, and resource usage. Practical implications: The results that come from this investigation contribute to the growing body of literature on digital reading behavior and offer practical implications for stakeholders in the publishing sector and government organizations that promote reading. By comprehending how reader characteristics moderate the factors influencing e-book reading intentions, tailored strategies can be developed to promote digital literacy and enhance the adoption of e-books in the Thai market. As the global landscape of reading continues to evolve, this research offers a precious viewpoint to explore the intricate interplay between individual characteristics and the digital reading experience in Thailand. Originality/value: Limited research has examined the moderating influence of reader characteristics on the intention to read e-books. Therefore, this study seeks to address this gap in the existing literature by conducting a multigroup analysis in the context of Thailand.

Administration Consultancy Administrations, a Survival Methodology for Little and Medium Undertakings (SMEs): The Thailand Involvement

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A Comparison of the Macroeconomic Systems in China and Thailand under Impossible Triangle Theory

Amidst the 1997 Asian financial crisis, the contrasting experiences of China and Thailand shed light on the pivotal role played by capital controls in economic resilience. This study aims to employ a mixed-method approach, combining qualitative and quantitative methods, as well as comparative analysis, to delve deeper into the dynamics at play. The central argument posited here revolves around China's effective employment of capital controls, which facilitated the preservation of a fixed exchange rate regime and the seamless execution of an expansionary monetary policy. These measures shielded China from the adverse repercussions of the financial crisis. In contrast, Thailand's excessive capital liberalization and unwavering commitment to a fixed exchange rate system stripped the country of its ability to independently manage monetary policy. Consequently, Thailand suffered devastating consequences in the wake of the crisis.

Toward the anthropology of general education: a Thailand experience

Toward the anthropology of general education: a Thailand experience

A cross-country comparison of Malaysia, Thailand and Indonesia golf tourism experience: a perceptual experience of Malaysian golfers

PurposeThis scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.Design/methodology/approachQualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.FindingsThe findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.Originality/valueThe study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.

A Research Study to Identify the Post-Pandemic Key Success Factor (KSF) of Hoteliers in Bangkok

The insurgence of the COVID-19 pandemic led to the dramatic decline of the hospitality business operation, with over 74% decline in revenue amidst global hotel owners. As of 2021, 20% of the hotels in Thailand experience severe effects of COVID-19 pandemic, and 55% reporting moderately severe effects. Highlighting this challenge, this report attempts to address the research problem by exploring and identifying the KSFs that hoteliers in Bangkok should emphasize on to improve their competitiveness and business performance. An exploratory-qualitative approach is employed in this paper, with the data collected from 4 senior executives and managers of hotels in Bangkok, Thailand. A thematic analysis is approached. The findings of the study indicated that, the key success factors in the post-COVID-19 environment includes (i) health and safety, (ii) technology and digitization, (iii) operation and management, (iv) sustainability and CSR, and (v) guest experience and engagement. Compared to the KSFs prior to the pandemic, new factors are associated with contactless technology, healthscreening for guests and staffs, social distancing measures, food-safety and hygiene, crisis management, and health and wellness offerings as dominant factors to achieve competitive advantage in the field.

Augmented Reality Technology Adoption in Tourism Using Structural Equation Model

Purpose: Less attention has been given to the barriers that prevent consumers from using augmented reality in tourism (ART). Therefore, this research objective to propose a model that examines a study adopting innovativeness (i.e., service innovation and technology innovation) to use ART as the mediating role of attitude and word of mouth (WOM) in Thailand’s tourism industry. Theoretical framework: To identify individual characteristics that influence the use of augmented reality in tourism (ART), despite the technology's growing popularity in the country. We propose a conceptual model derived from studies on innovativeness, attitude, WOM and intention to use (ART). Design/Methodology/Approach: A total of 551 responses were considered for research analyses. Both confirmatory and exploratory factor analyses (CFA and EFA) were employed during the preliminary stages of the development of the measurement model. The significant impact that innovativeness has on ART in Thailand was subsequently identified through the use of the structural equation modeling (SEM). Findings: The findings of this study provide the tourism sector with recommendations for developing facilities that allow tourists to utilize ART. This study also lays the groundwork for future research, as the use of augmented reality (AR) has become an increasingly valuable tool for travelers. Furthermore, ART developers can use the outcomes of this research to design and implement this service effectively and promote user adoption. Research, practical & social implications: This study has outlined the primary indicators that encourage travelers to utilize AR-based applications. Travelers engage in a more dynamic and enhanced tourism activities if ART is utilized in a way that enhances their enjoyment of the city and stimulates their desire to explore new places. This study demonstrated that utilitarian motivation has the greatest effect on travelers’ attitudes toward AR applications. Originality/Value: To create a digital tourism experience in Thailand. This relatively new technology is a unique application that goes beyond the use of mobile devices to access relevant ART applications. It also has the potential to function as an AI tour guide that helps consumers save money without sacrificing the quality of their travel experience.

The Activities of Local Development Investment Funds in several Countries and Lessons Learned for Vietnam

This paper presents a comprehensive set of recommendations tailored for Vietnam's approach to Development Investment Funds (DIFs) by drawing insights from the experiences of China, India, Colombia, Tunisia, Thailand, and Malaysia. The study underscores the need for a flexible approach to DIF models, highlighting the gradual evolution of models in well-established markets that are customized to specific development conditions and legal systems. This adaptability fosters competition, accommodates diverse investment products, and aligns with the dynamic financial market trends shaped by liberalization and globalization. Overall, this paper provides a comprehensive roadmap for Vietnam to strategically implement and manage DIFs, drawing upon a rich tapestry of international experiences to ensure effective, adaptive, and successful DIF operations in the local context.a