A hillshade is a visualization technique that represents three-dimensional terrain in a two-dimensional plane by illumination mapping. The digital relief shading promotes the visualization of the terrain efficiently using DEM data. However, compared with manual shading, the digital algorithm-based method still has a gap in the visual effect of illumination strategy and terrain generalization. The typical landform characteristics and micro-geomorphic properties usually are destroyed. The reason is that the complexity of illumination rules is hard to summarize for different terrain phenomena. In this study, namely the data-driven artificial intelligent method, an alternative strategy based on generative adversarial networks (GANs) is proposed rather than the rule-based method. The DEM and the terrain skeleton lines are input to the model and part of the manual relief shading of Swisstopo is used for the training samples. Through the GAN training and learning, the manual skill imbedded in the hillshade is discovered in the generation model. The results show that the proposed model performs better than the digital relief shading on various landforms in aesthetic visualization and geo-scientific representation. Compared to other models, including other convolution neural network (CNN) based methods, terrain structure is maintained more significantly through the proposed model.