The tensile properties of plain concrete are very important for the concrete structural design, and the complete tensile stress-strain curve is essential for creating accurate and reliable designs, especially when considering special load cases such as earthquakes and impacts. To study the complete tensile stress-deformation response of plain concrete, the direct tension tests were conducted on a novel thermal tensile testing machine (TTTM), which was reformed from a hydraulic universal testing machine (UTM). Acoustic emission (AE) technology was applied to monitor the damage process of plain concrete in tests. The TTTM was powered by the thermal expansion of loading columns, and had a stiffness similar to the specimen, thus eliminating the potential AE noises in the UTM, and simulating the rapid fracture process in real concrete structures. A static-dynamic acquisition system was established to obtain the complete tensile stress-strain curves, of which the data before and at the fracture moment were respectively acquired by the static acquisition system and the dynamic acquisition system. The AE technology is a useful approach to analyze the damage process of concrete, and makes it feasible to determine the damage state and the fracture location of the specimen in real time.