Thomas Doherty. Cold War, Cool Medium: Television, McCarthyism, and American Culture. Columbia University Press, 2OO3. 3O5 pages; $27.95. Exchange of Ideas The premise for Thomas Doherty's thoughtful and nuanced study, Cold War, Cool Medium, is that there is a simple, black and white myth about television's role in 1950's anti-Communism. According to legend, television facilitated Senator Joseph R. McCarthy's rise to prominence, nourished the blacklisting of writers and actors, and contributed to the abortion of free speech. Only after the 188-hour spectacle of the Army-McCarthy hearings and the senator's losing confrontation with army counsel, Joseph N. Welch, did TV turn against the Communist-hunter. According to Doherty, who teaches American and Film Studies at Brandeis University and has authored several books on the visual media, the actuality of 195Os television was far more complex than the myth. he makes a convincing case. To begin with, TV was not a flattering format for McCarthy. he tended to come over as harsh and sharp, when, as Marshall McLuhan noted, television, the cool medium, favored more mellow personalities. The model politician as TV performer was Dwight D. Eisenhower, whose laid-back approach fit perfectly. Before the Nixon-Kennedy debates, Ike had a successful television style. Further, we wrongly envisage early television programming as one-dimensional. The box allowed McCarthy and his ilk to make their points, but gave a proportionate amount of time to their opponents, who used the live talk shows characteristic of the era to hit at Red-bating excesses. Before the Army-McCarthy hearings, the senator had been weakened severely by such journalists as Edward R. MUITOW, who attacked McCarthy on his show, see It Now. McCarthy's filmed rejoinder was inferior to Mu rrow's technically and intellectually. Television was not friendly to bullies. When Reed Harris, a state department official being badgered by McCarthy responded that he resented the senator's attempt to publicly wring his neck, the brutal image stuck in the popular mind. More successful on television were figures whose anti-Communism took a subtler form. Thus, urbane Catholic Bishop Fulton J. Sheen, on, Life Is Worth Living (1952-1957), made a modulated case against Communism. Doherty's point, in short, is that early television was more multifaceted than supposed and that, rather than hurting the quality of public debate, it encouraged the exchange of ideas. It helped the burgeoning civil rights movement, partly by unmasking in justices, and by exposing to the camera lens racial stereotypes that could not stand visual scrutiny. …
Read full abstract