Telecom Subscribers Research Articles

Online Payment Choice, Customer Trust and Accessibility of E-Commerce in Somalia

Electronic payment refers to the use of electronic means of cash and related transactions, usually involving the use of computer networks such as the Internet and digital preserved value systems. Many countries in sub-Saharan Africa lack statistical information on the current state of the e-commerce market. Besides, a lack of trust in service providers also hinders the development of e-commerce. As such, this paper aims to examine e-commerce payment choice among e-commerce users and to determine the relationship between the factors to assess e-commerce payment and the accessibility of e-commerce in Somalia. The research method used is quantitative with a survey design. The questionnaire was distributed to 384 respondents, who are Hormuud Telecom subscribers residing in Somalia's capital, Mogadishu. The findings indicated that there is a positive relationship between online payment choice and accessibility of e-commerce, as well as a positive relationship between customer trust and accessibility of e-commerce. In conclusion, this study suggests that electronic payment can replace the paper payment method and customer trust plays an important role in e-commerce accessibility in Somalia.

Fair Balance Between Property Rights of Copyright Holders and Fundamental Rights of Telecom Subscribers to Privacy

Scanbox Entertainment A/S

A Systematic Review on Improving Health Literacy in Rural Africa Using Mobile Serious Games.

Driven by an increase in the availability of cheap low-cost mobile phones and a jump in the number of telecom subscribers, the African gaming world is booming. Most importantly, it has opened an opportunity for rural communities to have an almost identical mobile phone experience than people living in urban areas. It has also opened an opportunity to leverage this high penetration of mobile devices to design mobile-based applications such as mobile serious games. The latter assists individuals living in these communities to modify, change or shape their behaviors and attitudes desirably. This paper reviews mobile serious games in healthcare education, especially those intended to improve health literacy in rural Africa. The challenges and issues encountered in the design and use of persuasive mobile games as a tool can promote behavior change among people living in the rural African communities.

Analysing the brand resonance amongst telecom subscribers in Nagpur City

Analysing the brand resonance amongst telecom subscribers in Nagpur City

Analysing the brand resonance amongst telecom subscribers in Nagpur City

Analysing the brand resonance amongst telecom subscribers in Nagpur City

A LITERATURE STUDY OF IMPACT OF THE COVID-19 PANDEMIC ON THE INDIAN CONSUMER BEHAVIOUR OF TOWARDS SOCIAL MEDIA

India is one of the most populous country in the world. In last few years, it has shown unprecedented development in its digital infrastructure. India has the second-largest telecom subscribers and the 3rd largest Internet users in the world. India is known to be a young nation with a 65% population below the age of 35. In 2020, the average age of an Indian is 29 years, people are more techno-savvy and use Internet more. The Covid-19 pandemic has increased social media usage in India. This research studied the impact of the Covid-19 pandemic on Indian consumer behaviour towards social media. The basic objective was to study the change in behaviour of people towards social media pre and post the start of the pandemic. The literature review was done to understand this change. It was evident from the study that people have started using social media more after the pandemic was started. It was used to gather information about the products, compare the products, understand the review of products, and finally purchase the product. The study also found out about the social media platforms that are more popular in India. It was also observed from the study that people will continue to use social media even afterlife will come to normal post-pandemic.

A File Encoding Using A Combination of Advanced Encryption Standard, Cipher Block Chaining and Stream Cipher In Telkom Region 4 Semarang

The increase in significant advances in information technology greatly provides comfort and convenience in managing data. This convenience is what makes people who are not responsible for using it as a crime such as hacking, cracking, phishing, and so on. In Telkom Region 4 Semarang, there is a container where there are important company data such as customer data. Customer data is very important and the contents of the data must be kept confidential. The company has experienced significant losses due to information leakage due to negligence in the last 5 years. For this reason, data security is necessary so that data is safe and is not misused. This study applies the Advance Encryption Standard algorithm - Cipher Block Chaining (AES-CBC) and Stream cipher in order to secure data so as to reduce the risk of data theft by telecom subscribers. Based on the average avalanche effect value of AES-CBC and a stream cipher of 49.34%, this shows that the AES-CBC and Stream Cipher encrypted files are difficult to crack so that data confidentiality is well maintained.

Network-aware credit scoring system for telecom subscribers using machine learning and network analysis

PurposeA good decision support system for credit scoring enables telecom operators to measure the subscribers' creditworthiness in a fine-grained manner. This paper aims to propose a robust credit scoring system by leveraging latent information embedded in the telecom subscriber relation network based on multi-source data sources, including telecom inner data, online app usage, and offline consumption footprint.Design/methodology/approachRooting from network science, the relation network model and singular value decomposition are integrated to infer different subscriber subgroups. Employing the results of network inference, the paper proposed a network-aware credit scoring system to predict the continuous credit scores by implementing several state-of-art techniques, i.e. multivariate linear regression, random forest regression, support vector regression, multilayer perceptron, and a deep learning algorithm. The authors use a data set consisting of 926 users of a Chinese major telecom operator within one month of 2018 to verify the proposed approach.FindingsThe distribution of telecom subscriber relation network follows a power-law function instead of the Gaussian function previously thought. This network-aware inference divides the subscriber population into a connected subgroup and a discrete subgroup. Besides, the findings demonstrate that the network-aware decision support system achieves better and more accurate prediction performance. In particular, the results show that our approach considering stochastic equivalence reveals that the forecasting error of the connected-subgroup model is significantly reduced by 7.89–25.64% as compared to the benchmark. Deep learning performs the best which might indicate that a non-linear relationship exists between telecom subscribers' credit scores and their multi-channel behaviours.Originality/valueThis paper contributes to the existing literature on business intelligence analytics and continuous credit scoring by incorporating latent information of the relation network and external information from multi-source data (e.g. online app usage and offline consumption footprint). Also, the authors have proposed a power-law distribution-based network-aware decision support system to reinforce the prediction performance of individual telecom subscribers' credit scoring for the telecom marketing domain.

An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

Abstract This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions were correlated to and significantly predicted customer retention. The study concluded that improvement of all the four dimensions of brand equity is indispensably vital to customer retention in the mobile telecom industry. The study recommended that telecom operator that is desirous of sustaining high brand notch in the marketplace should intensify their effort to improve on all the four dimensions of brand equity to enhance subscribers’ retention. Findings of this study fill important gaps and contribute to the body of literature related to brand equity dimensions and customer retention from customers’ perspective.

Promotional Mix and Customer Patronage: A Study of Telecom Subscribers in Lagos and Ogun States, Nigeria.

Promotional Mix and Customer Patronage: A Study of Telecom Subscribers in Lagos and Ogun States, Nigeria.

Retention of Andhra Telecom Circle GSM Mobile Subscribers

Telecommunication has always been part of societal development in the last half century and continues to march toward innovative technologies and better living. The wireless subscriber base is growing at a rapid pace. All operations and communication across the world are being enabled by GSM mobile communication. Web services too involve the need to use GSM mobile communication for authentication and processing. The Andhra Telecom circle (which includes Telangana as well) is significant because of major industries and services sector, the best example being Information Technology services. This paper endeavours to assess the level of retention by telecom service providers. Structural Equation Modelling reveals the causal relations based on primary data collected from 1159 telecom subscribers.

Subscriber Loyalty and Advocacy Measurement using Structural Equation Modelling: The Sharjah (U.A.E.) Telecommunication Scenario

The United Arab Emirates (UAE) has magically mushroomed into an entity that the world is fascinated about given that it surfaced from a geographical region dominated by deserts and sand dunes. It has now become an important player especially in the political and economic scenario with advanced technology and jaw dropping infrastructure. Countries are liberalising the economy and service providers operate across the globe. Telecom in UAE has witnessed fast-paced changes and the current duopoly structure is perhaps at the verge of change.The current telecom operators, with government having major stake in them, are Etisalat and Du. Etisalat had the upper hand and monopoly until the beginning of 2006. The scenario has changed since then with the entry of Du and more reforms are expected around the corner. Communication is the essence of life and mobile telecommunication is a necessary technological tool for personal and business transactions.The main enabler of a digital era is telecommunication that facilitates the nations to co-exist and makes the world feel smaller. Loyalty and advocacy are critical for telecom operators especially in an era when number portability is a reality. 534respondents at Sharjah were surveyed and the major antecedents and their impact on telecom subscriber loyalty and advocacy intentions are documented.

Identifying the Critical Success Factors of Telecom Switching Barriers Using the AHP

Switching barriers help telecom service providers create intangible restriction before telecom subscribers preventing them from switching to other service providers. This study aims at ranking the switching barriers to identify critical success factors of telecom service providers to retain customers and attain a competitive advantage in the market. The analytical hierarchy process (AHP) is used as a tool to rank the identified switching barriers. The literature review helped in identifying eight crucial switching barriers which were ranked using the AHP method. A pair-wise comparison is made to obtain opinions from 32 experts and consultants in the field of telecom service provider industry to conduct AHP analysis. The AHP is analysed by pair-wise comparisons generated from expert opinions. The research findings helped in understanding the different priorities and corresponding weights of switching barriers which were eventually ranked based on the weights. This study enables the telecom service providers to adopt suitable strategies based on the ranking. This will help telecom service providers retain customers and thereby gain a competitive advantage.

Development of an empirical framework of customer loyalty in the mobile telecommunications sector

ABSTRACT India has the world’s second largest telecom network, surpassed only by China. In the year 2015–16, India crossed the milestone of one billion telecom subscribers. India’s total telecom subscription stands at 1209.96 million as on August 2017. The telecom sector in India is expected to witness a huge growth in the coming future. The Indian telecom sector is characterized by intense competition as a consequence of low switching costs and price sensitivity among customers. This is what makes the study of ‘Customer Loyalty’ very important as it guides the various stakeholders and help formulate effective customer retention strategies. The present study is based on developing a holistic model of ‘Customer Loyalty’ using the data collected from 770 prepaid telecom subscribers from Delhi and Haryana telecom circles in India. The Structural Equation Modelling technique with the aid of Analysis of Moment Structures (AMOS) statistical package is used for the purpose. The comparative impact of each of the drivers of customer loyalty is computed utilizing the standardized regression weights taken from the path model. Net Promoter Scores (NPS) of all the concerned telecom operators are calculated in order to compare customer loyalty amongst them. The study produces various findings and crucial insights that hold vital implication to the various stakeholders concerned.

A Study on Customer Experience and its Relationship with Repurchase Intention among Telecom Subscribers in Coimbatore District

A Study on Customer Experience and its Relationship with Repurchase Intention among Telecom Subscribers in Coimbatore District

Improving Grid Power Availability in Rural Telecom Exchanges

India has seen a huge surge in the telecom sector with total rural telecom subscribers doubling from 200.81 million to 404.16 million between 2010 and 2015. Therefore, telecom exchanges are built throughout the country to support this development. With severe electric power shortages in rural India, it poses a challenge to power these exchanges. It is observed that power supply in rural areas is not always available in three phase and can sometimes be available in two or single phase depending on fault in the three-phase system. Currently, used power plants in telecom exchanges are not designed to adapt to these variable input phase conditions. In this paper, a method is proposed to modify the currently used power plants such that they easily adapt to variable input phase conditions. This will lead to the utmost utilization of grid power and save valuable diesel fuel used in back-up diesel generators. The proposed method is designed and verified to have reasonable input power quality as per international standards. A quantitative estimation of diesel savings is also presented to estimate the percentage of diesel savings as a function of power outage.

Efficient identity matching using static pruning q-gram indexing approach

Information overload is a growing problem for information management and analytics in many organizations. Identity matching techniques are used to manage and resolve millions of identity records in diverse domains such as health care information, telecom subscribers, insurance holders, law offenders, and the census. In this paper, we propose an identity matching technique that is efficient for large datasets without compromising matching effectiveness. Our experimental results provide strong evidence that our proposed identity matching technique outperforms the adaptive detection identity matching technique in terms of efficiency and effectiveness, reducing the number of required comparisons by almost 98% and the completion time by 97%, with promising scalability results. Furthermore, our proposed technique achieves better matching results than the most trusted pairwise identity matching approach.

Traffic Network and Optimization a Future Subscriber's Mobile Telecom Operator in Train

In this work, we studied the behavior and mobility of telecom subscribers into a train for now and predict a future telecom movement subscriber and have a perfect resources data signal of an operator mobile telecom, we used a deterministic and a probabilistic method. the train in our model example travels through a cellular network and passed into four zones (Z1, Z2, Z3 and Z4), each one is characterized by: topography, numbers of the cellular network, types of network (GSM, GPRS, UMTS ...), numbers of subscribers, types of subscribers(staffs, students, workers and others), numbers of operators (Operator 1, Operator 2 and Operator 3). We have studied statistics in deterministic and probabilistic vision of traffic telecom; the model used is approach to vehicular traffic model.

Determinants of Customer Loyalty among Mobile Telecom Subscribers in the Brong Ahafo Region of Ghana

The purpose of this study is to investigate the determinants of brand equity among mobile telecom users in Brong Ahafo Region of Ghana. Mobile telecommunication providers have a great role in strengthening the economy and encouraging the efficiency among a large number of subscribers across the country. The success of any business depends on the strength of their brands, which attracts new and existing customers for continuous growth. In Ghana, there are six mobile telecom providers operating in the market (Vodafone, Airtel, MTN, Tigo, Glo, & Expresso). Primary data was obtained through a questionnaire and residents of Sunyani Municipality were targeted for the study. 200 questionnaires were self-administered by the researchers to the subscribers of all the mobile telecom providers and 194 questionnaires were returned. The questionnaires were analysed using SPSS 16 and pearson correlation was used to establish the relationship between the dependent and independent variables. The results identified call rate/quality, network coverage and sales promotion as having significant positive relationship to customer loyalty. In addition, brand image and prompt customer service were seen to have a less effect on customer loyalty.

The value of telecom subscribers and customer relationship management

Purpose – In new business trends, gaining customers' satisfaction has a high order in the agenda of the organizations' objectives. The purpose of this paper is to investigate the customers' value in relation to customer relationship management (CRM).Design/methodology/approach – This research was a cross‐sectional survey. The population was comprised of the entire mobile subscribers of Khorasan‐e‐Razavi Telecom Company in the first half of 2009.Findings – Customer satisfaction is one of the most influential variables affecting brand loyalty. An enhancement in the perceived concrete and abstract drawbacks of the purchased product under study (mobile) has not discouraged loyalty or satisfaction.Originality/value – This article uses Wang's analysis model for the mobile industry in an Islamic Country.