Technology Acceptance Model Approach Research Articles

A Study on the Impact of Grassroots Party Building on Rural Credit Willingness in Shaanxi: A Technology Acceptance Model Approach

A Study on the Impact of Grassroots Party Building on Rural Credit Willingness in Shaanxi: A Technology Acceptance Model Approach

E-Zakat in the digital era: A study on the determinants of usage intention based on UTAUT and TAM

This study aims to analyze the factors that influence the intention to use the E-Zakat service with the UTAUT (Unified Theory of Acceptance and Use of Technology) and TAM (Technology Acceptance Model) approach. This research also analyzes the acceptance and use of technology towards an individual's interest in using the E-Zakat service. This study uses a quantitative method with the SmartPLS version 3 analysis tool. The data used is primary data by distributing questionnaires to 100 sample respondents. The results showed that there is a significant influence between the acceptance and use of technology on an individual's interest in using the E-Zakat service.

Leveraging TikTok for active learning in management education: An extended technology acceptance model approach

This study investigates the role of TikTok, a prominent short-form video platform, in facilitating active learning intention within management education. Employing an extended Technology Acceptance Model (TAM), the research examines how perceived ease of use, usefulness, playfulness, interactivity, immersion, and virtual reward enhance students' active learning intention. Data collected from 414 students majoring in international business across two universities in China reveal that perceived ease of use and usefulness significantly influence interactivity, while virtual rewards impact immersion and playfulness, further influencing students' active learning intention. The study developed a new scale to measure active learning intention in TikTok usage, rigorously validating its reliability and validity through pre-testing and statistical analyses. Furthermore, the research uncovers the moderating role of novelty experience in the relationship between these factors and active learning intention. The findings offer significant implications for integrating emerging technologies like TikTok into management education, highlighting the need for pedagogical strategies that leverage the unique features of social media platforms for creating and sharing short videos to enhance student engagement and learning outcomes. By providing empirical evidence and a discussion of the practical implications, this research contributes to advancing the understanding of digital pedagogies in management education and encourages exploring innovative teaching methods to promote management learning in the digital era.

Antecedents of Muslim Students’ Adoption of Mobile Banking: An Extended TAM and UTAUT Approach

Purpose – This study aims to determine the factors that affect the intention of Muslim students to adopt mobile banking (m-banking) services at Islamic banks. Methodology – This study included a sample of 336 Muslim students employed by Islamic banks as respondents. The model incorporates 11 constructs: perceived risk (PR), perceived trust (PT), habit (HA), compatibility (CO), perceived usefulness (PU), perceived ease of use (PEU), effort expectancy (EE), performance expectancy (PE), facilitating conditions (FC), social influence (SI), and intention to adopt m-banking (IN). It is a combination of the unified theory of acceptance and use of technology (UTAUT) and the technology acceptance model (TAM). Findings – Muslim students’ intention to adopt mobile banking was positively influenced by perceived usefulness, performance expectancy, and facilitating conditions. Nevertheless, the intention of Muslim students to adopt mobile banking remains unaffected by factors such as perceived ease of use, effort expectancy, or social influence. Perceived ease of use and perceived trust affect perceived usefulness, while perceived risk, perceived risk, habit, and compatibility affect perceived ease of use. Originality – This study employs the TAM-UTAUT model, which consists of 11 components, to determine the intention of Muslim students towards using mobile banking.

Improving employee performance with technology acceptance model approach

Improving employee performance with technology acceptance model approach

The Effectiveness of e-Recruitment Adoption: A TAM Approach Examining User Perspectives

E-recruitment and its effective implementation is necessary for organizations that focus to channelize hiring, reduce costs, and attract a diverse talent pool in the present era. It is vital to understand and analyse the adoption of e-recruitment websites by job-seekers in India by focusing on factors like perceived usefulness, perceived enjoyment, and perceived ease of use. The main goal of this study is to establish the relationship between these antecedents and the user acceptance of e-recruitment in the Indian context. This cross-sectional study with descriptive research design used purposive sampling. The responses on pre-tested research instrument was collected from 612 respondents that validated the degree of relationship among the chosen factors. Perceived ease of use and pleasure positively correlated with perceived usefulness. Perceived usefulness positively impacts e-recruitment website usage. This research examined job-seekers’ acceptance of online recruiting using the Technology Acceptance Model (TAM). This study is beneficial for Human Resource (HR) recruiters, research scholars, HR professionals, job seekers, manpower consultants, and those who use technology to recruit employees. The study found that perceived enjoyment and perceived usefulness of the technology were two major drivers of job-seekers attitude towards adoption of e- recruitment websites in India at (p<0.001). The research would assist decision-makers understand recruiting website adoption antecedents. The widespread adoption of this technology will help in economizing for both firms and job-seekers, apart from knowing the job-seekers behavioural intent to adopt internet recruitment websites.

Factors Influencing Sharia Digital Banking Utilization by Millennial Generation in Indonesia

This study aims to analyze factors influencing sharia digital banking utilization by using modified Technology Acceptance Model (TAM) approach. The data in this study were collected through questionnaires distributed online. The sample used in this study was 125 millennial respondents who used Jago Syariah Bank and Aladin Syariah Bank. In this study, the data is analyzed by using structural equation model analysis with the SmartPLS 3.2.9 analysis tool. The results showed that perceived ease of use, self-efficacy, and consumer innovativeness positively and significantly affect sharia digital banking utilization. However, there are some variables that have no significant effect, which are, perceived usefulness and subjective norms.

Acceptance Analysis of Electronic Application Ready for Marriage and Pregnancy (Elsimil) Based on the Technology Acceptance Model (Tam) Approach

Purpose: The Elsimil application is an intervention effort to prevent stunting by conducting health screening which is followed up with assistance for marriage and pregnancy readiness to prospective brides. The Elsimil application review rating on the Play Store / App Store on February 01, 2023, which is 3.2, is still low and there are many user complaints related to difficulties in registering, operating the application and frequent system problems. The purpose of this study was to analyze the acceptance of the Elsimil application using the Technology Acceptance Model approach. Metod: This study uses analytical quantitative research with a cross sectional approach. Primary data obtained from a closed questionnaire, which explores the perceived ease, perceived usefulness, user attitude, and interest in using the Elsimil application. The number of samples was 33 Catin, then the data obtained was analyzed using the Partial Least Square (PLS) method using smartPLS software. Results and Discussion: Based on the results of the analysis, it shows that there is a significant effect of perceived convenience on perceived usefulness (p- value 0.045), effect of perceived convenience on user attitudes (p-value 0.000), effect of perceived usefulness on user attitudes (p-value 0.029), influence between user attitudes on interest (p-value 0.000). and influence between perceived usefulness on interest in using (p-value 0.132) in using the Elsimil application. In conclusion, of the five hypotheses proposed, four of them have a significant effect and one has no significant effect on the use of the Elsimil application.

The Influence of Perceived Ease of Use and Perceived Usefulness on The Intention to Use BSI Mobile (Among Grocery Traders in Tanah Abang Market with Attitude Toward Using as An Intervening Variable)

This study uses the Technology Acceptance Model (TAM) approach to examine the factors that influence how wholesalers in Tanah Abang Market perceive their interest in using BSI Mobile. These factors include perceived usefulness, ease of use, and attitude towards use. This research was conducted by sending questionnaires to wholesalers in Pasar Tanah Abang, Jakarta. A simple random sampling method was used to determine the sample size in this study. The questionnaire was sent to 109 food vendors in Tanah Abang Market who qualified as samples and analyzed with SPSS (Statistical Package for Social Sciences). The results showed that: (1) perceived usefulness has a significant influence on interest in using BSI Mobile, with a significance level of 0.038; (2) perception has a significant influence on interest in using BSI Mobile, with a significance level of 0.000; (3) perceived ease of use has a significant influence on interest in using BSI Mobile, with a significance level of 0.000; and (4) attitude towards use has a significant influence on interest in using BSI Mobile.

A Conceptual Development of Digital Trade Adoption among Manufacturing Companies in China: A Technology Acceptance Model Approach

The proliferation of digital technologies has brought about transformative changes in various sectors, including manufacturing. In the context of China, a prominent manufacturing hub, the adoption of digital trade practices has emerged as a critical determinant of competitiveness and sustainability for manufacturing companies. This paper proposes a conceptual framework for understanding the factors influencing the adoption of digital trade among manufacturing firms in China, employing the Technology Acceptance Model (TAM) as a theoretical lens. Drawing upon extant literature and empirical insights, this conceptual paper identifies key constructs within the TAM framework, such as perceived usefulness, perceived ease of use, attitude toward digital trade, and behavioral intention, and adapts them to the specific context of digital trade adoption in the Chinese manufacturing sector. It explores how factors such as organizational readiness, technological infrastructure, government policies, and cultural factors influence the perceived usefulness and ease of use of digital trade platforms among manufacturing companies in China. Moreover, this paper extends the traditional TAM model by incorporating additional constructs such as trust in technology, perceived risk, and organizational innovativeness, which are deemed essential in understanding the complexities of digital trade adoption in a rapidly evolving technological landscape. It underscores the significance of trust-building mechanisms, risk mitigation strategies, and organizational culture in facilitating the successful implementation of digital trade initiatives within manufacturing enterprises in China. The proposed conceptual framework contributes to both theoretical and practical understandings of digital trade adoption by elucidating the interplay between technological factors, organizational dynamics, and contextual influences within the Chinese manufacturing context. By offering insights into the determinants of digital trade adoption and the mechanisms for enhancing acceptance and utilization of digital trade platforms, this paper aims to inform policymakers, industry practitioners, and scholars engaged in the promotion and facilitation of digital transformation within the manufacturing sector in China and beyond.

Facilitating the Influence on Adopting E-Wallets: an Extended Technology Acceptance Model (TAM) Approach

Facilitating the Influence on Adopting E-Wallets: an Extended Technology Acceptance Model (TAM) Approach

Exploring the Impact of Attitudes, Behavior, and Perceptions on Millennials' Adoption of QRIS Payment Systems

In this study, we investigate the influence of attitudes, behavior, and perceptions on the adoption of Quick Response Code Indonesian Standard (QRIS) payment systems among millennials, utilizing the Mobile Technology Acceptance Model (MTAM) approach. The sample consists of 100 respondents, and we apply both Structural Equation Modeling (SEM) and MTAM to study about the relationships among the variables. The key findings are as follows: Positive attitudes towards QRIS significantly correlate with high behavioral intention, underscoring the pivotal role of attitudes in fostering adoption. Payment behavior has a significant effect on the perceived ease of use, highlighting the conduct of behavior in shaping perceptions of usability. Moreover, behavior also significantly influences the perceived usefulness, affirming the linkage between usage behavior and perceptions of benefit. Perceived ease of use positively correlates with attitudes, indicating that ease of use perceptions influence attitudes. Nevertheless, there is no significant support for the relationships between perceived security and attitudes, as well as between perceived usefulness and attitudes. These findings hold crucial implications for payment system providers and marketers in devising marketing strategies tailored to the preferences and expectations of millennials, while considering the aspects unveiled by the mobile technology acceptance model. Understanding the influences of attitudes, behavior, and perceptions on the adoption of modern payment systems becomes essential to meet user needs and integrate this technology into daily life effectively.

Analysis of The Acceptance Level Of Digital Wallet Users in Digitally Parking Payment Using The Technology Acceptance Model Approach

This study aims to identify the factors that affect users' acceptability of using an e-wallet to pay for parking. We used a cross-sectional quantitative approach to carry out this study. We distributed questionnaires and conducted surveys to gather data. This study's population includes anybody who pays with a mobile wallet and utilizes parking services. One hundred people made up the study's sample. Using SmartPLS, we performed statistical data analysis that involved hypothesis testing, inner and outer model analysis, and examination of the data. It's evident from the hypothesis results that using e-wallets to pay for parking makes consumers feel more productive. Users' perception of the usefulness of utilizing e-wallets to pay for parking is indicated by their approval of the PU3 indication. However, because security rejects their goal of using e-wallets, users do not feel secure when using them. Perceived utility and subjective norms are the main determinants of e-wallet acceptance as a payment method; design comes in second. The hypothesis that most influences this research is the relationship between perceived ease of use and perceived usefulness, with perceived ease of use being influenced by design.

Analysis of User Acceptance Towards The Implementation of Information Systems in Financial Institutions Using Technology Readiness and Acceptance Model Approach

This research aims to measure the influence of user acceptance and readiness on implementing information systems. Researchers conducted this research using a quantitative approach. Researchers collected samples using a multi-stage purposive sampling strategy. There were one hundred participants in the study's sample. This study used two data collection methods: unstructured interviews were conducted to gather supporting data for the research, and questionnaires were distributed to get primary data. Inferential statistical analysis was performed in this study utilizing the PLS-SEM approach with SmartPLS. At this point, two analyses, the measurement model analysis, and the structural model analysis, must be completed. These findings indicate that sentiments of optimism and inventiveness positively impact opinions about the advantages and usability of information systems. This factor encourages users' interest in accepting or continuing to use the information system so that it will have a good influence on its implementation. On the other hand, user discomfort in using information systems tends to negatively influence assessments of the benefits and ease of use of information systems. User discomfort in using information systems hinders users' interest in using the information system, which impedes implementing the information system. The insecurity factor did not influence the assessment of the benefits and ease of use of information systems. These findings have several differences from previous research.

Analysing consumer online purchase intention in domestic appliance sector : A technology acceptance model approach - An empirical study

In today’s digital era, consumers are increasingly inclined towards purchasing goods online, recognizing the convenience and benefits it offers. However, when it comes to buying domestic appliances online, there still exist concerns related to risk and trust. This study aimed to assess factors influencing consumers’ on-line purchase intention in the domestic appliance sector by employing an extended Technology Acceptance Model (TAM). Primary data was gathered from 212 respondents who have prior experience with online purchases. Exploratory factor analysis using SPSS 25 and regression analysis using Structural Equation Modelling (SEM) were employed to identify key determinants to establish relationships with consumers purchase intention. The factor analysis revealed four significant factors: trust (22.12%), risk (18.04%), perceived ease (16.08%), and perceived usefulness (14.23%), together accounting for 70.47% of the variance. Path analysis using SEM further demonstrated that trust (β = 0.51, p = 0.00) and risk (β = 0.35, p = 0.00) significantly influence consumers’ online purchase intention. By understanding these determinants, practitioners and online sellers of goods can unlock the full potential of online shopping in the domestic appliance sector.

FACTORS AFFECTING THE ACCEPTANCE OF ELECTRONIC WALLET OVO IN INDONESIA

OVO is an electronic wallet that has been issued by PT. International Visionet. It can be used to accommodate various needs related to mobile and cashless payments. The number of these applications is quite large and shows significant growth since the first user launch in Indonesia. The purpose of this study was to determine the factors that affect the acceptance of electronic wallet OVO in Indonesia with the Technology Acceptance Model approach. Analysis Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to test the hypothesis. Results reveal that factors influencing the intention to use OVO are perceived usefulness, perceived convenience, trust, user attitude, and risk. Risk factors can reduce trust and correlate with the intention to use. Whereas user intention can increase the actual use of electronic wallets OVO. The practical implication of the research is that the trust factor could increase the intention to use an OVO electronic wallet. Therefore companies need to increase public trust in OVO. The risk could reduce trust but that was not the main factor influencing public trust in OVO electronic wallets. Perceived ease of use provided the greatest influence on the perceived usefulness of an OVO electronic wallet. Companies need to consider trust, convenience, perceived benefits, and risks to increase OVO acceptance in the community.

THE USAGE OF ONE SINGLE SYSTEM (OSS) WITH CLOUD COMPUTING BASED IN ACADEMIC SERVICE: A TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH

Digitalization is important for our life, and higher education is no exception. The process of submitting letters that are still manual needs to be changed to something practical and easy. That is a digital-based letter submission through a website. Therefore, our research aims to develop One Single System (OSS) based on Web Cloud Computing to improve the performance of management study program services with the Technology Acceptance Model (TAM) approach. This is done to support the accreditation process that is periodically carried out by the study program. This research uses quantitative methods with a descriptive approach. Our respondents are active students of the Management Study Program at UIN Maulana Malik Ibrahim Malang. For data analysis, we used structural equation model analysis to test the constructs we used (perceived security, perceived usefulness, perceived of use, intention to use actual usage). The results of our research show that the perceived security, effect of perceived usefulness, perceived ease of use on intention to use in ACCESS users and intention to use on acceptance of ACCESS. The existence of the system makes it safe, faster and easier to use, so that many students intend to use and accept the existence of our system, ACCESS.

Analysis of the Use of Distance Learning Technology in Universities in the Riau Islands Province with the Technology Acceptance Model (TAM)

The problem that is the focus of the research is the use of distance learning technology at universities in the Riau Islands Province using the Technology Acceptance Model approach. This research aims to analyze user perceptions on ease of use, usability, usage behavior, and use of distance learning technology. This research aims to determine user perceptions of distance learning technology in universities in the Riau Islands Province. Apart from that, this research also aims to evaluate the influence of the ease of use perspective, usability perspective, and usage behavior on the use of distance learning technology. The research results show that research respondents, who are academics and staff at universities in the Riau Islands Province, have a high perception of distance learning technology. From the test results, it was found that there was no significant influence between the ease of se perspective and the usability perspective on the use of distance learning technology. However, usage behavior has a significant influence on the use of distance learning technology. Apart from that, these three variables together have an influence of 69.70% on the use of distance learning technology.

THE INFLUENCE OF ACCOUNTING INFORMATION SYSTEM IMPLEMENTATION ON PERFORMANCE WITH TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH IN PUBLIC SERVICE AGENCIES OF JAMBI PROVINCE

The financial accounting system of the Public Service Agency (BLU) is created to provide detailed information about BLU's financial situation, its capacity to obtain economic resources, expenses incurred, sources and use of funds, and compliance with regulatory standards. This research examines the impact of implementing an accounting information system on performance using the Technology Acceptance Model (TAM) approach at a Public Service Agency in Jambi Province. Employing a survey method through online questionnaires, the study focuses on variables such as perceived usefulness, perceived ease of use, and performance. The participants include 237 users of the Accounting Information System at BLU in Jambi Province, with 233 questionnaires returned and processed. The analytical tool used is SMART PLS. The results indicate that perceived ease of use, perceived usefulness, and acceptance of the Accounting Information System significantly affect its adoption, while perceived ease of use does not significantly impact performance. Perception of usefulness significantly influences performance. Individual performance achievement is linked to task completion with the support of information systems. While perception of ease of use can directly affect performance, it can also have an indirect impact through acceptance of the Accounting Information System as a mediator.

Analysis and Identification of Non-Impact Factors on Smart City Readiness Using Technology Acceptance Analysis: A Case Study in Kampar District, Indonesia

Most countries start to implement Smart Cities as an innovation for urban strategy. However, not all Smart Cities implementations worked and were implemented well, because the community still not ready for the implementation of Smart City. The aim of this research is to investigate community readiness and finding low impact factors for implementing smart cities based on 5 factors, namely AU, PEOU, ATU, BIU, and PU. This research was using a qualitative study with the Technology Acceptance Model approach (TAM) to investigate the relationship between 5 factors. Based on the results of data distribution, there are 2 clusters, namely people who know about public service applications and people who are not aware of any public service applications. Furthermore, there are 3 tests conducted in this research namely T-test, F-test and Coefficient Determination Test to determine the impact and influence of the relationship between each factor. However, from the results of the t-test it was found that there were 2 relationships that had no impact because the t-count was negative and the 2 relationships between these factors were between PU - AU and AU - PU.