Technology Acceptance Factors Research Articles

FinTech Services Adoption in Greece: The Roles of Trust, Government Support, and Technology Acceptance Factors

Financial technology or FinTech is a term that has arisen in recent years; it refers to innovative technologies designed to enhance and automate the provision and utilization of financial services. Its solutions aim to simplify conventional financial procedures, boost automation, lower expenses, and deliver personalized and user-friendly experiences for both businesses and consumers. But this question remains: what drives users to adopt such services and how are they perceived by the general public? In our study, a quantitative non-experimental correlational methodology in the form of an online survey was utilized to study the Greek citizens’ behavioral intentions regarding the utilization of FinTech services. Based on the answers of 348 respondents, structural equation modeling was performed to evaluate the theoretical model, which included technology acceptance factors. Unlike conventional models that primarily relate user acceptance to adoption, our research goes beyond these models by expanding on the TAM model via an exploration of the role of trust and the influence of government support on user trust and perceived effort and an examination of how these, in turn, impact the FinTech services adoption. In our context, government support refers to the regulatory frameworks, policies, and endorsements provided by governmental bodies. The results indicated that all the aspects of this study related to trust and user acceptance (effort expectancy and performance expectancy) revealed a significant and positive relationship with FinTech services adoption and can be predictive factors of citizens’ future intentions to use FinTech services. This study also verified that trust in FinTech services mediates the relationship between government support and FinTech services adoption. We place emphasis on the intricate yet complex decision-making process in technology adoption, particularly in the field of FinTech, by exploring the intertwined relationships of trust, government support, and technology acceptance factors; the findings offer valuable insights for policymakers and industry practitioners.

Harmonizing with machines: A quantitative exploration of ai coverage in german music magazines

In the zeitgeist of the 21st century, artificial intelligence (AI) has emerged as a focal point of discussions across various domains, from its applications in everyday life to its implications in creative fields. Music culture and the music industry have not remained untouched. This empirical study examines the portrayal of AI in German music-focused print magazines between 2016 and 2022, a period marked by significant advancements in AI, including its foray into artistic creation. Through a quantitative content analysis of 10,344 articles from prominent music publications, a mere 0.67% were found to engage with the topic of AI. The data reveals a noticeable uptick in such articles from 2019 onward. This study elucidates the multifaceted perceptions and evaluations of AI with the help of framing theory and the technology acceptance model. The findings indicate a predominantly neutral stance, with variations across different magazines. Most magazines treat AI as a noteworthy topic, but not a central one. Thus, only a few articles address technology acceptance or relevant factors pertaining to it. Based on these findings, this article examines the implications for musicians and experts in the music media sector, along with future research approaches.

Transformasi Kewirausahaan dalam Era QRIS: Dinamika dan Solusi Sistem Pembayaran Nirkontan dari Perspektif Pedagang

The objectives of this study are to examine how technology acceptance factors (perceived ease of use, perceived usefulness, perceived security, subjective norms, and perceived compatibility) influence the intention of business owners/managers to adopt QRIS. Convenience sampling method was used for this survey. Data from 160 respondents were collected through a structured questionnaire measured with a Likert scale ranging from 1-7. An online-based web survey was utilized to reach the target respondents. Data were processed with SmartPLS and statistically tested with Structural Equation Modeling (SEM). The results indicate that perceived usefulness is the most important predictor of the intention to use QRIS. Additionally, a reasonably good predictive performance of the model is found. This research contributes to a more holistic understanding of the adoption of QRIS payment systems and provides insights that companies/merchant can leverage through the use of this payment technology. Significant implications for the development and refinement of QRIS. Developing a research model regarding subjective norms, perceived compatibility, perceived security, perceived ease of use, and perceived usefulness, including their roles in using QRIS. Helps explain the direct and indirect relationships in QRIS usage.

Augmented Reality in Manufacturing: Exploring Workers’ Perceptions of Barriers

Augmented reality (AR) integrates virtual information realistically into a user's field of view. While research and industry forecasts agree that it will take several years for AR to be developed into a mass market technology, companies have already started rolling it out as an enterprise tool. By providing their workers virtual work-related information into the field of view, companies expect higher levels of efficiency. While some studies have tackled the positive aspects of AR, very little is known about potential barriers to AR in manufacturing. In this article, we constitute the first attempt to close this research gap by drawing on technology resistance research, incorporating findings from pilot studies, and analyzing data received from 263 manufacturing workers. As a result, it complements the extant literature by identifying multiple barriers to AR adoption on the worker level, assessing the magnitude of these barriers across different groups of workers, and identifying their relationships with technology resistance and acceptance factors. The findings extend technology resistance research, contribute to AR user research, and provide multiple recommendations for AR managers.

Perceived Technology Acceptance and Software Engineering Factors Towards Intention to Use Web-based Health Information Service (WBHIS)

The article investigates the intentional use of a Web-based Health Information Service (WBHIS) through multi-factors influencing the use of a national, MyHEALTH Portal (MHP). The study utilised an online web-survey incorporates three interrelated aspects of investigation; acceptance influence, socio-cognitive, and software engineering factors (user interface and data quality), to investigate deeper on Malaysian health consumers’ intent to adopt the portal. Findings have shown health consumers’ intention to use MHP is positively influenced by the positive behavioural attitude of health consumers’ towards the portal. The study also supported the significant role played by software engineering factors; user interface design and data quality towards health consumers’ attitude of the portal. The results would assist Malaysia Health Education Division in gaining better insights into the design of a well-accepted WBHIS where specifically, the findings would improve the presence and functions of the MHP. This effort is evidently significant in helping the country to reach the 11th Malaysia Plan through its strategy to encourage health awareness and healthy lifestyle activities among its citizens.

Barriers to the adoption of Islamic banking: a bibliometric analysis

Purpose The adoption of Islamic banking (AIB) among customers has remained in the limelight due to its significance in the strategic marketing of Islamic banking (IB) services. Although researchers have devoted a significant effort to investigating the drivers of AIB, little is known about the exclusive barriers hampering AIB. Accordingly, this paper aims to examine the underlying barriers to the adoption of Islamic banking (BAIB) and categorize them into different research clusters using bibliometric analysis. Design/methodology/approach The data was collected from 132 articles published in Scopus database between 2007 and 2022 and analyzed using VOSviewer to explore BAIB. Findings The findings clustered the barriers to AIB into three groups, namely, efficiency of IB products and services (service quality, Shariah compliance level, availability of services), behavioral (knowledge and awareness, religiosity, trust and intention) and personal attributes (innovativeness, understanding of mobile/internet banking and technology acceptance) factors of Islamic bank customers. Research limitations/implications The sample size of this study is relatively small, as the data was imported from Scopus database only to perform Bibliometric analysis. Future studies may use larger sample size by retrieving data from other databases such as Web of Science and PubMed to develop better research clusters of BAIB. Practical implications The dynamic business environment and unprecedented changes in consumer behavior require managers creating suitable conditions to foster adoption of their services and capture a better market share. Originality/value Following the findings of this research, future research avenues are identified for strategic embeddedness and global development of IB by overcoming BAIB.

Acceptance of Solar Technology by Enterprises in the Mekong Delta Region, Vietnam

Objective: This study aims to demonstrate the influencing factors of solar technology acceptance by enterprises in the Mekong Delta, Vietnam. Method: The research data were collected using the quota sampling method, with a sample size of 292 active businesses in the Mekong Delta: Can Tho City (80 enterprises), Long An Province (77 enterprises), Tien Giang Province (68 enterprises), and Kien Giang Province (67 enterprises). The collected data will be processed using SPSS and AMOS software. The quantitative analyses employed to test the research hypotheses include a reliability test by Cronbach's alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Results: The study has identified five factors that positively influence the intention to use solar technology by businesses, including effort expectancy, performance expectancy, social influence, hedonic motivation, and facilitating conditions. Additionally, the study has shown the significant and decisive impact of intention to use on the behavior of using solar technology. Conclusions: The research findings further validate the suitability of the UTAUT in the field of renewable energy technology. The research results will provide important scientific materials for business managers in the solar energy field and researchers studying the acceptance of solar energy technology.

Investigating the Mediating Effect of Behavioural Intention to Use in the Relationships between Technology Acceptance Factors and Usage of Online Food Delivery Applications in Sarawak

Investigating the Mediating Effect of Behavioural Intention to Use in the Relationships between Technology Acceptance Factors and Usage of Online Food Delivery Applications in Sarawak

Investigating the Relationship between Technology Acceptance Factors and Behavioural Intention to Use of Online Food Delivery Applications in Sarawak

Investigating the Relationship between Technology Acceptance Factors and Behavioural Intention to Use of Online Food Delivery Applications in Sarawak

Factors affecting consumers buying decision behavior via online media

At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access the internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, at this time, e-commerce is the main sales channel to reach consumers. Especially doing e-commerce through applications because of the ease of use. It has a variety of payment systems, including a product management system and delivery to the destination with payment, which facilitates consumers' convenience and gives them more confidence in the system of ordering products through online applications. The purpose of this research is to study the personal factors of consumers buying fashion clothes via Instagram, personal factors related to consumer behaviour, and online promotion strategies related to consumer behaviour. Including factors in the marketing mix and factors in technology acceptance, namely product factors, price distribution channels, marketing promotion, and technology acceptance security, reliability, and personalised service. That affects the decision to buy products via Instagram for the benefit of selling products online.

Driver Perceptions of V2V and V2I for Autonomous Vehicles: A Study of Technology Acceptance Factors

Driver Perceptions of V2V and V2I for Autonomous Vehicles: A Study of Technology Acceptance Factors

Exploring teachers’ technology acceptance during COVID-19 pandemic: A systematic review (2020-2022)

<span lang="EN-US">The emergence of novel coronavirus disease 2019 (COVID-19) caused teachers shifting from conventional mode to emergency remote teaching with technology use. Nevertheless, review of technology acceptance level of teachers towards technology is limited, despite its significance in sustaining education during the pandemic. This study aimed to explore teachers’ technology acceptance level and factors affecting their intentions of accepting technology in the COVID-19 pandemic. With the adherence of preferred reporting items for systematic review and meta-analyses (PRISMA) 2020 statement and list of inclusion and exclusion criteria, 22 articles which were published from 2020 to present and related to the research focus had been identified from Scopus and Web of Science databases. The findings depicted that most teachers hold high acceptance level towards using technology to deliver lessons during the COVID-19. There were five key factors affecting teachers’ intentions in accepting technology, namely: i) Perceived usefulness; ii) Perceived ease-of-use; iii) Attitude; iv) Social influence; and v) Facilitating conditions. This study has provided insight to stakeholders on teachers’ technology acceptance during the pandemic. Future studies are recommended to conduct systematic reviews on technology acceptance from students’ perspective by identifying published papers from more databases such as ERIC and Google Scholar.</span>

Factors Affecting Food Purchasing Decisions Via Facebook Live

This independent research study investigated the factors that influence food purchasing decisions via Facebook Live. The objectives were to study purchasing behavior, purchasing decision process, marketing factors of food businesses, and consumers' technology acceptance when making food purchasing decisions via Facebook Live. The sample group consisted of 400 people who purchased food by watching Facebook Live. Descriptive statistical analysis, including percentage, frequency distribution, mean, standard deviation, Pearson's Correlation Coefficient, and Multiple Linear Regression Analysis, was used to create an equation model for predicting food purchasing decisions via Facebook Live The results showed that the majority of the sample group were females aged between 26 and 35 years old who graduated with a bachelor's degree or equivalent, worked as employees, had an average monthly income of around 10,000–20,000 baht, and chose to purchase snacks. Influencers had the most significant influence on their purchasing decisions, and they usually purchased food via Facebook Live once a month, typically between 18.01 and 24.00 hours. They made their decisions based on store promotions, and they preferred to pay using money transfer via E-banking. They accessed Facebook Live to purchase food from their residence. In terms of marketing factors, the sample group considered the variety of payment channels available to customers, and in terms of technology acceptance, the trustworthiness of the food sellers on Facebook Live, whether they had expertise and knowledge in their products, and their ability to explain things to viewers or buyers. The hypothesis testing using Pearson's Correlation Coefficient found that marketing mix and technology acceptance factors have a relationship with the decision to purchase food via Facebook Live at the significance level of 0.01. The result of the multiple regression analysis found that four independent variables, which were technology acceptance, process, price, and product, affected consumers' purchasing decisions via Facebook Live with statistical significance at the 0.05 level. An equation model for predicting food purchasing decisions via Facebook Live can be formulated as: Food Purchasing Decisions via Facebook Live (Y) = 0.529 + 0.097(Product) + 0.074(Price) + 0.141(Process) + 0.513(Technology Acceptance). The finding of this study has provided insight on the factors that influence food purchasing decisions through Facebook Live. Suggestions regarding marketing factors, for the marketing factor of process, entrepreneurs should take into account the diverse range of payment methods. At present, sellers mostly accept payment via mobile banking applications, cash, or pay-on-delivery. To create trust between entrepreneurs and consumers regarding the delivery of products upon receipt of payment, entrepreneurs should consider other payment methods, such as E-wallets, QR codes, Prompt Pay, credit or debit cards, and provide additional payment verification methods. And suggestions regarding technology acceptance, Prior to a live broadcast, entrepreneurs should conduct thorough research on their products. They should demonstrate their expertise and give information about their products in a clear and detailed manner to build confidence in consumers. This will enhance the sellers' image and earn the trust of consumers, thereby making it easier for them to make purchasing decisions.

Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

This study aims to examine the factors involved in the technological acceptance of e-commerce among young university students. The research is focused on the articulation between the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) by collecting secondary data and conducting a survey with 376 young university students, validated by using structural equations (SEM). The predominant factors and variables involved in the adoption of e-commerce by young university students in Medellín were identified. The results show that the attitude towards usage has a positive effect on usage intention because people consider a website to be useful and trust builds regarding usage intention, which will enable to make the transaction in an easier and safer way. In conclusion, perceived usefulness comes before attitude towards usage, and thus the main direct antecedent of the intention to use e-commerce is established.

A meta-analysis of trust in mobile banking: the moderating role of cultural dimensions

PurposeIn mobile banking (m-banking), knowing and understanding trust-related factors can enable bank managers to design suitable strategies for enhancing its overall uptake. Based on this premise, the present study assesses the relationship of trust in m-banking with technology acceptance and use factors, quality factors, risk factors and a personal factor as well as behavioral outcomes. The study further investigates the moderating influence of Hofstede’s cultural dimensions on these relationships.Design/methodology/approachThe present study synthesizes the outcomes of 63 quantitative studies on trust in m-banking by using the meta-analysis technique.FindingsThe study finds a significant relationship of trust in m-banking with technology acceptance and use factors, quality factors, risk factors, a personal factor and behavioral outcomes. Additionally, Hofstede’s cultural dimensions, namely power distance, individualism/collectivism, masculinity/femininity and uncertainty avoidance, significantly moderate the majority of the hypothesized relationships.Research limitations/implicationsBy reviewing the extant literature, this study provides a comprehensive framework that explains the antecedents and behavioral outcomes of trust in m-banking and determines how these relationships effectively vary across cultures.Practical implicationsThe study helps m-banking service providers to understand how trust in m-banking can be enhanced. The study also shows which factors are more impactful in a particular culture.Originality/valueThis is an original study that contributes to the m-banking marketing literature.

Technological readiness and its impact on mobile payment usage: A case study of go-pay

This research was conducted to analyze the factors that influence the use of mobile payment Go-Pay in Indonesia. The modeling of mobile payment usage behavior is a combination of technological readiness theory, technological acceptance theory, valence framework, and usage pattern theory. Data were collected using online questionnaires, which were analyzed using partial least squares-structural equation modeling (PLS-SEM) method. Data analysis of 1,225 respondents showed that technology readiness influenced significantly positively perceived usefulness, perceived ease of use, and significantly negatively influenced perceived cost and perceived risk. However, out of these four factors, only perceived risk and perceived usefulness that significantly affected the use intention. Furthermore, the results also show that facilitating conditions and use intention significantly and positively affected the usage rate of Go-Pay’s basic function, whereas the frequency of usage rate of innovative function of Go-Pay was influenced by facilitating conditions and the frequency of users in using the basic features (usage rate of basic function) of Go-Pay. The results imply that mobile payment companies looking to improve their services might consider optimizing their application to accommodate technology readiness and acceptance factors, as well focus on delivering basic functions well to drive future use of innovative functions.

A Study on the Factors of Technology Acceptance of the Reclaimed Land Non-Excavation Culvert Method

A Study on the Factors of Technology Acceptance of the Reclaimed Land Non-Excavation Culvert Method

An Application Study of the UTAUT Methodology for the Flipped Classroom Model Adoption by Applied Sciences and Technology Teachers

The teaching method of flipped classroom (FC), gives students the opportunity to participate actively during class, while the teacher’s role is supportive than intrusive. The application of FC improves teaching and learning process, especially in applied sciences and technology, as literature study reveals. The current study aims to investigate the application of Unified Theory of Acceptance and Use of Technology (UTAUT) methodology, by applied sciences and technology teachers, who combine FC to improve learning results and better meet their teaching goals. To this end, we apply quantitative research, exploit, and discuss our data findings. A total number of 65 high school teachers, around the area of Central Greece, in the region of Thessaly, took part in our research. Our data is analyzed via Structural Equation Models (SEMs)which belong to a family of multivariable statistical analysis that refer to linear correlations among quantitative mainly variables, with confirmatory role. The results of our study reveal that social influence is significant for the prediction of teachers’ intention (current of future) to apply flipped classroom model approach. Additionally, our study claims to support that flipped classroom model plays a crucial role in updating educational demands of the 21st century, especially in guaranteeing the use of technology tools in equally during teaching and learning process. Finally, this study may assist teachers to adjust and reinforce flipped classroom’s approach, by distinguishing the technology acceptance factors inside a contemporary classroom.

How do short videos influence users' tourism intention? A study of key factors.

Short videos play a key role in the process of tourism destination promotion, and attractive short videos can bring tourist flow and economic income growth to tourist attractions. Many tourist attractions in China have achieved remarkable success through short video promotion. The purpose of this study was to investigate the behavioral characteristics of short video users browsing short tourism videos and explore what factors of short video affected users' tourism intention. This study also compared which factors were most important in triggering users' tourism intention in marketing communication via short tourism videos in order to shed light on tourism destination strategy and facilitate adaptation to market development trends. This study developed a conceptual model by extending the stimulus-organism-response (SOR) model with technology acceptance factors (perceived usefulness, perceived ease of use) and short video factors (perceived enjoyment, perceived professionalism, perceived interactivity) to examine users' tourism intention. A convenience random sampling technique was used to distribute the questionnaire in Chinese city of Nanjing. Four hundred twenty-one respondents participated in the questionnaire, with 395 providing valid data. The results of the SEM analysis show that all posed hypotheses (Perceived professionalism - > Telepresence, Perceived interactivity - > Telepresence, Perceived enjoyment - > Telepresence, Perceived ease of use - > Telepresence, Perceived enjoyment - > Flow experience, Perceived ease of use - > Flow experience, Telepresence - > Flow experience, Telepresence - > Tourism intention, Flow experience - > Tourism intention) are confirmed except for (Perceived usefulness - > Tourism intention), which is not confirmed. The findings of this study will help fill the gap in previous research on the relationship between short video influencing factors and users' tourism intention, thus contributing to the academic research on emerging short videos and the endorsement of destinations promoted by technological innovation.

A meta-analysis of factors affecting acceptance of information technology in auditing

Technology advancements provide opportunities for auditors to use new tools in the audit process. This study presents a synthesis of technology-related auditing research to identify factors affecting the use of technology in auditing. We analyze 88 studies in identifying 21 factors relevant to technology acceptance in auditing based on country of origin (developed or developing), user type (external or internal), type of technology (traditional or advanced), firm size (Big 4 or non-Big 4), and publication time (before and after 2013). Our results show that the most important factors in accepting technology from an individual perspective are facilitator conditions, perceived usefulness, and understanding of ease of use. Technology acceptance factors relevant to an organizational perspective are cost-benefit technology, competitive pressure, company readiness, and matching technology-task. Results suggest that perceived usefulness and subjective norm are more important in developed countries and Big 4 audit firms, while auditors in developing countries and non-Big 4 audit firms are more influenced by perceived ease of use, facilitating conditions, and organizational factors. Adopting traditional technologies is also more influenced by understanding the ease of use, subjective norms, and top management support than advanced technologies. This study contributes to the literature by assessing technology acceptance factors in auditing and thus provides policy, practice, and research implications.