This article presents a comprehensive discourse analysis of the Marshall Plan’s administration, shedding light on a facet of history that has often been overlooked in favor of discussions on aid effectiveness and outcomes. Central to our inquiry is the hypothesis that the institutionalization of U.S. foreign aid, initiated with the Marshall Plan, played a critical role in its success and laid the foundation for future aid initiatives. By focusing on the administrative strategies and decision-making processes, the study offers novel insights into how these elements contributed to the Plan’s effectiveness and the overall evolution of U.S. foreign aid policy. The analysis draws on a variety of primary sources, including historical documents, speeches, and policy papers, to provide a detailed picture of the Plan’s implementation. In doing so, we unveil the complex dynamics and challenges of post-war recovery efforts and the strategic decisions that shaped them. The findings reveal the intricacies of the Marshall Plan’s administration and provide valuable lessons for contemporary policy discourse, particularly in the context of Ukraine’s ongoing recovery and its significance to Kyiv’s international partners. This study contributes to the existing body of literature by offering a nuanced understanding of the Marshall Plan’s legacy and its enduring impact on international development and foreign aid. It serves as a vital resource for policymakers, scholars, and practitioners engaged in shaping effective and sustainable foreign aid programs in the modern era. This study also examines the evolution of U.S. foreign aid from the mid-19th century technical missions to the modern era, highlighting key changes in aid administration and objectives. By tracing this evolution, it contextualizes the Marshall Plan within the broader narrative of U.S. international development policy. The role of the Truman administration in shaping the plan and its broader foreign policy implications, including containment of communism and promotion of democracy, are critically analyzed. This article thus fills a gap in the literature by offering a comprehensive view of the Marshall Plan’s administration and its lasting influence on U.S. foreign aid policy.