Technical Communication Professionals Research Articles

Cognition, Care, and Usability: Applying Cognitive Concepts to User Experience Design in Health and Medical Contexts

Meeting the needs of users requires an understanding of the contexts where they interact with materials. This entry presents an approach for integrating script theory into usability to develop medical materials individuals can use in the settings where they receive or perform healthcare activities. The entry introduces technical communication professionals to script theory and presents mechanisms for using script theory to research patient expectations of and presents usable materials for health and medical contexts.

Hard or Soft Sell? Understanding White Papers as Content Marketing

Background: Although some have noted that combining technical and marketing content is precarious, technical communication professionals are increasingly involved in content marketing, which includes the creation of white papers. Literature review: The little existing literature on white papers provides conflicting guidance about managing the combination of technical and marketing content. Both soft-sell and hard-sell marketing approaches have been recommended. One source of such inconsistent guidance may be the lack of agreement about definitions. Research on print advertisements has described hard and soft selling as multidimensional rather than binary aspects of persuasive appeals. Research question: Which dimensions of hard- and soft-sell appeals are predominant in white papers? Research methodology: To complete our descriptive study, we collected a corpus of documents labeled as white papers in TechRepublic, and then selected and trained three raters to complete a series of judgments about dimensions of persuasive appeals in the corpus. We aggregated those ratings, calculating the mean and standard deviation for the dimensions to describe their distribution across the corpus. Results/discussion: Overall, hard-sell dimensions were more prevalent than soft-sell dimensions. However, the soft-sell category of “implicitness” was also dominant. Conclusion: Our results demonstrate the value of treating hard and soft selling as multidimensional, complementary, and combinatory marketing appeals that allow, for example, a single white paper to be both “subjective” (soft sell), and “precise” (hard sell), or both “creative” (soft sell) and “informative” (hard sell).

Surviving Outsourcing and Offshoring

Major trends, such as outsourcing and offshoring, and field-specific factors, such as the advent of content management systems, have fundamentally changed technical communication in recent years. These changes have been widely discussed in the literature of the field, and this article traces their impact on technical communicators in Finland, a high-cost country where downturns in the export industry and the downsizing of major employers are currently coinciding. Through the framework of activity theory, the article looks at the historical changes in the industry as sources of tension and contradictions that need to be understood in order to support professionals in the industry. With the help of interview data, the authors explore the tensions experienced by technical communication professionals in the face of such changes. This analysis leads to the formulation of a hypothesis of historical contradictions currently at play in the field of technical communication. Developmental potentials stemming from these contradictions are outlined as potential ways forward for technical communicators who notice similar tensions in their own environments.

Negotiating Cultural Encounters

The book explores interpersonal challenges in a global marketplace. The authors illustrate the way cross-cultural interchange can really amplify these issues and make them even more complex to overcome. Another important message that emerged through the stories is that if people of different cultures are treated with respect and with a conscious effort to understand them, the outcome can be a rich blend of talents. Truly, the whole is equal to greater than the sum of its individual elements. The book is intended for all engineering and technical communication professionals. It should be of interest to those in an academic setting as well as individual readers interested in learning through the voices of the storytelling authors.

Different Approaches to Similar Challenges: An Analysis of the Occupational Cultures of the Disciplines of Technical Communication and Training Tutorial

Problem: Perhaps it is presumptuous of technical communicators to assume that, because some of their skills that might be employed in developing and delivering training materials, that those skills alone are qualifications to work in training, much less the source by which the processes of Training might be examined. Using data from one survey and one interview-based study of the work of Technical communication and Training groups, as well as participation on committees responsible for certification examinations for technical communicators and trainers, this tutorial analyzes differences in the occupational cultures of the two fields. Key concepts: The work differs: technical communicators produce content that explains how to perform tasks; trainers produce programs that develop skills that a third party can verify. To do so, technical communicators follow a process that emphasizes writing and production; trainers follow a process that emphasizes the analysis of intended goals and evaluation of whether those goals have been achieved. The guiding philosophy of Technical communication is usability; the guiding philosophy of Training is performance. Although both disciplines are rooted in cognitive psychology, the primary intellectual roots of Technical communication are in rhetoric and composition, while the primary intellectual roots are in education. The preferred research methods of Technical communication are critical; the preferred research methods of trainers are empirical qualitative and quantitative methods. Key lessons: As a result, Technical communication professionals and researchers who want to work in training should approach the field in a culturally appropriate way by (1) recognizing distinctions between a communication product and a training program, (2) recognizing distinctions in work processes, (3) recognizing distinctions in language, (4) recognizing differences in values, and (5) acknowledging that an academic discipline of training exists.

Developing Technical Communication Education for Chinese Industry Professionals: Preliminary Findings and Suggestions

Existing literature argues, in general terms, that China has a growing need for technical communication and technical communication education. Following up on these studies, this paper more closely examines China's needs for technical communication education. Based on interviews with industry professionals and reviews of their writing samples, this paper seeks to find out who among the industry professionals in China needs technical communication, what their communication practices are, the areas in which they need education, and what US technical communication professionals can do to help develop this education. Preliminary findings and suggestions as well as topics for future research are presented.

Teaching Technical Communication in an Era of Distributed Work: A Case Study of Collaboration Between U.S. and Swedish Students

As distributed work begins to shift the nature of practice for technical communication professionals in the workplace, faculty need new frameworks to help prepare students for roles that involve negotiating, supporting, and facilitating virtual global collaboration. This paper identifies key areas of metaknowledge appropriate to these new frameworks by synthesizing a review of current scholarship on such collaborations and a case study of students participating in a cross-disciplinary, cross-cultural team project.

Intertextual Connections to “A Humanistic Rationale for Technical Writing”

Carolyn Miller's “A Humanistic Rationale for Technical Writing” serves as an example of text that has influenced the knowledge-making activities within technical communication. The 68 references, or intertextual connections, to “Humanistic Rationale” between 1979 and 1995 demonstrate its influence and show the evolution of technical communication and the issues important to technical communication professionals. The authors respond to questions of the purpose of technical communication, the influence of the canons of rhetoric, the importance of audience, and the impact of social constructionism on technical communication. This analysis of the academic prose surrounding “Humanistic Rationale” reveals part of the discipline's discussions and the “communal rationality” (617) that shapes the activities of its members.

The Value of Faculty Internships in Technical Communication

Technical communication professionals have been considering the value of faculty internships in technical communication. Whether professional societies, or industry, will fund such internships on any large scale is still in question. I believe that faculty internships are a superb option for professional development and that the benefits to the profession of technical communication accruing from them justify their support. This article reviews the debate about this topic and then describes some benefits derived from a faculty internship I served in 1991.

Cross-gender immediacy behaviors and sexual harassment in the workplace: a communication paradox

It is asserted that immediacy communicates approachability and availability, and that interpersonal relationships are crucial to job effectiveness and satisfaction for technical communication professionals. Increased concern about sexual harassment in the workplace, however, creates a paradox; while immediacy behaviors can establish a positive workplace environment, sexual harassment policies can serve to inhibit such behaviors. As a result, technical communication professionals in the arenas of training policies and procedures construct training programs that provide both male and female perspectives and prevent the slanting of materials inappropriately in one direction over another. Immediacy behaviors that are appropriate within the context of sexual harassment policies in the cross-gender workplace are addressed, with emphasis on the above paradox. >