E-commerce Teaching Research Articles

Exploration of Higher Vocational E-commerce Teaching Reform Guided by Innovation and Entrepreneurship

Innovation and entrepreneurship education an important direction in the construction of vocational teaching systems in higher vocational colleges and universities, the application of e-commerce professional teaching can effectively cultivate the professional quality and innovation ability of students, to make them better adapt to the development of the current education and teaching reform and the demand for social professional talents. Therefore, this paper discusses the reform path of higher vocational e-commerce teaching guided by innovation and entrepreneurship, analyzes the current dilemma faced by e-commerce teaching in higher vocational colleges and universities, and puts forward corresponding reform paths in three aspects: innovation of teaching content, innovation of teaching methods and construction of teachers, and aims to cultivate e-commerce talents with innovation consciousness and entrepreneurial ability by updating the curricula, adopting the project-driven teaching methods and strengthening the training of teachers. entrepreneurial ability of e-commerce talents to meet the needs of industrial development.

Research on Virtual Simulation Practice Teaching with Special Topic Orientation for Economics and Management Majors in Applied Universities: Taking Cross Border E-commerce Teaching as an Example

In the context of the new era, with the rapid development of technology, applied universities in the field of economics and management not only need to reform their teaching models in accordance with modern enterprise homework standards and employment standards, but also need to learn to introduce more advanced technology and concepts, and build more modern and professional classrooms for students. The research mainly focuses on applied university economics and management majors, taking cross-border e-commerce as an example, to conduct a detailed study of virtual simulation practice classrooms based on thematic orientation. I hope that relevant theories can provide certain teaching inspirations for teachers and jointly help the continuous improvement of teaching quality in the field of economics and management.

Retraction Notice: VR Technology Online Classroom Mode in Cross Border E-Commerce Teaching in Colleges and Universities

Retraction Notice: VR Technology Online Classroom Mode in Cross Border E-Commerce Teaching in Colleges and Universities

E-commerce Teaching Trends in Higher Education: A Meta-synthesis (1999-2023)

E-commerce Teaching Trends in Higher Education: A Meta-synthesis (1999-2023)

Innovation and Reform Design of E-commerce Teaching under the Background of New Liberal Arts

Innovation and Reform Design of E-commerce Teaching under the Background of New Liberal Arts

Research on the Construction of E-commerce Teaching System in Higher Vocational Colleges from the Perspective of School Enterprise Linkage

In recent years, the development of e-commerce has been rapidly changing, and the application of e-commerce in various industries has also deepened. However, many vocational colleges have not been able to effectively follow the pace of enterprise job demand in cultivating e-commerce talents, resulting in insufficient integration of talent cultivation with enterprise positions. Therefore, this article mainly analyzes the value of constructing the e-commerce teaching system in vocational colleges from the perspective of school enterprise linkage, explores the problems of constructing the e-commerce teaching system in vocational colleges, and proposes problem-solving strategies such as building a teaching system that meets the requirements of enterprise positions, in order to achieve the cultivation of excellent e-commerce talents in vocational colleges.

Research on the Integrated Practical Teaching Model of Cross-border E-commerce Professional Knowledge and Innovation and Entrepreneurship Education

The development of cross-border e-commerce has stimulated a growing interest in related education. In response to this trend, a practical teaching approach that merges cross-border e-commerce expertise with innovation and entrepreneurship education has arisen and gained widespread traction. This innovative approach emphasizes the cultivation of students’ innovation skills and entrepreneurial ability through task-driven teaching that integrates professional knowledge and practical training. By participating in enterprise operations and completing assignments, students are able to master both theoretical knowledge and professional skills. This paper aims to explore the effectiveness of the task-driven teaching method in the integrated practical teaching of cross-border e-commerce and innovation and entrepreneurship. Practical suggestions for teaching reform in cross-border e-commerce are provided to meet the needs of application-oriented undergraduate colleges and to cultivate the application skills that enterprises require.

Research on cross-border E-commerce teaching evaluation and assessment system under the OBE concept

As an important part of the professional courses in China, cross-border e-commerce plays an important role in improving students’ professional ability. The OBE concept is effectively used for cross-border e-commerce course teaching. The evaluation and assessment system helps to improve the shortcomings of the current teaching and improve the learning effect of students. At present, cross-border e-commerce major in our country universities in the process of course teaching has paid attention to the OBE concept effectively used in it, through analysis from multiple dimensions and check the students ‘learning results, the teaching objectives, teaching implementation and teaching guarantee, and other links to cover, can provide dynamic support for students’ learning results. Based on this, this study will analyze the construction of the cross-border E-commerce teaching evaluation and assessment system under the OBE concept from the perspective of the OBE concept, so as to help improve the existing teaching deficiencies, so as to establish a diversified teaching evaluation and teaching assessment system.

Innovative Thinking in E-commerce Teaching

Under the macro background of rapid economic and social development, e-commerce emerges as the result of the new network era, and faces many difficulties and challenges at the same time. For colleges and universities, the new talent training mode attaches great importance to practicality and science, and the teaching mode of quality discipline is bound to be innovated under the new trend of thought. The extension of innovative thinking in the teaching of e-commerce in colleges and universities aims to optimize the teaching structure, build efficient classes, carry out value infiltration, and make students truly achieve learning and mastery. This paper takes the significance of innovative thinking in e-commerce teaching as the breakthrough point, and further expounds the implementation path of innovative thinking, hoping to effectively promote the high-quality development of China's education.

The integration of industry and education promotes a win-win cooperation between university talent training and enterprise development Take Excellent Cases of Ministry of Education University-Industry Collaborative Education Program "Cross-border e-commerce and cases" as an example

This article briefly elaborates the requirements for the development of cross-border e-commerce in universities to keep up with the times, introduces the excellent cases of the Ministry of Education University-Industry Collaborative Education Program "Cross-border e-commerce and cases" project results and experience, and shares University-Industry Collaborative Education Program promotes enterprises to develop teaching software, compile teaching materials, establish academic journals, carry out educational training and media promotion experience, and put forward suggestions for improving cross-border e-commerce teaching.

Research on the Application of Computer Technology in Logistics Management Teaching of E-Commerce

With the rapid development of computer technology (hereinafter referred to as CT), China’s e-commerce has achieved great success, which also applies a variety of modern computer, electronic, control and other aspects of technology. Therefore, e-commerce is in urgent need of professional talents, which requires colleges and universities to cultivate more logistics management (hereinafter referred to as LM) talents. Through specialized division and cooperation and collaborative education, colleges and universities can cultivate professional talents more suitable for modern LM. Through computer software, we can control the sorting system of logistics. At the same time, we can optimize the distribution network and routing. Therefore, LM has become a hot emerging specialty, which has become an indispensable specialty in E-Commerce teaching. Therefore, colleges and universities can improve the teaching effect of e-commerce through multimedia, simulation software and other modern technologies, which can cultivate the practical ability and innovative spirit of college students. First of all, this paper analyzes the important role of CT in LM teaching. Then, this paper puts forward some problems in the teaching process. Finally, some suggestions are put forward.

Research on the Application of Computer Micro-Course in Teaching e-Commerce in Higher Education

The rapid development of Internet technology has brought us into the “micro era”, “micro” means fragmentation and autonomy, microblogging, weibo, micro movies and micro novels meet people’s fragmented entertainment needs, and micro class is also on the rise. And as the development of micro-lessons becomes more and more mature, now Chinese schools are facing more of a problem not of micro-lessons themselves, but of how to land them in Chinese schools. Based on this, we take the campus mall operation - product uploading course of senior e-commerce majors as an example to explore the application of computer micro-lessons in senior e-commerce teaching.

Innovation of Cross-border E-commerce Practice Teaching Based on Big Data

With the development of the times, cross-border e-commerce has gradually become an important course, but the current teaching methods are difficult to provide students with good teaching. Based on the background of big data, this article hopes to practice cross-border e-commerce in schools The teaching finds a practical form with good feasibility, and summarizes from it that can reflect the universally applicable internal laws, so that the school’s e-commerce teaching can make more students realize the role of big data. Studies have shown that cross-border e-commerce practice teaching under the background of big data is more popular among students than the current traditional teaching model, with a favorable rate of over 90%. And in terms of teaching efficiency, the efficiency of teaching based on big data reaches 0.835, which is much higher than traditional teaching methods. This shows that practical teaching of cross-border e-commerce based on big data can play an important role.

Research on the Application of Micro-Class in E-commerce Teaching of Higher Vocational Education in the “Internet+” Era

In the “Internet +” era, As a supplement to the traditional classroom teaching, micro class can meet the needs of students’ personalized learning, so it has become a hot spot of current research. The application of micro course in E-commerce teaching in higher vocational colleges can stimulate students’ interest in active learning. This paper first expounds the meaning, characteristics and significance of micro course, then introduces the necessity and problems of the application of micro course teaching in E-commerce course of higher vocational colleges, and finally discusses the ways of the application of micro course teaching.

Research on the Application of the Teaching Mode of “Integration of Competition, Certification and Training” in Cross-Border E-Commerce Course Teaching—Take Zhejiang Jinhua Vocational College of Science and Trade as an Example

Cross-border e-commerce has become an important development mode of international trade, and the gap of cross-border e-commerce talents is very large. However, there are many bottlenecks in cross-border e-commerce teaching in higher vocational colleges. The teaching mode of “integration of competition, certificate and training” refers to improving students’ professional ability by participating in actual combat training and competitions related to their major. The author led her teaching team to apply and research the teaching mode of “integration of competition, certificate and training” in the teaching of cross-border e-commerce courses, and obtained some results for reference. This paper is the achievement of the general topic of the second batch of teaching reform research project (Zhejiang Provincial Department of Education JG20191068) in Zhejiang Province “13th Five-Year Plan”.

Research on E-commerce Teaching Method in Network Environment

E-commerce is a new business model based on the development of the Internet. It can make full use of the advantages and characteristics of the network environment in its professional teaching, and use this to improve the quality of e-commerce teaching and cultivate more talented people E-commerce talents. Based on the actual teaching situation of e-commerce, this article analyzes the current situation of e-commerce teaching under the network environment, and proposes some teaching reform measures for the problems reflected, in order to provide some useful suggestions for the majority of e-commerce teachers to improve the quality of teaching.

Retracted: VR Technology Online Classroom Mode in Cross Border E-Commerce Teaching in Colleges and Universities

With the continuous development of economic globalization and Internet technology, the substantial increase in the demand for cross-border E-commerce-related talents has made cross-border E-commerce teaching in colleges and universities a focus of common concern in the education and economic fields. However, the research results on cross-border E-commerce teaching in colleges and universities are still not very satisfactory. As the online classroom model is gradually recognized by teachers and students, the development of VR technology has brought new changes to the teaching model. This research aims at the current shortage of cross-border E-commerce talents, and combines VR technology and online classroom mode to put forward a new view on college cross-border E-commerce teaching. First of all, based on the flipped classroom model and VR technology, this paper constructs a complete VR online classroom system. After testing the system, it is put into the cross-border E-commerce course teaching for sophomores majoring in international economy and trade. The students were divided into experimental group (n = 19) and control group (n = 19). The experimental group adopted VR online classroom teaching, while the control group adopted ordinary online classroom teaching. After one semester of study, the two groups of students were given written test of professional basic knowledge and operation test of cross-border E-commerce simulation platform, and the scores of the two groups were compared. The teachers and students were interviewed and investigated by questionnaire. The results showed that the average score of the written test in the experimental group was 75.2, and that in the control group was 77.6; the number of students with a score in the experimental group was significantly higher than that in the control group; 79% of the students in the experimental group could maintain a high concentration, while only 53% in the control group. This shows that although the students in the experimental group have a lower mastery of the basic professional knowledge of cross-border E-commerce than the students of the control group, they are better than the students of the control group in the operation ability of the cross-border E-commerce simulation platform. VR online classroom teaching needs more preparation time, but it can better attract students’ interest.

Development Textbooks E-Commerce for Growing Entrepreneurship Skills

In the digital and disrupt era 4.0 requires innovation in meeting human needs, especially in commerce. The purpose of this study is to increase student interest in entrepreneurship through e-commerce textbooks. This research is a research and development research with ADDIE model. Product validity data collection using questionnaires and tests to find out the increase in entrepreneurship. The results of data analysis and discussion can be concluded that from the development of e-commerce teaching materials validation of material experts, media experts and peers shows that products in the excellent category are appropriate to use. Small group product trials obtained an ideal percentage of 85.2% and were categorized very well. The results of the analysis of increasing entrepreneurial skills from the use of e-commerce teaching materials obtained an N-Gain value of 0.45, indicating that e-commerce development to improve entrepreneurship capacity is effective and appropriate for use in the learning process.

Research on the Practice Teaching System of E-commerce based on "Professional-Employment-Entrepreneurship"

The construction of practical teaching system for e-commerce is the core issue of this professional research. Because the major belongs to the interdisciplinary subject, the construction of its practical teaching system is quite difficult, and it has become a problem that plagues the practical teaching of e-commerce. The relative scientific practice teaching system has not yet Forming, based on the three levels of “professional-employment-entrepreneurship”, taking employment as the orientation, taking entrepreneurship as the highest goal, scientifically arranging its practical content, making e-commerce professional practice teaching more in line with social development needs.

Research on the Strategy of E-commerce Teaching Reform Based on Brain Cognition

The rapid development of brain science and cognitive science and the demand of education and teaching reform urge the development of brain-based education movement. With e-commerce teaching reform strategy as the research target, and literature analysis method, case teaching method and questionnaire as research methods, this paper constructs the teaching design pattern based on brain cognition of the course of Introduction to ECommerce on the basis of the detailed analysis of teaching principle based on brain, teaching theory related to brain and theories related to teaching design, taking the course of Introduction to E-Commerce in colleges and universities as an example. The investigation and analysis of the course implementation and teaching effect verify that the teaching design pattern of e-commerce course based on brain cognition can promote students’ interest in learning and knowledge mastery, providing a new teaching mode to be referred for e-commerce teaching reform.