Tea Culture Research Articles

Культура чая в России и Вьетнаме: сравнительный анализ

Tea tradition is an integral part of the gastronomic culture of many countries worldwide, where the brewing and drinking tea has historically been regarded as an elegant habit, a means of leisure, or a way to address significant matters. It serves as a time for cultivating the spirit, achieving tranquility, and relaxing the soul. From the East to the West, each region boasts its own tea culture, encapsulating numerous unique features. Both Russia and Vietnam undoubtedly possess their own deeply rooted traditions concerning tea drinking. This article delves into a comparative analysis of tea culture in Russia and Vietnam by examining various elements, including the origins and historical development of tea culture, methods of brewing and drinking tea, rituals, and the sociocultural significance of this beverage in both countries. The authors will endeavor to uncover the commonalities shared by these peoples in their love for tea, while simultaneously highlighting the distinctive features that render each culture unique. Furthermore, the authors of the article shall explore how this beverage influences social processes and enriches the cultural heritage of both nations.

Research on the Influence Mechanism of Tourists’ Pro-Environmental Behavior in Globally Important Agricultural Heritage Sites: A Case Study of the Anxi Tieguanyin Tea Culture System in China

The harmonious coexistence of humanity and nature stands as a paramount objective in the global endeavor towards ecological civilization. By vigorously promoting eco-friendly recreational activities within World Agricultural Heritage sites, we can evoke tourists’ emotional understanding and empathy towards environmental protection. This approach presents an optimal solution to the challenges faced in realizing the ecological value of these heritage sites, thereby fostering an even deeper harmony between people and nature. For this study, the Anxi Tie Guan Yin Tea Cultural System, a site of global agricultural heritage significance, was chosen as the case study. Employing structural equation modeling (SEM) analysis, a survey was administered to 452 local tourists for empirical testing. The research reveals several key findings: (1) Tourists’ environmental concern exerts a notably positive influence on their pro-environmental behaviors; (2) both nature empathy and ecological anxiety serve as mediators in the relationship between environmental concern and tourists’ pro-environmental behaviors; (3) furthermore, nature empathy and ecological anxiety exhibit a sequential, or chain, mediation effect between environmental concern and pro-environmental behaviors; and (4) lastly, the impact of nature empathy and ecological anxiety on tourists’ pro-environmental behaviors differs according to gender. Consequently, managers of agricultural heritage sites should aim to evoke tourists’ sense of nature empathy while appropriately stimulating their ecological anxiety, thereby providing guidance for ensuring a harmonious blend of human activities and the ecological environment and ultimately fostering the sustainable development of World Agricultural Heritage sites.

忠談師 記事를 통해 본 경덕왕대 茶 문화

The middle and second half of the 9th century are the full-fledged formation period of our tea culture. However, we do not fully understand the tea culture of the previous period. The Chungdam Article is the only record that the entire narrative is related to tea culture as a record at the time. This paper tried to understand the overall aspect of tea culture during the King Gyeongdeok period through the Chungdam Article. The results of the discussion will contribute to the establishment of the historical system of our tea culture. Chungdam's tea a tea bowls are an example of the trend of tea culture in this era. The owner's sincerity and courtesy to welcome customers are expressed through the use of tea ceremony. The use of tea utensils means that tea culture has become sophisticated and elegant. Chungdam's offerings indirectly show that tea was used in Hwarangdo's ritual. An important function of Hwarangdo was a rite to God and tea was put on it. Chungdam's offerings are an example of tea rituals being widely accepted in social rituals at the time. Gwijeongru's meeting archetypally shows the characteristics of the tea party. This meeting shows the typicality of the tea party in that it aims for aesthetics on the one hand, reflects on the self on the other, and makes the people recognize the lives of the people. Cha-in is a person who internalizes tea. Chungdam has a frugal virtue. Therefore, you can look at other problems from the root with an objective perspective.

조선시대 사헌부 제좌청 다례의 콘텐츠 제재(題材) 연구

The purpose of this study consists of presenting a new tea culture in the content era by illuminating the Tea Time System, which values human life and dignity. The research was conducted to present a literary basis, focusing on the materials from the Jae-Jwa Office of the Inspection Department in the Joseon Dynasty that are recorded in the Annals of the Joseon Dynasty, Ilseongrok, Yongjae Chonghwa, among others. The Tea Time System in the Inspection Department has a deep and long history that began in the Goryeo Dynasty and was maintained until the end of the Joseon Dynasty. The officials gathered their thoughts with a bowl of tea before discussing serious issues, which suggests that this tea culture has a noble philosophy of human dignity. The order of drinking tea at the Jae-Jwa Office was “Bongyak Jipjong (accept the medicine and grab the bowl),” “Jeongeum (drink),” and “Bangyak (put the bowl down).” After that, when an Ajeon, a lower-level official, shouted “Jeongjwajeongsa (Sit up straight and perform the public affairs properly),” the officials returned to the Jae-Jwa Office and performed their duties. The core of the tea ceremony at the Tea Time Office is that the officials drank a bowl of tea before performing their duties with a clear mind. This is an excellent source of tea culture content that can publicize the efforts and achievements of our ancestors to protect the dignity of human life. And this is a valuable source that can highlight the excellent value of Korean tea culture to the world. The content development work was carried out in the process of enhancing the completeness by writing a scenario to reproduce the tea ceremony at the Jae-Jwa Office. This paper has presented it as tea culture content in order to preserve the cultural prototype of the Tea Time System and has laid the foundation for an excellent traditional cultural heritage with this.

진주지역 다실(茶室)과 차인회 고찰 - 문화자본 이론을 중심으로

This study explores the multifaceted value of tea culture in Jinju, Gyeongsangnam-do, with a focus on its revitalization in contemporary society. By applying cultural capital theory, this research illustrates that tea rooms and tea societies not only serve as custodians of tradition but also play a pivotal role in reinforcing cultural heritage, social cohesion, and communal identity within local contexts. Furthermore, the study underscores the growing significance of tea rooms as wellness spaces in the post-pandemic era, suggesting that traditional tea culture holds considerable potential as a cultural and economic asset in modern society. The findings highlight the strategic potential of integrating tea culture into regional tourism initiatives, thereby contributing to local economic revitalization and the sustainability of cultural practices, while providing new perspectives on the contemporary application and preservation of traditional culture.

Analysis of Disseminating Intangible Cultural Heritage to ASEAN Countries Through AIGC: The Case of Chinese Tea Culture

Intangible cultural heritage represents a vital aspect of global cultural diversity, embodying historical wisdom and identity across various regions. Chinese tea culture exemplifies this heritage with its unique traditions of tea-making, teaware craftsmanship, and philosophical underpinnings. However, globalization presents challenges such as language barriers, inefficiencies in traditional transmission methods, and economic marginalization. Artificial Intelligence-Generated Content (AIGC) emerges as a transformative tool to address these challenges, utilizing machine learning and natural language processing to tailor cultural content and enhance its global dissemination. This paper explores the impact of AIGC on the promotion of Chinese tea culture in ASEAN countries, highlighting its role in broadening cultural influence through innovative technologies like virtual reality and augmented reality. The integration of tea culture into daily life in ASEAN nations, particularly in Singapore and Malaysia, underscores its resonance and acceptance, facilitated further by digital platforms and social media. As AIGC continues to evolve, future research should focus on ethical considerations and methodologies for preserving cultural authenticity while leveraging technological advancements.

Cultural Comparisons: A Comparison of Tea Drinking Traditions in Java and Sichuan

Tea is a type of drink that has been around since ancient times. In fact, in some regions, tea has become an integral part of culture and an inseparable part of people's social life, and also contains philosophical values. In each region, tea has its own characteristics. This is based on the variety and type of tea leaves themselves as well as the way they are served which are different in each region. The diversity of types of tea and forms of presentation certainly cannot be separated from differences in the environment where the tea leaves grow, as well as the origin of the tea in a particular region. These two factors refer to the practice of drinking tea and the different ways of serving tea in each region. China will immediately come to mind when you hear the word tea, because its tea culture is still strong today. On the one hand, Indonesia still adheres to its tea drinking culture. Tea has its own position in the traditions and practices of several cultures in China and Indonesia, especially in the Sichuan region and the island of Java. The aim of this research is to explore some of the differences that exist in tea drinking traditions in Java and Sichuan. We will also explore various cultural aspects that influence the practice of drinking tea, such as how tea is served, the type of tea used, related customs, and the symbolic meaning attached to the tea drinking ritual itself. So that in the end, readers will be able to appreciate the cultural diversity that exists in this world and encourage the exchange of knowledge and experience in tea drinking practices in both regions. The research method that is used is qualitative method of library research, namely collecting data by searching for sources and reconstructing information from various sources such as books, journals and existing research. The findings from this research are differences in the presentation and way of enjoying tea in Java and Sichuan.

Research on Innovation of Communication Path of Anhui Tea Culture in Short Video Era

With the rapid rise of short video platforms, profound changes have taken place in the way of information dissemination, which provides a new opportunity for the dissemination of traditional culture. Anhui tea culture, as an important part of Chinese excellent traditional culture, how to innovate the communication path in the era of short video has become a topic worthy of discussion. This paper aims to analyze the characteristics of the current short video era, explore the status quo of Anhui tea culture communication, and put forward suggestions on innovative communication paths.

Determinants of Cultural Tourism Engagement: An In-depth Analysis of Tea Culture Tourism at Wuyi Mountain, Fujian Province, China

We aim to uncover factors affecting tourists’ intention to visit Wuyi Mountain as a tea culture tourism destination. This study utilized a questionnaire survey method to collect 403 Generation Z tourists from Beijing, Shanghai, and Shenzhen. Furthermore, this research conducts a structural equation model to process the data. The results indicate (1) Cultural identity has a direct positive impact on behavioral intentions, indicating that the stronger the sense of cultural identity, the stronger the tourists' behavioral intentions; (2) Attitude, subjective norms, and perceived behavioral control also have direct positive impacts on the behavioral intentions of Generation Z tourists, suggesting that these factors play essential roles in the formation of behavioral intentions; (3) Cultural identity indirectly influences behavioral intentions through attitude, subjective norms, and perceived behavioral control, with these factors serving as significant mediators between cultural identity and behavioral intentions.

A Study of Japanese Tea Culture in the Kamakura Period seen through the Metal Samkujok[三具足] from the Sinanshipwreck

A Study of Japanese Tea Culture in the Kamakura Period seen through the Metal Samkujok[三具足] from the Sinanshipwreck

Variety of Pu’er Tea, and Bulang Buddhists: A Case Study of Bulang Tea Tradition in Laoman’e Village

This study presents Pu'er tea's range while shedding light on its identity and classifications, which are directly related to Yunnan province's growth. The previous scholarship had widely neglected this topic and failed to examine the diversity of Pu'er tea. However, for this research work, there are four primary objectives: identifying and highlighting ancient and king Pu'er teas; assessing the economic standing of the Bulang Buddhist community; differentiating between these two varieties of Pu'er tea; and exploring the historical context of Chinese tea culture. The study revealed four main findings. The first suggests that tea traders promoted the phrase "Pu'er tea" to integrate and assess all Pu'er area tea varieties in order to enhance sales. The fourth finding, based on Chinese tea history, demonstrates the significance of ancient and King Pu'er teas for the Bulang Buddhist community. The third finding indicates a total of eight varieties of Pu'er tea. This study employs a mixed-methods approach, integrating both qualitative and quantitative techniques. The author conducted in-depth interviews with twenty two study participants and carried out fieldwork in the Laoman'e hamlet in Xishuangbanna, in the Chinese province of Yunnan. This study is significant for the Bulang Buddhist ethnic group of Laoman village, who rely mostly on the ancient and king pu'er tea sale in the mountain region of Xishuangbanna, Yunnan Province, China.

Research on Marketing and Innovation Strategies of HEYTEA in the Overseas Market

Chinese tea culture has a long history, and on this basis, many Chinese merchants have made great achievements in product research and development and innovation. Nowadays, milk tea, a low-consumption drink, is popular all over the world. Among them, HEYTEA stands out, is well received by young groups in the Chinese market, and attracts a wide range of other consumer groups, HEYTEA has not only achieved great success in marketing, but its unique product positioning and innovative marketing strategy have also attracted many consumers.With the intensification of market competition and the trend of consumption upgrading in China, HEYTEA needs to explore new growth points. Therefore, the overseas market has become an important direction for HEYTEA’s development. This study aims to analyze HEYTEA’s marketing and innovation strategies to enter the overseas market and discusses HEYTEA’s corporate strategy. In the process, it analyzes different marketing and innovation strategies of HEYTEA in the overseas market by using macro-environment analysis tools, market segmentation, and other methods.This study also draws on the store experience of Starbucks and Blue Bottle to predict and determine HEYTEA ‘s development strategy and prospects in overseas markets, providing reference for other tea brands.

Optimization Design of Automatic Tea Ceremony Teacup Equipment Based on TRIZ Principle

With the development of science and technology and the accelerated pace of society, people are increasingly pursuing a convenient way of life. The art of making tea in traditional Chinese tea culture, although rich in deep cultural heritage, is difficult to adapt its cumbersome steps to the modern fast-paced life. In order to solve this contradiction, this paper applies TRIZ theory to optimize the design of fully automatic tea cup equipment, aiming to realize the automation of the tea brewing process, while retaining the cultural essence of traditional tea art. Through the automation design of the steps of blancher, tea brewing and aroma shaking, combined with modern mechanical design and intelligent control technology, this study proposes an innovative fully automatic tea ceremony teacup equipment program. The solution not only improves the efficiency of tea brewing, but also ensures the quality of tea soup and the experience of traditional tea ceremony through careful design. Ultimately, the feasibility and effectiveness of the proposed scheme are verified through kinematic analysis, prototype testing and user experience evaluation. This study is of great practical significance for the modernization and transformation of the traditional tea ceremony, and also provides a reference for the automation of other traditional processes.

An Analysis of Chinese Tea Brand Packaging Design in the Context of New National Color

Under the guidance of the new national color design concept, Chinese tea brand packaging design is in a transitional period of integrating traditional and modern elements. This study aims to analyze the packaging design practice under this trend. Through case studies of different tea brands with various varieties and regional cultural backgrounds, such as Fujian Zhengshantang, Hunan Anhua black tea, and Yunnan Pu’er tea, this paper reveals the formation of different tea brand packaging styles and design concepts under the new national color background. The study explores the integration of innovation and tradition, the in-depth expression of cultural connotations, and the innovation of consumer interactive experiences. This study adopts a qualitative analysis method, combined with interviews with brand designers and business managers, to explore the new concepts and packaging design strategies of tea brand packaging design in the context of the new national color. The study found that the new national color design not only successfully conveys the unique charm and cultural depth of tea culture but also further promotes international exchanges in tea culture and enhances the international image and market competitiveness of Chinese tea culture.

Livelihood and Food Security in the Context of Sustainable Agriculture: Evidence from Tea Agricultural Heritage Systems in China.

The conservation of agricultural heritage systems (AHSs) has played a pivotal role in fostering the sustainable development of agriculture and safeguarding farmers' livelihoods and food security worldwide. This significance is particularly evident in the case of tea AHSs, due to the economic and nutritional value of tea products. Taking the Anxi Tieguanyin Tea Culture System (ATTCS) and Fuding White Tea Culture System (FWTCS) in Fujian Province as examples, this study uses statistical analyses and a multinomial logistic regression model to assess and compare farmer livelihood and food security at the tea AHS sites. The main findings are as follows. First, as the tea industries are at different stages of development, compared with agricultural and non-agricultural part-time households, the welfare level of pure agricultural households is lowest in the ATTCS, while welfare is the highest in the FWTCS. Second, factors such as the area of tea gardens and the number of laborers significantly affect farmers' livelihood strategies transformation from pure agricultural households to agricultural part-time households in the ATTCS and FWTCS. Third, the high commodity rate of tea products, combined with compound cultivation in tea gardens, provides local people with essential sources of income, food, and nutrients, so as to improve food security in the ATTCS and FWTCS. These findings are essential for designing policies to ensure farmers' livelihoods and food security through AHSs and other sustainable agriculture.

The Impact of The Three-Dimensional Cultivation Model on the Development of the Suzhou Tea Industry: Estimating Value of Output Per Acre and Diversified Sales Models

This article explores the impact of the three-dimensional cultivation mode on the development of the Suzhou tea industry, focusing on the diversified estimation of the value of output per acre and sales mode. It introduces the history and traditional cultivation practices of tea in Suzhou, as well as the current challenges and problems faced by the industry. An in-depth analysis was conducted on the overview and improvement plans of the three-dimensional cultivation mode, covering relevant technical methods. Based on this analysis, the impact of the three-dimensional cultivation on the value of output per acre was studied and predicted. Its potential and advantages were explored and compared with the effectiveness of traditional cultivation models. Additionally, the impact of the three-dimensional cultivation mode on sales was analyzed, examining its market adaptability and competitiveness, as well as its advantages in expanding sales channels and market coverage. The study also focused on the promoting effect of diversified sales models on the Suzhou tea industry, including direct consumption market development, tea processing product development and promotion, and the integration of tea culture and the tourism industry. To ensure sustainable development, the article evaluates the environmental impact, economic feasibility, social benefits, and farmer benefits of the three-dimensional cultivation model. Finally, the prospects for the development of the Suzhou tea industry were discussed, and the positioning and response strategies of the three-dimensional cultivation model were proposed.

Development of a Premium Tea-Picking Robot Incorporating Deep Learning and Computer Vision for Leaf Detection

Premium tea holds a significant place in Chinese tea culture, enjoying immense popularity among domestic consumers and an esteemed reputation in the international market, thereby significantly impacting the Chinese economy. To tackle challenges associated with the labor-intensive and inefficient manual picking process of premium tea, and to elevate the competitiveness of the premium tea sector, our research team has developed and rigorously tested a premium tea-picking robot that harnesses deep learning and computer vision for precise leaf recognition. This innovative technology has been patented by the China National Intellectual Property Administration (ZL202111236676.7). In our study, we constructed a deep-learning model that, through comprehensive data training, enabled the robot to accurately recognize tea buds. By integrating computer vision techniques, we achieved exact positioning of the tea buds. From a hardware perspective, we employed a high-performance robotic arm to ensure stable and efficient picking operations even in complex environments. During the experimental phase, we conducted detailed validations on the practical application of the YOLOv8 algorithm in tea bud identification. When compared to the YOLOv5 algorithm, YOLOv8 exhibited superior accuracy and reliability. Furthermore, we performed comprehensive testing on the path planning for the picking robotic arm, evaluating various algorithms to determine the most effective path planning approach for the picking process. Ultimately, we conducted field tests to assess the robot’s performance. The results indicated a 62.02% success rate for the entire picking process of the premium tea-picking robot, with an average picking time of approximately 1.86 s per qualified tea bud. This study provides a solid foundation for further research, development, and deployment of premium tea-picking robots, serving as a valuable reference for the design of other crop-picking robots as well.

전통차문화 진흥을 위한 캐릭터 개발

Chinese tea culture is believed to have originated during the Shennong era, with a history of at least 4700 years. Despite its rich cultural heritage, tea is mainly enjoyed by the middle-aged and elderly. To expand its market and pass on tea culture to younger generations, this study focuses on developing cultural characters based on the intangible cultural heritage of “Tea Baixi”.The study began with a review of relevant materials and literature on “Tea Baixi”. It then analyzed the character traits favored by Generation Z, using five award-winning cultural characters from China’s annual IP selection. These insights were used to create character sketches, which were evaluated through surveys based on originality, approachability, diversity, consistency, and interest inducement, leading to feasible character designs.This research creatively reinterprets “Tea Baixi”, linking traditional culture with modern lifestyles through innovative character design. It aims to offer new perspectives for cultural transmission and explore the application of character design in cultural heritage preservation and innovation.

Research on Aesthetic Education in Higher Vocational Colleges based on Traditional Tea Ceremony

Tea is a traditional Chinese drink, which is not only welcomed and loved by the older generation but is also enjoyed by certain popularity in the world. From tea making and tea brewing to tea tasting in tea culture and tea etiquette, the tea ceremony with rising popularity is the subject of this study. In this regard, this study starts with the tea ceremony, hoping to find some innovative strategies for its integration into the process of aesthetic education in higher vocational colleges. This paper specifically discusses the core meaning of the traditional tea ceremony and aesthetics and points out that the tea ceremony is not only an art of life but also a cultural practice with deep philosophy. The study also points out its positive effects on higher vocational aesthetic education, including cultivating students’ consciousness of civilization and understanding of etiquette and developing students’ interests, hobbies, and specialties. Furthermore, based on the research conclusions, a series of feasible and effective practical strategies for promoting aesthetic education through tea ceremonies are proposed, hoping to provide more references for educators.

Culture and Sustainability: Evidence from Tea Culture and Corporate Social Responsibility in China

We aim to explore the prerequisites for corporate sustainability from the perspective of non-formal institutions such as culture. Specifically, we seek to investigate whether and how Chinese tea culture influences corporate social responsibility (CSR). We have developed an OLS regression model to examine the relationship between tea culture and CSR, and our findings indicate that local tea culture yields positive effects. To address endogeneity concerns related to this correlation, we employed the local geographic slope as an instrumental variable for tea culture. Subsequent research highlights that the female executive, serving as a mediator variable, represents the primary mechanism influenced by tea culture. Furthermore, our study demonstrates that tea culture exerts a more significant impact on small and medium-sized enterprises as well as state-owned enterprises. Overall, this research contributes to the literature on the determinants of CSR from the vantage point of informal institutions, offering a fresh perspective for exploring the economic ramifications of tea culture for both academia and practitioners. Moreover, it furnishes valuable insights for advancing the sustainable development of enterprises.