AbstractThis article addresses a lack of alignment between the material interests and economic preferences of the working class. It argues that the link between class interest and support for specific economic policies that benefit the working class becomes stronger when it is made clear that the policy targets the rich. Working‐class support for the repealed and unpopular inheritance tax in Norway is chosen as a hard test of this argument. Employing two straightforward survey experiments, this article demonstrates that clarifying who will pay the tax raises support in general and is especially important for ensuring the support of the working class. Further analysis shows that class differences, when the tax is explicitly redistributive, can be accounted for by general redistributive orientation. Additionally, differences in education levels partly explain why clearer class differences in tax support are not observed. This study underscores the importance of considering both the demand and supply sides when examining the economic preferences of social classes and highlights that clearly formulating who pays the tax is crucial for garnering support from working‐class voters.