Abstract Modeling branch taper curve and form factor contributes to increasing the efficiency of tree crown reconstructions: the branch taper, defined as the sequential measure of diameters along the course of the branch, is pivotal to accurately estimate key branch variables such as biomass and volume. Branch diameters or volumes have commonly been estimated from terrestrial laser scanning (TLS) based on automatized voxelization or cylinder-fitting approaches, given the whole branch length is sufficiently covered by laser reflections. The results are, however, often affected by ample variations in point cloud characteristics caused by varying point density, occlusions, and noise. As these characteristics of TLS can hardly be sufficiently controlled or eliminated in automatized techniques, we proposed a new branch taper curve model and form factor, which can be employed directly from the laser reflections and under variable point cloud characteristics. In this paper, the approach is demonstrated on primary branches using a set of TLS-derived datasets from a sample of 20 trees (six species). The results showed an R2 of 0.86 and a mean relative absolute error of 1.03 cm (29%) when validated with field-measured diameters. The approach improved the accuracy of diameter estimates for the fine branch scales (<10 cm) as compared to the quantitative structural model (QSM). Our approach also allowed branch diameter estimation for a relatively larger number of manually recognized primary branches (>85%) from point clouds when validated with panoramic images acquired simultaneously with laser scanning. Frequently used automatized crown reconstructions from QSM, on the other hand, were affected by gaps in the point clouds due to obstruction, with the crown-tops and finer branches being the most critical. Our approach reports mean form factors across the examined species of 0.35 and 0.49, with the diameters determined at 5% and 10% of the total branch length, respectively. Our approach may have the potential to produce branch volume information with reasonable accuracy from only knowing the length and respective diameter of each branch. Our model delivers a first approximation for the taper curve and form factor for primary branches but was developed on a relatively small set of samples. We believe that our approach holds the potential to improve the accuracy of the assessment of branch diameter and volume from TLS data. The approach may also be extended to other branch orders. This could expand the horizon for volumetric calculations and biomass estimates from non-destructive TLS proxies in tree crowns.