Manipulative Tactics Research Articles

The Infl uence of Trickster Behavior in the Media Space on the Dynamics of Cultural Industries

The trend of media consumption in recent years has been the sharp interest of the mass audience in communication and entertainment. This practice can also be traced in the dynamics of the development of cultural industries, where the emergence of new words (“blog”, “podcast”, “hashtag”, etc.) is noted. This indicates that the media continues to play a huge role in the production and preferences of certain cultural products. Under the infl uence of mediatization, there is a steady demand for behavioral models that, based on humor, irony or deception, contribute to changing the existing order. One of these models is trickster behavior. Such actions in the society of impressions are perceived as a form of entertainment. The purpose of this article is to attempt a philosophical understanding of such transformations in public consciousness and media consumption in the context of cultural and economic dynamics. My thesis is that the trickster, who is a universal archetypal fi gure immersed in a socio-cultural context, plays an important role both in mythology and in religion, culture, media, economics, and politics. It serves as a unifying principle in the process of forming the social memory of peoples, exposing the negative qualities of man and society, showing the level of existing values and morality. Sociocultural, semiotic, historiosophical, communicative and psychoanalytic approaches have been applied to the study of trickster behavior. As a result of the research, manipulative tactics used by tricksters in the media space have been identifi ed, which make it possible to implement a strategy of theatricality: in behavior and speech on the verge of “norm – outrageousness”, an unconventional vision of the situation, a reaction to the challenges of social reality, the introduction of new cultural mythologies into public consciousness. The infl uence of their actions on the formation of sociocultural stereotypes is noted. The study expands the understanding of trickster behavior through the prism of established trends in media consumption and reproduction of cultural products (movies, games, blogs, performances by media personalities, etc.). The relevance of the trickster model of behavior is justifi ed by the digitalization and mediatization of the space of human existence. Keywords: trickster, trickster behavior, cultural industries, archetype, cultural mythologies

Comprehending Manipulative Tactics In Elections

General elections (Pemilu) are a strong foundation of democracy, but are often affected by various manipulative tactics used by political actors. This article aims to present a literature review of manipulative tactics that often appear in the context of general elections. We analyze various empirical and theoretical studies that highlight manipulative practices such as duping the masses, spreading fake news, money politics, voter intimidation, and gerrymandering. Through a synthesis of the literature, we identify the factors that drive the use of manipulative tactics and their impact on democratic integrity. Additionally, we explore efforts to address manipulative tactics, including stricter regulations, voter education, and the role of media and civil society in combating practices that undermine democratic processes. This analysis provides a deeper understanding of political dynamics in general elections and their relevance in the context of sustainable democratic development.

The damage caused to victims by the performance of the corporate psychopath: Analysis of the literature review

The study investigates the damage caused by the actions of corporate psychopaths in the workplace. Based on a literature review, the research analyzes the definition of psychopathy and its negative consequences in the organizational context. Corporate psychopaths use manipulative tactics to achieve their goals, harming colleagues and the organization. Victims suffer from various symptoms, including depression, anxiety and loss of confidence. The research highlights the importance of identifying these individuals in order to protect employees and improve the organizational climate.

MYSTIFICATION IN THE SYSTEM OF MANIPULATIVE TACTICS

The article is devoted to the study of mystification as a separate manipulative strategy that can become a manipulative tactic in the manipulative strategy of positive or in the manipulative strategy of persuasion. The purpose of the study is to establish the status of hoax in the system of modern manipulative strategies and manipulative tactics with the definition of its qualifying features, as well as to find out the correlation of hoax in the system of modern manipulative strategies and manipulative tactics with other equal and/or unequal ones — argumentation, persuasion, persuasion, provocation, etc. The purpose of the study is to solve a number of tasks: 1) to reveal the peculiarities of different views and their evolution in the qualification of manipulative strategies and manipulative tactics in communicative linguistics and linguopragmatics; 2) to interpret the manipulative strategy and manipulative tactics of hoax with the hierarchisation of their respective differential features; 3) to establish the trends in the use of manipulative strategies and manipulative tactics of mystification in various discursive practices. The object of the analysis is hoax in the system of manipulative strategies and manipulative tactics, and the subject is the system of multi-level resources for the implementation of the manipulative strategy and manipulative tactics of hoax in different discourse practices. The study uses various methods, including the fundamental method of contradictions, based on the active use of facts as the basis of evidence, to identify contradictions in arguments, messages, news stories, etc, the method of comparison, which is of exceptional importance if the comparison is successful and/or deep, mainly through explication or implication of the model, the method of ‘pieces’ and/or ‘puzzles’, when the whole hoax used to achieve the most effective manipulation is differentiated into separate components that need to be assembled, as well as the method of discourse and contextual analysis, content analysis, etc. Conclusions and Prospects. The defining features of the manipulative strategy of mystification include: unreality, illusion, deception, aggressiveness, quasi-argumentation, dominant rivalry, communicative orientation, which in a number of discursive practices acquire the functions of manipulative tactics. While in the not so distant past mystification was associated with fiction and non-fiction discourse, music, film discourse, and partly scientific (→ popular science) discourse, the late twentieth and early twenty-first centuries brought mystification to various marketing technologies. During this period, various manifestations of the manipulative strategy of mystification in political and journalistic discourse became especially important, undergoing various modifications and transformations. A full-fledged examination of the functional field of the manipulative hoax strategy with the diagnosis of its various manipulative tactics, as well as the synthesis of other correlative and non-correlative manipulative and/or communicative strategies, is promising. It is relevant to compile a register of linguistic means of implementing the manipulative strategy of hoaxing, to diagnose the filling of everyday life with elements of hoaxing through pathogenic, anonymous and other texts. Modern artificial intelligence technologies significantly expand the functional load of the manipulative hoax strategy, so it is important to establish linguistic filters for the recognition and identification of such hoax products (dipfakes, virgifakes, etc.).

Вплив соціального інтелекту на продуктивність перебування людини у соціальних медіа

Given the ambiguity of the impact of social media on individuals, it is crucial to find effective regulatory mechanisms that allow for the successful utilization of this resource in adapting to the changing conditions of today. The article analyzes the influence of a person’s social intelligence on their inclination towards the productive use of modern digital technologies, particularly social media. The study examined the average time individuals spend on social media, the percentage of platform usage for work-related tasks, and the desire to further develop digital skills. Surveys were conducted among representatives of local government, occupying various positions from specialists to department heads. The TROMSØ express survey method was used to determine the level of social intelligence among respondents. The impact of social intelligence on the productivity of individuals’ presence on social media was assessed using the Spearman’s rank correlation coefficient. In total, 153 individuals with an average age of 43 participated in the study. The majority of respondents were female, accounting for 80 % of the sample. A high level of social intelligence development was identified within the sample. Regarding differences between females and males, no significant distinctions were found, nor were differences detected in the amount of time spent on social media and the desire to attend thematic courses on using this informational resource. It was established that social intelligence significantly influences (p≤0.001***) an individual’s inclination towards productive use of social media, which is associated (p≤0.05*) with the desire for additional development of communication skills in the online space. People with a higher level of social intelligence can understand the needs and expectations of their interlocutors better, which will help build fruitful communication and resolve conflict situations. They are also better at recognising manipulative tactics online, which helps them avoid negative influences and maintain healthy relationships with other users. This underscores the necessity of implementing social intelligence courses into higher education curricula and the feasibility of introducing similar training sessions, lectures, and workshops to enhance the qualifications of local government representatives, universities, and businesses.

Viral Hijacking of Host RNA-binding Proteins: Implications for Viral Replication and Pathogenesis

In the intricate dance between viruses and host cells, RNA-binding proteins (RBPs) serve as crucial orchestrators of gene expression and cellular processes. We will delve into the riveting realm of viral hijacking, where viruses deftly exploit host RBPs to manipulate cellular machinery for their replication and pathogenesis. Through a masterstroke of molecular subterfuge, viruses co-opt RBPs involved in various facets of RNA metabolism - from transcription to degradation - to promote viral gene expression and evade host immune defenses. This manipulation leads to global alterations in cellular RNA metabolism, impacting essential host genes vital for immune responses and homeostasis. Unveiling this clandestine alliance between viruses and RBPs is not just a scientific pursuit, but a critical imperative for devising innovative antiviral strategies to disrupt these interactions. By unraveling the intricate interplay between viral proteins and host RBPs throughout the viral life cycle - from entry to assembly - researchers aim to identify vulnerabilities that can be targeted for therapeutic intervention. Strategies such as disrupting viral protein-RBP interactions hold promise for inhibiting viral replication and curbing pathogenesis, offering a beacon of hope in the battle against viral infections. Our manuscript elucidates the indispensable roles played by RBPs in viral replication, translation, and pathogenesis, shedding light on the molecular mechanisms driving viral success. Delving deeper, it explores how viruses intricately entwine with host RBPs, manipulating cellular signaling pathways to create a hospitable environment for viral spread. By dissecting these manipulative tactics, researchers uncover new targets for antiviral therapy, envisioning a future where tailored interventions disrupt viral-host RBP interactions with precision and efficacy. As the narrative unfolds, the therapeutic implications of targeting RBPs or their interactions with viral proteins emerge as a promising frontier in the fight against viral infections. From small molecule inhibitors to RNA-based therapeutics, innovative approaches are on the horizon, offering new avenues for combating viral diseases. We set the stage for future research, beckoning researchers to delve deeper into the molecular intricacies of viral hijacking of RBPs and charting a course towards novel therapeutic interventions that promise to reshape the landscape of antiviral therapy.\ Ultimately, it beckons the scientific community to embark on a voyage of discovery, unraveling the secrets of viral hijacking of RBPs and paving the way for transformative advances in antiviral therapeutics. The stage is set for a new chapter in the battle against viral infections, where knowledge becomes the sword and innovation the shield against the pernicious machinations of viral pathogens.

LINGUISTIC PORTRAYAL OF GASLIGHTING IN INTERPERSONAL RELATIONSHIPS

The paper explores the intricate interplay between language and manipulation, focusing on the linguistic and extralinguistic manifestations of gaslighting in interpersonal communication. Gaslighting is viewed as a form of manipulative communication that involves deliberate denial or distortion of reality, making the victims doubt their own actions, perception, memory and sanity. The victim’s ongoing confusion leads to a sense of powerlessness and a diminished self-esteem. Using a qualitative-quantitative linguistic method, the paper dissects the portrayal of gaslighting dynamics in the short psychological film Your Reality, which is based on real-life experiences. Through comprehensive psycholinguistic analysis, an attempt is made to illustrate how specific manipulative tactics are intentionally employed to achieve gaslighter’s abusive objectives. Examining the subtle, yet powerful verbal and non-verbal manipulative tactics employed in the film, the research aims to elucidate gaslighting dynamics in interpersonal communication and empower readers with valuable insights into recognizing and addressing early signs of such deceitful behavior in real-life situation. Thus, this knowledge is crucial for fostering awareness, establishing boundaries to prevent gaslighting attempts and promoting healthy communication.

Гендерные стереотипы в испаноязычной женской рекламе: переводческий аспект

The aim of the study is to identify gender markers in modern Spanish-language women’s advertising and the ways of their adaptation when translated into Russian. The study is novel in that it is the first to analyze the implementation of gender stereotypes in advertising texts based on Spanish. Gender markers of the original advertisements have been identified: figurative and stylistic means; emotionally evaluative vocabulary; phraseological units with the components “confidence”, “success”. As a result of the study, the manipulative tactics of Spanish women’s advertising have been identified: tactics of persuasion, tactics of suggestion, tactics of affirmation, tactics of addressing. It has been found that the impact on the recipient is carried out through assertive and declarative phrases; modal and imperative forms; rhetorical questions and direct questions to the addressee; as well as through the use of addressing techniques and polite suggestion. Translation techniques for conveying gender markers in Russian translation have been identified: the technique of differentiation, stylistic substitution, addition, omission, descriptive translation, holistic transformation, as well as rewriting tactics. It has been proven that transcreation is an effective tool for adapting women’s advertising for a Russian-speaking audience.

The Ethical and Unethical Background of Advertising Practice

This paper highlights the dual nature of advertising: while its purpose is to increase sales and profit, some practices within it can be unethical. Ethical advertising practices build trust, enhance reputation, and foster long-term customer relationships, leading to loyalty and sustained success. Despite the pervasive influence of advertising on consumer behaviour, it's crucial to critically evaluate messages to make informed choices. Manipulative tactics in advertising can be subtle, requiring consumers to develop discernment to protect against impulsive decisions. Additionally, in a society promoting excessive consumption, being mindful of its impact on individuals and the environment is vital. Cultivating responsible consumption habits can lead to a more balanced life and mitigate negative societal and environmental effects.

ОСОБЛИВОСТІ ВПЛИВУ РЕКЛАМИ НА ПСИХОЛОГІЮ ЛЮДИНИ

The article examines the peculiarities of advertising influence on human psychology, noting that the effectiveness of advertising influence is assessed along three directions: effectiveness on the cognitive sphere, effectiveness on the emotional sphere of the consumer, and the impact of advertising on the motivational-personal sphere. To achieve the goal, the study identified that the greatest influence on the consumer is exerted by advertising appeals. Additionally, the socio-cultural impact of advertising on shaping and changing human values orientations was highlighted, as each advertisement embeds a certain value system. Advertising employs a significant arsenal of manipulative tactics on the viewer, resulting in the covert arousal of intentions that do not align with their existing desires. Among the methods of manipulation, commonly found in advertising, are references to authority figures, which are based on the trust citizens place in certain authoritative figures, such as opinion leaders (scientists, popular singers and actors, athletes, etc.). In this article for a clearer depiction of the topic, most common psychological methods applied in advertising appeals were analyzed. Under the influence of advertising, certain values develop and gain widespread acceptance and approval among the masses. Advertising imposes certain values on both individuals and society as a whole. It has been proven that a certain system of values is attached to advertising, resulting in a socio-cultural influence. Prospects for further research were determined, taking into account new digital methods (virtual and augmented reality), that significantly expand the possibilities of influencing the psychology of consumers. Virtual and augmented reality make it possible to create more immersive advertising experiences that leave a deep impression on the minds of users.

Information Warfare as an Instrument of Geopolitical Influence on Ukraine: Main Aspects and The State's Response

The purpose of the article is to study information warfare as an instrument of geopolitical influence on Ukraine, the main aspects of this problem and certain elements of the Ukrainian side's response to the Kremlin regime's information attacks. To achieve this goal, the methods of comparison, analysis, synthesis and content analysis were used. The results indicate that the Russian side in the information warfare uses both traditional tools, such as the media, troll factories, bot factories, and fakes, and new technologies, such as deepfake. This arsenal is constantly evolving and adapting to technological advances. The Kremlin's main goal in the information warfare is to "undermine" Ukraine from within, creating the impression of close ties between Ukraine and Russia as a Eurasian state. Russian activities go beyond Ukraine, influencing public opinion in European countries, the United States and beyond. "Influence operations use social media platforms to spread individual narratives and sow hostility. To counter Russian influence, a program is being implemented to increase media literacy among the Ukrainian public. Ukrainian television companies are responding to the invasion by creating joint telethons that expand communication channels and counter disinformation. Individual tools, such as podcasts, are becoming important in countering disinformation. Ukrainian radio plays a key role in providing information in the occupied regions, and media literacy projects help to verify information and increase information literacy. Initiatives to develop media literacy and counter disinformation in Ukraine are widespread and effective. Results show that the level of resistance to propaganda has increased, and more than 70% of the population can recognize manipulative tactics. Government and civil society initiatives are working together to combat disinformation. Institutions such as the Center for Countering Disinformation and the Center for Strategic Communications are making an important contribution to the resilience of Ukrainian society.

Манипулятивный потенциал вербальных репрезентаций в американском политическом дискурсе

The paper provides a comparative analysis of quantitative and qualitative verbal representations of various population groups in American political speeches on the topic of the Palestinian-Israeli and Russian-Ukrainian conflicts in two chronological periods from February 2022 to October 6, 2023 and from October 7, 2022 to the end of November 2023. The aim of the work is to highlight manipulative tactics and methods of pragmatic influence on addressees in America in various population groups, taking into account the quantity and quality of verbal representations and means of naming over time. The scientific novelty of the work is due to the results of identifying quantitative and qualitative differences in verbal representations and means of naming representatives of population groups in four countries, manipulative techniques and means of pragmatic influence based on the material of modern public speeches of US political leaders in the two chronological periods. As a result of the study, 1) quantitative differences in names and verbal representations of various population groups were identified; 2) recurring qualitative differences in their verbal representations were discovered: “slaughtered”, “massacred”, “murdered”, “butchered” – in relation to the losses of Israelis, “killed”, “died” – those of Ukrainians, “loss of life”, “loss”, “targets”, “annihilate” – those of Palestinians; 3) typical manipulative tactics of omission, leveling of facts, contrasting “good – evil”, as well as the characteristic expressive language means of their implementation, i.e., repetitions, amplifications, superlatives, evaluative vocabulary, selective names, antithesis, were found.

The Other Side of Love: Tactics of Emotional Manipulation in Romantic Relationships

Emotional manipulation in romantic relationships is a subtle form of controlling a partner through emotional pressure, inducing feelings of guilt, blackmail, ignoring, passive-aggressive behaviors, and other manipulative tactics. However, it is often invisible, elusive, and difficult to prove, which additionally makes this form of abuse highly dangerous. Emotional manipulation can have serious consequences on an individual's mental health, including increased levels of stress, anxiety, and depression. It can also lead to reduced self-confidence, feelings of helplessness, and a loss of control over one's own life. To raise awareness about the harmful effects of emotional manipulation, both for the quality of the romantic relationship, and for the mental health of the individual, this paper presents scientifically-based information on this construct, and describes some of the most common tactics of emotional manipulation, which are used in romantic relationships. Through scientific and professional discussions and education, society can become better informed about emotional manipulation, and create an environment in which victims feel safe to express their issues and seek help.

Methods of Manipulation Used in Advertising

The aim of this study was to see how selected methods of manipulation used in advertising affect consumer behaviour. The study was conducted using a diagnostic survey using an original questionnaire posted on social media. The participants included 102 selected individuals. According to the information gathered, the respondents are aware that the use of manipulation is widespread in advertising. The most common methods of achieving this include fragmenting the advertising message and leveraging the authority or popularity of individuals featured in advertisements. Fragmentation has a particularly strong effect. Others of similar importance include making the message appear scientific, idealising it, and influencing human emotions. Manipulation in advertisements often leads to situations when consumers decide to purchase products that they do not, in fact, need. Manipulative tactics, such as creating artificial needs, using psychological tricks, or applying social pressure, can significantly influence consumer decision-making, often resulting in the purchase of products that provide no genuine benefit or satisfaction.

An Overview of Manet Power Management Approaches

One of the primary issues with MANET is power optimization and utilization because it relies on the node's internal battery power to operate the wireless network. The performance of the MANET is also affected by one of the parameters of energy consumption and utilization. Each operation in the MANET requires some amount of energy to complete. This article elaborated on MANET power management from its inception to the present, as well as doing comparison research to recommend new methods for improving MANET power utilization. This study examines MANET power management options in terms of numerous parameter metrics, including Mobility Aware, Clustering, Topology, Transmission Range, QOS, and link-based. Finally, the methodologies used in MANET power management and performance factor improvement were summarised. To surpass all performance indicators in MANET utilization, new manipulative tactics are necessary. The innovative method is the most effective.

LUCK CHAIN LETTERS AS ONE OF THE VARIETIES OF ELECTRONIC CORRESPONDENCE

The aim of the article is to investigate and analyze luck chain letters as one of the types of electronic communication. It describes Internet communication and its main features. The article provides a definition of the term «luck chain letters» (letter of happiness, magic letter, chain letter of happiness) and examines its characteristics, methods of dissemination, and provides examples. The research focuses on letters collected from the Viber messenger. The most common types of these letters are identified, such as «pray and forward the prayer to N number of friends», «we need to gather a million votes to prevent Viber or Facebook from becoming paid», «puppies from a breeding facility need owners (or funds), otherwise they will be put down», «parents of a sick child will receive 10 cents for every letter you send», «the result of a test that you took, which stated that if you don’t forward the invitation to this test to a certain number of people, you will experience failure for several years», «аmiraculous remedy from the market that guarantees a cure for the most common ailment», «in honor of their birthday/opening, a gift from a well-known brand/company». The following manipulative tactics are identified in these letters: «If you love, then...», «Exploiting parental instinct», «Don’t be an outcast», and activating a situation of psychosis with a «lack of time» indicator. Equally important is the example of appealing to «good feelings» to foster intimacy in the communicative space between the sender and recipient. In the future, there are plans to further examine happiness letters (in messengers, social networks, email, blogs), classify them, identify common features, and highlight the most prevalent manipulative tactics. This may involve analyzing the communication strategies used in such letters and studying their impact on recipients, particularly in terms of perception, reactions, and dissemination methods. Analyzing happiness letters will contribute to a better understanding of manipulations and provide protection against harmful content that may be present in such letters.

MANIPULATIVE TACTICS IN MODERN ENGLISH-LANGUAGE MEDIA DISCOURSE

The relevance of the chosen research topic is dictated by the need to describe manipulative tactics in modern English-language media discourse, taking into account both the cognitive mechanisms involved in it, which represent the basis of mental activity, and the communicative aspects of influencing a wide audience. It is shown that manipulation implies the choice and use of linguistic means that allow having a hidden effect on the addressee. Manipulative influence is considered as a leading discursive practice, which is a complex of strategic and tactical components aimed at shaping public opinion within the media space.

Role of Marketing Ethics for Clients’ Satisfaction

This abstract aims to explore the vital connection between marketing ethics and clients' satisfaction. Ethics in marketing refers to the moral principles and values that guide marketers in their decision-making processes and interactions with clients. One of the fundamental aspects of marketing ethics is the truthful and accurate representation of products or services. Misleading or deceptive marketing practices erode clients' trust and can lead to dissatisfaction. Additionally, marketers need to respect clients' privacy and handle their personal information with utmost care. Ethical data collection and usage practices not only protect clients' privacy rights but also contribute to their satisfaction. Moreover, corporate social responsibility (CSR) plays a vital role in marketing ethics. Clients are increasingly concerned about the social and environmental impact of the organizations they engage with. Ethical marketing involves incorporating CSR initiatives into business strategies, addressing societal concerns, and demonstrating a commitment to sustainability. In conclusion, marketing ethics significantly influence clients' satisfaction by fostering trust, transparency, and fairness. Adhering to ethical principles in marketing ensures accurate product representation, respect for privacy, avoidance of manipulative tactics, and incorporation of CSR initiatives. Organizations that prioritize marketing ethics not only enhance clients' satisfaction but also establish long-term relationships, resulting in sustainable business growth.

“It’s All in Your Head”: Personality Traits and Gaslighting Tactics in Intimate Relationships

Abstract Background Gaslighting is a form of psychological/emotional abuse inflicted upon an intimate partner that includes manipulative tactics such as misdirection, denial, lying, and contradiction – all to destabilize the victim/survivor. Compared to other forms of intimate partner abuse, gaslighting remains underexplored in the literature. Aims/Purpose In this preregistered study, we aimed to explore correlates between the Dark Tetrad traits (i.e., grandiose narcissism, vulnerable narcissism, Machiavellian tactics, Machiavellian views, primary psychopathy, secondary psychopathy, and sadism) and acceptance of gaslighting tactics in intimate relationships. Method Participants (N = 315; Mage = 42.39; 62.2% women) were recruited online and completed an online questionnaire. We developed and internally validated the Gaslighting Questionnaire, a 10-item self-report measure of acceptance of gaslighting tactics in intimate relationships. Results All the Dark Tetrad traits were associated with more acceptance of gaslighting tactics in intimate relationships, with primary psychopathy, Machiavellian tactics, and sadism emerging as significant predictors in the regression. We also examined sex differences. Compared to women, men found deploying gaslighting tactics more acceptable, and this was largely driven by sex differences in primary psychopathy. Further, men high in vulnerable narcissism demonstrated the greatest acceptance of gaslighting tactics. Conclusions These findings provide foundational information for understanding gaslighting tactics in intimate partner abuse and may have practical implications for relationship counsellors and clinicians practicing in this space. For example, the present findings indicate that personality assessment can be a valuable tool for estimating a client’s propensity to gaslight.

The place and role of political advertising in the system of manipulative technologies: the linguistic dimension

Issues of language and political discourse form a very dense framework for theories and studies of argumentation, the new rhetoric. The political discourse analysis is gaining in scope and epistemological precision. However, discursive effects remain largely understudied regarding linguistic means as manipulative tactics. This phenomenon shapes the relevance of this study. It also analyses how linguistic traces of political discourse affect the population in terms of psychosociology and manipulative tactics. The ideology of discursive persuasion reveals issues in cognitive activity (meaning, intentionality, and strategy) that the speaker performs, as well as the impact on a known target. The study focuses on the norms and use of language, image, text, and sound in political advertising. It also analyses scholarly works related to the topic, offering an analysis based on observations on political communication and its media staging of the functioning of sociolinguistic variation regarding the norms and representations that operate in this official/dominant language market and specific to the language of politics. Research related to advertising and advertising language in relatively recent studies is still approached with some caution. Therefore, this paper attempts to deal with them from the perspective of linguistics in its broader discussion. To do so, the article focuses on studying linguistic means specific to political advertising on billboards during political campaigns. The most peculiar aspects of the contextual and formal expression of political advertising on billboards are identified.