The primary objective of this paper is to assess the relative effectiveness of data sets with different space coverage and time resolution when they are assimilated into an ocean circulation model. We focus on obtaining realistic numerical simulations of the Gulf Stream system typically of the order of 3‐month duration by constructing a “synthetic” ocean simultaneously consistent with the model dynamics and the observations. The model used is the Semispectral Primitive Equation Model. The data sets are the “global” Optimal Thermal Interpolation Scheme (OTIS) 3 of the Fleet Numerical Oceanography Center providing temperature and salinity fields with global coverage and with bi‐weekly frequency, and the localized measurements, mostly of current velocities, from the central and eastern array moorings of the Synoptic Ocean Prediction (SYNOP) program, with daily frequency but with a very small spatial coverage. We use a suboptimal assimilation technique (“nudging”). Even though this technique has already been used in idealized data assimilation studies, to our knowledge this is the first study in which the effectiveness of nudging is tested by assimilating real observations of the interior temperature and salinity fields. This is also the first work in which a systematic assimilation is carried out of the localized, high‐quality SYNOP data sets in numerical experiments longer than 1–2 weeks, that is, not aimed to forecasting. We assimilate (1) the global OTIS 3 alone, (2) the local SYNOP observations alone, and (3) both OTIS 3 and SYNOP observations. We assess the success of the assimilations with quantitative measures of performance, both on the global and local scale. The results can be summarized as follows. The intermittent assimilation of the global OTIS 3 is necessary to keep the model “on track” over 3‐month simulations on the global scale. As OTIS 3 is assimilated at every model grid point, a “gentle” weight must be prescribed to it so as not to overconstrain the model. However, in these assimilations the predicted velocity fields over the SYNOP arrays are greatly in error. The continuous assimilation of the localized SYNOP data sets with a strong weight is necessary to obtain local realistic evolutions. Then assimilation of velocity measurements alone recovers the density structure over the array area. However, the spatial coverage of the SYNOP measurements is too small to constrain the model on the global scale. Thus the blending of both types of datasets is necessary in the assimilation as they constrain different time and space scales. Our choice of “gentle” nudging weight for the global OTIS 3 and “strong” weight for the local SYNOP data provides for realistic simulations of the Gulf Stream system, both globally and locally, on the 3‐ to 4‐month‐long timescale, the one governed by the Gulf Stream jet internal dynamics.