SWOT Model Research Articles

Analysis of Corporate Innovation and Development Strategies Based on the SWOT Model - Taking Nintendo as an Example

Under the impact of the COVID-19 pandemic, people’s outdoor activities have been banned due to the quarantine policy, and indoor entertainment activities have become the mainstream method for people to pass the time. During this period, the video game industry had achieved tremendous achievements. By analyzing the representative companies, it is helpful for managers or investors to recognize the future development direction of the market after the pandemic. This article uses the SWOT analysis method to analyze Nintendo, one of the leader in the game console industry, to evaluate and summarize its performance during and after the pandemic. Through research, it is found that although Nintendo has made many profits by relying on its advantages during the pandemic. It has also exposed its shortcomings in market forecasting and risk management. The pandemic has provided Nintendo with new development directions in mobile games and digital sports but also brought threats such as the decline in the purchasing power of target consumers. Based on the above analysis, relevant suggestions are provided to Nintendo, such as increasing fan encouragement for mod developers and increasing investment in the above two new development directions.

Analysis of SWOT Model Analysis BYD Automobile Marketing Strategy

Environmental pollution is a hot issue that the world cares about, and fuel vehicles are one of the main reasons for the greenhouse effect. All countries in the world have also realized this and proposed corresponding policies to stop the further deterioration of this impact. China actively responded to accelerate the development of the new energy vehicle industry through policy support. Among them, BYD, as a pioneer, showed industry leadership. This article will analyze the market of China’s new energy vehicles based on the status of the development of new energy vehicles, and use the SWOT model to analyze BYD’s advantages, opportunities, and risks. Through research on this article, driven by strong policies in the Chinese new energy vehicle market, it has achieved significant growth. As a market leader, BYD comprehensively covers consumer groups, showing a strong market penetration. However, despite the outstanding results, BYD still faces threats and challenges from various aspects such as market competition and technological innovation. Looking forward to the future, BYD needs to continue to optimize the layout of the product and strengthen its core competitiveness to cope with potential risks. Its development direction is expected to maintain a steady rise and continue to lead the vigorous development of China’s new energy vehicle industry.

Research on Jelly Cat's Marketing Strategy Based on SWOT Analysis

Abstract: In recent years, against the backdrop of the rapid development of the times, people's lives and mental pressure have become increasingly high. People increasingly need items that can express emotions, so some plush toys with calming effects have emerged. Based on this background, the SWOT model will be used to analyze and study the marketing strategy of Jelly Cat, a plush toy. Based on this analysis, it can be understood that Jelly Cat's marketing advantage is its superior quality. Moreover, its strong innovation ability continues to attract customer groups. Its disadvantages are higher prices and fewer consumption channels. In the current environment where people urgently need emotional support, Bringing it development opportunities. It is also important to note that the emergence of highly imitated products may impact genuine products, which is also a threat that needs to be considered. People can not only comprehend and acquire knowledge of Jelly Cat's marketing approach, but also offer valuable insights for other comparable businesses, foster the advancement of plush toys.

Research on the Optimization of Marketing Strategies Based on Brand Image: How Gucci Adapts to the Current Chinese Market

GUCCI is a world-renowned luxury brand that is loved by Chinese consumers. With the development of society and the advancement of science and technology, the competition of luxury brands has become more and more fierce, which has also led to the bottleneck of the sales of the GUCCI brand in the Chinese market in recent years. This article will explore the cultural background of the GUCCI brand, the marketing model for the Chinese market, and the current Chinese luxury market, and use the SWOT model to analyze, read literature, and study individual cases to optimize GUCCI's marketing strategy and derive its methods to adapt to the current Chinese market Through the exploration of this study, it is found that GUCCI can be sold through a combination of online and offline methods, develop brand ambassadors in multiple ways, and use social media for advertising. Set up a second-hand market and promote the concept of environmental protection. Set up an innovative experience camp to improve consumers' experience in the field of luxury brands. Adapting the GUCCI brand to the current development of the Chinese market.

Strengths, weaknesses, opportunities, and threats (SWOT) of the electronic prescribing systems executed in Iran from the physician’s viewpoint: a qualitative study

BackgroundElectronic prescribing (e-prescribing) is an essential technology in the modern health system. This technology has made many changes in the prescription process, which have advantages and disadvantages and have created opportunities for transforming the health system. This study aimed to investigate the strengths, weaknesses, opportunities, and threats of the e-prescribing system implemented in Iran from the physician’s viewpoint.MethodsThis phenomenological qualitative study was conducted in 2022. The participants were 15 Iranian specialist physicians working at Urmia University of Medical Sciences, selected purposively and deliberately. Data was collected through in-depth semi-structured interviews using an interview guide comprising 16 questions. Interviews were conducted until data saturation was reached. The audio data was transcribed into text and analyzed using the thematic analysis. To ensure the validity and reliability of the findings, the criteria introduced by Lincoln and Guba were employed.ResultsThe results of this study showed that the e-prescribing system executed in Iran has diverse and multidimensional strengths, weaknesses, opportunities, and threats. In the strengths section, the analysis of the interviews led to the extraction of semantic units in the categories of prescription process, prescriber, patient, technical, economic, communication, and insurance. Also, the weaknesses in the three categories of the prescriber, patient, and technical were debatable. The opportunities extracted from the narratives of the interviewees were placed in four categories including technical, national macro policies, Ministry of Health macro-policies, and socio-cultural issues. Finally, the discussed threats are classified into two technical and macro policies of the Ministry of Health categories. On the other hand, technical issues played an effective role in all aspects of the SWOT model.ConclusionThe e-prescribing system in Iran has strengths, weaknesses, opportunities, and threats. An overarching factor across all aspects of the SWOT model was technical infrastructure. A robust technical infrastructure is considered a strength and an opportunity for the growth of the electronic prescribing system in Iran. Conversely, any shortcomings in these systems are viewed as weaknesses and pose a threat to the system’s sustainability.

Organic Waste Management Strategy To Create Sustainable Circular Economy Using Swot and Qspm Model

Organic waste management is crucial for sustainable climate change adaptation and mitigation. It supports a circular economy by recycling and repurposing waste, considering the entire product life cycle. This includes initiatives to recycle and repurpose organic waste as valuable resources, promoting a circular economy approach. The aim of the current study is to determine the best strategy for managing organic waste that can support a sustainable circular economy. SWOT analysis is a strategic planning tool based on strengths, weaknesses, opportunities, and threats. The QSPM assesses the attractiveness of alternative strategies for managing organic waste, evaluating external and internal factors that influence the organization. Further research is needed to promote sustainable circular economy principles.This research used the SWOT and QSPM Model to determine the best strategy for managing organic waste that can support a sustainable circular economy. The process involves analyzing internal and external factors of an organization, using the SWOT matrix to identify alternative strategies for programs or activities, and then using QSPM analysis to determine the sequence of these strategies and determine the best to lowest-value strategy outcomes, ensuring data input and decision-making. This study has been carried out in Garut, West Java, Indonesia in 2023. The study analyzes the progress of organic waste processing in Garut Regency using the SWOT-QSPM approach. The results provide insights into the organic waste management strategy for a sustainable circular economy, highlighting the importance of recycling organic waste into new products and supporting society's economy. The circular economy principle can be applied to the processing of organic waste by using BSF, a biological agent that can produce livestock feed and plant fertilizer, reducing the amount of organic waste sent to landfills. The strategies discovered can guide community programs, empowering those without fixed incomes to manage waste. The cultivation of BSF can be integrated with the farm, aiming to reduce poverty and unemployment rates, convert unused land into a community-managed waste management center, aiming to enhance production and income, educate and support the well-being of the community. The best practices for handling organic waste in Garut Regency to promote a sustainable circular economy have been determined by the SWOT-QSPM model. The chosen strategy prioritized 3 main aspects out of 7 alternative strategies : (1) Recruiting society members to manage organic waste processing centers as a routine activity and additional income through processing and cultivation programs; (2) Increasing productivity and scaling up the processing of organic waste to obtain diverse products with higher economic value; (3) Providing direct training and education on organic waste processing to the society to demonstrate the economic value that processed organic waste can generate.

Enterprise Value Valuation—BYD as an Example Based on SWOT Model and Multiple Regression Model

Enterprise Value Valuation—BYD as an Example Based on SWOT Model and Multiple Regression Model

Digital Marketing for the Cultural and Tourism Industry in the Three Eastern Provinces Research on Development Impact

In 2023, the General Office of the State Council issued several measures to unleash the potential of tourism consumption and promote high-quality development of the tourism industry. Local governments actively responded to national policies and promoted the development of cultural and tourism economy. The three eastern provinces are tourist destinations every winter, and their unique scenery and cultural sentiment make the Northeast region stand out during holidays. This winter, Harbin's ice and snow tourism has become popular, even sparking a competition frenzy among other regions in Northeast China and even the National Bureau of Culture and Tourism. This paper uses the SWOT model and PEST model to analyze Northeast China’s natural and human resources, so as to study the help and advantages of digital marketing for its innovation and development, the lessons learned will help to provide a powerful marketing tool and channel for the cultural tourism industry, and promote the creative transformation of the current stage in the development of cultural tourism in Northeast China and throughout the country.

Business Strategy Analysis of Coffee Industry: Taking Starbucks as an Example

In the 20th century, the competition among many coffee brands in the world was gradually fierce. Under the background of improvement of people's living standards and changes in consumption habits, more and more people choose coffee as their daily drink. This paper focuses on status of the coffee industry, taking Starbucks as an example, analyzing its brand and financial situation based on its official annual report for the fiscal year 2021, 2022 and 2023. By comparing the different financial ratios in the past few years, this study gives an analysis of Starbucks brand value in terms of SWOT model and finds some proposals for the brands in coffee industry. The paper demonstrates the development trend of coffee industry and one of the typical management modes, give out an instructor no matter whether for the academic field a direction to have deeper research in this industry or for other brands in their way of developing, both shows a great of significance in further study. This study uses comparative analysis of text analysis and case analysis, combined with actual data, to conduct in-depth research on the financial situation and development of Starbucks and coffee industry. The research carries out a strong correlation between coffee consumption and peoples living habit, operation mode as well. The fruitful work also gives useful improvements on how to develop for coffee industry, it has contributed to the people present understanding of the different financial performance with different factors in production.

Spare Parts Marketing Development Strategy Using SWOT and BMC Approaches: A Case Study on PT. Persada Utama Diesel

This study aims to develop a spare parts marketing strategy using SWOT and Business Model Canvas (BMC) approaches at PT Persada Utama Diesel. Globalization has encouraged economic growth in various sectors, including exports and imports. However, international business activities also have risks that must be managed properly. Effective risk management can increase investor confidence, maintain company reputation, and ensure long-term business sustainability. This research uses a qualitative approach with a case study on PT Persada Utama Diesel. Data were collected through interviews, observations, and documentation studies. SWOT analysis and Business Model Canvas (BMC) were used to develop a spare parts marketing strategy. The results of the SWOT analysis identify the strengths, weaknesses, opportunities, and threats facing the company. Based on the BMC analysis, the company's current business model was also evaluated and developed. The recommended spare parts marketing strategy includes improving operational efficiency, developing a global distribution network, and strengthening strategic partnerships. The application of SWOT and BMC approaches is effective in developing a spare parts marketing strategy that can help PT Persada Utama Diesel in facing challenges and capitalizing on opportunities in an increasingly competitive international market.

On the Economic Impacts of the Xinjiang Cotton Incident upon Indigenous Local Chinese Brands

Guided by the SWOT model, this thesis explores the economic impacts of the Xinjiang Cotton Incident upon indigenous local Chinese brands with a case study of Li Ning. Coupled with a comparative analysis method, this thesis analyses the changes on revenue and market development in 2020 and 2021 and finds that the Xinjiang Cotton Incident has great influences on Li Ning in economic income, market development, regional development and the development of relevant industries. From the perspective of domestic and international markets, the income of domestic market increases greatly, while the proportion of international market decreases. In a word, the revenue has been rising sharply in all aspects. In terms of the cotton industry and the sporting goods industry, it not only affects the production and sales of cotton in Xinjiang, but also seriously affects the safety of China's cotton industry and its downstream textile industry. But the revenue of domestic sports brands will continue to rise in the coming period. Domestic sports brands will usher in a new era of development. For the future development, Li Ning Company is supposed to position products and target consumer groups accurately, improve the quality of advertising, and to create a more distinctive brand culture.

TIAM COFFEE SHOP MARKETING STRATEGY USING THE SWOT ANALYSIS METHOD

The aim of this research is to find out the SWOT matrix (IFAS and EFAS) at Kedai Kopi Tiam and find out alternative marketing strategies. This research uses the SWOT analysis method, namely strategic planning which is used to evaluate strengths, weaknesses, opportunities and threats. The SWOT model used in this research is a strategy for formulating an analytical framework which is divided into 3 stages, namely the input stage, matching stage and decision stage. Based on the results of the data analysis obtained, it was concluded that Kedai Kopi Tiam occupies quadrant I, which means the company is growing and developing. In this strategy, of course Kedai Kopi Tiam must maintain its strengths and take advantage of existing opportunities to avoid external threats and weaknesses within the company.

Situation Analysis of Sam's Club Based on the SWOT Model Based on the Research of Chinese Market Environment

Situation Analysis of Sam's Club Based on the SWOT Model Based on the Research of Chinese Market Environment

The Strategic Decision Making Analysis for a Semiconductor Company Based on SWOT Model

The focus of this work is to use SWOT analysis to assess the current situation of a company and determine its strategic direction. By gaining insight into a company's internal and external environment, we can better understand its strengths and weaknesses and use this information to make effective strategies and decisions. In addition, our research also shows that while companies perform well in new product development, customer-oriented approaches, and efficient market decision-making, there are still some limitations in financial management, production control, and product diversification that need to be addressed. The innovation of this work is the application of SWOT analysis to the strategic planning of fabless semiconductor companies. While SWOT analysis has been used in various industries and fields, applying it to fabless semiconductor companies is a novel approach. The significance of our study is that it provides a practical method to evaluate a company's competitive position and guidance for its future development. The paper concludes by emphasizing the importance of leveraging strengths, addressing weaknesses, and capitalizing on opportunities to ensure competitiveness and sustainable growth.

Environmental Analysis and Management Suggestions of Starbucks Based on SWOT Model

We analyzed the advantages and disadvantages of Starbucks environmental scanning. Its advantage is the high quality of the product, and the third aspect is the strong sense of experience, the advantage of social media, and localized marketing. The disadvantages are high product positioning, fast store opening, and the pressure of financial chain management and supply chain management. However, in our survey, we also identified opportunities to expand online sales and mobile payments to maximize benefits in today's globalized world. However, despite Starbucks' growth prospects, its position is now precarious due to low coffee acceptance and threats from coffee brands such as Lucky Coffee. According to the analysis, Starbucks can improve its current weakness by strengthening its market power, expanding its strategy, differentiating its strategy, and adopting a reasonable and flexible pricing system.

The Feasibility of TOD Mode in Transportation Planning of Nantong City

The study examines the feasibility of the Transit-Oriented Development (TOD) model in the transportation planning of Nantong City. In the context of the "14th Five Year Plan for the Comprehensive Transportation System Development of Nantong City", it investigates the viability of the TOD mode within Nantong's rail transit system. This article will examine the successful TOD development cases in Shanghai, a first-tier city, and Suzhou, a new-tier city, both located in the Yangtze River Delta region. It will also compare the rail transit systems of Shanghai, Suzhou, and Nantong. Based on the current development status of rail transit in Nantong City, SWOT model is used to position the development of rail transit in Nantong City. hrough this analysis, this paper identified the advantages and disadvantages that Nantong City may face in advancing the TOD mode, as well as the potential opportunities and threats.Measures such as creating TOD channels, formulating ride discounts, expanding regional connectivity, flexible commuting time, and optimizing station facilities are proposed. hese strategies aim to promote the sustainable development of Nantong rail transit system, improve the convenience and efficiency of urban transportation, and then provide strong support for the economic and social development of Nantong city and the improvement of residents' quality of life.

TOD Development in Shenzhen Rail Transit Based on SWOT Model

In today's urban planning field, Transit-Oriented Development (TOD) has become a crucial research topic. With the acceleration of urbanization and increasing population density, traffic problems have become key factors affecting urban development and living quality of residents. Therefore, discussing how to effectively plan urban traffic and realize the harmonious coexistence between traffic and city has become the focus of urban planning scholars and practitioners. However, there is still a lack of unified understanding regarding the role of railway TOD planning in urban development. Therefore, this paper takes Shenzhen as an example and adopts a SWOT analysis to examine the TOD development mode of Shenzhen's railways, based on the city's structure, railway layout, and development strategy. This paper finds that the polycentric urban development pattern of Shenzhen is closely connected to its railway planning. The foundation for Shenzhen's railway TOD construction is relatively solid, and the prospects for development are optimistic. However, many issues in the future development space and planning design still need to be addressed.

A SWOT Model-Based Analysis of Marketing Strategy Taking Mixue Ice Cream and Tea as an Example

Peoples living needs have become increasingly diversified as a result of the rapid development of the economy. In recent years, the freshly-made tea beverage industry has seen a surge in popularity, with numerous tea beverage brands entering the market. The tea industry has formed a fruit-flavored tea and milk tea beverage model based on high-quality tea, gradually replacing the dominant position of tea powder preparation in the past In order to obtain a place in the fierce market competition, the majority of tea brands must fully understand the market changes and their own development status, and formulate long-term development strategies. This paper takes Mixue Ice Cream and Tea (hereinafter referred to as MIXUE) as the research object and uses the SWOT model to analyze its strengths, weaknesses, opportunities and threats. Besides, we analyze and study its own status quo in the construction of internal control. We also formulate future marketing and development strategies for MIXUE, aiming to improve its brand competitiveness and help it to achieve substantial development.

Earthquake, flood and resilience management through spatial planning, decision and information system

Assessment and planning of crisis management with the natural disasters approach include many components. In this regard, floods and earthquakes are some of the fundamental pillars in this field. With this view, paying attention to the current and future planning and research priorities of the world shows that crisis management in flood-prone and earthquake-prone areas and increasing resilience are the most important priorities for sustainable development studies and planning in the world. The western region of Iran (Lorestan province) has a special place due to the prominent features of flood and seismicity. This study aims to investigate the current situation regarding floods and earthquakes and increase the resilience of settlements with emphasis on the study area. After studying the current structure of flood and earthquake zoning according to multi-factor criteria, zoning was performed based on the integration of GIS and AHP information systems, and at the output of the work, high-risk settlements were determined separately for rural and urban areas with geographical coordinates, and then areas with low, very low, medium, high, and very high resilience were presented separately for rural and urban settlements. Also, after analyzing the SWOT model, strategies to increase the resilience of settlements to floods and earthquakes were presented. The study method of this research and the results, strategies, and operational options presented while being used in the study area are also applicable in other areas.

Marketing Strategy Analysis in the Digital Era Taking Pinduoduo as an Example

In this study, the researcher will assess the marketing strategy analysis of Pinduoduo, a Chinese e-commerce giant that, over the past few years, has gained prominence and increased its market share against traditional e-commerce companies such as Alibaba and JD.com. In this study, the researcher will examine the effectiveness of the evolving online marketplace, focusing on the companys unique business model and strategies such as time-limited instant kills and social media marketing to develop a better understanding of the impact and success of Pinduoduos approach. The methodological approach that the researcher will use is a comprehensive literature review and the SWOT model to understand Pinduoduos digital marketing strategies. The literature review approach will focus on the core business model of the company, while the SWOT model will be instrumental in analyzing market positioning and segmentation. The key questions in this study include: conducting an assessment of the efficacy of Pinduoduos marketing plan; understanding its digital marketing trends; and drawing insights from global success stories in the industry. Pinduoduos marketing strategies that have led the company to effectively engage users, specifically those from low-tier cities, include time-limited instant kills, daily cash rewards, and subsidies. The SWOT analysis has helped the company identify strengths, such as market differentiation, and weaknesses, such as high unit prices. In conclusion, Pinduoduos success will be based on its ability to successfully navigate the sinking market and its successful utilization of its strategic innovations, making it a formidable player in the digital era.