The energy transition is currently reshaping the Colombian energy market, bringing about the emergence of new actors essential for decarbonization and the establishment of a sustainable energy market. This transition necessitates a regulatory framework that facilitates the entry of new players and fosters the development of appealing business models for investors. Consequently, the energy transition fuels the widespread adoption of distributed energy resources, igniting the creation of fresh markets and captivating business opportunities. This study thoroughly examines the Colombian regulatory landscape, with a specific focus on exploring the new business prospects that arise from the integration of energy storage systems as distributed energy resources. Additionally, the paper analyzes energy arbitration through this technology, assessing five scenarios through economic evaluation using Net Present Value (NPV) and Internal Rate of Return (IRR). The findings indicate that the current model, which entails purchasing and selling energy in the energy exchange, is unsustainable without supplementary measures like self-consumption or regulatory incentives.