Sustainability Of Rural Tourism Research Articles

Realizing sustainable rural tourism through community-based tourism (CBT): A swot analysis of Curug Dhuwur Waterfall

Background: This study focuses on the development strategy of community-based tourism (CBT) at Curug Dhuwur Waterfall in Wanarata Village. Village tourism showcases the uniqueness of village life, including social characteristics, natural beauty, and culture, which have the potential to attract visitors. Local community involvement is a key factor in the sustainability of rural tourism. Method: Descriptive qualitative and field study methods were used. The data comprises primary and secondary sources. The research results were analyzed using SWOT Analysis to determine effective strategies for tourism development. Findings and Conclusion: The analysis concludes that the tourism development strategy should leverage SWOT Analysis to maximize strengths and opportunities while minimizing weaknesses and threats. The implementation of this strategy includes optimization and training in tourism management, maintaining the natural environment, promoting tourist areas, improving infrastructure, raising community awareness of sustainable tourism, organizing comparative studies for managers, and enhancing cooperation with the district government and related departments. This research aims to contribute to the development of community-based tourism in Wanarata Village. Novelty/Originality in this article: This study presents a new model in rural tourism development by combining SWOT analysis and community-based tourism (CBT) principles. This study offers a framework that can be adapted for developing other rural tourism destinations, combining environmental conservation, local economic empowerment, and cultural preservation.

Financing of Rural Tourism in Romania, Serbia and Montenegro in the Period of Integration into the European Union

Abstract Rural tourism, viewed from the aspect of agricultural farms, provides additional income, enables the creation of new jobs, but also provides a market for the placement of agricultural products. Adequate sources of financing are needed, which would enable the development of this activity, significant for agricultural farms, the local rural economy, but also for the entire country. In the section dedicated to relevant sources from the literature, the views of the cited authors point to the conclusion that the growth of rural tourism requires a strategy, which should be interdisciplinary, as well as adequate means of financing. The purpose of the paper is to present the sources of financing rural tourism in the period of integration into the European Union (pre-accession period) in Romania, Serbia and Montenegro. The pre-accession period for EU membership is still ongoing in Serbia and Montenegro, so the final effects of these funds will only be seen in the future. To answer the research question formulated: "How do the sources and methods of financing rural tourism vary in Romania, Serbia, and Montenegro during the period of integration into the European Union, and what is the impact of these differences on the development and sustainability of rural tourism in each country?", the authors use descriptive and desk research method, like us, methods of analysis and synthesis. The authors suggest that Romania has effectively utilized EU pre-accession financial tools to foster growth in this sector, indicating that its approach could serve as a model for Serbia and Montenegro.

Visitor preferences in rural gastronomic tourism environment and the related design implications

Since COVID-19, people have suffered tremendous impacts in all aspects of their lives and work, with subtle changes in their environment preferences. The rural areas, with their natural green space, low density, and leisurely habitat, have played an important role after the pandemic and are widely favored by people. Research on rural environments after COVID-19 has received much attention. In the wake of the pandemic, people's needs for the environment have changed not only in terms of physical space, but also in terms of psychological needs. To address the issue of adaptability and resiliency of the future tourism development of the rural areas, this study takes the real subjective feelings of rural visitors as the evaluation standard, and takes the rural gastronomic tourism environment as the research object. We analyzed a sample of 14,373 images and 324,676 comments in Chinese posted by 3484 visitors on social media to explore whether and how people's preferences for rural environments have changed since the pandemic. Findings revealed significant differences in preference for the rural gastronomic tourism environment factors before and after the pandemic. There is variability in environment preferences depending on different gender, environment flexibility and the region. From the perspective of the rural gastronomic tourism environment, the research results provide suggestions for rural planning and rural tourism sustainability, and provide feasible paths for sustainable development and conservation of rural landscapes oriented to human needs, to enhance the resilience and sustainability of rural environments in the future.

TOURISM CHALLENGES IN THE RURAL AREAS OF THE AUTONOMOUS REPUBLIC OF ADJARA

Aim: The article describes trends in the economic development of Georgia with particular emphasis on the role of tourism in the socio-economic development of the Autonomous Republic of Adjara. The paper aims to study the tourism development perspective in Adjara to improve the living conditions of the local population that lives in the highlands and to achieve equal social and economic growth throughout the country. Methods: The study used the literature review and mass statistics data analysis methods. In addition, the results of a survey conducted in September 2022 on a sample of 351 respondents (visiting Adjara for tourism purposes) were presented. Results: Rural tourism is currently being discussed extensively by state organizations and other public cooperation partners as an additional source of revenue in the Rural Tourism Supply Chain in the highland areas and for regional development. The work discusses the potential and the quality of tourist products. It has identified the region’s current trends and issues of tourism development, the main challenges in rural tourism, and the role of transport systems in developing rural tourism sustainability. Conclusions: The article summarizes the recommendations for local officials in rural tourism sustainability and the importance of their development. Adjara’s highlands have quite a challenging landscape. Local government should ensure the acceleration of the infrastructure projects of the Adjara highlands and the arrangement of internal roads, parking lots and infrastructure corresponding to modern standards.

A model to assess the sustainability of rural tourism based on a people-oriented concept: a case study of the villages in the Fuchun River Basin (China)

ABSTRACTRural tourism development emphasizes economic benefits while considering the needs of various stakeholders to achieve sustainability. This research aims to investigate the sustainable development of rural tourism by establishing a sustainability evaluation model to coordinate the demands of villagers and tourists based on a people-oriented concept. Using villages in the Fuchun River Basin in China as a case study, the study develops a rural tourism satisfaction evaluation system. A Fuzzy Comprehensive Evaluation (FCE) method is then used to evaluate the satisfaction of tourists and villagers. Finally, a two-dimensional evaluation coordinate system is employed to identify various shortcomings. The results are as follows: 1) An imbalance is observed in satisfaction between villagers and tourists. Tourism development in this area mainly focuses on the interests of tourists; thus, the services and facilities provided to villagers are relatively limited. 2) The sustainable development of rural tourism lacks momentum; therefore, efforts should be made to strengthen construction in areas such as sanitation, accommodation, commercialization, folk activities, and communication. 3) The sustainability evaluation method of rural tourism needs to address the different interests of villagers and tourists and establish a system based on indicators of rural characteristics.

Exploring the Role of Female Empowerment in Sustainable Rural Tourism Development: an Exploratory Sequential Mixed-Method Study

Purpose: The purpose of this study is to evaluate the empowerment of rural women in the context of sustainable tourism development, identify the factors that influence their empowerment, examine the impact of women's empowerment on sustainable tourism development, and explore innovative approaches to empower rural women. Theoretical Framework: This study combines four factors that influence women's empowerment, namely women's entrepreneurship, education, social capital, and human capital, to form a theoretical framework based on empowerment theory, and uses the empowerment of women as a mediator to explore the elements that impact the sustainable growth of rural tourism. Design/Methodology/Approach: A mixed research method was employed, starting with qualitative research, where 11 relevant interviews were conducted to gain a preliminary understanding of the factors affecting women's empowerment and the sustainability of rural tourism. Subsequently, a 68-item survey questionnaire was used in the quantitative research stage. A total of 340 responses were collected. The reliability of the questionnaire was tested using Cronbach's alpha, and validation factor analysis was used to assess its validity. Structural analysis and equation modeling (SEM) techniques were used to test the hypotheses of the study. Findings: The study shows that women's entrepreneurship, education, human and social capital have a positive impact on women's empowerment and sustainable growth of rural tourism. Women's empowerment mediates the relationship between these factors and sustainable development of rural tourism, which also positively impacts sustainable community, economic, environmental, and cultural development. Therefore, promoting women's empowerment and enhancing their access to education and resources are essential for achieving sustainable growth of rural tourism and community development. Research, Practical & Social implications: This study proposes a new theoretical framework that includes female entrepreneurship, education, social capital, and human capital to fill the gap in knowledge. The development of women in rural tourism is also crucial for society's progress towards civilization, and policies and incentives should be implemented to encourage their participation and ensure their effective involvement. This will contribute to the growth and sustainable development of China's rural tourism industry. Originality/value: This research provides valuable insights into the role of women's empowerment, education, human capital, and social capital in driving sustainable rural tourism development.Furthermore, this research has a significant impact on how Chinese farmers participate in rural tourism in the future, providing insights into rural revitalization efforts. This study underscores the importance of innovative research in driving perspectives on rural tourism and empowering women, which are essential elements for the sustainable development of rural communities.

Sustainability of rural tourism in poverty reduction: Evidence from panel data of 15 underdeveloped counties in Anhui Province, China.

Based on the characteristics of underdeveloped areas, this paper selects the panel data of 15 underdeveloped counties in Anhui Province from 2013 to 2019 and uses the panel threshold model to empirically analyze the sustainability of rural tourism development. The results show that: (1) Rural tourism development has a non-linear positive impact on poverty alleviation in underdeveloped areas and has a double threshold effect. (2) When the poverty rate is used to express the poverty level, it can be found that the development of rural tourism at a high level can significantly promote poverty alleviation. (3) When the number of poor people is used to express the poverty level, it can be found that the poverty reduction effect shows a marginal decreasing trend with the phased improvement of the development level of rural tourism. (4) The degree of government intervention, industrial structure, economic development, and fixed asset investment play a more significant role in poverty alleviation. Therefore, we believe that we need to actively promote rural tourism in underdeveloped areas, establish a mechanism for the distribution and sharing of rural tourism benefits, and form a long-term mechanism for rural tourism poverty reduction.

Evaluation of Sustainable Rural Tourism Development with an Integrated Approach Using MDS and ANP Methods: Case Study in Ciamis, West Java, Indonesia

Indonesia is an agricultural country, and most of its territory is in the form of villages that have the potential to be developed as rural tourism centers. One area that has the potential to be developed into rural tourism centers is Panjalu, Indonesia. However, the sustainable development of rural tourism in Panjalu, Indonesia, still needs to be improved, so the community cannot enjoy the benefits of this rural tourism. This study aimed to analyze the sustainability strategy of rural tourism development in Panjalu, Ciamis, Indonesia. This study combined two methods, consisting of the Multi-Dimensional Scaling (MDS) and the Analytic Network Process (ANP). The MDS results show that rural tourism sustainability in Panjalu, Indonesia is included in the sufficient category, with a sustainability index of 57,998; 66,278; and 51,862, for ecological, socio-cultural and economic criteria, respectively. The MDS also analyzes which attributes are sensitive to the sustainability status. The most sensitive attributes for each criterion include Biodiversity for ecological criteria (RMS 2.224), Local Community Involvement for the social-culture criteria (1.147), and Livelihood Diversification for the economic criteria (1.245). These most sensitive attributes are, then, used as a reference for developing sustainable rural tourism development strategies. As a result, the strategic priority ranking for rural tourism in Panjalu, Indonesia is rural tourism based on culture and community development.

Does Pandemic Fatigue Prevent Farmers' Participation in the Rural Tourism Industry: A Comparative Study between Two Chinese Villages.

Rural tourism is an important income generation method for farmers post-pandemic. However, few studies have focused on how pandemic fatigue has affected their willingness to participate in rural tourism development. We conducted a quasi-experiment to test these effects using data from two Chinese villages. Shanlian village, which was more severely affected by COVID-19, was the experimental group, while Huashu village was set as the control group. Our results reveal that both physical and mental fatigue hinder farmers' intention to engage in rural tourism. Further, there were significant interaction effects between physical and mental fatigue on the farmers' participation in rural tourism. For farmers with low physical fatigue, the higher their mental fatigue, the less willing they were to participate in rural development. Conversely, for the higher physical fatigue group, farmers with low levels of mental fatigue were still more willing to participate in rural tourism development. These findings reduce the current research gap concerning the relationship between pandemic fatigue and farmers' participation in rural tourism and indicate that practitioners and policymakers should consider farmers' fatigue management as an important factor for the sustainability of rural tourism during the ongoing COVID-19 crisis.

The Role of Social Capital in Predicting Tourists' Waste Sorting Intentions in Rural Destinations: Extending the Theory of Planned Behavior.

Improper waste disposal of tourists has detrimental impacts on the environment, economy, and people in rural destinations. Separating at the source is an effective means to mitigate these adverse impacts on rural destinations. Hence, identifying factors influencing tourists’ waste sorting intentions in rural destinations is critical to the sustainability of rural tourism and rural land. However, few studies focus on tourists’ waste sorting intentions. Drawing on the theory of planned behavior (TPB) and social capital, this research examined the determinants of tourists’ waste sorting intentions in rural destinations. A total of 395 valid questionnaires were collected from a rural destination in Huzhou, China. The results indicated that: (1) all TPB variables, i.e., attitude toward the behavior, subjective norms, and perceived behavioral control, positively and directly affect tourists’ waste sorting intentions; (2) interpersonal trust directly and positively influences tourists’ waste sorting intentions; (3) subjective norms, perceived behavioral control, interpersonal trust, and emotional bonding indirectly influence tourists’ waste sorting intentions through the mediation of attitude toward the behavior; (4) emotional bonding does not directly affect tourists’ waste sorting intentions, but the link is established through the mediation of attitude toward the behavior. This research expands the body of knowledge by integrating individuals’ psychological elements with their social contexts. The findings offer some theoretical and managerial implications for understanding how tourists’ social contexts facilitate tourists’ waste sorting intentions.

How Does Social Media Affect Sustainable Rural Tourism?

For this report, we have covered the introduction of the research, the problems as well as the objectives and goals of the research which is to examine the role of social media on rural tourism using the TPB model. Furthermore, we also discussed about how social media affects the sustainability of rural tourism. In order to gather data and analysis, we have conducted a survey via Google Form to get different opinions and perspectives from the respondents. For our research, we conducted the Google Form among City University students. We also have identified our variables for our research which is the independent, dependent, and moderating variables. We have used applications such as SmartPls and SPSS to gather all the data and analysis. With all the information gathered, we finally have sufficient data and analysis to support our findings.

Sustainability of Community Based Rural Tourism

The goal of this research was to look for probable linkages between socio-cultural amenities, natural amenities, recreational activities, and climatic attribute interrelationships. The proposed research will investigate China’s policy on rural tourism, identify the strengths and weaknesses in existing rural tourism destinations within China provinces, explore mechanisms available to enhance and promote this product globally, identify initiatives that can be taken to attract international tourist segments and recommend lasting policies to government agencies on rural tourism sustainability Considering the five objectives of this research, this research framework is developed to study how the community development process takes place in those villages that are involved in rural tourism development. Adopting Input-Throughput-Output Model which was introduced by Deacon and Firebaugh (1988).

How “cultural reshaping” affects rural tourism development in China - a case from zhejiang beautiful countryside demonstration area

A number of studies have been carried out on the importance and connotation of tourism culture. However, from the literature study of tourism culture, it is found that there is still a gap between the remolding of tourism culture and the development of tourism enterprises in the digital era. This study aims to identify the enterprise clustering effect and employment benefit of rural tourism culture reshaping. By empirical research, this study establishes a new conceptual research framework for rural tourism sustainability to cover the gap between the cultural reshaping and enterprise development for rural tourism in Zhejiang. We began with investigation to villagers on their acceptance of reshaped tourism culture. Through interviews with entrepreneurs, this study investigates the relationship between tourism cultural reshaping and tourism enterprise image. An enterprise network of regional tourism cultural IP image has been established to describe the density among the whole tourism cultural industry. The location entropy index is adopted to show the employment in tourism enterprises. This index reflects residents’ acceptance of the reshaped cultural image as a key influencing factor of enterprises’ sustainable development. Furthermore, it is found that tourism cultural reshaping is a significant base for rural tourism industry clustering. The research results suggest that tourism corporation can contribute to the local tourism economy by reshaping culture.

THE CONNECTION BETWEEN COMPETITIVENESS AND SUSTAINABILITY IN TOURISM DESTINATIONS: EXAMINING THE HARD, SOFT, AND MODERATING EFFECTS OF KNOWLEDGE SHARING

This paper aims to assess the impact of hard and soft measures on the competitiveness of tourism destinations. Additionally, this article examines the impact of tourism destination competitiveness on rural tourism sustainability management. Following that, knowledge sharing is used as a moderator variable to demonstrate its moderating effect on the relationship between tourism destination competitiveness and rural tourism sustainability. A total of 390 respondents, including both domestic and international tourists, who visited the six rural tourism destinations in Sarawak, Malaysia, voluntarily participated in this study. A PLS-SEM approach was used to evaluate the developed model, and WarpPLS software was used to perform the PLS estimate and hypotheses testing. The empirical findings indicated that destination appeal, tourism infrastructure, and service quality all have a significant and positive effect on the competitiveness of tourism destinations. Additionally, it was discovered that tourism destination competitiveness has a positive and significant effect on the sustainable management of rural tourism destinations.

The sustainable tourism organization of rural spaces. The island of Sardinia in the era of "staycation"

Abstract. What future for tourism in the COVID-19 era? This is a question that has become part of the daily life of many tourist destinations. The pandemic has affected all economic sectors and tourism is one of the sectors most suffered. According to data from the World Tourism Organization (2021) due to the health emergency 100% of countries have introduced restrictions in the travel sector and for this reason international tourist arrivals dropping by 74% in 2020. Future projections indicate 2023 as the year when a the "regular" flow of tourists can be recorded globally. However, in the meantime, there is a need to improve this sector by implementing strategies to promote and enhance the places to motivate sustainable tourism. The insecurity of travel and of some destinations, due to the many emergency restrictions, pushes tourists to live an outdoor vacation in contact with nature and host community. Thus, the search for authentic places moves minds more consciously towards sustainable tourism practices showing a greater interest in some forms of tourism such as rural and cultural.The aim of this work is to understand how to deal with the "new" needs of the demand, bringing out the rural realities through the creation of an organized sustainable offer that revolves around existing accommodation facilities such as farmhouses. In particular, the case of Sardinia will be analyzed, an island that has long been known for its seaside tourism, but whose rural and internal areas are still not much used touristically. The study intends, after a short review of the literature on the sustainability of rural tourism, highlight the possibility to create rural tourist itineraries capable of enhancing the territory's peculiarities by combining the different landscape assets. The exemplification of the creation of these routes will be realized in GIS field through the creation of a model of accessibility to the Sardinian rural space. This model will be based on the use of isochronous curves obtained from the analysis of travel times both to move towards and from the agritourism that offer accommodation and within their landscape offer.

Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity

Place attachment can effectively increase the revisit rate of tourists, which is significant for the sustainability of rural tourism. However, previous studies have rarely explored what kind of host-guest emotional closeness can promote tourist place attachment. This study explores the relationship between local residents’ emotional labor strategy, perceived authenticity, and tourists’ place attachment based on the rural tourism context. A total of 266 valid questionnaires were collected from rural tourists in Yantai as the research subjects by random sampling method. Structural equation modeling was applied to test the hypotheses. The results showed that local residents’ deep acting positively influenced tourists’ place attachment, and perceived authenticity partially mediated the relationship between the two. The negative effect of surface acting on rural tourists’ place attachment was not significant.

Sustainability of Rural Tourism and Promotion of Local Development

Since the 1970s but with greater intensity in the 1980s, strong, social, economic, and cultural transformations have led to the post-Fordist or post-productivist countryside determining what researchers identify as “rural restructuring” [...]

Study on the Sustainability of Rural Tourism under the Background of Rural Revitalization

For a long time, the Communist Party of China Central Committee and the State Council have attached great importance to rural development. At the report of the 19th National Congress, the Communist Party of China clearly pointed out that we should firmly “implement the Rural Revitalization Strategy” and “adhere to the priority development of agriculture and rural areas”. With the improvement of rural ecological environment and the development of economic construction, rural tourism has become more and more popular among the public, and has become one of the important pillars of Rural Revitalization and poverty alleviation. At the same time, rural tourism has greatly increased villagers’ income, improved villagers’ quality of life, and improved villagers’ happiness index. It can be seen that the rural tourism industry and the implementation of Rural Revitalization Strategy promote each other, and the positive development of rural tourism is the only way to promote the construction of new socialist countryside. This paper discusses how to realize the sustainable development of rural tourism in the context of Rural Revitalization from the perspective of the long-term significance of rural tourism to Rural Revitalization and the ways to develop rural tourism.

Prácticas de exclusión e inserción laboral en actividades productivas de turismo rural en dos comunidades transfronterizas de México y Guatemala

El presente artículo[1] analiza las prácticas de exclusión e inserción laboral de las juventudes de dos comunidades rurales con actividad turística. El trabajo de campo se realizó en 2018 en la región transfronteriza comprendida en el ejido Cristóbal Colón, en Chiapas, México, y la comunidad Chacaj, en Nentón, Huehuetenango, Guatemala. Desde un enfoque construccionista y una metodología cualitativa, se realizaron 19 entrevistas semiestructuradas a personas que trabajan en actividades productivas relacionadas al turismo rural. Mediante el análisis multinivel de Geels y Schot (2007), se analizan las narrativas producidas para comprender cómo a partir del turismo rural se actualizan las prácticas de exclusión desde las perspectivas sociales, relacionales y de inserción laboral. Se documentan los clásicos marcadores de género, edad, y origen, a los que se les suma la brecha digital, la cual abre o cierra, nuevas oportunidades laborales a algunos sectores de la población menos privilegiados. Se concluye en cómo las comunidades rurales han depositado en las juventudes la responsabilidad del cuidado, administración y manejo de nuevos proyectos ecoturísticos, y en algunos casos marginándolos de la tenencia de la tierra y de mejores condiciones de vida. La investigación ofrece un aporte actual y necesario para el debate de estudios acerca de la competitividad y la sostenibilidad de turismo rural, el cambio generacional en el trabajo, la eficiencia en la actividad turística y el uso de las tecnologías de la información (TIC).
 
 1Resultado de la investigación realizada en 2018, subvencionada con la beca para estudiantes de la maestría de El Colegio de la Frontera Sur, que pertenece al Padrón Nacional de Posgrado de Calidad (PNPC) del Consejo Nacional de Ciencia y Tecnología (CONACYT).

Sustainability Marketing Tourism pada Kampung Wisata

This study aims to determine the effect of the concept of green marketing to influence tourists' intentions to avoid future damage for new rural tourism. Meanwhile, quantitative research method used in this research, and also this research type was descriptive research, sampling technique used was incidental purposive sampling that was tourists on rural tourism like “Kampung Wisata in Malang” as much as 200 tourists. Analysis technique using regression analysis. The result of this research was green product, green promotion, people, price, and physical evidence had significant effect to intention to maintain the sustainability of rural tourism. But procedure and place had no significant effect to intention to maintain the sustainability of rural tourism. Research implications was that the managers of “Kampung Wisata” add the tourism agenda related to environmental sustainability, the use of promotional media that was eco-green, increasing the involvement of local residents and adding facilities related to environmental sustainability.