ABSTRACT The adaptive reuse of cultural heritage buildings as tourist attractions is a growing trend. From an architectural point of view, this concept can be optimized with green architectural retrofit strategies, which help minimize construction waste and encourage environmental conservation. The challenge lies in technically implementing green architectural strategies to transform cultural heritage buildings to ensure safe and comfortable use as tourist destinations. This research uses method in-depth observations of several case studies to identify the subject’s strengths and weaknesses through SWOT analysis. The findings from this analysis are used to develop strategies for managing cultural heritage buildings through green retrofit architecture. The research results provide detailed insights into the effectiveness of management practices based on previous research, addressing issues such as limited awareness and capacity, challenges in interpreting and managing cultural heritage, data management, costs, and inadequate knowledge. Research recommends applying green retrofit techniques such as energy efficiency, water and waste management, landscaping, building material, and indoor air quality to cultural heritage buildings. This approach aims to optimize and increase energy efficiency by revitalizing buildings through landscape designs that consider environmental conservation and climate change.