Survey-based Research Design Research Articles

Behavioral intentions of university teachers and students toward the adoption of the hyb-blended learning method: Evidence from Bangladesh

Hyb-blended learning is a novel method that can serve as a substitute for conventional classroom-based learning activities, demonstrating effectiveness in both pandemics like COVID-19 and other crises, as well as in non-pandemic situations. The successful application of this method in the field of education depends on the users’ intentions to adopt it. Therefore, this study aims to understand the behavioral intentions of teachers and students at Bangladeshi universities toward the adoption of the hyb-blended learning method. A correlational, cross-sectional, and sample survey-based research design was employed. Two structured questionnaires, one for teachers and one for students, were used to collect data from 171 teachers and 713 students from 11 public and 8 private universities in Bangladesh. The conceptual model of the study was developed on the theoretical underpinnings of the “Unified Theory of Acceptance and Use of Technology (UTAUT).” The study used a structural equation modeling technique to test the hypotheses. The results of the study revealed that the proposed learning method would increase teaching and learning opportunities for both teachers and students in Bangladeshi universities. They would adopt this method without relying on the experiences of others or what others think or say. Unlike teachers, the study also found that students would use it if they received support and influence from friends, fellow students, university authorities, and other external factors. However, their intentions toward adopting this method depend on the availability of resources and support for adopting it, as well as adequate and necessary understanding and talent to use it effectively. Results also revealed that they would adopt the method if it was found to be simple to use. The study has a notable practical implication, as it has proposed an alternative learning and teaching method that would be effective in Bangladeshi universities during the COVID-19 pandemic or other crises and in non-pandemic situations as well.

Intra-organizational knowledge sharing, ambidexterity and firm performance: evaluating the role of knowledge quality

PurposeThis study aims to examine how knowledge sharing contributes to organizations’ ambidexterity, their overall performance and the role of knowledge quality in this relationship. Knowledge sharing is conceptualized based on tacit and explicit dimensions, and ambidexterity is viewed as comprising exploitative and explorative capabilities.Design/methodology/approachThis study uses a cross-sectional survey-based research design and structural equation modeling to test the proposed model of knowledge sharing and knowledge quality in organizational ambidexterity and the related hypotheses.FindingsThe results indicate that tacit knowledge sharing has a significant, direct impact on the exploitative and explorative capabilities of the organization and indirectly impacts both dimensions of ambidexterity (i.e. exploitative and explorative) through knowledge quality. In contrast, explicit knowledge sharing does not have a significant impact on knowledge quality and affects only the exploitative extent of ambidexterity. Both exploitative and explorative capabilities significantly impact organizational performance.Originality/valueTo the best of the authors’ knowledge, this study is the first study to empirically examine the role of knowledge quality in the context of knowledge sharing for ambidexterity, especially within the context of organizations in the United Arab Emirates.

Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image

The COVID-19 pandemic triggered consumers to buy products online, leading to unprecedented and unforeseen growth in the e-commerce sector. Therefore, the revolution made by Direct-to-consumer (DTC) brands went unnoticed. Unlike the conventional approach, which took years to build brand trust and equity, the DTC business model allows companies to grow exponentially with their presence in personal care online marketplaces. Therefore, the rise of DTC brands empowers small and medium enterprises (SMEs) and micro small and medium enterprises (MSMEs) in India, mainly because the return on ad spend (ROAS) for these brands is a huge problem when compared to giant companies. Also, branding in tier 2 and tier 3 markets has triggered new hurdles as consumers need to build brand trust to pay or transact online. The present research examines how a DTC website and electronic word-of-mouth (eWOM) can enhance the effectiveness of branding for direct-to-consumer brands. The study employed a quantitative methodology by analyzing the survey-based research design, with 389 respondents who were aware of and/or used DTC personal care brands in India participating. The present study’s findings demonstrate that website attractiveness and electronic word-of-mouth enhance DTC brands and minimize costs developed to advertise a product, increasing ROAS. Further research studies would broaden DTC brands' knowledge by investigating the impact of e-commerce and social media channels on enhancing consumers' brand equity or purchase intention.

Employee learning and skilling in AI embedded organizations – predictors and outcomes

PurposeIn this research article we aim to answer two research questions: - With ever increasing AI based integrations in organizations, it is imperative to understand how employees learn and adapt to these newer technologies? What is the impact of this learning and adaptation on AI-based employee productivity?Design/methodology/approachA survey-based research design has been conducted among the employees working in technology companies. Questionnaires were administered by the researchers physically using snowball based purposive sampling to reach the participants who are working in the AI driven technology companies. The data was analyzed using Structural Equation Modelling and numerous studies have previously used this approach for model fit and testing.Findingsit was found that employee learning has significant positive mediational impact on the relationship between AI trust, knowledge sharing and AI skills and AI-employee collaboration. SEM results indicate that data fits the proposed model well.Practical implicationsfindings indicate that as the trust in AI develops, employees are more interested in learning and increasing their understanding of AI driven work and increase their AI skills such as Machine learning and data analytics. To increase AI-employee collaborations and upskilling: organizations will need to foster AI training opportunities; make employees work on projects having AI based sociotechnical systems; create environment of knowledge sharing among employees on AI themes.Originality/valueThe use of Artificial Intelligence (AI) is ubiquitous, and more and more organizations are adopting AI in their operations which lead to massive scale changes in the functioning of organizations. These large-scale massive transformations are posing challenges and opportunities at the same time. At the same time, it created immense challenges for employees’ adjustment to the new learning and skilling requirements posed by AI (Sengupta et al., 2022). It is therefore expected that employees embrace the associated new technologies of AI such as big data analytics, Machine learning and Robotics.

Resilient and agile employees’ pursuit of innovative performance and well-being: the role of job crafting

Purpose This study aims to examine the association of employee resilience and agility with innovative performance and subjective well-being. Moreover, it tests job crafting as the underlying mechanism through which resilient and agile employees perform innovatively and experience higher subjective well-being. Design/methodology/approach The study used a survey-based research design and structural equation modeling technique to examine the proposed hypotheses. Data was collected from a sample of 380 employees working in the Indian information technology sector using survey questionnaires. Findings The results show that highly resilient and agile employees participate in job crafting that positively influences their innovative performance and subjective well-being. Job crafting fully mediates the association of resilience with work and well-being outcomes and partially mediates agility and outcomes. Practical implications There is a value in promoting the development of employee resilience and agility to foster ways in which employees can craft their jobs and, thus, maximize their innovative performance and subjective well-being. Originality/value This study makes an important contribution by underscoring the importance of personal resources (resilience and agility) as drivers of job crafting for higher innovative performance and subjective well-being.

Lifestyle, Gender and Academic Underachievement in English Language Among Students with Learning Disabilities

This study investigated the impact of lifestyle and gender on academic under-achievement in English language among students with learning difficulties. A survey-based descriptive research design was utilized. The population for this study comprises all pupils with learning difficulties in the Oyo North Senatorial District of Oyo State, Nigeria. A multi-stage sampling approach was employed to pick five local governments within the senatorial district. Within each local government, a simple random sample technique was utilized to select two secondary schools. This resulted in a total of ten schools included in the study. A purposive sampling strategy was employed to pick a total of two hundred and eighty-seven (287) individuals, with twenty-nine participants chosen from each school. A questionnaire was employed to obtain information about the lifestyle of students with learning disabilities. Additionally, the Mychebust learning disabilities rating scale (with a correlation coefficient of 0.76) and an English language accomplishment exam were utilized to identify students with specific learning difficulties who have not reached their full potential in English language proficiency. Two hypotheses were proposed, with the first one being examined at a significance level of 0.01 and the second one being tested at significance levels of 0.01 and 0.05. The instrument life-style questionnaire (LSQ) demonstrated a reliability coefficient of r=0.86. The study's findings indicated notable correlations between lifestyle and academic underperformance in students with learning difficulties. Additionally, gender disparities in academic underachievement were observed among the participants. The following recommendations were given: students with learning difficulties should receive appropriate guidance on how to lead a positive and resilient lifestyle. Furthermore, it is crucial for teachers to instruct students in the attentive and accurate repetition and recognition of challenging English vocabulary.

A retrospective and explorative analysis of dietary and behavioural factors on weight loss and well-being following a 12-week lifestyle education program promoting anti-inflammatory dietary principles

It is estimated that one-quarter of the world’s population has Metabolic Syndrome (MS)(1), a key driver of growth in healthcare expenditure. Traditional approaches to treating MS through the application of standard dietary recommendations and caloric restriction have had limited success. More recent evidence suggests that novel, anti-inflammatory approaches such as replacing refined carbohydrates and ultra-processed food with unprocessed or minimally processed, lower carbohydrate foods and adapting meal timing and frequency may be more effective(2). The aim of the study was twofold: 1) To determine the effectiveness of anti-inflammatory dietary strategies for long-term weight loss and improvement in metabolic health and 2) To examine the relationships between eating behaviours and long-term weight loss. Twelve-month audit data from a UK based 12-week lifestyle program that focuses the principles of consuming an anti-inflammatory diet was analysed using repeated-measures ANOVA to examine the effects of the program on changes in weight and waist circumference. A quantitative, survey-based research design was used to retrospectively identify relationships between eating behaviours and both anti-inflammatory and pro-inflammatory dietary patterns. Multivariate regression using stepwise method was used to examine differences in weight change based on eating patterns and behaviours. Six hundred and forty-two (N = 642) participants (age = 50.4 ± 12.5 years, female 63.6%, weight = 96.1 kg ± 22.1, BMI 35.2 kg/m2 ± 7.5) demonstrated a weight loss average of 4.49 kg ± 3.78 post-lifestyle program (12 weeks). Survey respondents (N = 64) reported a maximum long term weight loss of 13.9 kg ± 11.9. Weight loss and percentage weight loss after the program was significantly predicted by daily consumption of sweet drinks and grain-based foods. The model predicted one unit increase in daily serving consumption of these foods resulted in less weight lost [2.3 kg (4.5%)]. Seventy one percent of survey respondents had maintained most or all their weight loss for more than 6 months. The model predicted change in consumption of grain-based foods, TFEQ-emotional eating score, consumption of savoury ultra-processed foods, and following an alternative dietary approach after the program were statistically significant in predicting weight loss maintenance (R2 = 0.803, F(4, 20) = 20.376, p < 0.001). The preliminary findings suggest that anti-inflammatory dietary approaches are effective and sustainable for weight loss. Eating behaviour may both support and hinder long term changes in eating patterns and whilst there are significant relationships between eating behaviour and eating patterns, the extent to which dietary patterns drive eating behaviour remains unclear.

Assessing the socio-economic factors affecting household waste generation and recycling behavior in Chennai: A survey-based study

This research paper investigates the socio-economic factors influencing household waste generation and recycling behavior in Chennai, India. The rapid urbanization and economic growth in Chennai have led to increased waste management challenges, making it imperative to understand the specific dynamics at play. The primary objectives of this study are to identify the key socio-economic factors affecting waste generation and recycling and to assess their implications for waste management policies. To achieve these objectives, a cross-sectional survey-based research design was employed. Data was collected through structured questionnaires administered to a sample of 500 households, encompassing various income levels, education backgrounds, and demographics. Statistical analysis, including multiple regression and logistic regression, was used to analyze the data. The key findings of this study indicate that monthly income significantly influences waste generation, with lower-income households producing more waste on average. Education level emerged as a predictor of recycling behavior, with higher-educated households exhibiting higher recycling rates. Additionally, the joint influence of income, education, age group, and gender on waste-related behaviors underscores the complex nature of socio-economic dynamics in waste management. These findings have significant implications for policy development. Tailored interventions are necessary to address income disparities and promote recycling awareness among different socio-economic groups. Furthermore, the study highlights the environmental and health impacts of socio-economic disparities in waste management, emphasizing the need for inclusive and sustainable waste practices.

EFFECT OF GRAMMAR LEARNING STRATEGIES (GLS) IN LANGUAGE LEARNING: CASE STUDY ON VOCATIONAL HIGH SCHOOL STUDENTS IN DETERMINING PROFICIENCY LEVELS

The current study looked into the grammar learning techniques (GLS) employed by SMK Negeri 6 Palembang students. In particular, it looked at the mean variations in the GLS dependent on the students' competence levels. The data was gathered through a survey-based quantitative research design. Undergraduate grammar course students at SMK Negeri 6 Palembang were randomly given a set of surveys via Google Forms. Forty students answered the questionnaire, making them research participants. To evaluate the data, both descriptive and inferential analysis were performed. The results showed that the most frequently employed cognitive, metacognitive, affective, and social strategies were, in that order, taking notes while listening to their teacher's explanations, figuring out why they made mistakes, pushing themselves to practice grammar, and asking friends for assistance. It was discovered that students most frequently employed social strategy. The study also showed that more high proficient students than low proficient students employed all strategies. For future research, teachers might adapt their teaching strategy to align with students' grammar learning strategies by using the research findings. Less skilled students can also pick up the strategy employed by the more skilled students, allowing them to gain from using the strategies in their own learning grammar.

The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in England

ObjectivesThis study aims to assess factors influencing public trust in the National Health Service (NHS) in England, focusing on the impact of waiting times in Accident & Emergency (A&E) departments and for GP-to-specialist cancer referrals. Study designA cross-sectional survey-based research design was employed, covering the period from July 2022 to July 2023. MethodsData were collected through YouGov surveys, yielding 7415 responses. Our analysis is based on 6952 of these responses which we were able to aggregate to 42 NHS Integrated Care Boards (ICBs) for A&E waiting times and 106 ICB sub-units for cancer referral times. Multiple regression analysis was conducted, with the dependent variable being trust in the NHS. ResultsWaiting times for A&E and cancer referrals did not significantly affect trust in the NHS. However, other sociopolitical factors displayed significant influence. Specifically, being a member of an ethnic minority group, or having voted Conservative in the 2019 general election were associated with lower trust scores. Other variables such as age and local unemployment rate were also significant predictors. ConclusionsOur findings suggest that waiting times for healthcare services have no effect on public trust in the NHS. Instead, trust appears to be largely shaped by sociopolitical factors. Policymakers should therefore look beyond operational efficiency when seeking to bolster trust in the healthcare system.

Impact of Entrepreneurial Orientation on Small and Medium Enterprises Performance

The study aims to investigate the impact of entrepreneurial orientation on small and medium enterprises' performance. A survey-based quantitative research design was used to collect primary data from registered SMEs. There are 3010 registered small and medium-sized enterprises. A stratified sampling technique was used for calculating sample size, and 353 respondents were selected for data collection with the help of a questionnaire; analysis was performed through descriptive statistics such as frequency, percentages, and regression analysis were performed. The result shows There is a positive impact of risk-taking on small and medium sized enterprises' performance, a positive impact of innovation on small and medium-sized enterprises' performance, a positive impact of proactiveness on small and medium-sized enterprises' performance, a positive impact of autonomy the on small and medium-size enterprises' performance. The competitive aggressiveness has a positive impact on small and medium-size enterprises' performance. The study recommended the relationship between entrepreneurial orientation and SME performance is a topic of significant significance and potential for providing clues to the keys to success in this vital economic sector. When we know how entrepreneurial orientation affects SME performance, policy leaders in government and businesses, financial institutions or industry associations, and other stakeholders will be able to devise tailored strategies that promote a favourable environment for the growth and continued existence of Small and Medium-sized Enterprises; Further research can also shed light on some of the actionable advice for SMEs to improve their entrepreneurial capability and competitive advantage.

Factors Influencing Entrepreneurial Intention: The Mediating Role of Access to Finance and Incubation Center

This study investigates the factors influencing entrepreneurial intentions, including the mediating role of incubation centers and access to finance. A quantitative survey-based research design was used to collect data from 364 business studies students studying across the province, from a total of 6173 students, with the help of a closed-ended questionnaire based on a five-point Likert scale. The study employed a proportionate sample strategy to account for the disparity in university enrollment. Researchers used this strategy by treating each university as a distinct stratum to ensure the correctness of the sample size. The sample size was determined to be 364 by utilizing the Raosoft online sampling calculator. Descriptive and inferential statistical approaches were applied, and statistical techniques frequency, percentage, and regression analysis were utilized. In addition, the Hayes Process Macro was used to investigate the mediation. The result of the study shows that Attitude Towards Entrepreneurship has a positive influence on entrepreneurial intention, a positive influence on entrepreneurial intention and that incubation centers play a role in mediating the relationship between Attitude Towards Entrepreneurship and entrepreneurial intention. All of these factors have a positive influence on entrepreneurial intention. Furthermore, the findings suggest that finance mediates the relationship between Attitude towards Entrepreneurship and entrepreneurial intention. The study recommended, in the light of findings, that the university may strengthen incubation center engagement, provide financial literacy and access enhancement, student community engagement and social norms shift through education training workshops, and universities make proper university-industry collaboration, curriculum enhancement for perceived behavioral control, take initiative for strategic financial planning for social entrepreneurship and may adopt proper and continuous monitoring.

Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis

The paper aims to empirically investigate the role of price-related marketing stimuli and the visual appeal of the user interface (UI) on online impulse buying. The mediating effects of cognitive and affective components, which are influenced by price-related and visual-appeal UI, on online impulse buying are checked. A survey-based research design was employed by floating the structured questionnaire among 370 respondents in both online and offline modes. These responses were further analyzed using covariance-based structural equation modeling (SEM) and AMOS software. The result of the study indicated that affective shopping behavior, visual appeal of the website, and cognitive shopping behavior significantly influence online impulsive buying compared to price-related stimuli. Though the direct effect of price-related stimuli on online shopping is insignificant, its indirect effect via affective shopping behavior is highly significant. Meanwhile, the website’s visual appeal, directly and indirectly, affects online shopping behavior. It was also found that affective shopping behavior fully mediates between price-related marketing stimuli and online impulsive buying. In contrast, cognitive shopping behavior is partially mediated by the visual appeal of UI and online impulsive buying. The research results direct that people may engage in online impulsive buying mainly due to affective shopping behavior and the visual appeal of the UI, but at the same time, they are equally price conscious.

Organizational commitment, religiosity, and auditors’ responsibility for fraud detection

The government auditor plays a crucial role in the oversight and prevention of fraudulent activities inside the government. The examination of elements that influence the auditor's responsibilities in identifying fraud holds significant importance. This is also supported by previous literature, which states that there is quite a lot of understanding related to fraud behavior that has not been explored in the fields of accounting and auditing. This study aims to examine the influence of affective commitment, continuance commitment, normative commitment, and religiosity on the fraud detection responsibility of the auditor. The present study employed a quantitative methodology utilizing a survey-based research design. The participants in this research comprised a sample of 101 government auditors employed at the Audit Board of the Republic of Indonesia. The hypothesis was tested using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that affective commitment, continuance commitment, normative commitment, and religiosity have a positive influence on the auditor’s responsibility in detecting fraud. This study also confirms the Theory of Planned Behavior (TPB). This research contributes to the development of literature related to behavioral accounting, especially regarding fraud detection responsibility. The implication of this research is that it is important for the audit board, especially human resource management, to consider providing activities that can increase the organizational commitment and religiosity of auditors, which can then be used as motivation for auditors to increase their responsibility in detecting fraud.

Influence of Parental Income and Gender on Parental Involvement in the Education of Secondary School Children in Sri Lanka: A Comprehensive Investigation

This research explores the intricate interplay of parental involvement in the education of secondary school children in Sri Lanka, with a particular focus on the intertwined influence of parental income and Gender. The study aims to unravel the complex relationships between parental income, Gender, and parental involvement and how these factors intersect within the educational context. The research is grounded in the backdrop of socioeconomic challenges and gender disparities in Sri Lanka's secondary education system, emphasising the importance of parental engagement in addressing these issues. The study's methodology involved a survey-based quantitative research design, and data analysis included descriptive and inferential statistics. The findings reveal that while parental income may not significantly impact overall involvement, it does influence various dimensions of parental participation. Gender-related variations in involvement are also evident, highlighting the importance of addressing disparities in educational support. These insights call for tailored strategies and policies to foster equitable involvement in education. The study offers valuable implications for educational policies and interventions, emphasising the need for comprehensive assessments of parental involvement, contextual analysis, and a focus on promoting equity and inclusivity in education. Ultimately, this research contributes to a deeper understanding of parental involvement in the complex educational landscape of Sri Lanka, with the goal of ensuring equal opportunities and success for all secondary school children, irrespective of their gender or socioeconomic background.

Talent Attraction And Organizational Competitiveness in Manufacturing Companies in Lagos, Nigeria

Purpose- The main focus of the study is to examine how talent attraction dimensions such as employee value proposition, employer branding, Job flexibility and recruitment and selection affect organizational competitive-ness in manufacturing firms in Lagos State, Nigeria. Methodology- The study adopted a survey-based research design. The per-manent staff of the selected ten (10) food, beverages, and tobacco manufactur-ing firms in Lagos State made up the population of the study. The respond-ents consist of 368 employees which represent the sample size of the study. Data was obtained through the use of questionnaire. Relative Important In-dex (RII) and Multivariate linear regression was used for data analysis with aid of SPSS version 26. Findings- The result revealed a strong effect of talent attraction variables such as employee value proposition with (β=0.611, t= 7.451, p<0.05); Job flexibility with (β=0.505, t=9.182, p< 0.05); employer branding with (β=0.434, t= 9.607, p <.0.05) and recruitment and selection with (β=0.401, t=6.481, p <.0.05) on or-ganizational competitiveness. Limitations of the study-The scope of this study was limited to food, bever-ages and tobacco manufacturing subsector operating only within the territory of Lagos state, Nigeria. Furthermore, the study looked at talent attraction variables which is only a component of talent management strategies. Practical Implication-The manufacturing companies, especially the ones in food, beverages and tobacco manufacturing sub-sector should consider talent attraction strategies as a viable tool for identifying and attracting skilful and competent staff to fill vacant position. This is critical to the attainment of present and future organizational objectives as well as gaining competitive advantage. Originality/Value- This study makes a clear understanding of talent attrac-tion and its immense contribution to organizational competitiveness and performance. It also provided a basis for future researcher to explore more on the dynamics of talent attraction in the field of human resource management.

Translanguaging Practices in Tertiary Context EFL Classrooms in Indonesia

The phenomenon of code-switching, or translanguaging, has evolved within the field of linguistics, particularly in the context of bilingualism. Researchers have explored the use of the first language (L1) in second language (L2) classrooms from various perspective. This study explores students’ attitudes toward using L1 in EFL classrooms and its relationship with translanguaging characteristics, frequency, and factors including proficiency levels and gender. Based on Poplack’s (1980) theory, the study examines how highly language proficient bilinguals engage in translanguaging. This study involves 49 participants from an Indonesian EFL program using a survey-based research design. Data collection methods encompass Likert Scale surveys and open-ended questionnaires. The result reveals that students had positive attitudes toward translanguaging, considering it a natural practice for bilinguals that should be allowed in L2 classrooms. However, the study found that the students showing neutral perceptions that the practice of translanguaging did indicate the students’ lack of linguistics proficiency and gender. This led to the meaning that the statements were true without being influenced with the participants' subjectivity. This study also proves the hypothesis which stated that bilinguals who are highly proficient in both languages (L1 and L2) are generally better at translanguaging.Keywords: EFL classroom; translanguaging; correlation; L1; L2.

Does learning culture enhance organizational performance? A serial mediator with knowledge management and organizational intelligence

ABSTRACT The paper investigates the significance of organisational learning culture in enhancing knowledge management and organisational performance. This research also tries to identify the mediating effects of knowledge management and organisational intelligence between organisational learning culture and organisational performance. This study has gone through a survey-based research design. A total of 363 samples have been collected from the Indian IT firms located in Bangalore, Hyderabad, and Bhubaneswar. The partial least squares structural equation modelling method is used to analyse the data. The findings show that the organisational learning culture significantly impacts other elements such as knowledge management, organisational intelligence, and performance. The serial mediation effects of knowledge management and organisational intelligence are also significant. These results reinforce knowledge management as the successor to an organisational learning culture.

Consumer adoption behaviour in ride-sharing economy: an integrated TAM-ECM framework

PurposeThe sharing economy is changing the way people use products and services, and the success of sharing-based apps like bicycle and automobile sharing has drawn a lot of interest across the world. The purpose of this research is to investigate the factors affecting the consumer's adoption of ride-sharing services.Design/methodology/approachWith this aim, the current study integrates the Technology Acceptance Model (TAM) and Expectancy Confirmation Model (ECM) with a further extension of consumer trust and social norms. Using a survey-based research design, data were collected from 558 respondents using multi-stage convenience sampling on 5 point Likert scale. Confirmatory factor analysis is conducted followed by structural equation modelling using IBM AMOS-22.FindingsThe findings of the study report crucial determinants for the consumer's continuance intention and actual use of these services. Perceived usefulness, consumer satisfaction, trust and subjective norms were found positively associated with the continuous intention to use ride-sharing services, whereas perceived ease of use was found to be insignificant. This study also highlights antecedents for the consumer's trust towards these services and found reputation, propensity to trust as a significant contributor whereas structural assurance was found insignificant to establish the trust among the users.Originality/valueThe research on consumer adoption towards ride-sharing services are meagre and this study adds the value to the field by integrating TAM and ECM model with further extension of consumer trust and social norms and empirically test the proposed model.

Protecting coastal tourism through developing tourists' environment responsible behaviour

Though the growth of the tourism industry has created economic and social opportunities, it has also hurt the environment and natural resources of the tourist destinations. It is observed that most of the environmental issues at tourist destinations arise due to the ignorant behaviour of tourists. Current research has addressed the environmentally responsible behaviour (ERB) of tourists at the destination with the help of the socio-emotional interaction dimension, including tourists' positive contact with the resident (PCR), emotional solidarity with residents (ESR), and residents, ERB. To achieve the study's objectives, the study has employed the simulation-organism-response (S–O-R) model and social exchange theory (SET) to analyse the influence of the socio-emotional dimensions of interaction between tourists and residents on the tourist's ERB. The study employed a quantitative survey-based casual research design. Data was gathered from tourists who visited four selected coastal destinations in Karachi, Pakistan. One thousand questionnaires were distributed, among which 914 were used for data analysis. Results for direct effect show that PCR, ESR, and residents' ERB significantly and positively affect tourists' ERB. The indirect effect shows that perceived destination trust significantly and positively mediates the effect of PCR, ESR, and residents' ERB on tourist ERB. Finally, moderation results showed that perceived destination reputation has significantly and positively moderated the effect of PCR and ESR on residents' ERB on tourist ERB. Research has several theoretical and practical contributions. Management implications1.Based on the results, socio-emotional interaction between tourists and residents leads to tourists' environmentally responsible behaviour. So, the following are the proposed strategies for managers to improve the residents' and tourist's interaction.a.Destination management should involve residents and tourists in local festivals, cooking competitions, interaction games, cultural games, and quiz competitions.b.Destination management should arrange night walking tours for tourists. Residents of local communities should take tourists to their neighbourhood and give them the experience of local culture and living patterns.c.Destination management should arrange seminars and training workshops for service providers and tourism employees to improve their interaction with tourists.d.Policymakers should develop strict laws at the destination to protect tourists from scams and irresponsible business activities.e.Destination marketers should influence residents' environmentally responsible behaviour by arranging environment protection awareness seminars and workshops.2.Managers should develop the following strategies to improve tourists' perceived destination trust and perceived destination reputation.a.To enhance destination trust, destination managers should develop a responsive online mobile-based complaint system for tourists.b.Destination managers should provide services such as hotel reservations, airline tickets, cab facilities booking, tourist guides, and food delivery on a single online mobile app.c.Online satisfaction surveys to measure tourists' post-visit behaviour can enhance perceived destination trust.d.Sharing attractive content related to the destination on Twitter, Facebook, YouTube, and Instagram can enhance tourists' perceived destination reputation.