HypothesisMarangoni spreading driven by localized surfactant solution deposition previously has been studied only for single surfactant systems. For binary surfactant mixtures, interactions that generate surface tension synergism, a thermodynamic effect, may also synergistically enhance Marangoni spreading dynamics, introducing the concept of Marangoni synergism. Spreading dynamics and possible Marangoni synergism should depend not only on thermodynamic properties but also kinetic properties of the binary system. Experiments and modelingTracer experiments that capture post-deposition surfactant front motion were performed in parallel with computational modeling, using binary surfactant pairs with varying interaction strengths. The model coupled the Navier-Stokes and advective diffusion equations with a Frumkin-type binary adsorption model. FindingsWe confirm the existence of Marangoni synergism. Stronger binary surfactant attraction favors synergism in both surface tension reduction and Marangoni spreading. Binary composition ranges over which surface tension synergism occurs differ from those for Marangoni synergism, indicating that the origins of the two synergistic effects are not identical. Analysis of model spreading velocities show that the thermodynamic spreading parameter is the controlling factor at early times for both single and binary surfactant systems, while the intrinsic adsorption and desorption kinetics influence spreading velocities and thus the occurrence of Marangoni synergism at later times.