The article is devoted to topical issues of improving the information support of the management system of retail enterprises in the context of exacerbation of crisis threats. Methodical approaches to the definition and assessment of real and expected factors of the crisis are proposed. And the control of "hidden" crisis risks is proposed on the basis of a payment calendar, which is an operational plan of income and expenditure of funds and is developed for a month with details in accordance with the information needs of crisis management by days, weeks or decades. Table 1 shows the criteria for assessing the "hidden" crisis risks of the enterprise according to the indicators of the payment calendar. Prompt response to the risks of “hidden” crisis, classified as “very high risk” and “high risk”, is aimed at identifying areas and reasons for reduced revenues and / or inefficient spending and the results of the implementation of appropriate measures. It is obligatory to identify structural subdivisions in which the volume of revenues has decreased or spending has increased disproportionately. In these cases, it is necessary to pay attention to the search for additional sources of supply of goods, diversification of operating activities, the introduction of austerity. The system of ratios that should be used to assess financial risks, takes into account the specifics of the reporting information of a small enterprise. The assessment of financial ratios is based on the application of a system of criteria, which are adjusted in accordance with the nature of the activities of retail trade enterprises. The stages of preventive, stabilization and post-crisis management are considered. The methodology of information support is focused on the use of trade in small enterprises as those that are most vulnerable to the negative impact of crisis factors. Measures to improve the financial condition of the enterprise, which are taken at the stage of post-crisis management, are aimed at ensuring the withdrawal of the enterprise from the crisis and include assessment of deviations from the criteria adopted at the previous stage, as well as establishing the causes of crisis risks. Algorithms of calculation and criteria of estimation of coefficients, estimation of financial risks of crisis are offered. It also takes into account the peculiarities of the formation of information support for micro-enterprises, which, despite the fact that they are classified as small enterprises, compile financial reports with a limited number of indicators.
Read full abstract