The purpose of this study is to investigate the practises on the quality performance impact toward supply chain quality management (SCQM). The study applies quantitative approach, and the questionnaire as a primary data to collect the information. A total of 30 questionnaires were collected from poultry farm owner in the state of Selangor. The descriptive statistics, correlation analysis and multi-regression analysis are used to test the relationship between the independent variable with dependent variable. The results of the finding shows that supply chain integration, customer focus, supplier focus and quality leadership have no relationship toward quality performance. Only employee involvement have relationship with quality performance. The results of this study will help to encourage managers to give the high priority on both inter-firm and intra-firm relationships as a ways to achieve the superior quality performance. The results provide the managers with guidance on effective management to the upstream and downstream of supply chain networks and help to create awareness on the potential synergies that keep arise from the combinations effects of SCQM practices that could bring about desired quality performance outcomes across the whole supply chain network.