In this research, the efficiency of a rotational viscoelastic seismic energy dissipation device is evaluated in a theoretical framework. Unlike conventional dampers which block the bays, the main advantage of this damper lies within its vertical installation scheme that provides open space in the bay and architectural flexibility. The proposed damper consists of a steel column with viscoelastic hinges at both ends that dissipate the seismic energy. Conventional viscoelastic dampers usually act under translational deformation, whereas it acts under rotational deformations in the considered scheme. The theoretical foundation is laid for the proposed damper and is verified by comparing the results with the analytical model of the damper. The developed device is proven to be versatile in terms of stiffness and energy dissipation which can be easily adjusted. The application and efficiency of this damper is validated by retrofitting a soft-first-story structure to fulfill the enhanced performance objective. The performance of the structure under a suite of earthquakes is compared before and after the seismic retrofit in terms of maximum interstory drift ratio and residual displacement.