Successful Innovation Research Articles

Innovative marketing and sustainable success in SMEs with evidence from Northern Iraq

This study examines the role of innovative marketing strategies in advancing sustainable marketing success among small and medium-sized enterprises (SMEs), with a particular focus on the context of Northern Iraq. In a region still grappling with the long-term effects of conflict, economic fragility, and limited market infrastructure, SMEs must adopt adaptive, forward-thinking approaches to remain competitive and resilient. Drawing on responses from 150 SME leaders across Erbil and Duhok, the research captures how tools such as digital communication, customer-driven pricing models, and environmentally conscious branding are being leveraged to create market differentiation. The findings reveal that while the correlations between innovation and sustainable marketing success are moderate in strength, they are consistently positive—indicating that innovation is a meaningful contributor to long-term business sustainability. These insights highlight the importance of strategic agility and the integration of sustainability principles in marketing efforts, particularly for SMEs operating in volatile and rapidly evolving environments.

MODERATING ROLE OF ENTREPRENEURIAL IDEA IN THE RELATIONSHIP BETWEEN BUSINESS MODEL INNOVATION, TECHNOLOGICAL INNOVATION, PRODUCT INNOVATION AND ENTREPRENEURIAL SUCCESS

This comprehensive study investigates the profound impact of innovation on entrepreneurial success, shedding light on the intricate mechanisms through which innovation drives business outcomes. By synthesizing existing literature and empirical evidence, the research demonstrates that innovation is a pivotal determinant of entrepreneurial success, enabling entrepreneurs to differentiate their offerings, respond effectively to evolving market conditions, and seize emerging opportunities. The findings highlight the crucial role of innovation in driving revenue growth, expanding market share, securing competitive advantage, and ensuring sustained business performance. Furthermore, the study emphasizes the importance of innovation ecosystems, organizational culture, and leadership in fostering a culture of innovation, along with the roles of adaptability, risk-taking, and strategic orientation in promoting innovative behavior. The insights derived from this research offer practical implications for entrepreneurs, policymakers, and business leaders aiming to advance innovation, entrepreneurship, and economic development. By exploring the nexus between innovation and entrepreneurial success, this study contributes meaningfully to theoretical and practical understanding in the domains of innovation management, entrepreneurship, and business strategy.

The Innovation Imperative: Perceptions and Practices of First-Generation Women Entrepreneurs

- If you have your start-up, you need to be innovative. Innovation need not necessarily be only in products but also in the production process, marketing of products or services, or management. In the past few years, India has given a lot of importance to entrepreneurship development; hence, we find that over a period, the number of women entrepreneurs has increased. Some women are first-generation women entrepreneurs who started their businesses from scratch. As they are the New Generation Entrepreneurs, they face many problems at the initial stage of their start-up. Looking at the present competitive market, if these ‘First Generation Women Entrepreneurs’ want to survive, they need to be innovative in their business. In this paper, the researcher has found out that women entrepreneurs lack an understanding of the concept of innovation; they believe that whatever business they are doing is innovative. When the correlation between an innovative idea and business success achieved by first-generation women entrepreneurs was calculated, it was found that there was a correlation between the 'innovative idea' applied and the 'business success', but the relation was very weak. Key Words: Innovation, First Generation Women Entrepreneurs (FGWE), Business Success

Leveraging open innovation for e-commerce success: The contingent role of accounting information systems and artificial intelligence

Leveraging open innovation for e-commerce success: The contingent role of accounting information systems and artificial intelligence

The meaning of innovation in the umrah business process: A qualitative study on umrah travel

This study focuses on examining the integrative factors that determine successful innovations in the business process of Umrah in PT. Umi Muthmainah Berkah Umrah and Hajj Travel are located in Surabaya. The factors examined were technology, regulation, human resource (HR) quality, and pilgrims' trust. The method used was qualitative, with a case study approach and data collection through in-depth interviews, observations, and document analysis. The results showed that while digitized systems bolster operational efficiency and convenience for pilgrims, a far greater hurdle in human resources limits the ability to utilize technology. Travel companies are subject to strict compliance requirements, which necessitate continual adaptation and travel agency innovation. The human resource quality gained through systematic and ongoing training fosters successful innovation, while trust from pilgrims significantly affects business reputation and sustainability. This study affirms the synergistic integration of technology, regulation, human resources, and congregation trust, which constitute the pillars of innovation and umrah business success. The study results suggest directions for management to focus more on the enhancement of technology and human resources, and for the government to formulate pro-innovation policy regulations. This study also encourages the public to be more discerning in selecting a Umrah bureau to receive optimal and more trustworthy services.

SUSTAINABLE DEVELOPMENT GOAL 4 TOWARDS GOLDEN INDONESIA: CROSS-BORDER EDUCATION

This study explores the importance of balancing hard skills, soft skills, and trends in educational technology innovation in cross-border education to support the ability to adapt to new environments. This study, using document and conceptual analysis. Indonesia implements the concept of cross-border education for Sustainable Development Goal of four through two programs: student exchange and student exchange between ASEAN countries. This program implementation emphasizes the importance of educational institutions in developing soft skills, improving hard skills, and broadening insights into technological trends in education. The higher education curriculum in Indonesia is expected to meet the needs of the labor market with the need for soft skills of 80%, hard skills of twenty per cent and technological trends and innovation for career success. This study identifies various challenges in the implementation of cross-border education in Indonesia, such as the still minimal weight of soft skills in the university curriculum and there are still many obstacles in technological trends and educational innovations, such as the gap in access to technology, digital skills of teachers and education personnel and the availability of quality learning materials. Educational facilities related to technology and educational innovation in Indonesia still need to be perfectly distributed.

Inovasi Layanan Publik dalam Era Digital: Tinjauan Persepsi Generasi Muda pada Samsat Digital di Lumajang

This study explores the digital transformation of public services through SAMSAT Digital in Lumajang, Indonesia, focusing on the perceptions of the younger generation. The implementation of SAMSAT Digital aims to improve accessibility, efficiency, transparency, and user experience in vehicle administrative services. The research highlights that the success of this digital innovation depends on key factors such as ease of use, data security, and service speed. The integration of advanced features like intuitive interfaces, proactive notifications, AI-powered chatbots, and flexible digital payments significantly enhance user satisfaction and adoption, especially among tech-savvy youths. Challenges such as limited digital literacy and infrastructural issues require continuous education and infrastructure improvements. Overall, the findings demonstrate that effective digital service innovation, supported by a strong commitment to security, usability, and infrastructural development, can foster more effective, transparent, and inclusive public services, contributing to better quality of life and modern governance.

Analysis of Implementation of Fugel Models of Innovation at BKI Academy

Successful innovation in today's business world requires an integrated approach, encompassing aspects of corporate design, product design, and the application of new technologies. Effective collaboration and targeted design management are key to achieving successful innovation. Utilizing efficient knowledge management techniques and tools in integrated design efforts is also important. Proactive planning is critical in innovation, where companies must integrate market trends, competition, emerging technologies, and changing customer preferences. Companies should not just wait for innovation to come by chance, but instead plan proactively and create an environment that encourages innovative thinking. The emergence of BKI Academy as a relatively new organization poses a significant challenge. The concept of BKI Academy itself as a provider of training and MICE services in the Maritime, K-3, Energy, Testing, Inspection & Certification, Construction, Management Systems and Human Resources market categories for all industries related to a unique value proposition for professionals and students in Indonesia, because maritime education/training institutions in Indonesia are minimal, BKI Academy sees this as a very appropriate opportunity. It is beneficial for the needs of workers in the maritime world. The innovation process plays a role in the development of companies or institutions. In an era where the flow of information and communication is growing rapidly, consumers are increasingly savvy in choosing products and services. Therefore, BKI Academy and similar organizations must continue to innovate and adapt to the times to meet customer needs and ensure the continuity of their business in an increasingly competitive market. The data collection technique used is the documentation technique. The data analysis design used is descriptive analysis. This study will provide an in-depth overview of how innovation models are applied at BKI Academy and how they impact the organization's progress. It will also provide the best recommendations for maritime educational institutions in building entrepreneurship-based education.

Sustainable Development Goal 4 Towards Golden Indonesia: Cross-Border Education

Objective: This article examines how hard skills, soft skills, and trends in technological innovation are essential in adapting students to Cross-border education so that Sustainable Development Goal 4 (SDG-4) can be achieved in Indonesia. Theoretical Framework: Cross-border education is an educational context that refers to collaboration between countries to provide learning opportunities without geographical limitations and essential for building an inclusive and sustainable global society (SDG). Method: This study uses a mixed technique. Quantitative analysis based on data collected through public domains and documents is further analyzed using document and conceptual analysis. Results and Discussion: Indonesia implements the concept of cross-border education to implement SDG-4 through student exchange programs and student exchange between ASEAN countries. This program emphasizes the importance of developing cultural experiences, improving language skills, improving soft skills, expanding international networks, improving hard skills, and broadening insights into educational technological trends. This study identifies various challenges in implementing cross-border education in Indonesia, such as the minimal weight of soft skills, the gap in access to technology, the digital skills of teachers and education personnel and the availability of quality learning materials. Research Implications: The higher education curriculum in Indonesia is expected to meet the labor market's needs, with eighty per cent needing soft skills, twenty per cent needing hard skills, and twenty per cent needing technological trends and innovation for career success. Originality/Value: This study broadens the understanding and balances hard skills, soft skills, and educational technology trends to meet work needs, making it an essential contribution to research and learning practice.

THE IMPACT OF GREEN IT ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY OF SUSTAINABLE PRACTICES

Sustainable development has become a major topic of discussion globally, with growing pressure on companies to shift toward more eco-conscious practices. One of the key approaches gaining attention is Green Information Technology (IT) since nearly all businesses rely on IT in some way to carry out their daily operations. Green innovation is a new approach to achieving sustainable social development. Examining whether firms can reap the rewards of this costly and risky endeavour is essential to assessing whether they can sustainably adhere to a green strategy. The present research delves into, how eco-friendly technological advancements shape the connection between organizations and the environment, aiming to uncover practical combinations that support both business success and environmental sustainability. Additionally, environmental management behaviour plays a moderating role in shaping the relationship between green innovation and overall organizational success. The findings of this study offer valuable insights, highlighting the need for professionals and policymakers to firmly embed green innovation practices within their organizations to boost both business performance and environmental sustainability. A sample of 210 people including industry professionals working in different organizations was surveyed to explore the factors that show the impact of green IT on organizational performance and found that Energy Efficiency, Cost Reduction, Waste Reduction, and Innovation are the factors that show the impact of green IT on organizational performance.

Effects of positive psychological capital on entrepreneurial success: A systematic review

Purpose: Psychological resources are key to entrepreneurial performance. Psychological capital is one of the pillars of entrepreneurial success, which has prompted the study of its relationship to entrepreneurial performance. The aim of this study is to contribute to the understanding of the relationship between positive psychological capital and the success of entrepreneurs.Design/methodology: This systematic review used the PRISMA protocol and Review Manager 5.3 software. The articles collected for this research cover the annual period from November 2008 to January 2025 and allow us to identify and analyse the main topics on psychological capital and success in entrepreneurship.Findings: In the systematic review, we identified 9 indicators of success (innovation, subjective performance, growth, revenue, survival, employment generation, retention, organizational change and life satisfaction). Of the 35 articles reviewed, the results indicate that the PsyCap components (resilience, optimism, self-efficacy, and hope) have a positive impact on entrepreneurial success. Resilience is key to subjective performance, growth and revenue. Optimism supports organizational change, performance and growth. Self-efficacy influences innovation, survival and job creation, while hope affects life satisfaction, income and employee retention.Originality/value: This article is original in that it presents the first systematic review linking PsyCap to entrepreneurial success. Although there are previous reviews linking PsyCap to entrepreneurial intention, none have explored its direct connection to success. To understand this concept, we have identified nine key success variables mentioned in the entrepreneurship literature. These variables highlight the importance of certain psychological resources in achieving different indicators of success. This research highlights the relevance of developing these areas, providing scientific evidence of the relationships between them. In this way, it contributes to a more robust understanding of the impact of positive psychological capital on entrepreneurial success and establishes a starting point for future studies on the synergies between the two fields.

A Successful Defence Innovation Ecosystem

The lessons drawn so far from the Russo-Ukrainian War have shown that the failures of set objectives can be traced back not only to the errors of operational planning but also to shortcomings in the deployability of military equipment in given situations. Changeis constant. The quality of (operational or military engineering) responses to the continuously changing situation is a function of the status of the defence innovation ecosystem. Economists, engineers, and doctors are looking to define the concept of innovation differently, based on the ecosystem surrounding them. The defence innovation ecosystem rests on three pillars: the current state of military science, the capabilities of the defence industry, and the defence requirements. Besides these three pillars, the defence innovation ecosystem’s quality is determined by a network of connections among several other elements. What are the elements that need to be operated in the interest of a successful development? What are the connections among these elements? Can one give an exact description of all elements and connections of a defence innovation ecosystem, or does it have some general laws?This study aims to seek the elements of a defence innovation ecosystem required for fighting a successful war through the examination of a successful military technology research and development program: the Hungarian radar developments in the 1940s.

A Review on Cross-Cultural Management using the DEMATEL Method

Cross-cultural management refers to the practice of managing people and teams from different cultural backgrounds in a way that takes into account their unique perspectives, values, behaviours, and communication styles. It encompasses the strategies, policies, and practices that organizations implement to effectively deal with the challenges and opportunities that arise when working in a diverse and multicultural environment. Key aspects of cross-cultural management include: Adaptability and Flexibility: Managers and team members may need to be adaptable and open to new ways of doing things. This includes being willing to modify approaches or practices to accommodate different cultural norms. Inclusivity and Diversity: Promoting inclusivity means creating an environment where individuals from all cultural backgrounds feel valued and included. This involves policies and practices that support diversity and prevent discrimination. Training and Development: Providing training and development opportunities that address cross-cultural competency is important for both managers and employees. This can include cultural sensitivity training, language courses, and intercultural communication workshops. Global Mindset: Having a global mindset means being open to different perspectives and approaches, and being able to work effectively in a global context. It involves a willingness to learn from and collaborate with individuals from diverse cultural backgrounds. Cross-Cultural Teams: Managing teams that are composed of members from different cultures requires special attention. This may involve team-building activities, clear communication channels, and the establishment of common goals and expectations. Legal and Ethical Considerations: Cross-cultural management also involves being aware of and compliant with legal and ethical standards in different cultural contexts. This includes understanding labor laws, human rights, and business practices in different regions. Effective cross-cultural management can lead to a more inclusive and productive work environment, increased creativity and innovation, and improved relationships with clients and partners from different parts of the world. It also helps organizations tap into the diverse perspectives and talents of their workforce, which can lead to competitive advantages in today's global business landscape. Cross-cultural management research holds profound significance in today's interconnected global economy. As businesses expand their operations across borders, the ability to navigate cultural diversity becomes paramount. This research sheds light on the intricacies of managing teams with varying cultural backgrounds, addressing communication nuances, and understanding diverse work ethics. It equips leaders and organizations with the insights and tools necessary to harness the strengths of multicultural teams, mitigate conflicts, and foster a collaborative and inclusive work environment. Moreover, cross-cultural management research aids in crafting effective market entry strategies, ensuring compliance with diverse legal frameworks, and building a positive organizational reputation on the global stage. Ultimately, its impact resonates in improved performance, enhanced innovation, and sustained success in an ever-evolving international business landscape. the Rank using the DEMATEL for Cross-Cultural Management. Global Mindset is got the first rank whereas is the Cross-Cultural Teams is having the Lowest rank.

Impacts of altruistic preferences on green innovation in a supply chain under uncertainty

Impacts of altruistic preferences on green innovation in a supply chain under uncertainty

Engage to Excel: Exploring Motivational Drivers of Employee Involvement

Employee engagement is a fundamental element of successful modern organizations, influencing productivity, innovation, and employee morale. This article examines the various motivational factors that inspire employees to engage actively and meaningfully in their workplaces. By referencing both established and recent motivational theories, including Self-Determination Theory and Herzberg’s Two-Factor Theory, the study investigates how intrinsic motivators like autonomy and acknowledgment interact with extrinsic rewards such as salary and career advancement to promote ongoing employee commitment. The evolving nature of today’s workforce and changing work settings, including remote and hybrid models, require a detailed understanding of these motivational drivers. The article concludes by suggesting practical strategies for organizations to enhance employee engagement and offers ideas for future research.

Strategic Investment Decisions in the Post-Pandemic Pharmaceutical Market: A Case Study of Johnson & Johnson, Amgen, Gilead Sciences, and Regeneron Pharmaceuticals

The pharmaceutical industry has become a central focus for global investors in the post-pandemic era, driven by accelerated biomedical innovation, aging populations, and the urgent demand for robust healthcare systems. This study applies a structured comparative analysis of four leading pharmaceutical companiesJohnson & Johnson, Amgen, Gilead Sciences, and Regeneron Pharmaceuticalsto design a comprehensive investment decision-making framework for market participants. Using financial ratio analysis, growth potential assessment, and strategic positioning evaluation, this research explores how established industry leaders and innovation-focused challengers leverage financial strength, research and development (R&D) strategies, and market adaptability to sustain competitive advantage and drive long-term growth. The findings reveal varying risk-return profiles, offering investors tailored strategies aligned with their tolerance for volatility and their long-term objectives. The paper highlights the importance of balancing operational stability with R&D-driven innovation for pharmaceutical success. The studys recommendations provide investors and policymakers with valuable insights into assessing financial resilience, market readiness, and innovation sustainability to make more informed decisions in the pharmaceutical investment landscape.

ENHANCING NATIONAL INNOVATION FRAMEWORKS THROUGH OPEN INNOVATION: A THEORETICAL APPROACH TO INTEGRATING OPEN INNOVATION PRINCIPLES INTO THE EUROPEAN INNOVATION SCOREBOARD

Despite the growing prominence of Open Innovation (OI) in business and policy, National Innovation Metrics (NIM) remain largely rooted in traditional, firm-centric models, failing to capture ecosystem-wide collaboration and knowledge exchange This study critically examines how OI is integrated - or overlooked - within major Innovation Measurement Frameworks (IMF), particularly the European Innovation Scoreboard (EIS), Global Innovation Index (GII), and Bloomberg Innovation Index (BII). Findings reveal that existing innovation scoreboards prioritize input-output indicators (e.g., R&D expenditure, patenting) while neglecting systemic, network-driven innovation dynamics. The continued absence of OI-specific metrics reinforces a "black box" effect, where national innovation success is assessed without visibility into knowledge flows and collaborative innovation mechanisms. This study contributes to rethinking NIM by advocating for a shift from closed-system assessments to dynamic, network-based measurement models. By bridging innovation policy, measurement theory, and OI research, it provides a foundation for future empirical studies on integrating OI indicators into national benchmarking frameworks, ensuring more accurate assessments of Innovation Ecosystem (IE) performance.

Grassroots Learning and Innovation in Award-Winning Agrotourism Community Enterprises in Thailand

Innovative success in community-based agritourism often hinges not only on creative ideas but also on how community members learn, share knowledge, and build entrepreneurial capacity. This qualitative study investigates 11 award-winning Agrotourism Community Enterprises (ACEs) across Thailand, focusing on the educational processes that underpin their innovative practices. Data were collected through in-depth interviews, site observations, and document analysis, emphasizing nonformal and informal entrepreneurship education—such as community-based knowledge sharing, experiential learning-by-doing, and local mentorship. The findings reveal that these ACEs engage in a rich tapestry of grassroots learning activities: farmers and community entrepreneurs learn experientially through running homestays and farm tours, informally mentor one another in developing new products, and participate in nonformal training workshops facilitated by government extension programs and NGOs. These learning processes have enabled continuous innovation, from cultural heritage tourism and organic farming techniques to sustainable resource management and human resource development initiatives. Drawing on experiential learning theory (Kolb), community-based learning principles, and transformative learning theory, the discussion illustrates how iterative cycles of experience and reflection lead to new entrepreneurial ideas, how shared learning in the community fosters collective innovation capacity, and how these processes transform individuals and empower communities. The ACEs’ innovations are thus not only economic or environmental but deeply educational—strengthening entrepreneurial capacity, sustaining innovation, and fostering community empowerment from within. The study contributes to understanding how nonformal and informal education in rural communities can drive sustainable entrepreneurship. It concludes with recommendations for integrating experiential and community-based learning in rural enterprise development policies.

Developing and implementing a new health information technology innovation to improve patient safety in the Canadian context.

Adverse Drug Events (ADEs) are unintended and harmful events related to medication use. Many ADEs recur because patients are unintentionally re-exposed to medications that previously caused harm. To help address this, we designed ActionADE, an interoperable Health Information Technology (HIT) that allows clinicians to communicate ADEs across health sectors. We completed ethnographic workplace observations and a systematic review to inform design. After piloting, we integrated ActionADE with the provincial medication dispensing database to alert pharmacists when patients seek to fill a prescription for the same or a same-class drug as one that previously caused harm. Co-design, application of clinically meaningful field labels and data standards, and integration with other health information systems were critical to ActionADE's functionality and use. However, health system decision-makers need to proactively plan for how to spread and scale pilot project in the HIT ecosystem to ensure public benefit from successful innovation.

From Internet to Artificial Intelligence (Al) Bots: Symbiotic Evolutions of Digital Technologies and e-Patients

This paper will view the rise of the e-patient, who is “equipped, enabled, empowered, and engaged” through the lens of the evolution of successive digital technology innovations, each building on its predecessors, creating new tools for patient empowerment. We begin with the dawn of the web and the proliferation of health websites and discuss the use of digital communication tools. We then discuss the adoption of electronic health records, which enabled the rise of patient portals. This digitization of health data, along with the rapid adoption of mobile internet access and the proliferation of health-related smartphone apps, in turn, provided a platform for patients to coproduce health care by contributing their own health data to their self-care and health care. The exchange of health information between patients and providers has also been facilitated by telehealth or telemedicine technology, which enables direct care delivery. The use of social networks in health, in use since the early days of the web, has expanded since COVID-19, when public health authorities worldwide, as well as patients, sought the use of social media channels to get connected and share information. Most recently, artificial intelligence and large language models have emerged with yet untapped potential to provide patients with the information that could improve their understanding of their conditions and treatment options. We conclude that innovations in digital health technology have symbiotically evolved with the ascendance of the e-patient, enabling improved communication, collaboration, and coordination between patients and clinicians and forging a health care system that is safer and more responsive to patient needs.